Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Real estate marketing in Emilia-Romagna today operates in a moving market: residential sales are growing in every province, and those building or developing new projects find themselves competing for the same buyers, often with projects that are similar in size, location, and price. In this scenario, selling off-plan before construction is finished depends less and less on the sign at the entrance and word of mouth, and more and more on how the project appears online: credible images, clear information, and a quick response to those who ask.
We partner with construction companies, developers, and established real estate firms—not individual agents—using a construction marketing approach that covers the entire journey: from branding a specific project to lead generation, all the way to handing leads over to the sales office. Founded in Milan over ten years ago, we work with companies across Italy, and you always have a senior point of contact. Our job isn't to create pretty materials just to sit in a folder, but to shorten the time between launching sales and closing on the very last unit, using tools your sales team will actually use every day and numbers you can track.
What we offer to companies looking for real estate marketing
A brand for every project
A new residential complex needs a name, an identity, and a tone that set it apart from nearby construction sites. With the Branding we build a cohesive logo, palette, brochure, and sales materials so your project stands out—from the construction site sign to the catalog handed out in the sales office, all the way to online ads.
Project website and unit sheets
Those considering a purchase want to see floor plans, finishes, energy class, and availability without having to call. We create Websites and dedicated landing pages for individual interventions, with a sheet for each unit, updated availability, and a request form that collects only the information truly useful to sales.
Real estate rendering and virtual tours
When the property doesn't exist yet, images do the selling. We coordinate real estate renderings and virtual tours designed for the web: angles that answer the buyer's questions, paths you can browse from your smartphone, and content you can reuse in brochures, campaigns, and social media. The goal is to cut down on wasted viewings and bring people to the office who are already sold.
Advertising for construction companies
Advertising for a construction company works if it speaks to those who can buy, in the right area and at the right time. With the Meta campaigns reach selected audiences by area and interests; with the google ads campaigns you intercept those looking for a new home in that municipality. Every contact is tracked back to the campaign that generated it.
Content that explains the value
Where prices per square meter are high, the buyer is more selective and wants to understand what they are paying for: insulation, systems, consumption, construction quality. With a SEO Strategy targeted, we transform technical specifications into readable pages that respond to real searches and strengthen the company's reputation over time.
Qualified leads to the sales office
Many generic requests are worth less than a few contacts ready to visit. With AI and automation we filter leads by budget, timeframe, and property type, send targeted materials to each profile, and hand over to the sales office only those contacts worth booking a site or showroom appointment with.
The real estate market in Emilia-Romagna: sales and prices
According to Regional statistics 2026 from the Real Estate Market Observatory of the Revenue Agency , in 2025 Emilia-Romagna recorded 68,348 normalized residential sales (NTN), an increase of 7.3%. In the city of Bologna, there were 6,089 sales and the average price reached €3,003/m², up by 3.2%.
Growth isn't just about the regional capital: sales are up in all provinces, with Piacenza leading the way at +12.6%. The chart shows the provinces with the highest number of residential property sales in 2025, also based on OMI data.
Bologna leads with 15,817 sales, followed by Modena with 10,858; Reggio nell'Emilia, Parma, Ravenna, and Ferrara range between 6,311 and 7,458. These are markets with different sizes, prices, and buyers: the same type of project must be pitched one way in Modena and another way along the Ravenna coast, where demand for second homes also plays a big role.
What does this mean for developers and sellers? First: in a growing market, competition also increases, and off-plan sales reward those who reach the buyer first with a clear offer. Lead generation and digital pre-sales are no longer just an extra, but part of every development's commercial plan. Second: where prices are high, like in the city center, the target audience shrinks and becomes more demanding. Photos alone aren't enough: you need to explain the value, from energy efficiency to material quality, with content that holds up against other construction projects in the area.
There is no official construction district in the region to start from, and economic data on construction is not always available. Because of this, the strategy is built project by project, based on the area, the type of buyer, and construction timelines, rather than using a single model that works for the whole of Emilia-Romagna.
Basically, before launching any campaign, we work on three questions. Who is the realistic buyer for this property: a local family, an investor, or someone looking for a second home? What convinces them to choose this project instead of a renovated resale in the same street? And at what stage of construction is it best to ramp up communication, to avoid wasting budget when there are still no renderings, prices, or final floor plans? The answers vary a lot between the city center, the plains, and the coast, and they determine the channels, messages, and timing.
Incentives for real estate marketing in Emilia-Romagna in 2026
As of 10/06/2026, we have not verified any tenders, neither open nor closed, dedicated to the marketing of construction and real estate companies in Emilia-Romagna.
We prefer to make this clear instead of pointing you to tools that don't apply. Tax breaks for construction work affect demand, but they are defined at a national level, change frequently, and concern the works, not the company's communication expenses: rates and requirements must be verified with your tax advisor. If you are investing in machinery or technology during the same period, it might be worth reading our 2026 super-depreciation guide , which however does not concern marketing services. In any case, we do not consider any expense admissible before having read the official text of a tender.
Case study: Acquamarina, brand identity for a residential complex in Misano Adriatico
Acquamarina is a luxury residential complex in Misano Adriatico, on the Romagna coast. In 2025 we handled its brand identity: strategy, logo design, color palette, brand system, brochure, and editorial design.
To be honest: it is a branding job, not a lead generation campaign, and there are no published numerical results. We are sharing it because it is the first step of any real estate marketing project. A high-end residential development needs to present itself with a consistent identity even before looking for buyers: name, logo, colors, tone, and sales materials that communicate the project's positioning. The website, renderings, campaigns, and lead management are then built on this foundation. You can find the details in the Acquamarina's portfolio .
For a construction company or a developer from Emilia-Romagna, the connection is direct. A well-built project brand makes all subsequent actions more effective: the campaigns feature recognizable images and messages, the website doesn't look like every other construction site, and the brochure holds its own against competitors in a similar price bracket. And it's work that is done once, at the beginning, and accompanies the project all the way to the last unit sold.
Do you have a new project to launch or a construction site to sell before handover? Book a free 30-minute audit and let's figure out where to start together.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It covers the identity of the company and individual projects, a website with fact sheets for each unit, renderings and virtual tours, campaigns targeted at the right audiences, content explaining quality and energy class, and a system that collects and qualifies leads for the sales office. For a construction company, reputation matters too: delivered projects, stories from the job sites, references. You don't have to start with everything at once: with a free 30-minute audit, we can figure out which lever to pull first based on your ongoing projects.
We focus on pre-sales, when the property only exists on paper. You need a project brand, a landing page with floor plans, finishes, and availability, renderings and virtual tours that bring the spaces to life, and targeted campaigns aimed at the areas where potential buyers live. With residential sales up 7.3% in the region in 2025 according to Revenue Agency (OMI) , competition among new developments increases: reaching the buyer first, with clear information, makes the difference.
They work when they answer specific buyer questions, not just when they are pretty pictures. In pre-sales, they are often the only way to convey the light, proportions, and views of an apartment that does not exist yet. A well-made real estate virtual tour cuts down on visits from people who are not truly interested and better prepares the useful ones. A real estate rendering reused across a website, brochure, and campaigns lowers the production cost of the materials. The trick is to plan them alongside the rest of your communication, not as a standalone expense.
With a journey that filters before collecting. Targeted Meta and Google Ads campaigns by area and profile drive visitors to comprehensive project pages; the contact form asks for budget, timeline, and property type sought; automation sends the right materials and flags to the sales team who is ready for a visit. Real estate marketing measured this way tells you how many leads come from each channel, how many turn into appointments, and how much each qualified lead costs, project by project.
As of 10/06/2026, we haven't found any regional grants, either open or closed, dedicated to marketing for construction or real estate companies in Emilia-Romagna. National building bonuses affect demand, but they cover the work itself rather than company promotion, and the rules change frequently: tax rates and requirements must be checked with a tax advisor. For this reason, in our plans we don't rely on subsidies for communication expenses. If a suitable call for applications comes out, we will evaluate it by reading the official text before making any expenses.
By translating technical data into benefits that the buyer understands. Energy class, systems, insulation, and finishes must be explained in terms of comfort, operating costs, and long-term value, with clear fact sheets for each unit and images showing the details. In Emilia-Romagna, where new-build prices push towards a more selective audience, buyers compare similar projects and want to understand why it's worth the difference. On Websites and project landing pages we organize this information by levels: a summary for those who are looking, the complete specifications for those ready to request an appointment.
