Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
B2B marketing for a manufacturing company in Lazio can't start with a one-size-fits-all approach, because the region doesn't have just one industrial district. There are aerospace SMEs working for large prime contractors, mechanical and metallurgical companies that saw exports decline in 2024, and the Civita Castellana ceramic district that needs to innovate in the face of foreign competition. Different problems, with one thing in common: buyers who don't know you yet are looking for suppliers online, and they often find someone else before they find you.
We support structured manufacturing companies in building a system that generates qualified leads: positioning, technical website, content, campaigns, and digital tools for the sales network. A senior person is your direct point of contact for the entire project, so decisions don't get lost between internal handoffs and different suppliers. Our work always starts with the sales network you already have: agents, distributors, trade shows, and long-term clients remain central, and digital serves to multiply their value and open up markets you don't currently reach.
What we offer to companies looking for B2B marketing
Qualification for supply chains
For an aerospace or mechanical SME, getting onto a major group's approved supplier list means passing an evaluation even before the first phone call. We define how to present skills, machining processes, certifications and references in a way that is easy for an international procurement office to read and, when needed, we revamp your identity and messaging with the Branding .
Multilingual technical websites
The website is often the first document a foreign buyer consults. We design Websites with indexable product and processing sheets, downloadable specs, and structured quote requests, in the languages of the markets you want to open up. A catalog locked in a PDF doesn't show up in searches; a well-built technical page does, and it works even when the office is closed.
B2B portal and ecommerce
Reorders, spare parts, reserved price lists, technical documentation: if part of your sales work is repetitive, a B2B portal makes it self-service for retailers and regular customers. We develop it as E-commerce B2B portal connected to your systems, with customer-specific prices and terms, so your sales reps can focus on new deals rather than routine orders.
3D Configurator and corporate videos
For products with many variants, such as ceramic sanitary ware, components, or machines, a 3D configurator developed as Web apps accompanies the client up to a fully completed request for quote. Company videos showcase processes, facilities, and quality controls better than any brochure, and become content for your website, trade shows, and campaigns.
Targeted B2B lead generation
With the LinkedIn campaigns reach specific roles, such as buyers, technical managers, and purchasing directors, in selected sectors and countries. We pair these with Google campaigns on product and manufacturing searches when demand actually exists. Every lead is tracked back to its source, so you know which investments bring in quote requests and which don't.
Technical SEO and visibility in AI
Industrial searches are few and very specific: materials, tolerances, regulations, applications. The SEO Strategy start with these real questions, not generic keywords. With SEO for AI we work so that your company appears even when an engineer asks an assistant who produces a certain component.
Manufacturing and technology hubs in Lazio: the context for B2B marketing
According to Intesa Sanpaolo (press release of 05/13/2025) , in 2024 Lazio exported 32 billion euros, and the region's technology hubs reached an all-time record of 16.2 billion. Aerospace is a major component: the Region Lazio (2025) it boasts over 300 companies in the sector and 1.6 billion euros in exports, with a fabric composed of 85% high-tech SMEs.
The production map is varied. Intesa Sanpaolo (2023) it identifies the aerospace hub, spread across the region but heavily concentrated in the province of Rome, the Rome ICT hub and the Civita Castellana ceramic district, which specializes in sanitary ware. Each sells to different customers with different sales cycles: a regional strategy only makes sense if it gets down to the specifics of your market.
The chart shows how different the trajectories of Lazio's exports by sector were in 2024 according to Intesa Sanpaolo: pharmaceuticals, electronics, and agri-food saw strong growth, while aerospace, automotive, and metallurgy closed the year down, with metallurgy dropping by 34.4%.
For B2B marketing, these numbers translate into concrete problems. Aerospace SMEs need to get noticed by prime contractors and international buyers who choose suppliers based on very strict technical criteria, and who often start their selection process right from the website. Mechanical and metallurgical companies, with automotive down 16.8% and metallurgy in sharp decline, need new customers and new markets, and cannot wait for the next trade show to find them. The Civita Castellana district, stable but mature, needs to renew its brand and digital channels to compete with foreign manufacturers.
In all cases, the starting point is the same: figuring out who buys, how they search, and what they need to see to trust you. Only then does it make sense to choose channels, which for an aerospace component supplier and a bathroom fixture manufacturer rarely overlap.
Incentives for digital marketing for companies in Lazio in 2026
As of 10/06/2026, two regional tools are open: the 2026 SME Digitization Voucher, with applications until 5:00 PM on 10/29/2026, and the Business Opportunities expression of interest by Invest in Lazio, until 12/28/2026. Neither of them is designed to fund marketing campaigns.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| SME Digitalization Voucher 2026 Lazio Region (managed by Lazio Innova S.p.A.), PR FESR Lazio 2021-2027 | Open | Applications must be submitted starting from 12:00 PM on September 30, 2026, and by 5:00 PM on October 29, 2026. | SMEs only with operational headquarters in Lazio (large companies excluded). Predefined digital solutions with fixed contribution: Digital Diagnosis, Digital Workplace, Digital Commerce & Engagement, Cloud Computing, Cyber Security. Maximum contribution €50,000 (micro), €100,000 (small), €150,000 (medium). If the Digital Commerce & Engagement item includes marketing services, check the notice. |
| Business Opportunities – Expression of Interest (Invest in Lazio) Region of Lazio (via Lazio Innova S.p.A.) | Open | Expressions of interest until December 28, 2026 | Promotion on institutional portals and meetings with investors at fairs and roadshows, with no direct financial grant. For SMEs with a turnover of at least 1 million euros, 5+ employees and seeking an investment of at least 1 million. |
Let's see what they really cover. The SME Digitalization Voucher 2026 It is reserved for SMEs based in Lazio, excludes large enterprises, and funds predefined digital solutions with a fixed contribution, up to 50,000 euros for micro enterprises, 100,000 for small ones, and 150,000 for medium ones. One question remains open: does the Digital Commerce & Engagement category also include marketing or consulting services? The call for proposals page doesn't say, so the answer needs to be found in the official notice. Business Opportunities does not require contributions: it includes in a catalog and promotes to investors, at trade fairs and roadshows, SMEs with at least 1,000,000 euros in revenue, 5 or more employees, an investment search of at least 1,000,000 euros, and a technological maturity level of TRL ≥ 4. It may interest an innovative aerospace company seeking capital, not someone who wants to finance a website or a campaign. If you are renewing plants or machinery in the same period, you can find more information on tools for capital goods in the guide to super amortization linked below.
Case study: Miba, precision sheet metal fabrication
Miba is a precision carpentry company, a sector close to mechanics and metallurgy which we talk about on this page. The project combined web design, SEO, multilingual content strategy, and UX, with a clear goal: helping people who are actually looking for a supplier find these manufacturing services, instead of attracting generic traffic.
The results published in the portfolio are +245% organic traffic, +211% keywords in the top 10, +24% in keyword ranking, and 49% indexed pages. It's not a project for the aerospace hub, but the starting problem is the same as for many companies in the region: solid skills, not very visible to those who don't already know them. The method applies the same way to a mechanical workshop, an aerospace supplier, or a ceramic manufacturer: start from the real searches of buyers and build technical pages that respond. For a company in Lazio, the languages, target markets, and technical lexicon change, but not the logic: each page must answer a precise question from someone choosing a supplier. You can find the project in the portfolio: Miba .
Do you want to understand which channels can bring new quote requests to your company, including trade fairs? Book a free 30-minute audit with one of our seniors and let's build the first priorities together.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
Includes positioning towards buyers and prime contractors, a multilingual technical site with indexable datasheets, tools like a B2B portal, 3D configurator, and company videos, B2B lead generation campaigns on LinkedIn and Google, technical SEO, and visibility in AI assistants. No need to activate everything at once: an aerospace company looking for new supply chains has different priorities than a ceramics manufacturer wanting to rebrand. That's why we start with a free 30-minute audit and build the plan for your market.
Trade shows are still a big commercial moment, but they only last a few days. B2B marketing works before, during, and after: beforehand with targeted LinkedIn campaigns aimed at the roles visiting the event, to set up meetings; during with content and materials that match the website; afterwards with follow-up sequences that turn business cards into deals. Above all, it covers the months with no events, when buyers keep searching for suppliers online. That way, the booth becomes part of a system, not the only chance of the year.
It depends on the channels. B2B lead generation campaigns can bring in the first contacts within weeks, once the audience, messages, and tracking are set up. SEO and technical content require months, but they build visibility that continues to work over time, as the Miba case shows. In industrial B2B, the sales cycle must also be considered: months can pass between the first request and the order, so we also measure intermediate indicators, such as qualified quote requests and appointments set with buyers.
On 10/06/2026, the Lazio Region's SME Digitalization Voucher 2026 is OPEN, with applications from 12:00 PM on 09/30/2026 to 5:00 PM on 10/29/2026: it is reserved for SMEs with an operational headquarters in Lazio and finances predefined digital solutions, without clarifying if it includes marketing services. The Business Opportunities expression of interest from Invest in Lazio is also OPEN until 12/28/2026, but it does not provide contributions: it promotes companies looking for investors. We do not consider any marketing expenses eligible: always check the official notice.
The B2B marketing case study we're sharing is about Miba, a precision carpentry company: web design, SEO, multilingual content, and UX, with a +245% increase in organic traffic and +211% more keywords in the top 10. We're highlighting it because the approach is the exact same one we use for any manufacturing company in Lazio, no matter the industry. We started in Milan over ten years ago and work with businesses all across Italy; for your project, you'll have a senior expert as your main contact, who focuses on your specific industry and markets rather than using a one-size-fits-all template.
Less than you fear, if the work is well organized. The technical office's contribution is mainly at the beginning, to explain processes, materials, certifications, and the cases where the company truly makes a difference. We gather this information through short, targeted interviews, then we write the sheets, pages, and content ourselves, and only ask the technicians for a review for accuracy. For a manufacturing company in Lazio, this is the way to have precise content without taking hours away from production. The senior person overseeing the project acts as a filter, so requests arrive in an organized manner and not in pieces.
