Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Real estate marketing in Emilia-Romagna today operates in a market on the move: residential sales are growing in every province, and anyone building or developing new projects is competing for the same buyers, often with similar projects in size, location and price. In this landscape, selling off-plan, before construction is finished, depends less and less on the sign at the site entrance and word of mouth, and more and more on how the project presents itself online: credible images, clear information, a fast reply to anyone who inquires.
We work with construction companies, developers and established real estate firms, not individual agents, with a construction marketing approach that covers the whole journey: from the brand of each development to lead capture, all the way to the handoff to the sales office. We started in Milan more than ten years ago, we work with companies across Italy, and you always have a senior person as your direct contact. Our job is not to produce beautiful materials to file away, but to shorten the time between the start of sales and the last unit closed, with tools your sales team actually uses every day and numbers you can verify.
What we offer companies looking for real estate marketing
A brand for every development
A new residential complex needs a name, an identity and a tone that set it apart from nearby projects. With branding we build a consistent logo, palette, brochure and sales materials, so the project is recognizable from the sign on site to the catalog handed out at the sales office, all the way to online listings.
Project website and unit pages
People considering a purchase want to see floor plans, finishes, energy class and availability without having to call. We build websites and landing pages dedicated to each development, with a page for every unit, up-to-date availability and an inquiry form that collects only the information your sales team really needs.
Real estate renderings and virtual tours
When the property doesn't exist yet, images do the selling. We coordinate real estate renderings and virtual tours designed for the web: views that answer buyers' questions, tours you can navigate from a smartphone, and content you can reuse in brochures, campaigns and social media. The goal is to cut down on wasted visits and bring in people who are already convinced.
Advertising for construction companies
A construction company's advertising works when it speaks to people who can buy, in the right area at the right time. With Meta campaigns you reach audiences selected by location and interests; with Google Ads campaigns you intercept people searching for a new home in that town. Every lead is tracked back to the campaign that generated it.
Content that explains the value
Where prices per square meter are high, buyers are more selective and want to understand what they're paying for: insulation, systems, energy costs, build quality. With a targeted SEO strategy we turn technical specifications into readable pages that answer real searches and strengthen your company's reputation over time.
Qualified leads for the sales office
Lots of generic inquiries are worth less than a few leads ready to visit. With AI and automation we filter inquiries by budget, timing and the type of property sought, send targeted materials to each profile, and pass to the sales office only the leads worth booking an appointment with, on site or in the showroom.
The real estate market in Emilia-Romagna: sales and prices
According to the 2026 Regional Statistics of the Real Estate Market Observatory (OMI) of the Agenzia delle Entrate, 68,348 normalized residential sales (NTN) were recorded in Emilia-Romagna in 2025, up 7.3%. In the city of Bologna there were 6,089 sales and the average price reached €3,003/m², up 3.2%.
Growth isn't limited to the regional capital: sales are rising in every province, with Piacenza up 12.6%. The chart shows the provinces with the highest number of residential sales in 2025, again based on OMI data.
Bologna leads with 15,817 sales, followed by Modena with 10,858; Reggio nell'Emilia, Parma, Ravenna and Ferrara range between 6,311 and 7,458. These are markets with different sizes, prices and buyers: the same type of development has to be presented one way in Modena and another on the Ravenna coast, where demand for second homes also plays a role.
What does this mean for those who build and sell? First: as the market grows, so do the competitors, and off-plan sales reward whoever reaches the buyer first with a clear offer. Lead generation and digital pre-sales are no longer an add-on, but part of the sales plan for every development. Second: where prices are high, as in the provincial capital, the target narrows and becomes more demanding. Photos aren't enough: you need to explain the value, from energy class to material quality, with content that holds up against other projects in the area.
The region has no official construction district to start from, and economic data on construction isn't always available. That's why strategy is built development by development, based on the area, the type of buyer and the construction timeline, rather than on a single model for all of Emilia-Romagna.
In practice, before launching any campaign we work through three questions. Who is the realistic buyer for this development: a local family, an investor, someone looking for a second home? What convinces them to choose this project over a renovated resale in the same street? And at what stage of construction should you step up communication, so you don't burn budget before renderings, prices or final floor plans are ready? The answers vary a lot between the city, the plains and the coast, and they determine channels, messaging and timing.
Incentives for real estate marketing in Emilia-Romagna in 2026
As of 10/06/2026, we have not verified any grants, open or closed, dedicated to marketing for construction and real estate companies in Emilia-Romagna.
We'd rather say so clearly than point you to tools that don't apply. Tax breaks on building work affect demand, but they're set at the national level, change often and cover the work itself, not a company's communication costs: rates and requirements should be checked with your tax advisor. If you're also investing in machinery or technology during the same period, our 2026 iperammortamento guide may be worth a read, though it doesn't cover marketing services. In any case, we don't treat any expense as eligible until we've read the official text of a call for applications.
Case study: Acquamarina, brand identity for a residential complex in Misano Adriatico
Acquamarina is a luxury residential complex in Misano Adriatico, on the Romagna coast. In 2025 we created its brand identity: strategy, logo design, color palette, brand system, brochure and editorial design.
Let's be honest: this is a branding project, not a lead generation campaign, and there are no published numerical results. We share it because it's the first step of any real estate marketing project. A high-end residential development must present itself with a consistent identity before it even looks for buyers: name, graphic mark, colors, tone and sales materials that communicate the project's positioning. The website, renderings, campaigns and lead management are then built on that foundation. You'll find the details in the Acquamarina portfolio.
For a builder or developer in Emilia-Romagna, the link is direct. A well-built project brand makes every later action more effective: campaigns have recognizable images and messages, the website doesn't look like every other construction site's, and the brochure holds up against competitors in a similar range. And it's work you do once, at the start, that stays with the project until the last unit is sold.
Do you have a new development to launch, or a project to sell before handover? Book a free 30-minute audit and we'll work out together where to start.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes the identity of the company and of each individual project, a website with a page for every unit, renderings and virtual tours, campaigns aimed at the right audiences, content that explains quality and energy class, and a system that collects and qualifies leads for the sales team. For a construction company, reputation matters too: delivered projects, job sites in the making, references. You don't have to start with everything at once: in a free 30-minute audit, we work out which lever to pull first based on your current projects.
You work on pre-sales, when the property exists only on paper. You need a project brand, a landing page with floor plans, finishes and availability, renderings and virtual tours that help people picture the spaces, and campaigns targeted at the area where potential buyers live. With residential sales up 7.3% in the region in 2025 according to the Agenzia delle Entrate (OMI), competition among new developments is growing: reaching the buyer first, with clear information, makes the difference.
They do when they answer specific buyer questions, not when they're just pretty pictures. In pre-sales, they're often the only way to convey the light, proportions and views of an apartment that doesn't exist yet. A well-made real estate virtual tour cuts visits from people who aren't really interested and better prepares the useful ones. A real estate rendering reused across your website, brochure and campaigns lowers the production cost of your materials. The key is to plan them together with the rest of your communication, not as an isolated expense.
With a funnel that filters before it collects. Meta and Google Ads campaigns targeted by area and profile bring visitors to complete project pages; the contact form asks about budget, timing and the type of property they want; an automation sends the right materials and flags to sales who is ready for a visit. Real estate marketing measured this way tells you how many inquiries come from each channel, how many turn into appointments, and what each qualified lead costs, project by project.
As of 10/06/2026, we haven't verified any regional grants, open or closed, dedicated to marketing for construction or real estate companies in Emilia-Romagna. National building bonuses influence demand, but they cover the works, not the promotion of the company, and the rules change often: rates and requirements should be checked with a tax advisor. For this reason, our plans don't count on grants for communication costs. If a suitable grant comes out, we'll evaluate it by reading the official text before any spending.
By translating technical data into benefits the buyer understands. Energy class, systems, insulation and finishes should be explained in terms of comfort, running costs and value over time, with clear sheets for each unit and images that show the details. In Emilia-Romagna, where new-build prices push toward a more selective audience, buyers compare similar projects and want to understand why the difference is worth it. On websites and project landing pages, we organize this information in layers: a summary for those browsing, the full specification for those ready to ask for an appointment.
