Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
B2B marketing for a manufacturing company from Emilia-Romagna today must solve a very concrete problem: finding new customers in markets where your brand is not yet known. Mechanics, the heart of regional exports, lost ground in 2025, and some historical districts closed the year with significant declines. Trade fairs and the network of agents remain fundamental, but they are no longer enough on their own to cover all the countries worth targeting, nor to be found by buyers you haven't met yet.
As a B2B marketing agency, we support structured companies in mechanics, automation, mechatronics, ceramics, and components in building a digital presence that works like an extra salesperson: findable in the buyers' languages, clear on technical specifications, and capable of generating qualified quote requests. We were founded in Milan over ten years ago, we work with companies throughout Italy, and for every project, you have a senior person as a direct point of contact, with no intermediaries between you and the person working on your marketing.
What we offer to companies looking for B2B marketing
Markets to open up, not just to maintain
When a market slows down, the first question is where to shift your focus. We analyze products, competitors, and export data to choose the countries and sectors to invest in, then we tailor messages and languages accordingly. If your company identity doesn't hold up internationally, we revamp it with Branding before spending on visibility.
Multilingual technical websites
An engineer evaluating a machine looks for data, diagrams, applications, and references, not slogans. We design Websites multilingual with indexable spec sheets, downloadable documentation, and company videos showing the machine at work, where a PDF catalog falls short and a sales rep cannot be present.
B2B portal and B2B ecommerce
Spare parts, consumables, and support are a recurring revenue stream for many manufacturers. A B2B portal with confidential price lists, order history, and manuals, or a dedicated B2B spare parts e-commerce, lightens the load for the sales department and builds customer loyalty. We develop them as Web apps or on platforms E-commerce connected to the ERP system.
3D configurator for quotes
Machines with many variants create long email threads before reaching a quote. A 3D configurator guides the customer in choosing options and accessories, shows the result, and turns the configuration into a complete quote request. The sales team gets fewer generic questions and more ready-to-quote deals.
B2B lead generation in new countries
With LinkedIn campaigns targeted campaigns by role, industry, and country let you reach technical and purchasing managers in your chosen markets, while a SEO Strategy international helps people looking for your product find you in their own language. Every contact is tracked right back to the source, so you know what works.
visibility in AI responses
More and more buyers ask an AI assistant for a list of potential suppliers before even opening a search engine. With SEO for AI we structure content, technical data, and references so your company is mentioned with the right info, and we connect the site to your CRM so you don't miss any leads.
The industrial districts of Emilia-Romagna: export and markets in 2025
In 2025, Emilia-Romagna exported 84,254.1 million euros (+1.3%), and machinery and equipment account for 22,576.8 million, 26.8% of the total (+0.4%), according to the analysis by regional exports by Unioncamere Emilia-Romagna based on ISTAT data. The Intesa Sanpaolo Monitor of Emilia-Romagna Districts (May 2026) adds an important detail: traditional districts exported 21.7 billion (+0.2%), but mechanical ones dropped by 1.9%, from 11.7 to 11.5 billion.
Behind the average there are very different realities: mechatronics from Reggio Emilia, packaging machines from Bologna, food machinery from Parma, agricultural machinery between Reggio Emilia and Modena, mopeds from Bologna, woodworking machines from Rimini, and machine tools from Piacenza, in addition to tiles from Sassuolo, which with 3,777 million remain a benchmark for the materials industry. The graph compares the 2025 exports of the main mechanical districts, according to the same source.
Difficulties are not uniform. In 2025, machine tools from Piacenza lost 17.7% and packaging machines from Bologna lost 5.6%. Intesa Sanpaolo indicates Central-Eastern Europe, the Gulf, and Africa as diversification directions. Meanwhile, the United States, which accounts for 11.7% of the region's district exports, has become a more uncertain market due to tariffs and a weak dollar. For many companies, this means having to quickly build a credible presence in countries where they previously only sold through distributors or at trade fairs.
For your marketing, this translates into three priorities:
- generate new demand instead of waiting for demand from usual markets to return;
- be easy to find, with solid technical content, in the languages of the countries you decide to target;
- measure which channels bring real negotiations, so you can shift your budget where it pays off.
There's no one-size-fits-all plan for every district: an agricultural machinery builder and a mechatronics company speak to different buyers, with different sales cycles and channels. That's why we always start with your sales data and the markets you want to open, not a pre-packaged bundle, and we review the priorities as the first data comes in.
Digital marketing incentives for businesses in Emilia-Romagna in 2026
As of 10/06/2026, the two main regional tenders covering digital marketing and SME internationalization are closed: the 2026-2027 Digital Export Tender on October 5, 2026, and the internationalization one on March 13, 2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Digital Export Call 2026-2027 Unioncamere Emilia-Romagna, Chambers of Commerce of Emilia-Romagna, and Emilia-Romagna Region | Closed | from 12:00 PM on September 28, 2026 to 12:00 PM on October 5, 2026 | Manufacturing SMEs in Emilia-Romagna: 50% grant up to 20,000 euros for e-commerce, international SEO/SEM, digital advertising, social media marketing, CRM and marketing automation, marketplaces, Digital Export Manager, trade fairs. Closed on 5/10/2026. |
| Call for proposals to support internationalization projects of SMEs and SME associations – 2026-2027 Emilia-Romagna Region (PR ERDF 2021-2027) | Closed | from 11:00 AM on February 24, 2026 (starting deadline), until 4:00 PM on March 13, 2026 | SMEs and business groups in Emilia-Romagna: international trade fairs, Temporary or Digital Export Managers, marketing and communication plans, B2B partnerships. 50% grant (up to 55%), maximum 30,000 euros for individual companies. |
They are interesting tools precisely because, unlike many others, they covered marketing services. Digital Export recognized 50% of eligible expenses, up to 20,000 euros, for manufacturing SMEs based in the region for e-commerce, international SEO and SEM, digital advertising, social media marketing, CRM, and marketplaces; for the budget, integrations are planned by December 2026, to be followed without taking anything for granted. The FESR call for internationalization covered international trade fairs, export manager consultations, and marketing plans, with 50% (up to 55%) and a maximum of 30,000 euros for individual companies and 140,000 euros for consortia. If you are interested in future editions, it is advisable to prepare the project in advance, but the eligibility of each expense can only be verified in the official text.
Case study: Miba, SEO and multilingual content for precision carpentry
Miba works in precision carpentry, an area close to mechanical subcontracting that feeds the Emilia-Romagna districts. The project involved web design, SEO, multilingual content strategy, and UX: the goal was to make the company findable by those looking for specific processing, in multiple languages, instead of relying solely on direct contacts and word-of-mouth.
The results published in the portfolio are +245% organic traffic, +211% keywords in the top 10, +24% in keyword ranking, and 49% of indexed pages. The method is the same one we propose to a machine manufacturer or a component company in Emilia-Romagna: understand what keywords buyers use to search for your services in each country, build technical pages that answer those searches, and measure how much qualified traffic actually arrives. Read the full project in the Miba's portfolio .
For a company in an Emilia-Romagna district, the work adapts to the type of product: those who produce agricultural machinery will focus on content for dealers and contractors, those who build food industry plants on case studies and videos, those who work in mechatronics on detailed technical sheets. The content changes, not the logic: real demand, pages that respond, constant measurement.
Want to figure out which countries your company could find new buyers in, and which channels to reach them through? Book a free 30-minute audit .
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
Includes market and positioning choices, multilingual technical sites with indexable product sheets, company videos, potential B2B portals or configurators, international and AI SEO, LinkedIn and Google Ads campaigns, and CRM integration to track every request. For a company from Emilia-Romagna that exports a lot, the main focus is often on presence in new countries. With a free 30-minute audit, we can understand which of these levers make sense to activate immediately and which can wait.
Trade shows remain the place where many deals are closed, but they only last a few days. B2B marketing works before, during, and after: LinkedIn campaigns to book appointments at the booth with the right buyers, dedicated pages for exhibited products, orderly contact collection, and follow-up sequences in the following weeks. In months without events, SEO and campaigns continue to bring in leads from the countries you've decided to focus on, so the trade show calendar is no longer the only sales driver.
It depends on the channel. LinkedIn and Google Ads campaigns can bring in the first leads quickly, but it takes a few months to optimize them and understand which ones generate real deals. SEO requires more patience because pages need to be indexed and gain positions, but the results last longer. In industrial B2B, sales cycles are long: that's why we set intermediate indicators, such as requests for quotes and qualified leads, and measure them with you from the start.
As of 10/06/2026, the calls we checked are CLOSED. The Digital Export 2026-2027 call was open from September 28 to October 5, 2026, and covered 50% of digital marketing expenses for export, up to 20,000 euros; budget top-ups are expected by December 2026. The regional call for SME internationalization was open from February 24 to March 13, 2026. It's advisable to prepare for the next editions, but all expenses must be verified against the official text before being considered eligible.
We work with manufacturing companies all over Italy, and the case study we're sharing in this sector is Miba, specialized in precision sheet metal fabrication, with results measured on organic traffic and keywords. We don't list names we can't back up: we show you the method and the published numbers. We started in Milan more than ten years ago, we know the timelines and language of manufacturing, and on every project you get a senior point of contact, with no middlemen.
In the markets where you really want to grow, not just any possible ones. For a company from Emilia-Romagna, English is a given, but if you're targeting countries where buyers search in their own language, you need a version written specifically for them, using the correct technical vocabulary, measurement units, and local regulations. An automated catalog translation rarely ranks well and shows a lack of attention to detail. On Websites that we design in every language has carefully crafted, indexable pages, and we add new markets as demand confirms your choice.
