Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
In Rome, B2B marketing is played out in a very crowded technological environment: aerospace companies selling to large international programs, growing ICT companies, and innovative startups compete for the same clients, the same talent, and the same investors. If your company is well-structured and has real expertise, the risk isn't being weak, but appearing the same as others to a buyer who is evaluating many suppliers from a screen, often without ever having met you.
We help you showcase what you do best: technical content that proves your expertise, a website that acts as a portfolio for buyers and partners, and campaigns targeted at the decision-makers. A senior expert will be your direct point of contact from strategy to tracking leads, and they speak the language of both your engineers and your sales team. We work with established companies that already have a solid offering and reference clients: our job is to grow qualified demand around what you do best.
What we offer to companies looking for B2B marketing
Thought leadership with technical content
In a tech market, buyers trust those who prove their expertise before selling. With the Copywriting we transform your technicians' know-how into articles, case studies, and white papers that answer specific questions. These are contents that position the company, fuel LinkedIn, and give sales reps concrete material to send after a call.
A website that acts as a dossier
Whoever evaluates a supplier for an aerospace program or an ICT project looks for capabilities, certifications, references, and processes, and they look for them in English. We design Websites that pass these checks in just a few clicks, featuring pages by application sector and a contact form that already gathers the information needed for the initial technical response.
B2B ecommerce and customer area
If you sell components, licenses, or recurring services, a E-commerce B2B with customer-specific price lists, repeat orders, and confidential documentation takes routine work off the sales team's plate. For businesses with a partner network, a B2B portal centralizes materials, spec sheets, and product updates so everyone presents the offer in the exact same way.
3D Configurator and corporate videos
A complex product is easier to understand when you can see it. A 3D configurator developed as Web apps allows the customer to explore variants and compatibilities before requesting a quote; company videos show laboratories, tests, and production processes. Together, they shorten the initial stages of negotiation and clarify what sets you apart from competitors.
B2B lead generation on LinkedIn
On LinkedIn you can reach technical managers, program managers, and purchasing departments of selected companies and sectors, in Italy and abroad. With the LinkedIn campaigns we promote technical content and meeting requests, tracking every contact back to the source. It is the ideal channel for diversifying clients when a program or market slows down.
Visibility in search engines and AI
Technical questions are increasingly being handled by an AI assistant, as well as search engines. With a SEO Strategy targeted to your industry queries and with SEO for AI we work to ensure your company gets mentioned when someone asks who develops a certain technology or produces a certain component.
B2B marketing in Rome: aerospace, ICT, and start-ups
Intesa Sanpaolo (2023) identifies in the province of Rome a strong concentration of the aeronautical and aerospace hub and a Roman ICT hub. At the regional level, the Region Lazio (2025) it includes over 300 aerospace companies: this is data for Lazio as a whole, not just the Capital, but it accurately describes the ecosystem in which Roman businesses in the sector operate.
Roman ICT is the most dynamic segment. According to the Intesa Sanpaolo Lazio Technology Hubs Monitor (2025) exported about 850 million euros between January and September 2024, and the Intesa Sanpaolo press release of 05/13/2025 records export growth of 19.9% in 2024. In the same press release, innovative start-ups in the province of Rome are 1,262 as of April 2025: a sign of vitality, but also of how many entities are competing for the attention of the same customers.
The graph, taken from the Intesa Sanpaolo Monitor, shows the year-on-year growth of exports from Lazio's technology hubs in the third quarter of 2024: the aerospace hub marks +96.4%, Rome's ICT +33.5%, the total for the hubs +30.8%, the pharmaceutical hub +27.3%.
Careful though about reading that +96.4% as a steady trend. It comes after negative quarters, and over the whole of 2024 Lazio's aerospace exports dropped by 7.6% according to Intesa Sanpaolo. For a Roman aerospace SME, it means that depending on just a few programs and a few clients is risky: diversifying with international B2B channels is about stability, not image. For ICT companies, the problem is the opposite: the market is growing, but it's crowded, and those who don't stand out with technical content and a clear position end up getting lost among many similar offers.
In both cases, marketing helps bring to light what a buyer cannot see on their own: expertise, method, reliability. It is work that requires content written by those who understand technology and channels chosen based on who makes the purchasing decision, not on the latest trends. For an aerospace company, this primarily means verifiable references, certifications, and production capacity; for an ICT business, it means use cases, integrations, and customer-derived benefits, told with the precision that a technical manager expects to find.
Incentives for digital marketing for businesses in Rome in 2026
As of 10/13/2026, the 2026 Lazio Region SME Digitalization Voucher is open until 10/29/2026, the Business Opportunities expression of interest is open until 12/28/2026, and the 2026 competitiveness call from the Rome Chamber of Commerce is open from 10/12/2026 to 11/13/2026, but it is not aimed at individual businesses.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Notice for the support of business competitiveness and the economic development of the territory 2026 – II edition Rome Chamber of Commerce | Open | from 2:00 PM on October 12, 2026, and by 2:00 PM on November 13, 2026 | Aimed at trade associations and non-profit entities, not individual businesses: projects on start-ups, foreign markets, sustainability, and digital transition. 50% grant up to 40,000 euros. |
| SME Digitalization Voucher 2026 Lazio Region (managed by Lazio Innova S.p.A.), PR FESR Lazio 2021-2027 | Open | Applications must be submitted starting from 12:00 PM on September 30, 2026, and by 5:00 PM on October 29, 2026. | SMEs only with operational headquarters in Lazio (large companies excluded). Predefined digital solutions with fixed contribution: Digital Diagnosis, Digital Workplace, Digital Commerce & Engagement, Cloud Computing, Cyber Security. Maximum contribution €50,000 (micro), €100,000 (small), €150,000 (medium). If the Digital Commerce & Engagement item includes marketing services, check the notice. |
| Business Opportunities – Expression of Interest (Invest in Lazio) Region of Lazio (via Lazio Innova S.p.A.) | Open | Expressions of interest until December 28, 2026 | Promotion on institutional portals and meetings with investors at fairs and roadshows, with no direct financial grant. For SMEs with a turnover of at least 1 million euros, 5+ employees and seeking an investment of at least 1 million. |
Here is what they really cover. The Rome Chamber of Commerce call for grants finances 50%, up to 40,000 euros, projects by trade associations and non-profit organizations on start-ups, foreign markets, sustainability, and digital transition: if you are part of an association, it can bring you collective initiatives, not a contribution for your website. The SME Digitalization Voucher 2026 it is exclusively for SMEs with an operational headquarters in Lazio and funds predefined solutions with a fixed grant; it is unclear whether the Digital Commerce & Engagement category includes marketing. Business Opportunities it does not provide contributions: it promotes SMEs to investors with precise requirements, including TRL ≥ 4 and a funding request of at least 1,000,000 euros. None of the three makes marketing expenses eligible in themselves.
Case study: Miba, SEO and multilingual content for precision carpentry
Miba works in precision carpentry, a manufacturing sector different from Rome's ICT and aerospace industries, but facing the same challenge: high technical skills that weren't showing up enough online. We worked on web design, UX, SEO, and a multilingual content strategy built around what buyers of metalwork actually search for.
The portfolio features these results: organic traffic +245%, keywords in top 10 +211%, keyword rankings +24%, 49% of pages indexed. We don't present it as a Roman project. For a tech company in the Capital the method stays the same, while the audience and vocabulary change: instead of manufacturing processes there are technologies, standards and applications, but every page still has to solve a real doubt for anyone evaluating a tech partner. Even in the most technical industries, SEO works when pages are written for the decision-maker and not for an algorithm. You can find the complete project in Miba's portfolio .
Want to figure out how to make your company's technical expertise visible to international buyers, partners, and investors? Book a free 30-minute audit and we start from the channels that bring you customers today, to figure out where it is best to invest first and what can wait.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
For a Roman manufacturing company, B2B marketing includes technical content that demonstrates expertise, a multilingual website designed for buyer audits, tools like B2B ecommerce, partner portals, 3D configurators, and corporate videos, B2B lead generation on LinkedIn, SEO, and visibility in AI assistants. The weight of each lever depends on the industry: an aerospace supplier works mainly on qualification and references, while an electronics or ICT company focuses on content and differentiation. The starting point is a free 30-minute audit.
For many Rome-based aerospace and tech companies, international trade shows are where program managers and buyers meet. B2B marketing multiplies this value: it identifies who will be there beforehand and secures meetings with targeted LinkedIn campaigns, prepares landing pages and content to show at the booth, neatly records leads, and follows up after the event with relevant technical materials. In the months without trade shows, websites and campaigns keep generating inquiries that would otherwise go to competitors.
LinkedIn and Google campaigns can generate the first qualified leads in just a few weeks, if the audience and offer are clear. Technical content and SEO take longer, usually months, but they build authority: this is the work that, in a crowded tech market like Rome's, separates those who are remembered from those who blend in. In long sales cycles, typical of aerospace and ICT, we also define intermediate metrics early on, such as qualified inquiries, demos, and scheduled meetings, to figure out quickly if we're heading in the right direction.
As of 10/13/2026, the 2026 Lazio Region SME Digitalization Voucher is OPEN, with applications from 12:00 PM on 09/30/2026 to 5:00 PM on 10/29/2026, only for SMEs with an operational headquarters in Lazio. The Business Opportunities expression of interest is OPEN until 12/28/2026, with no direct grant. The 2026 competitiveness call from the Rome Chamber of Commerce is OPEN: applications from 2:00 PM on 10/12/2026 to 2:00 PM on 11/13/2026, but it is reserved for trade associations and non-profit organizations. For none of these do we take the eligibility of marketing expenses for granted.
The B2B case study we are publishing is Miba, a precision carpentry company, with documented organic results in their portfolio, including +245% organic traffic. We mention it because the method, which involves starting from real buyer searches and building technical pages that respond to them, also applies to manufacturing and technology companies in the Capital. We were founded in Milan over ten years ago and work with companies all over Italy; your point of contact will be a senior person who follows the project directly, without intermediaries.
By showing expertise on specific problems, instead of repeating the same slogans as competitors. In Rome, aerospace companies, ICT firms, and startups often speak the same language: innovation, quality, reliability. A technical buyer looks for something else: case studies, in-depth information on regulations and technologies, answers to the questions they ask themselves before choosing a supplier. With the Copywriting we transform your technicians' know-how into articles, pages, and downloadable documents, published continuously. This way, your company becomes a recognizable reference point, even for those who haven't met you yet.
