Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
In Rome, B2B marketing plays out in a very crowded tech environment: aerospace companies selling to large international programs, growing ICT firms and innovative start-ups all competing for the same customers, the same talent and the same investors. If your company is well established and has real expertise, the risk isn't being weak. It's looking just like everyone else to a buyer who is comparing many suppliers on a screen, often without ever having met you.
We help you make what you do clearly visible: technical content that proves your expertise, a website that works as a dossier for buyers and partners, and campaigns aimed at the roles that make decisions. A senior person leads the project as your direct point of contact, from strategy to measuring inquiries, and speaks the language of your engineers as well as that of your sales team. We work with established companies that already have a solid offering and reference customers: our job is to grow qualified demand around what you do best.
What we offer companies looking for B2B marketing
Thought leadership with technical content
In a technology market, buyers trust those who show expertise before they sell. With copywriting, we turn your engineers' know-how into articles, application case studies and white papers that answer specific questions. This content positions your company, feeds LinkedIn and gives your sales team concrete material to send after a call.
A website that works as a dossier
Anyone evaluating a supplier for an aerospace program or an ICT project looks for capabilities, certifications, references and processes, and looks for them in English. We design websites that pass these checks in a few clicks, with pages for each application sector and a contact form that already collects the information needed for a first technical reply.
B2B e-commerce and customer area
If you sell components, licenses or recurring services, a B2B e-commerce site with customer-specific price lists, repeat orders and restricted documentation takes operational work off your sales team. If you have a partner network, a B2B portal centralizes materials, data sheets and product updates, so everyone presents your offering the same way.
3D configurator and company videos
A complex product is easier to understand when you can see it. A 3D configurator built as a web app lets customers explore variants and compatibility before requesting a quote, while company videos show labs, tests and production processes. Together they shorten the early stages of a deal and make clear what sets you apart from competitors.
B2B lead generation on LinkedIn
On LinkedIn, you can reach technical managers, program managers and procurement teams at selected companies and industries, in Italy and abroad. With LinkedIn campaigns, we promote technical content and meeting requests, tracking every contact back to its source. It's the best channel for diversifying your customer base when a program or a market slows down.
Visibility in search and AI
Technical questions increasingly go through an AI assistant, not just search engines. With an SEO strategy focused on your industry's queries and with SEO for AI, we work to get your company cited when someone asks who develops a certain technology or makes a certain component.
B2B marketing in Rome: aerospace, ICT and start-ups
Intesa Sanpaolo (2023) identifies a strong concentration of the aeronautics and aerospace hub in the province of Rome, along with a Roman ICT hub. At the regional level, Regione Lazio (2025) counts over 300 aerospace companies. That figure covers Lazio as a whole, not just the capital, but it describes well the ecosystem in which Rome's companies in the sector operate.
Roman ICT is the most dynamic segment. According to the Intesa Sanpaolo Monitor of Lazio's technology hubs (2025), it exported about 850 million euros between January and September 2024, and the Intesa Sanpaolo press release of 05/13/2025 reports export growth of 19.9% in 2024. In the same release, innovative start-ups in the province of Rome number 1,262 as of April 2025: a sign of vitality, but also of how many players are competing for the same customers' attention.
The chart, taken from the Intesa Sanpaolo Monitor, shows the year-over-year export growth of Lazio's technology hubs in Q3 2024: the aerospace hub is up 96.4%, Roman ICT 33.5%, all hubs combined 30.8%, and the pharmaceutical hub 27.3%.
Be careful, though, about reading that +96.4% as a stable trend. It comes after negative quarters, and over the whole of 2024, Lazio's aerospace exports fell by 7.6% according to Intesa Sanpaolo. For a Roman aerospace SME, that means relying on a few programs and a few customers is a risk: diversifying with international B2B channels is a matter of stability, not image. For ICT companies the problem is the opposite: the market is growing, but it's crowded, and those who don't stand out with technical content and a clear position end up lost among many similar offers.
In both cases, marketing helps surface what a buyer can't see on their own: expertise, method, reliability. It takes content written by people who understand the technology and channels chosen based on who decides the purchase, not on passing trends. For an aerospace company, that mainly means references, certifications and production capacity presented in a verifiable way; for an ICT firm, use cases, integrations and results achieved by customers, told with the precision a technical manager expects to find.
Incentives for digital marketing for businesses in Rome in 2026
As of 11/02/2026, the Business Opportunities expression of interest is open until 12/28/2026, and so is the Camera di Roma 2026 competitiveness call, from 10/12/2026 to 11/13/2026, though it is not aimed at individual companies. The Lazio Region's Voucher Digitalizzazione PMI 2026 has been closed since 10/29/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Call for support for business competitiveness and local economic development 2026 – 2nd edition Camera di Commercio di Roma | Open | from 2:00 p.m. on October 12, 2026 until 2:00 p.m. on November 13, 2026 | Aimed at trade associations and non-profit organizations, not individual businesses: projects on start-ups, foreign markets, sustainability and digital transition. 50% grant up to €40,000. |
| Voucher Digitalizzazione Pmi 2026 Regione Lazio (managed by Lazio Innova S.p.A.), PR FESR Lazio 2021-2027 | Closed | Applications must be submitted starting at 12:00 PM on September 30, 2026 and no later than 5:00 PM on October 29, 2026 | SMEs only, with an operating office in Lazio (large companies excluded). Predefined digital solutions with a fixed grant: Digital Diagnosis, Digital Workplace, Digital Commerce & Engagement, Cloud Computing, Cyber Security. Maximum grant of €50,000 (micro), €100,000 (small), €150,000 (medium). Whether the Digital Commerce & Engagement item includes marketing services must be checked in the call. |
| Business Opportunities – Call for expressions of interest (Invest in Lazio) Regione Lazio (through Lazio Innova S.p.A.) | Open | Expressions of interest until December 28, 2026 | Promotion on institutional portals and meetings with investors at trade fairs and roadshows, with no direct grant. For SMEs with revenue of at least €1 million, 5+ employees and an investment search of at least €1 million. |
Here's what they actually cover. The call from the Camera di Commercio di Roma funds 50%, up to €40,000, of projects by trade associations and non-profit bodies on startups, foreign markets, sustainability and digital transition. If you belong to an association, it can bring you collective initiatives, not a grant for your website. The Voucher Digitalizzazione PMI 2026, closed on 10/29/2026, was only for SMEs with an operating site in Lazio and funded predefined solutions with a fixed grant. It's unclear whether the Digital Commerce & Engagement item includes marketing. Business Opportunities provides no grants: it promotes SMEs to investors, with specific requirements, including TRL ≥ 4 and an investment search of at least €1,000,000. None of the three makes a marketing expense eligible in itself.
Case study: Miba, SEO and multilingual content for precision metalwork
Miba works in precision metalwork, a manufacturing sector different from Rome's ICT and aerospace industries but with the same challenge: top-level technical expertise that wasn't visible enough online. We worked on web design, UX, SEO and a multilingual content strategy built around the searches of people who buy machining and fabrication services.
These results are published in our portfolio: organic traffic +245%, top 10 keywords +211%, keyword rankings +24%, 49% of pages indexed. We don't present it as a Roman project. For a tech company in the capital the method stays the same, while audience and vocabulary change: instead of machining processes you have technologies, standards and applications, but every page still has to resolve a concrete doubt for someone evaluating a technology partner. Even in the most technical sectors, SEO works when pages are written for the people who make the purchasing decision, not for an algorithm. You can find the full project in the Miba portfolio.
Want to make your company's technical expertise visible to international buyers, partners and investors? Book a free 30-minute audit and we'll start from the channels that bring you customers today, to figure out where to invest first and what can wait.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
For a manufacturing company in Rome, B2B marketing includes technical content that demonstrates expertise, a multilingual website built for buyer due diligence, tools such as B2B ecommerce, partner portals, 3D configurators and company videos, B2B lead generation on LinkedIn, SEO and visibility in AI assistants. The weight of each lever depends on the sector: an aerospace supplier focuses mostly on qualification and references, an electronics or ICT company on content and differentiation. The starting point is a free 30-minute audit.
For many aerospace and technology companies in Rome, international trade shows are where program managers and buyers meet. B2B marketing multiplies their value: it identifies in advance who will attend and requests meetings through targeted LinkedIn campaigns, prepares pages and content to show at the booth, records contacts in an organized way and follows up after the event with relevant technical materials. In the months without trade shows, your website and campaigns keep generating inquiries that would otherwise go to your competitors.
LinkedIn and Google campaigns can generate the first qualified leads within a few weeks, if the audience and offer are clear. Technical content and SEO take longer, usually months, but they build authority: in a crowded tech market like Rome's, this is the work that separates the companies people remember from those that remain one of many. In the long sales cycles typical of aerospace and ICT, we also define intermediate indicators from the start, such as qualified inquiries, demos and scheduled meetings, so we can tell early on whether the direction is right.
As of 11/02/2026, the Lazio Region's Voucher Digitalizzazione PMI 2026 is CLOSED: applications could be submitted from 12:00 on 09/30/2026 to 5:00 PM on 10/29/2026, only for SMEs with an operating site in Lazio. The Business Opportunities expression of interest remains OPEN until 12/28/2026, with no direct grant. The Camera di Commercio di Roma 2026 competitiveness call is OPEN: applications from 2:00 PM on 10/12/2026 to 2:00 PM on 11/13/2026, but reserved for trade associations and non-profit bodies. For none of them do we take the eligibility of marketing expenses for granted.
The B2B case we publish is Miba, a precision metalwork company, with organic results documented in the portfolio, including +245% organic traffic. We cite it because the method, starting from buyers' real searches and building technical pages that answer them, also applies to manufacturing and technology companies in the capital. We were founded in Milan more than ten years ago and work with companies across Italy; your point of contact is a senior professional who follows the project directly, with no intermediaries.
By showing expertise on specific problems instead of repeating the same slogans as competitors. In Rome, aerospace companies, ICT firms and startups often use the same words: innovation, quality, reliability. A technical buyer looks for something else: application cases, deep dives into regulations and technologies, answers to the questions they ask before choosing a supplier. With copywriting we turn your engineers' know-how into articles, pages and downloadable documents, published consistently. That way your company becomes a recognizable reference, even for those who haven't met you yet.
