We implemented an advanced SEO strategy for CDR Pompe, an industrial manufacturer of centrifugal pumps, to optimize an existing website and turn it into a high-performing asset that generates organic visibility and opportunities in international markets.
CDR Pompe is an established manufacturer of industrial centrifugal pumps: mechanical seal, magnetic drive, plastic, metal and fully custom models, built for demanding sectors such as chemical, pharmaceutical and industrial.
The company website was already live and presented the brand's offering and expertise in full, but it wasn't backed by a real SEO strategy.
Our goal was to increase organic visibility and qualified traffic, turning an existing website into an asset that generates opportunities in international markets.
The main challenge was building an SEO strategy from scratch on a site that was already online and fully operational, but designed with no consideration for search engine optimization.
This required:
- An in-depth analysis of a structure that wasn't built for SEO
- Identifying technical, structural and content gaps
- Fixing deep-rooted issues without the option of starting over with a new site
We followed a structured, multi-phase method:
- Technical and content SEO audit
A complete map of the existing site's issues: structure, performance, content, information hierarchy. - Keyword research specific to the sector and products
Identifying the queries decision makers actually use in the target sectors, focusing on products, applications and real-world problems. - Structure and content review
Reorganizing key pages, on-page optimization and improving the architecture so the site is easier for both users and search engines to read. - Advanced SEO for AI-powered search engines
Implementing schema markup and a data structure designed for next-generation, AI-based search engines.
Results
The overall goal was to make the site clear, authoritative and relevant in the eyes of search engines, overcoming the limits of having no SEO planning from the start.
Portfolio
AI-powered conversational experiences, designed to integrate functionality, aesthetics, and brand voice.
