Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Creator partnerships: what companies can learn from brands that get it right
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Abstract illustration of creator partnerships and marketing ROI for Italian companies — SHM Studio
B2B marketing: the problem isn't ROI, it's proof
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Abstract illustration of B2B marketing attribution with arcs and connected nodes — SHM Studio
Shopify and AI channels: what changes for your e-commerce store
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Abstract illustration of Shopify AI channels with spheres connected by ribbons — SHM Studio e-commerce analysis 2026
The buyer has changed because of AI: your marketing plan is already behind
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Abstract illustration of the gap between the AI buyer journey and the traditional marketing plan — SHM Studio
TikTok certification badges for agencies: what to check
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Abstract illustration of TikTok certification badge levels for partner agencies – SHM Studio
Creative production with AI in-house: when it's really worth it
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Abstract illustration on creative production with AI for marketing — SHM Studio
ChatGPT Ads: why budgets are still in the test phase
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Abstract illustration of the ChatGPT Ads measurement gap — SHM Studio analysis of budgets and metrics
Amazon Ads measurement: what to ask before upping your budget
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Abstract illustration about Amazon Ads measurement and ad attribution — SHM Studio
Amazon Ads multi-format AI: what changes for those who buy ad space
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Amazon Ads AI Diagram for multi-format campaigns and budget optimization — SHM Studio
YouTube Conversational Editing: video editing by voice
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Diagram of YouTube Conversational Editing with a text bubble and video timeline – SHM Studio
Agentic buying: automated media buying arrives in 2026
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Agentic buying diagram: media buying automated by AI agents, SHM Studio illustration
Instagram Algorithm 2026: What Mosseri Tells Creators
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Instagram Algorithm 2026 Schema with Feed, Reels, and Stories — SHM Studio Analysis
ChatGPT Ads in Asia: How to Evaluate It for Your Strategy
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ChatGPT Ads Expansion Plan in Southeast Asia and Taiwan for Italian SMEs – SHM Studio
Google Ads Customer Lifecycle Goals: when to use them and when not to
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Google Ads Customer Lifecycle Goals diagram with customer segments and optimization arrows – SHM Studio
Creator and AI content: more than half of consumers prefer it
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Diagram showing the link between creator content and AI recommendations — SHM Studio
Meta holiday 2026 guide: AI and playbook for Christmas campaigns
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Meta holiday 2026 campaign diagram with native AI tools for e-commerce and SMEs – SHM Studio
Meta launches a hub for brands and creators: what's changing now
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Schema of the new Meta hub for connecting brands and creators in digital marketing – SHM Studio
Facebook Pages and paid link posts: what changes for your business
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Diagram of the link post limit on Facebook Pages with Meta One for Business – SHM Studio analysis
Creator partnerships on Instagram: why they work better than brand posts
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Diagram of an Instagram creator partnership with arrows between creator and brand profiles — SHM Studio
Google Merchant Center UCP: cart transferred to the site
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Google Merchant Center UCP cart transfer workflow diagram for e-commerce – SHM Studio