Complete restyling of the Colorizzo platform, an e-commerce site dedicated to paints and technical materials for wood and carpentry. The project improved the clarity of the offering, simplified navigation for professionals and hobbyists, and increased conversions thanks to a more intuitive UX and a functionally reorganized catalog.

Client:

Colorizzo

Sector:

Retail

Year:

2025

Services:

Editorial design, UX & structure

The Project:

Colorizzo is an e-commerce site specializing in the sale of paints, stains, wood preservatives, and technical materials for working with wood and carpentry.
The existing site didn't highlight product quality enough or help users choose the best solution for their projects.

The project's goal was to rethink the platform to:

improve the clarity of the offer, which was often very technical
make buying a breeze for pros, artisans, and DIYers
boost conversions and sales with punchier messaging

The Challenge:

The main challenge was making a catalog of tens of technical products accessible, differentiated by performance, substrate, formula, and specific applications.
It was necessary to find a balance between:

accurate technical info on paints and materials
clear visuals to help users find their way around in no time
hassle-free checkout, especially on mobile
the site's ability to support less experienced users too

The Approach:

We planned our workflow using a data-driven and user-first approach:

Analyzed the current site to spot browsing hurdles, technical bugs, and room for improvement.
Complete reorganization of the information architecture: clearer categories, useful filters, guided paths based on applications (e.g., exterior wood, interior wood, iron, carpentry).
UX & UI restyling with clean interfaces, easier-to-read specs, and optimized product pages.
Set up strategic ad campaigns to drive immediate sales and build a qualified audience for the long run.