Bonfiglioli Consulting

Bonfiglioli Consulting is a global leader in management consulting. The previous digital presence, however, struggled to effectively communicate the breadth and specificity of the services portfolio, risking dispersing the user's attention. Our intervention involved a complete redesign of the company website, focusing on four key pillars:

• Restructuring of information architecture
• Modernization of the graphical user interface (UI)
• User Experience Optimization (UX)
• Advanced SEO strategy for international markets

The project had dual operational complexity:

1. Semplificazione dell’offerta: Tradurre un ecosistema di servizi estremamente articolato in una navigazione intuitiva, evitando il sovraccarico cognitivo per l’utente.
2. Global competitiveness: Position the brand on international search engines, intercepting a diverse audience in terms of language, culture and business goals.

The strategy was developed through three distinct operational phases:

• Market and target analysis In-depth supply mapping and study of specific Buyer Personas for each target country.
• UX Design e Architettura dell’Informazione Progettazione di percorsi di navigazione fluidi, segmentati per aree di competenza, industry e necessità specifiche del cliente (Jobs to be done).
• International SEO and Content Strategy On-site technical optimization and targeted editorial plan on strategic keywords to ensure relevance and authority in key markets.