Advertising, Paid Media & Video : news, guides and insights | SHM Studio

What's new on Google, Meta, LinkedIn, and TikTok Ads, plus AI tools for video and content, broken down by how they impact your campaigns and budget.

Paid Facebook Pages for link posts: what to do now

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Facebook Pages link limit schema with Meta One for Business – SHM Studio analysis

Google Merchant Center UCP: cart transferred to the site

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Diagram of how the Google Merchant Center UCP cart transfer works for e-commerce – SHM Studio

AI in marketing: the hidden costs that erode efficiency

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Diagram of hidden AI costs in marketing: Real ROI and continuous maintenance – SHM Studio

ChatGPT Ads click-to-chat: conversion without site traffic

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ChatGPT Ads click-to-chat format schema: from click to conversational AI agent – SHM Studio

Google and Meta Ads automate: how to stay in control

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Amazon Ads on ChatGPT: what changes for those who sell online

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Amazon DSP on ChatGPT Ads: opportunities for Italian B2B

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Amazon DSP and ChatGPT Ads integration for B2B campaigns: opportunities for Italian SMEs analyzed by SHM Studio

Advertising attribution: when models deceive the budget

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Advertising attribution dashboard with modeled and measured data compared — SHM Studio analysis for Italian SMEs

Google Ads Local Customer Optimization: what changes for retail

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Google Ads Local Customer Optimization for Performance Max retail campaigns and Store Sales measurement – SHM Studio analysis

Bots and AI traffic: how to protect ad budgets in 2026

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Visualization of bot and AI traffic impacting paid media campaigns and retargeting, SHM Studio analysis

TikTok voice comments and polls: what changes for brands

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TikTok voice comments and interactive polls for Italian brands — strategic analysis SHM Studio Milan

Amazon Alexa Shopping AI anti-scam: what changes for retail

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Amazon Alexa AI anti-scam for digital retail — a strategic breakdown by SHM Studio for Italian marketing managers

Alexa purchase notifications: how Update Me When works

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Alexa custom notifications for e-commerce purchase triggers, SHM Studio analysis on voice commerce Italy

Google Pics vs Canva: Generative AI redesigns design

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Google Pics vs Canva: generative AI comparison for design and content marketing — SHM Studio analysis

ChatGPT Ads at $1B ARR: what changes for Italian SMEs

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ChatGPT Ads hits $1B ARR: breakdown for Italian SMEs by SHM Studio Milan

Google AI Mode becomes a travel agent: what changes

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Google AI Mode as a travel agent for travel booking and e-commerce — SHM Studio 2026 analysis

Branding AI: why names confuse and what changes

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AI branding and complex product communication: a strategic breakdown for Italian marketing managers — SHM Studio

Instagram First Draft: automatic Reels editing in 10 seconds

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Instagram First Draft automated Reels editing in 10 seconds — strategic breakdown by SHM Studio for Italian brands

Alibaba's Wan3.0: AI video from text and documents

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AI video generation from documents with Alibaba Wan3.0 for SMB content marketing — SHM Studio analysis

LinkedIn AI slop button: 1 million reports and what changes

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LinkedIn AI slop button and its impact on B2B content strategy — analysis by SHM Studio for Italian marketing managers