SEO & AI Visibility: news, guides, and insights | SHM Studio

Classic SEO and GEO/AEO in a single stream: technical audits, structured data, Core Web Vitals, link building, and citations on AI Overview, ChatGPT, and Perplexity.

Robots.txt and AI Crawlers: Cloudflare Manages Everything by Category

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Robots.txt Schema with AI Crawler Management by Category via Cloudflare Bot Preference Sync – SHM Studio

Google Discover Tests Topic Overviews: What Changes for Videos

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Google Discover Topic Overviews Schema with Videos and SEO Topic Clustering – SHM Studio

Content validation workflow for AI Search: how to do it

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Content validation workflow schema for AI Search and organic visibility – SHM Studio

AI Visibility: The New Metric SMEs Aren't Measuring

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Google SERP, Business Profile, and product feeds: what to do now

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Google Meridian GeoX: geo experiments and MMM for SMEs

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Geographic map with geo experiments and Meridian GeoX marketing mix modeling analyzed by SHM Studio for Italian SMEs

Local Visibility in AI Search: A Practical Guide for SMEs

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Local map with bright digital pins representing visibility in AI Search for Italian SMEs – SHM Studio

Google redesigns SERPs in Europe: impact on e-commerce and travel

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Illustration of Google SERP redesign in the European Economic Area for e-commerce and travel – SHM Studio

Conflicting brand information: the AI Search risk

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AI Answers: how to get citations and measure visibility

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Abstract graph of connected nodes representing citations in AI Answers – SHM Studio analysis

Global Search Console AI Reports: impact on SEO audits

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Search Console dashboard with global AI reports for SEO audits and ranking recovery monitoring - SHM Studio analysis

Google auto-expands AI Overviews: what changes for SEO

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AI Overviews Google auto-expansion impact on organic CTR and SEO — SHM Studio analysis

AI in web content: what the Pew study says for SMEs

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Graph of AI content growth on the web after ChatGPT — SEO analysis and content strategy for Italian SMEs by SHM Studio

One third of the web is written by AI: what changes for content marketing

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AI-generated web content chart and impact on SEO and content marketing 2026 — SHM Studio analysis

Google editorial preferences: new tool against AI traffic drop

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Google editorial preferences to counter the drop in AI search traffic — SHM Studio SEO analysis

X algorithm open source: what changes for brands and creators

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Stylized screenshot of the open-source X algorithm with organic reach graphs — SHM Studio analysis

Reddit and AI: what changes for SEO and content marketing

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Reddit and artificial intelligence: impact on SEO and content marketing for Italian companies — SHM Studio analysis

AI Overviews at 43%: what changes for organic SEO

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Google AI Overviews in 43% of searches: impact on organic SEO visibility analyzed by SHM Studio

Google Zero: when organic traffic disappears

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Google Zero and the end of organic traffic: SEO strategies 2026 for Italian SMEs — SHM Studio analysis

Google Images gets a makeover: personalized discovery arrives

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Google Images redesign 2026 with personalized For You gallery: impact on visual e-commerce SEO — SHM Studio analysis