Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
B2B marketing in Bologna has a specific target: the companies of the Packaging Valley, mopeds, mechanics, and components that sell machinery and technical solutions all over the world. In 2025, the packaging machinery district exported less than the previous year, but grew strongly in markets such as China, Japan, and the United Arab Emirates. The signal is clear: demand is shifting, and those who intercept it first in the new countries build the advantage for the coming years, while those who wait for the return of habitual markets risk arriving late.
To do this, you need technical content in the right languages, targeted campaigns for buyers in those markets, and a website that turns visits into quote requests. As a B2B marketing agency, we partner with established manufacturing companies in the Bologna area, providing a senior specialist as your direct point of contact from the initial analysis to measuring results. We were founded in Milan over ten years ago and work with companies all over Italy.
What we offer to companies looking for B2B marketing
Localized content for Asia and the Gulf
A Chinese, Japanese, or Emirati buyer doesn't search with the same words as a European customer. We localize product pages, case studies, and documentation for growing markets, with Copywriting technical adapted to each country and a SEO Strategy international, built on real research, not machine translation.
Company videos of the lines
A packaging machine is best understood by watching it work: formats, format changes, in-line integration, cleanliness. We plan short corporate videos for websites, trade shows, and campaigns, designed to be subtitled in multiple languages and reused by the sales team during remote negotiations when the client cannot visit the company to see the machine.
Websites where negotiations begin
The website must accompany the buyer from discovery to the request for a quote. We design Websites multilingual with paths organized by customer application sector, technical sheets viewable from any device, and modules that already collect the data needed to prepare a quote, without unnecessary email exchanges.
B2B portal for spare parts and service
After the sale, the relationship continues with spare parts, maintenance, and updates. A B2B portal or a dedicated B2B e-commerce, developed as Web apps connected to the management system, allows customers to order, consult manuals, and open assistance requests independently, even from the other side of the world and with different time zones.
Repositioning a brand abroad
When a sector loses ground, like mopeds in 2025, you need to review who you're talking to and through which channels you sell. With the Branding we realign identity and messaging, then define the digital channels for distributors and end customers in the countries where you want to grow, measuring the response of each one.
Tracked B2B lead generation
With LinkedIn campaigns towards technical roles and purchasing and with a 3D configurator for machines with many variants, you bring more complete requests to the company. We use AI and automation to qualify leads and pass them to the right salesperson with all the information already collected, from country to type of line requested.
Export and districts in Bologna: packaging and mopeds in 2025
The province of Bologna exported 20,408,930,470 euros in 2025 (+2.1%), of which 6,447,850,809 euros were machinery and equipment (+1.7%), according to data Import-Export 2025 of the Bologna Chamber of Commerce on an ISTAT basis. Within this total, there are two districts surveyed by the Intesa Sanpaolo Monitor of Emilia-Romagna Districts (May 2026): packaging machines, the so-called Packaging Valley, with 2,868 million in exports and third place among regional districts, and mopeds, with 689 million.
Both closed 2025 on a decline: -5.6% for packaging and -10.8% for mopeds, which in the fourth quarter dropped by -22.7%. The chart shows how the packaging machinery district performed quarter by quarter, again according to Intesa Sanpaolo.
The second quarter was the toughest, with a drop of 11.6%, while the final quarter showed a recovery of 1.4%. However, the most useful data for marketers is something else: while traditional markets were slowing down, Bologna's packaging sector grew in China (+49.4%), Japan (+184%), and the United Arab Emirates (+69.7%). These are countries with very different languages, search habits, and purchasing processes compared to Europe, and a website designed for long-standing clients is unlikely to work effectively there.
This leads to three practical consequences for local companies:
- new markets must be covered with localized content and campaigns, not with the translated Italian website;
- those operating in declining sectors, like mopeds, must review their positioning and international sales channels;
- the Chamber of Commerce digital voucher excludes websites and web advertising, so B2B marketing investments need to be planned using other tools or your own budget.
The picture is not one of a generalized crisis, given that provincial exports as a whole are growing. However, it is a picture where market shares are being redistributed, and in such phases, digital visibility in the right countries matters more than usual. Those who are found today by a Japanese or Emirati buyer have a good chance of becoming their go-to supplier for future orders as well.
Incentives for digital marketing for companies in Bologna in 2026
As of 10/06/2026, all relevant calls for funding for Bologna-based businesses are closed, including the Digital Export 2026-2027 Call, which closed on October 5, 2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Dual Transition (digital and ecological) call for proposals 2026 Bologna Chamber of Commerce | Closed | question submission from 11:00 AM on 09/10/2026 until 1:00 PM on 09/17/2026 | SMEs in the metropolitan area of Bologna: advanced technologies (AI, IoT, cloud, cybersecurity), consulting, and training; vouchers up to 10,000 euros (50%). Excludes websites and online advertising. |
| Contributions for participation in international fairs in Italy - Year 2026 Bologna Chamber of Commerce | Closed | from March 3, 2026 at 10:00 AM to March 31, 2026 at 1:00 PM (fairs 1/1/2026-31/12/2026) | SMEs of the Bologna province: exhibition area, booth setup, catalogue, and transport for international trade fairs in Italy; 50%, up to a maximum of 4,000 euros. It does not cover digital marketing. |
| Digital Export Call 2026-2027 Unioncamere Emilia-Romagna, Chambers of Commerce of Emilia-Romagna, and Emilia-Romagna Region | Closed | from 12:00 PM on September 28, 2026 to 12:00 PM on October 5, 2026 | Manufacturing SMEs in Emilia-Romagna: 50% grant up to 20,000 euros for e-commerce, international SEO/SEM, digital advertising, social media marketing, CRM and marketing automation, marketplaces, Digital Export Manager, trade fairs. Closed on 5/10/2026. |
It is worth taking a close look at what each one covered. The Bologna Chamber of Commerce Double Transition Call, open from September 10 to 17, 2026, funded advanced technologies, consulting, and training for digitalization with vouchers of up to 10,000 euros, but explicitly excluded websites and web advertising. The grant for international trade fairs in Italy covered exhibition space, booth setup, catalogs, and transport, up to 4,000 euros, but not digital marketing. The regional Digital Export grant was the only one to cover international SEO and SEM, advertising, social media, and CRM, at 50% up to 20,000 euros, with budget additions expected by December 2026. No marketing expense should be considered eligible without reading the official text.
Case study: Miba, organic visibility for a precision machining company
Miba is a precision sheet metal fabrication company, meaning they work closely with machinery manufacturers. For Miba, we handled web design, UX, SEO, and a multilingual content strategy, with a simple goal: to be found by those looking for that type of work, even abroad, without relying solely on the sales team.
In our portfolio we published these results: organic traffic +245%, keywords in top 10 +211%, keyword rankings +24% and 49% of indexed pages. For a packaging or mechanical engineering company in Bologna, the starting point is always the same: figuring out how buyers in every country describe the problem your machine solves and building technical content that answers those searches, whether in China, Japan, or the Emirates. You can find the complete project in the Miba's portfolio .
There's a difference to keep in mind: Miba sells custom manufacturing, while a Bologna-based manufacturer sells complex machines with long sales cycles. That's why, compared to that project, for a packaging company we usually add more support content for the negotiation, like videos, technical documentation for the client's engineering department, and industry-specific pages. The foundation, however, stays the same: easy-to-find technical pages in multiple languages, tracked based on real traffic and inquiries.
Do you want to understand how to cover markets where Bolognese packaging is growing? Book a free 30-minute audit and we start from your data.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
For a Bologna-based machinery or components company, this includes localizing content for growing foreign markets, a multilingual technical website that generates quote requests, company videos of the production lines, a potential B2B portal for spare parts and support, LinkedIn and Google Ads campaigns, and lead qualification automation. You do not need everything at once: with a free 30-minute audit, we start from your target markets, your highest-margin products, and how your current deals are coming in.
Trade shows are still a key moment for many manufacturing companies, and it makes sense. B2B marketing makes that investment pay off better: before the event, it invites selected buyers to the booth; during the event, it collects leads in an orderly way; and after the event, it follows up with targeted content and proposals. And between one trade show and the next, it keeps the stream of inquiries flowing from faraway countries, where physical presence costs more and a good multilingual website works for you all year round.
Timings vary by channel and market. LinkedIn campaigns can generate initial leads pretty quickly, whereas SEO in a new country takes several months to build solid rankings, especially in languages like Chinese or Japanese. Machine sales cycles are long, so we don't just measure closed deals: together we set intermediate metrics, such as quote requests, qualified leads, and traffic from target countries, and we review them regularly.
As of 10/06/2026 they are all CLOSED. The Dual Transition Call by the Bologna Chamber of Commerce, from September 10 to 17, 2026, excluded websites and web advertising. The grants for international trade fairs in Italy, from March 3 to 31, 2026, only covered participation costs. The 2026-2027 Digital Export Call, open from September 28 to October 5, 2026, instead covered digital marketing for export at 50%, up to 20,000 euros. For future editions, always check the requirements on the official text before planning your expenses.
We work with manufacturing companies all over Italy, and the project we are publicly documenting in this sector is Miba, in precision metal fabrication, with results measured on organic traffic and keywords. We prefer to show you a verifiable piece of work rather than just a list of names. What we bring to a Bologna-based company is a method we've already put into practice: market analysis, multilingual technical content, SEO, and measurable campaigns. We were founded in Milan over ten years ago, and you'll have a senior person as your direct point of contact for the entire project.
With content that replaces, at least in part, the plant or trade fair visit. For a Bologna-based manufacturer of packaging machinery or technical components, short videos of the work cycle, info sheets explaining formats, speeds, and integration with existing lines, sector-specific case studies, and guided quote requests work best. For machines with many configurations, we develop a Web apps that guides the buyer through the available options. This way, anyone discovering you from a new country understands what the machine does even before the first sales call.
