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What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
B2B marketing in Bologna has a very specific audience: the companies of the Packaging Valley, mopeds, mechanical engineering and components, which sell machines and technical solutions all over the world. In 2025 the packaging machinery district exported less than the previous year, but grew strongly in markets such as China, Japan and the United Arab Emirates. The signal is clear: demand is shifting, and whoever reaches it first in the new countries builds the advantage of the coming years, while those who wait for their usual markets to bounce back risk arriving late.
To do that, you need technical content in the right languages, targeted campaigns aimed at buyers in those markets, and a website that turns visits into quote requests. As a B2B marketing agency, we support established manufacturing companies in the Bologna area, with a senior person as your direct contact from the initial analysis to the measurement of results. We were founded in Milan more than ten years ago and work with companies all over Italy.
What we offer companies looking for B2B marketing
Localized content for Asia and the Gulf
A buyer in China, Japan or the Emirates doesn't search with the same words as a European customer. We localize product pages, application cases and documentation for growing markets, with technical copywriting adapted to each country and an international SEO strategy built on real searches, not on machine translation.
Company videos of your lines
A packaging machine is best understood by watching it work: formats, changeovers, line integration, cleaning. We plan short company videos for your website, trade shows and campaigns, designed to be subtitled in multiple languages and reused by your sales team in remote negotiations, when the customer can't come see the machine at your plant.
Websites where the deal begins
Your website should guide the buyer from discovery to quote request. We design multilingual websites with paths organized by the customer's application sector, datasheets that can be viewed on any device, and forms that already collect the data needed to prepare a quote, with no pointless email back-and-forth.
B2B portal for spare parts and service
After the sale, the relationship continues with spare parts, maintenance and updates. A dedicated B2B portal or B2B ecommerce, built as a web app connected to your management software, lets customers order, browse manuals and open support requests on their own, even from the other side of the world and across time zones.
Repositioning a brand abroad
When a sector loses ground, like Bologna's mopeds in 2025, you need to rethink who you're talking to and through which channels you sell. With branding we realign identity and messaging, then define the digital channels for distributors and end customers in the countries where you want to grow, measuring the response of each one.
Tracked B2B lead generation
With LinkedIn campaigns aimed at technical and purchasing roles, and a 3D configurator for machines with many variants, you bring in more complete inquiries. We use AI and automation to qualify contacts and pass them to the right salesperson with all the information already collected, from country to type of line requested.
Exports and districts in Bologna: packaging and mopeds in 2025
The province of Bologna exported €20,408,930,470 in 2025 (+2.1%), of which €6,447,850,809 in machinery and equipment (+1.7%), according to the 2025 Import-Export data of the Bologna Chamber of Commerce based on ISTAT. Within this total are two districts tracked by the Intesa Sanpaolo Monitor of Emilia-Romagna districts (May 2026): packaging machinery, the so-called Packaging Valley, with €2,868 million in exports and third place among the region's districts, and mopeds, with €689 million.
Both ended 2025 down: -5.6% for packaging and -10.8% for mopeds, which hit -22.7% in the fourth quarter. The chart shows how the packaging machinery district performed quarter by quarter, again according to Intesa Sanpaolo.
The second quarter was the toughest, at -11.6%, while the last one marked a 1.4% recovery. But the most useful figure for marketers is another one: while traditional markets slowed down, Bologna's packaging sector grew in China (+49.4%), Japan (+184%) and the United Arab Emirates (+69.7%). These are countries whose languages, search habits and purchasing processes are very far from European ones, and a website designed for long-standing customers is unlikely to work there too.
This has three practical consequences for local companies:
- new markets need to be covered with localized content and campaigns, not with the Italian website translated;
- companies in declining sectors, like mopeds, need to rethink their positioning and international sales channels;
- the Chamber of Commerce's digital voucher excludes websites and web advertising, so B2B marketing investments must be planned on other tools or with your own budget.
This isn't a picture of widespread crisis, since provincial exports as a whole are growing. But market shares are being redistributed, and in times like these, digital visibility in the right countries matters more than usual. Whoever gets found today by a Japanese or Emirati buyer has a good chance of becoming their go-to supplier for future orders too.
Incentives for business digital marketing in Bologna in 2026
As of 10/06/2026, all relevant calls for Bologna businesses are closed, including the Bando Digital Export 2026-2027, which closed on October 5, 2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Bando Doppia Transizione (digital and ecological) 2026 Bologna Chamber of Commerce | Closed | applications from 11:00 a.m. on 09/10/2026 until 1:00 p.m. on 09/17/2026 | Micro, small and medium-sized enterprises (MSMEs) in the Bologna metropolitan area: advanced technologies (AI, IoT, cloud, cybersecurity), consulting and training; vouchers up to €10,000 (50%). Websites and online advertising excluded. |
| Grants for participation in international trade shows in Italy - 2026 Bologna Chamber of Commerce | Closed | from March 3, 2026 at 10:00 a.m. to March 31, 2026 at 1:00 p.m. (trade shows 01/01/2026-12/31/2026) | MSMEs in the province of Bologna: exhibition space, stand setup, catalog and transport for international trade shows in Italy; 50%, up to €4,000. Does not cover digital marketing. |
| Bando Digital Export 2026-2027 Unioncamere Emilia-Romagna, Chambers of Commerce of Emilia-Romagna and Emilia-Romagna Region | Closed | from 12:00 p.m. on September 28, 2026 to 12:00 p.m. on October 5, 2026 | Manufacturing SMEs in Emilia-Romagna: 50% grant up to €20,000 for e-commerce, international SEO/SEM, digital advertising, social media marketing, CRM and marketing automation, marketplaces, Digital Export Manager, trade shows. Closed on 10/05/2026. |
It's worth looking closely at what each one covered. The Bando Doppia Transizione of the Bologna Chamber of Commerce, open from September 10 to 17, 2026, funded advanced technologies, consulting and training for digitalization with vouchers up to €10,000, but explicitly excluded websites and web advertising. The grant for international trade shows in Italy covered exhibition space, stand setup, catalog and transport, up to €4,000, not digital marketing. The regional Digital Export call was the only one to cover international SEO and SEM, advertising, social and CRM, at 50% up to €20,000, with budget top-ups planned by December 2026. No marketing expense should be considered eligible without reading the official text.
Case study: Miba, organic visibility for a precision manufacturing company
Miba is a precision metalwork company, the kind of supplier that works closely with machine builders. For Miba we handled web design, UX, SEO and a multilingual content strategy, with one simple goal: getting found by people searching for these services, including abroad, without relying only on the sales network.
In our portfolio we published these results: organic traffic +245%, top 10 keywords +211%, keyword rankings +24% and 49% of pages indexed. For a packaging or mechanical engineering company in Bologna, the starting point is the same: understand how buyers in each country describe the problem your machine solves, and build technical content that answers those searches, in China as well as in Japan or the Emirates. You can find the full project in the Miba portfolio.
There's one difference to keep in mind: Miba sells manufacturing services, while a Bologna machine builder sells complex machinery with long sales cycles. That's why, compared to that project, for a packaging company we usually add more content to support the negotiation, such as videos, documentation for the client's technical department and pages for each application sector. The foundation stays the same: findable technical pages, in multiple languages, measured on real traffic and real inquiries.
Want to know how to cover the markets where Bologna's packaging industry is growing? Book a free 30-minute audit and we'll start from your data.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
For a Bologna-based machinery or components company, it includes localizing content for growing foreign markets, a multilingual technical website that drives quote requests, company videos of your lines, an optional B2B portal for spare parts and service, LinkedIn and Google Ads campaigns, and automation that qualifies leads. You don't need everything at once: with a free 30-minute audit, we start from your markets, your higher-margin products and the way deals reach you today.
Trade shows remain a key moment for many manufacturing companies, and that makes sense. B2B marketing makes that investment more productive: before the event it invites selected buyers to your booth, during the event it collects contacts in an organized way, and afterward it follows up with targeted content and proposals. Between one show and the next, it keeps inquiries flowing from the farthest countries, where a physical presence costs more and a good multilingual website works for you all year round.
Timing varies by channel and by market. LinkedIn campaigns can generate the first leads fairly quickly, while SEO in a new country needs several months to consolidate rankings, especially in languages like Chinese or Japanese. Machinery sales cycles are long, so we don't only measure closed deals: we set intermediate indicators with you, such as quote requests, qualified leads and traffic from target countries, and we review them at regular intervals.
As of 10/06/2026, they are all CLOSED. The Bando Doppia Transizione of the Camera di Commercio di Bologna, open September 10 to 17, 2026, excluded websites and web advertising. The grants for international trade shows in Italy, March 3 to 31, 2026, covered only participation costs. The Bando Digital Export 2026-2027, open from September 28 to October 5, 2026, covered digital marketing for export at 50%, up to €20,000. For future editions, always check the requirements in the official text before planning your spending.
We work with manufacturing companies across Italy, and the project we publicly document in the sector is Miba, in precision metalwork, with results measured on organic traffic and keywords. We'd rather show you verifiable work than a list of names. What we bring to a Bologna company is a proven method: market analysis, multilingual technical content, SEO and measured campaigns. We started in Milan more than ten years ago, and you get one senior person as your direct contact for the entire project.
With content that replaces, at least in part, a visit to the plant or the trade show. For a Bologna builder of packaging machinery or technical components, what works is short videos of the work cycle, sheets explaining formats, speeds and integration with existing lines, application cases by sector and guided quote requests. For machines with many configurations, we develop a web app that guides the buyer through the options. That way, someone discovering you from a new country understands what the machine does before the first sales call.
