Development of a completely custom, SEO-driven web platform for MIBA, a metalworking company oriented toward internationalization. The project improved performance, usability, and multilingual communication, creating a scalable base for lead generation in foreign markets.

Client:

Miba

Sector:

Web Design & Development, SEO

Year:

2025

Services:

Editorial design, SEO, UX & structure

The Project:

MIBA needed a radical evolution of its digital image to support a clear business goal: commercial expansion beyond national borders. The previous web platform lacked the technical and communicative requirements to compete on a global scale. We created a completely custom website, conceived as a strategic asset for:

Effectively communicate the depth and quality of the industrial offering
Highlighting excellence in precision carpentry
Create a solid and scalable foundation for international lead generation

The Challenge:

The project required overcoming not only technical but also linguistic and cultural obstacles. The challenge was twofold:

Performance and Usability: Building a fast, intuitive platform that is fully usable in different languages.
Global Visibility: Implement an SEO strategy capable of positioning the brand in competitive foreign markets, overcoming language barriers and intercepting the correct local search intents.

The Approach:

We integrated technical development and SEO strategy from the very early stages of design:

SEO-Driven Architecture Structuring the content tree and technical optimization to ensure proper indexing on foreign search engines (hreflang management and URL structure).
International SEO and Localization In-depth keyword analysis for each target market, avoiding literal translation in favor of localizing technical and commercial terms.
Multilingual Content Strategy Optimization of existing content and production of new texts focused on industry authority (EEAT), to build trust with the international user.