CDR Pompe

CDR Pompe is an established manufacturer of industrial centrifugal pumps — with mechanical seals, magnetic drive, in plastic, metallic, and fully custom materials — intended for highly demanding sectors such as chemical, pharmaceutical, and industrial.
The company website was already operational and fully presented the brand's offerings and expertise, but it wasn't supported by a real SEO strategy.

Our goal was to increase organic visibility and qualified traffic, transforming an existing site into an asset capable of generating opportunities in international markets.

The main challenge was to implement an SEO strategy from scratch on a site that was already online and fully operational, but designed without any attention to search engine optimization logic.

This required:

• A deep analysis of a non-SEO-oriented structure
• Identification of technical, structural, and content gaps
• Addressing deep-rooted critical issues without being able to start over with a new site

We adopted a structured, multi-phase method:

1. Technical and content SEO audit
   Complete mapping of the pre-existing site's critical issues: structure, performance, content, information hierarchy.
2. Specific keyword research for sector and products
   Identification of queries actually used by decision-makers in the target sectors, focusing on products, applications, and real-world problems.
3. Review of structure and content
   Reorganization of key pages, on-page optimization, and improvement of the architecture to make the site more readable for users and search engines.
4. Advanced SEO for AI-based search engines
   Implementation of schema markup and data structure designed for next-generation, AI-based search engines.