Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Real estate marketing in Piedmont has a task that is often underestimated: making people understand, even before showing an apartment, who is behind the construction site. In a sector where large developers, established construction companies, and a multitude of small businesses coexist, anyone buying a home or trusting someone with a job looks for signs of solidity: completed projects, deadlines met, stated materials, a recognizable point of contact. If your company looks just like all the others online, the choice shifts to price, and on price, an organized company with staff, guarantees, and reliable timelines rarely wins against those with lower overhead costs.
We work with developers, construction companies, and real estate firms that sell new residential projects or want to strengthen their reputation with private clients and clients. You have a senior person as a direct point of contact, from defining the project brand to managing leads from campaigns.
What we offer to companies looking for real estate marketing
A brand for every residential project
A new complex sells better if it has a name, an identity, and a story before even the ground floor is built. With Branding let's define positioning, logo, palette, and tone of voice for the project, consistent with the company brand yet able to speak to the right target, from the first-time homebuyer family to the high-end purchaser.
Project website and construction site pages
We create Websites and dedicated landing pages for each intervention, with floor plans, specifications, delivery times, work progress, and a request form that collects budget and timelines. Visitors immediately know if the property is right for them, and your sales office receives contacts with the necessary information.
Renderings and virtual tours at the core of the sale
When the property is not yet built, images are the product. We integrate real estate renderings, virtual tours, and videos into the site so that buyers can explore the spaces from home, compare units, and arrive at the sales office visit with a pre-oriented choice, reducing wasted visits.
Campaigns for qualified leads
With Meta campaigns targeted by area, age, and interests, and with google ads campaigns on new construction searches, we bring requests to your construction sites. The forms filter those ready to buy from those just looking, so sales reps don't waste time and focus visits on those with compatible budgets and timelines.
Construction company reputation
For a company, advertising is not enough: you need visible references. We showcase completed construction sites with project sheets, before-and-after photos, and testimonials, and we manage the social media corporate materials and we prepare collateral that also helps in dealings with public and private clients, from tenders to technical presentations, where the company's credibility matters just as much as the price.
Leads followed all the way to the deed
Weeks or months pass between the first inquiry and signing. With AI and automation we connect the forms to the CRM, send construction site updates to those who have shown interest, and flag the hottest contacts to the sales rep, because no potential buyer cools down due to lack of response.
Construction and real estate market in Piedmont: the context
According to ANCE Regional Construction Scenarios 2026 , based on data from the Revenue Agency, in 2025 in Piedmont, 70,932 home sales were registered, +10.1% compared to 2024. This data is still provisional, collected in a document closed on May 20, 2026, but it indicates a recovering residential market, where developers compete for qualified leads on new construction sites.
The demand is very concentrated. The province of Turin alone has 37,793 property sales, while the other provinces move on much smaller volumes: for a developer working outside the capital city, this means a narrower pool of buyers, where every qualified contact weighs more and needs to be targeted with precision. The chart, also based on ANCE data, shows the provinces with the highest number of residential sales in 2025.
For businesses, the picture has two sides. On one hand, the sector is fragmented: according to ANCE, 67.6% of Piedmontese construction companies have just a single employee. A structured company or developer therefore needs to clearly communicate solidity, organization, and references, because online customers can't easily tell the difference between a company with dozens of completed projects behind it and a solo artisan. On the other hand, still according to ANCE, construction investments in 2025 dropped slightly, down 1% in real terms, and the recovery in 2026 is driven primarily by public works from the National Recovery and Resilience Plan (PNRR), with 545 construction sites underway.
Anyone who works mostly in the private sector, therefore, cannot just wait for demand to show up on its own: they have to create it. There isn't an official construction or real estate district in Piedmont, and the market varies a lot between the capital city, the areas of Cuneo and Alessandria, the Novara region, and the Asti area. That's why an effective campaign starts right around the individual construction site: people already living in the area, people working there, and those looking for a bigger home just a few kilometers outside the city. Real estate marketing works when it speaks to these people using the images, numbers, and guarantees they're looking for.
There's also a timing issue. A buyer who purchases off-plan commits months or years before moving into their home, and during that period, they want to feel supported: updates from the construction site, quick responses, clear documents. Companies that organize this communication well sell more units before handover and receive more word-of-mouth referrals from satisfied customers, which in residential remains one of the most valuable sources of contacts.
Incentives for real estate marketing in Piedmont in 2026
As of 10/06/2026, the only regional tool we have verified is the SME Digitization Voucher 2026, COMING SOON with applications from October 22 to December 15, 2026: it does not finance marketing or advertising campaigns as such.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| SME digitalization voucher 2026 (PR ERDF 2021-27, third edition) Piedmont Region with Unioncamere Piemonte / chamber system | Coming soon | applications from 11:00 AM on October 22, 2026 to 4:00 PM on December 15, 2026 (document pre-loading from October 12, 2026) | Only for MSMEs. Contribution of 50-70% (micro 65%, small 60%, medium 50%), maximum voucher of 25,000 euros. Covers enabling technologies (AI, cloud, cybersecurity, big data), goods, and software; e-commerce only if linked to another technology; consulting and training up to 30% of expenses. Does not fund marketing or advertising campaigns. |
The SME Digitalization Voucher 2026 by the Piedmont Region and the chamber of commerce system is reserved for micro, small, and medium-sized enterprises, with a grant ranging from 50% to 70% depending on size and a cap of 25,000 euros. It covers enabling technologies such as AI, cloud, cybersecurity, and big data, as well as goods and software; consulting is only allowed up to 30% of expenses. For a construction company, it might make sense, for example, for a CRM with artificial intelligence features or for construction site management tools, not for paying for ads or campaigns. On the other hand, we haven't analyzed building bonuses on this page, which affect demand but follow their own tax rules: for those, you need your consultant's advice. The same goes for any local measures by individual municipalities or Chambers of Commerce, which can open and close in a few weeks. Always check the requirements in the call for proposals text.
Case study: Acquamarina, brand identity for luxury residential
Acquamarina is a high-end residential complex in Misano Adriatico, so outside of Piedmont. In 2025, we curated its brand identity: strategy, logo design, color palette, brand system, brochure, and editorial design. It's a branding project, not lead generation, and there are no published numerical results: we mention it because it shows how we build the identity of a real estate development before it goes on sale.
For a Piedmont-based developer, this is precisely the point: a residential project with a clear identity, coordinated materials, and a coherent story makes all subsequent activities—from the project website to ad campaigns—much more effective, because every lead immediately recognizes the product and what sets it apart. A weak identity, on the other hand, forces campaigns to work harder just to get the same attention, and in the long run, it costs more. You can find the work in Acquamarina's portfolio .
Do you have a construction site to launch or want to better communicate the solidity of your company? Book a free 30-minute audit and let's start with your next project.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
For a construction company, real estate marketing includes brand and individual project positioning, a website showcasing completed sites and properties for sale, dedicated pages with renderings and virtual tours, Meta and Google Ads campaigns to generate inquiries, reputation management through reviews and social media, and tools to follow up with leads until the contract is signed. Priorities change depending on whether you sell new homes directly or mainly work for clients: let's figure them out together in a free 30-minute audit.
Starting from the project's identity, long before construction begins: name, image, story of the neighborhood and nearby services. Then you need a landing page with renderings, floor plans, and specifications, targeted campaigns aimed at those who live or work in the area, and a form that collects budgets and purchase timelines. During construction, periodic updates on progress keep the interest of the collected leads alive and strengthen trust, which for those buying off-plan is the decisive factor.
Yes, especially when the property doesn't exist yet. Realistic renderings and virtual tours allow buyers to understand spaces, light, and finishes without having to imagine everything from a floor plan, and to arrive at the visit with specific questions. They don't replace the salesperson, but they reduce meetings with people who aren't very interested and shorten the decision-making process for the right ones. However, quality and consistency matter: images that are too different from the final result create expectations that later turn into complaints.
By combining precise campaigns and smart filters. Meta and Google Ads campaigns need to be built around the construction site's location and the buyer's profile, not a generic audience. The forms ask for the information you really need, like budget, property type, and timeline, and a CRM-linked system separates hot leads from those to nurture over time. The metric to watch isn't just the number of leads, but how many sales office visits and purchase offers come out of them.
We don't give advice on building bonuses on this page: tax rules change often and should be checked with your accountant. As for digitalization, as of 10/06/2026 the 2026 SME Digitalization Voucher from the Piedmont Region is COMING SOON: applications from 11 a.m. on October 22 to 4 p.m. on December 15, 2026, with document pre-loading starting October 12, only for micro, small, and medium-sized enterprises. It covers tech and software, not marketing campaigns. Always check the requirements in the call for proposals text.
With regular and verifiable updates that become proof of solidity. Photos and short videos of the work phases, a dedicated section on the website for progress updates, and regular posts on social media they show those who have already booked a unit that deadlines are being met, and those who are considering buying that there is an organized company behind the project. In Piedmont, where many construction companies are very small, this transparency sets you apart. We plan a simple shooting schedule with your site manager so the storytelling doesn't get in the way of the construction work.
