A complete redesign of the Bonfiglioli Consulting website, with a new information architecture, optimized UX/UI and an international SEO strategy built to simplify a complex offering and showcase the global presence of a leader in management consulting.

Client:

Bonfiglioli Consulting

Sector:

Consulting & Management

Year:

2025

Services:

Branding, Brochure, Editorial design, SEO, UX & structure

The Project:

Bonfiglioli Consulting is a global benchmark in management consulting. Its previous digital presence, however, struggled to communicate the breadth and specificity of its service portfolio, risking scattering users' attention. Our work was a complete redesign of the corporate website, focused on four key pillars:

Restructuring the information architecture
Modernizing the graphic interface (UI)
Optimizing the User Experience (UX)
Advanced SEO strategy for international markets

The Challenge:

The project came with a double operational challenge:

Simplifying the offering: Turning an extremely complex ecosystem of services into intuitive navigation, avoiding cognitive overload for users.
Global competitiveness: Positioning the brand on international search engines, reaching an audience that varies in language, culture and business goals.

The Approach:

The strategy unfolded in three distinct phases:

Market and target analysis In-depth mapping of the offering and research into the Buyer Personas specific to each country.
UX Design and Information Architecture Design of smooth navigation paths, segmented by area of expertise, industry and the client's specific needs (Jobs to be done).
International SEO and Content Strategy Technical on-site optimization and an editorial plan targeting strategic keywords, to ensure relevance and authority in key markets.