Octagona

Octagona is a strategic hub for companies looking to enter foreign markets, with operations spanning over 40 countries. The previous digital presence didn't adequately reflect this authority, suffering from fragmentation that made it hard to communicate the breadth of their offerings. The redesign project had specific goals:

• Reorganizing the service ecosystem: From strategic consulting to operational export management, up to digital export.
• Support expansion: Create a scalable platform capable of supporting international visibility.
• Elevate brand perception: Convey solidity and expertise through modern and functional design.

The main challenge was managing complexity. Octagona targets a diverse audience with very different needs (from SMEs to large industries). It was necessary to resolve three fundamental issues:

1. Information Overload: Making a range of technical and complex services understandable without confusing the user.
2. Navigation: Simplifying user paths (User Journeys) to allow each target to quickly find the right solution.
3. Multi-Market Positioning: Building an SEO strategy capable of intercepting specific search intents in different linguistic and cultural contexts.

We worked on the structure even before the graphics, adopting an analytical approach:

• Information Architecture (IA) In-depth analysis of services and redesign of the navigation tree. We categorized the offerings to make browsing intuitive, guiding users to the most relevant solution.
• Strategic Content Mapping Mapping content to align with real customer needs (Pain Points), transforming descriptive pages into conversion tools.
• Structured SEO Implementation of a granular positioning strategy, focused on high commercial value keywords specific to the markets served by Octagona.