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What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
B2B marketing for a manufacturer in Lazio can't start from a one-size-fits-all recipe, because the region isn't a single district. There are aerospace SMEs working for large prime contractors, mechanical and metallurgical companies that saw exports fall in 2024, and the Civita Castellana ceramics district, which has to reinvent itself in the face of foreign competition. Different problems, one thing in common: buyers who don't know you yet search for suppliers online, and often find someone else before they find you.
We work alongside established manufacturers to build a system that brings in qualified inquiries: positioning, a technical website, content, campaigns and digital tools for your sales network. One senior person is your direct point of contact for the whole project, so decisions don't get lost between internal handoffs and different vendors. Our work always starts from the sales network you already have: agents, distributors, trade shows and long-standing clients stay central, and digital multiplies their value and opens markets you can't reach today.
What we offer companies looking for B2B marketing
Qualifying for supply chains
For an aerospace or mechanical SME, getting onto a large group's approved supplier list means passing an evaluation before the first phone call even happens. We define how to present your skills, processes, certifications and references so they're easy to read for an international purchasing department and, when needed, we rework your identity and messaging through branding.
Multilingual technical websites
Your website is often the first document a foreign buyer looks at. We design websites with indexable product and process pages, downloadable specs and structured quote requests, in the languages of the markets you want to open. A catalog locked in a PDF doesn't show up in search; a well-built technical page does, and it works even when your office is closed.
B2B portal and ecommerce
Reorders, spare parts, private price lists, technical documentation: if part of your sales work is repetitive, a B2B portal makes it self-service for resellers and regular customers. We build it as a B2B e-commerce store connected to your systems, with prices and terms per customer, so your sales team can focus on new deals instead of routine orders.
3D configurator and company videos
For products with many variants, such as ceramic sanitaryware, components or machines, a 3D configurator built as a web app guides the customer to a complete quote request. Company videos show processes, plants and quality controls better than any brochure, and become material for your site, trade shows and campaigns.
Targeted B2B lead generation
With LinkedIn campaigns you reach specific roles, such as buyers, technical managers and purchasing directors, in selected industries and countries. We pair them with Google campaigns on product and process searches, when demand really exists. Every lead is tracked back to its source, so you know which investments bring quote requests and which don't.
Technical SEO and AI visibility
Industrial searches are few and highly specific: materials, tolerances, regulations, applications. The SEO strategy starts from these real questions, not from generic keywords. With SEO for AI we make sure your company shows up even when an engineer asks an assistant who makes a certain component.
Manufacturing and technology hubs in Lazio: the context for B2B marketing
According to Intesa Sanpaolo (press release of 05/13/2025), in 2024 Lazio exported €32 billion, and the region's technology hubs hit an all-time record of €16.2 billion. Aerospace is a major component: Regione Lazio (2025) counts over 300 companies in the sector and €1.6 billion in exports, with a fabric made up 85% of high-tech SMEs.
The production map is varied. Intesa Sanpaolo (2023) identifies the aeronautics and aerospace hub, spread across the region but heavily concentrated in the province of Rome, the Roman ICT hub and the Civita Castellana ceramics district, specialized in sanitaryware. Each sells to different customers, with different sales cycles: a regional strategy only makes sense if it gets down to the details of your market.
The chart shows how different Lazio's export trajectories were by sector in 2024, according to Intesa Sanpaolo: pharmaceuticals, electronics and agri-food grew strongly, while aerospace, automotive and metallurgy closed the year down, with metallurgy at -34.4%.
For B2B marketing, these numbers translate into concrete problems. Aerospace SMEs need to get noticed by prime contractors and international buyers who choose suppliers on very strict technical criteria, and who often start their selection right on the website. Mechanical and metallurgical companies, with automotive at -16.8% and metallurgy sharply down, need new customers and new markets, and can't wait for the next trade show to find them. The Civita Castellana district, stable but mature, has to renew its brand and digital channels to stand up to foreign producers.
In every case the starting point is the same: understand who buys, how they search and what they need to see to trust you. Only then does it make sense to choose channels, which for an aerospace component supplier and a sanitaryware producer rarely overlap.
Incentives for business digital marketing in Lazio in 2026
As of 11/02/2026, the Voucher Digitalizzazione PMI 2026 is closed (applications were open until 5:00 PM on 10/29/2026), while the Business Opportunities call for expressions of interest from Invest in Lazio stays open until 12/28/2026. Neither one is designed to fund marketing campaigns.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Voucher Digitalizzazione Pmi 2026 Regione Lazio (managed by Lazio Innova S.p.A.), PR FESR Lazio 2021-2027 | Closed | Applications must be submitted starting at 12:00 PM on September 30, 2026 and no later than 5:00 PM on October 29, 2026 | SMEs only, with an operating office in Lazio (large companies excluded). Predefined digital solutions with a fixed grant: Digital Diagnosis, Digital Workplace, Digital Commerce & Engagement, Cloud Computing, Cyber Security. Maximum grant of €50,000 (micro), €100,000 (small), €150,000 (medium). Whether the Digital Commerce & Engagement item includes marketing services must be checked in the call. |
| Business Opportunities – Call for expressions of interest (Invest in Lazio) Regione Lazio (through Lazio Innova S.p.A.) | Open | Expressions of interest until December 28, 2026 | Promotion on institutional portals and meetings with investors at trade fairs and roadshows, with no direct grant. For SMEs with revenue of at least €1 million, 5+ employees and an investment search of at least €1 million. |
Let's look at what they actually cover. The Voucher Digitalizzazione PMI 2026, which closed on 10/29/2026, was reserved for SMEs with an operating site in Lazio, excludes large companies and funds predefined digital solutions with a fixed grant: up to €50,000 for micro, €100,000 for small and €150,000 for medium-sized businesses. One question remains open: does the Digital Commerce & Engagement item also include marketing or consulting services? The call's web page doesn't say, so the answer has to be found in the official notice. Business Opportunities offers no grants: it lists SMEs in a catalog and promotes them to investors, at trade fairs and roadshows. To qualify, they need at least €1,000,000 in revenue, 5 or more employees, an investment target of at least €1,000,000 and a technology readiness level of TRL ≥ 4. It may suit an innovative aerospace company looking for capital, not a business that wants to fund a website or a campaign. If you are renewing plants or machinery in the same period, you'll find more on capital goods incentives in the iperammortamento guide linked below.
Case study: Miba, precision metalwork
Miba is a precision metalwork company, a sector close to the mechanics and metallurgy we discuss on this page. The project combined web design, SEO, multilingual content strategy and UX, with a clear goal: help people who are genuinely looking for a supplier find its services, instead of attracting generic traffic.
The results published in the portfolio are +245% organic traffic, +211% keywords in the top 10, +24% in keyword ranking and 49% of pages indexed. It's not an aerospace hub project, but the starting problem is the same as for many companies in the region: solid expertise, barely visible to those who don't already know it. The method applies the same way to a machine shop, an aerospace supplier or a ceramics producer: start from buyers' real searches and build technical pages that answer them. For a company in Lazio, the languages, target markets and technical vocabulary change, not the logic: every page has to answer a specific question from someone choosing a supplier. You can find the project in the portfolio: Miba.
Want to know which channels can bring new RFQs to your company, trade shows included? Book a free 30-minute audit with one of our senior team members and we'll build your first priorities together.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes positioning toward buyers and prime contractors, a multilingual technical website with indexable product pages, tools such as a B2B portal, 3D configurator and company videos, B2B lead generation campaigns on LinkedIn and Google, technical SEO and visibility in AI assistants. You don't need to launch everything at once: an aerospace company looking for new supply chains has different priorities from a ceramics manufacturer that wants to refresh its brand. That's why we start with a free 30-minute audit and build the plan around your market.
Trade shows remain an important sales moment, but they last only a few days. B2B marketing works before, during and after: before, with LinkedIn campaigns targeted at the roles that will attend the event, to book meetings; during, with content and materials consistent with your website; after, with follow-up sequences that turn business cards into negotiations. Above all, it covers the months without events, when buyers keep searching for suppliers online. That way your booth becomes one piece of a system, not the only opportunity of the year.
It depends on the channels. B2B lead generation campaigns can bring the first contacts within weeks, once audience, messaging and tracking are set up. SEO and technical content take months, but they build visibility that keeps working over time, as the Miba case shows. In industrial B2B you also have to consider the sales cycle: months can pass between the first inquiry and the order, so we also track intermediate indicators, such as qualified RFQs and meetings booked with buyers.
As of 11/02/2026, the Voucher Digitalizzazione PMI 2026 from Regione Lazio is CLOSED: applications could be submitted from 12:00 PM on 09/30/2026 to 5:00 PM on 10/29/2026, only by SMEs with an operating site in Lazio, and it funded predefined digital solutions without clarifying whether they included marketing services. The Business Opportunities call for expressions of interest from Invest in Lazio remains OPEN until 12/28/2026, but it offers no grants: it promotes companies looking for investors. We don't assume any marketing expense is eligible: always check the official notice.
The B2B marketing case we publish is Miba, a precision metalworking company: web design, SEO, multilingual content and UX, with +245% organic traffic and +211% keywords in the top 10. We cite it because the method is the same one we apply to any manufacturing company in Lazio, whatever its sector. We were founded in Milan more than ten years ago and work with companies across Italy. On your project you have a senior point of contact who starts from your sector and your markets, not from a standard template.
Less than you might fear, if the work is well organized. Your technical department's input matters most at the start, to explain your processes, materials, certifications and the cases where your company truly makes the difference. We gather this information through short, focused interviews, then we write the product pages, web pages and content ourselves, and ask your engineers only for an accuracy review. For a manufacturing company in Lazio, it's a way to get precise content without taking hours away from production. The senior person managing the project acts as a filter, so inquiries arrive organized, not in pieces.
