Kablee

Kablee had a clear and urgent strategic goal: to accredit itself as a relevant interlocutor in the Polish market for the optical cable business. The need was not only commercial, but positioning: the company wanted to accomplish this purpose quickly and tangibly, establishing its presence with authority from day one.

Breaking into a new foreign market requires immediate credibility. The main needs were:

1. Transmitting Values: Instantly communicating safety, quality and a modern entrepreneurial spirit, distancing itself from the traditional, static image of the industry.
2. Brand Consistency: Coordinating the corporate image across all media, needing radical branding enhancement work (from logo to guidelines).
3. Sales Support: Equipping the sales force with effective tools (flyers, presentations) to acquire B2B customers.

We worked on building a solid and internationally scalable Visual Identity.

• Logo and Visual Identity We designed a new logo capable of reflecting the modern and innovative identity needed to establish itself in the Polish market. This included defining new fonts and a distinctive corporate color palette.
• Multilingual Marketing Materials We created a complete kit of marketing materials declined in Polish and English, ensuring that the message was perfectly localized for the target audience.
• Asset for B2B To support direct sales activity, we designed a company overview (Company Profile) optimized for presentations to customers, as well as customized product images and icon sets for the website, unifying the visual experience.