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Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Marketing and ADV performance
HubSpot AI spending limits: how to avoid surprises on your invoice
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Blue and gold abstract shapes evoking control and balanced flow, representing HubSpot AI spending limits – SHM Studio
Marketing and ADV performance
Facebook algorithm in your hands: what changes for campaigns
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Blue and purple abstract shapes evoking preference signals and Facebook algorithm ranking – SHM Studio
Marketing and ADV performance
Google Ads: priorities and budget allocation by channel, what's changing
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Abstract illustration representing budget allocation by channel in Google Ads — SHM Studio
Marketing and ADV performance
AI agents in the customer journey: what you can still control
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Abstract shapes evoking the customer journey mediated by AI agents, conceptual illustration for SHM Studio
Marketing and ADV performance
GEM Meta Ads: +18.9% conversions with the new unified AI model
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Abstract shapes representing the unified GEM Meta Ads AI model for conversion optimization — SHM Studio
Marketing and ADV performance
Competitor conquesting keywords: how to acquire dissatisfied customers with PPC
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Abstract shapes converging to symbolize PPC strategy on competitor conquesting keywords — SHM Studio
Marketing and ADV performance
Google Shopping images: what changes with the new 2027 rules
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Abstract composition evoking the quality of Google Shopping images and the new Merchant Center 2027 rules – SHM Studio
Marketing and ADV performance
Conversion lift: measure the real impact of paid campaigns
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Abstract shapes representing conversion lift and incremental measurement of paid campaigns – SHM Studio
Marketing and ADV performance
Safari blocks tracking: what changes for your ad campaigns
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Blue and amber abstract shapes evoking the Safari tracking block in ad campaigns – SHM Studio
Marketing and ADV performance
Creator marketing: why top creators choose fewer brands
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Abstract illustration on creator marketing: arches and ribbons representing selective partnerships between brands and creators – SHM Studio
Marketing and ADV performance
AI Video for TikTok and Reels: One Story, Three Channels, Less Budget
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Abstract shapes evoking AI video flow across multiple social channels for Italian SME campaigns – SHM Studio
Marketing and ADV performance
New Meta AI tools for advertising creativity and insights
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Abstract shapes evoking Meta AI tools for advertising campaigns and creative insights – SHM Studio
Marketing and ADV performance
AI Agents in Media Buying: How to Govern Them Without Risk
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Abstract blue and amber shapes evoking the orchestration and control of AI agents in media buying — SHM Studio
Marketing and ADV performance
LinkedIn Checklist for B2B Campaigns: The Official 2026 Guide
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Blue and gold abstract shapes evoking professional connection and growth in B2B LinkedIn campaigns — SHM Studio
Marketing and ADV performance
Reddit lead gen ads: in-market audience and HubSpot integration
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Abstract shapes evoking connection between social channels and CRM for Reddit lead gen campaigns — SHM Studio
Marketing and ADV performance
AI Agents for Campaigns: Scale Without Hiring
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Abstract blue and gold shapes evoking automation and the flow of marketing campaigns run by AI agents — SHM Studio
Marketing and ADV performance
TikTok Ads: global network and AI for 2026 holiday campaigns
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Abstract blue and coral shapes evoke the TikTok Ads global advertising network and AI for holiday campaigns – SHM Studio
Marketing and ADV performance
Google Site Kit automatically tracks checkouts and leads on WordPress
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Abstract shapes evoking data flows and digital connections for conversion tracking with Google Site Kit and SHM Studio
Marketing and ADV performance
AI content without review: risks, rules and how to protect yourself
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Abstract shapes evoking the AI content review process for editorial governance — SHM Studio
Marketing and ADV performance
IRL events and creator marketing: how to measure ROI
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Abstract shapes evoking physical and digital connection in IRL creator marketing events – SHM Studio

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