We built a fully custom, SEO-driven web platform for MIBA, a metalworking company focused on international growth. The project improved performance, usability and multilingual communication, creating a scalable foundation for generating leads in foreign markets.

Client:

Miba

Sector:

Web Design & Development, SEO

Year:

2025

Services:

Editorial design, SEO, UX & structure

The Project:

MIBA needed a radical evolution of its digital image to support a clear business goal: expanding commercially beyond national borders. Its previous website had neither the technical nor the communication capabilities to compete on a global scale. We built a fully custom website, designed as a strategic asset to:

Effectively communicate the depth and quality of its industrial offering
Showcase its excellence in precision metalwork
Create a solid, scalable foundation for acquiring international leads

The Challenge:

The project meant overcoming not just technical obstacles, but linguistic and cultural ones too. The challenge had two sides:

Performance and Usability: Build a platform that is fast, intuitive and works seamlessly in multiple languages.
Global Visibility: Implement an SEO strategy able to position the brand in competitive foreign markets, breaking through language barriers and matching the right local search intent.

The Approach:

We integrated technical development and SEO strategy from the very first stages of design:

SEO-Driven Architecture Structuring the content tree and technical optimization to ensure correct indexing on foreign search engines (hreflang management and URL structure).
International SEO and Localization In-depth keyword analysis for each target market, avoiding literal translation in favor of localizing technical and commercial terms.
Multilingual Content Strategy Optimization of existing content and creation of new copy focused on industry authority (EEAT), to build trust with international users.