We created a new Visual Identity for Kablee, designed to support the company's entry into the Polish fiber optic cable market. The project defined a modern, credible and consistent brand, backed by multilingual marketing materials and sales assets built for a B2B audience.

Client:

Kablee

Sector:

Year:

2025

Services:

Branding, Editorial Design

The Project:

Kablee had a clear and urgent strategic goal: to establish itself as a relevant player in the Polish optical cable trade. The need wasn't just commercial, it was about positioning. The company wanted to achieve this quickly and tangibly, asserting its presence with authority from day one.

The Challenge:

Breaking into a new foreign market demands instant credibility. The key needs were:

Conveying Values: Instantly communicate reliability, quality and a modern entrepreneurial spirit, moving away from the traditional, static image of the industry.
Brand Consistency: Align the company's image across all touchpoints, which called for a thorough overhaul of the branding (from the logo to the guidelines).
Sales Support: Equip the sales team with effective tools (flyers, presentations) to win B2B clients.

The Approach:

We built a solid Visual Identity that can scale internationally.

Logo and Visual Identity We designed a new logo that reflects the modern, innovative identity needed to stand out in the Polish market. This included defining new fonts and a distinctive corporate color palette.
Multilingual Marketing Materials We created a complete kit of marketing materials in Polish and English, making sure the message was perfectly localized for the target audience.
B2B Assets To support direct sales, we designed a Company Profile optimized for client presentations, and produced product images and custom icon sets for the website, unifying the visual experience.