Creation of a new Visual Identity for Kablee, designed to support the company's entry into the Polish optical cable market. The project defined a modern, credible, and consistent branding, accompanied by multilingual marketing materials and dedicated B2B commercial assets.

Client:

Kablee

Sector:

Year:

2025

Services:

Branding, Editorial Design

The Project:

Kablee had a clear and urgent strategic goal: to establish itself as a relevant player in the Polish market for optical cable trading. The need was not just commercial, but about positioning: the company wanted to achieve this goal quickly and tangibly, asserting its presence with authority from day one.

The Challenge:

Breaking into a new foreign market requires immediate credibility. The main needs were:

Transmission of Values: Instantly communicate security, quality, and a modern entrepreneurial spirit, distancing from the traditional and static image of the sector.
Brand Consistency: Coordinate the corporate image across all media, requiring radical work to enhance branding (from logo to guidelines).
Sales Support: Equip the sales force with effective tools (flyers, presentations) to acquire B2B clients.

The Approach:

We worked on building a solid and internationally scalable Visual Identity.

Logo and Visual Identity We designed a new logo capable of reflecting the modern and innovative identity needed to establish itself in the Polish market. This included defining new fonts and a distinctive corporate color palette.
Multilingual Marketing Materials We created a complete kit of marketing materials in Polish and English, ensuring the message was perfectly localized for the target audience.
B2B Assets To support direct commercial activity, we designed a Company Profile optimized for client presentations, as well as product images and custom icon sets for the website, unifying the visual experience.