Complete redesign of the Bonfiglioli Consulting website, featuring a new information architecture, optimized UX/UI, and an international SEO strategy designed to simplify a complex offering and highlight the global presence of a management consulting leader.

Client:

Bonfiglioli Consulting

Sector:

Consulting & Management

Year:

2025

Services:

Branding, Brochure, Editorial Design, SEO, UX & structure

The Project:

Bonfiglioli Consulting is a leading global management consulting firm. However, its previous digital presence struggled to effectively communicate the breadth and specificity of its service portfolio, risking user distraction. Our intervention involved a complete redesign of the corporate website, focused on four fundamental pillars:

Restructuring of the information architecture
Modernization of the graphical interface (UI)
Optimization of the User Experience (UX)
Advanced SEO strategy for international markets

The Challenge:

The project presented a double operational complexity:

Simplifying the offer: Translating an extremely complex service ecosystem into intuitive navigation, avoiding cognitive overload for the user.
Global competitiveness: Positioning the brand on international search engines, reaching a diverse audience by language, culture, and business goals.

The Approach:

The strategy was developed through three distinct operational phases:

Market and target analysis In-depth mapping of the offer and study of specific Buyer Personas for each target country.
UX Design and Information Architecture: Design of smooth navigation paths, segmented by areas of expertise, industry, and specific client needs (Jobs to be done).
International SEO and Content Strategy On-site technical optimization and a targeted editorial plan focused on strategic keywords, to ensure relevance and authority in key markets.