Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Doing tourism marketing in Piedmont means working with areas that are not alike: a hotel on Lake Maggiore, a relais among the hills of the Langhe, and a hotel in Ossola speak to different guests, in different seasons, and often in different languages. Many properties, however, use the same website for everyone and leave it to booking portals to get found abroad, paying a commission on every night sold. Our work starts from the real question: who is looking for your area, from which country, with which words, and at what moment do they decide where to sleep.
We support hotel groups, organized accommodation facilities, and Piedmontese hospitality operators with a senior person as a direct point of contact, from initial analysis to campaigns. No one-size-fits-all packages: a tourism web marketing plan built around your destination, your markets, and how your guests choose.
What we offer to companies looking for tourism marketing
Positioning by territory
Those who come for wine aren't looking for the same thing as those who come for the lake or the mountains. For each facility, we define a positioning linked to its territory and the foreign markets that frequent it; for groups with multiple locations, we build a common identity with the Branding , leaving each property with its own voice and its own audience.
Hotel website and booking engine
We design Websites for hotels that take the guest from the first page to booking in a few steps, with an integrated and always visible booking engine. Clear rates, benefits for those who book directly, dedicated pages for rooms, services and experiences: every element has the task of reducing the jump to a portal.
Language-by-language hotel SEO
People planning a trip to Piedmont from abroad search for the destination before the property. With a SEO Strategy separated for each market we intercept those searches in the guest's language, while the SEO for AI works to make sure your property also shows up in the answers of assistants that suggest where to stay.
Content that tells the story of the area
Grape harvest, truffles, lakes, bike routes: these are the topics that make people choose an area even before a hotel. With the Copywriting we turn the local knowledge your staff already has into useful pages and guides for the guest, written to be found and to drive direct bookings.
Campaigns in foreign markets
The google ads campaigns they guard searches for the name of the facility and the destination, so those already looking for you won't end up on a portal. On social media, however, we reach those who are still imagining their trip. Budgets and messages follow the seasonality of your territory, not a calendar that's the same for the entire region.
Requests handled in multiple languages
A property that works with international guests receives inquiries at all hours and in different languages. With AI and automation we prepare quick replies on availability, services, and the local area, sort requests for groups, weddings, and events, and leave the conversations that truly need a human touch to your staff.
Tourism in Piedmont: one region, many destinations to discover
According to the Piedmont Region (April 2026), in 2025 the region exceeded 6,730,000 arrivals and recorded 18,170,000 stays. The most significant data for those selling rooms is the origin of the guests: the foreign market accounts for 53% of stays and arrivals from abroad have grown by 8.9% compared to the previous year, more than Italian ones.
The demand, however, is not evenly distributed. In 2024, according to the Statistical Report of the Piedmont Region Tourism Observatory (2025 edition), ATL Turismo Torino e Provincia alone recorded 2,889,506 arrivals out of 6,286,151 regional arrivals, which is 45.97%. The graph compares arrivals from the main tourist areas: the Lake District between Lake Maggiore, Lake Orta and Ossola, the Langhe Monferrato Roero, the Terre dell'Alto Piemonte between Biella, Vercelli and Novara, the Cuneese and the Alessandrino of Alexala.
Outside the Turin area, every territory has to earn its own international visibility. The most interesting case is that of Langhe Monferrato Roero: in 2025 they had the strongest growth in visitor numbers, +11.9% according to the Piedmont Region , with still limited volumes, over 761 thousand arrivals. It's an open space for organized facilities that want to capture foreign food and wine demand with their own content, instead of relying solely on OTAs.
What this means for your property, in practice:
- if more than half of your guests come from abroad, a quick translation isn't enough: you need languages chosen based on your actual markets and pages designed for the people who speak them;
- if you work far from Turin, you need to stand out for your territory and experience, not for your price;
- if foreign demand is growing, it pays to master search and AI assistants now, before portals take up all the space.
There is also an aspect that the numbers don't show but that we often see when working with properties: the lesser-known areas are where good content makes the biggest difference. If a German or Dutch traveler is looking for a place to stay between Biella and Vercelli, or in a valley in the Cuneo area, the online competition is much lower than in the center of Turin. A property that clearly explains its region, with well-maintained and updated pages, can become the go-to result for that search even without large advertising budgets.
Incentives for tourism marketing in Piedmont in 2026
As of 10/09/2026, none of the tools we've checked directly fund tourism marketing: the Green Tour Fund has been CLOSED since 5:00 PM on October 8, 2026, and was anyway focused on energy efficiency, while the Region's SME Digitization Voucher 2026 is COMING SOON, with applications from October 22 to December 15, 2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Green Tour Fund Ministry of Tourism (managed by Invitalia) | Closed | from 12:00 PM on July 15, 2026 until 5:00 PM on October 8, 2026 | Tourism businesses, investments from 1 to 15 million euros, of which at least 51% in energy efficiency and renewables; digitization was only allowed as a driven investment. 54% non-repayable grant and 46% subsidized loan. |
| SME digitalization voucher 2026 (PR ERDF 2021-27, third edition) Piedmont Region with Unioncamere Piemonte / chamber system | Coming soon | applications from 11:00 AM on October 22, 2026 to 4:00 PM on December 15, 2026 (document pre-loading from October 12, 2026) | Only for MSMEs. Contribution of 50-70% (micro 65%, small 60%, medium 50%), maximum voucher of 25,000 euros. Covers enabling technologies (AI, cloud, cybersecurity, big data), goods, and software; e-commerce only if linked to another technology; consulting and training up to 30% of expenses. Does not fund marketing or advertising campaigns. |
It is worth reading them carefully. The Green Tour Fund of the Ministry of Tourism was designed for investments from 1 to 15 million euros, of which at least 51% in energy efficiency and renewables: digitalization was only included as a "driven" investment, and the window closed on October 8, 2026. The SME Digitalization Voucher 2026 is reserved for micro, small and medium-sized enterprises, therefore not for large groups, and covers enabling technologies such as AI and cloud, goods and software; e-commerce is allowed only if connected to another technology on the list and marketing campaigns as such remain excluded. Before any expense, check the requirements in the tender text.
Case study: tourism marketing for Spaesati, a project in Tuscany
Spaesati is a tourism project born in Tuscany, so in another region. For Spaesati we took care of editorial design, keyword research, SEO, social media and community management: work that gave shape to content starting from how people look for a place to discover, rather than how a brochure would describe it. There are no published numerical results for this project, so we won't mention any. We'll tell you about the method, because that's what we would bring to the Langhe or the Piedmont lakes: research into travelers' real questions, content organized by themes and experiences, and a community that talks about the region.
For a Piedmontese structure, this translates into an archive of content that works all year round: seasonal guides, itineraries through wineries and villages, practical advice for international visitors, all linked to booking pages. The value lies not in a single article, but in the sum of useful answers that make your structure the most reliable source in its area. You can find the project in the Spaesati portfolio .
Want to figure out how much of your foreign demand could book directly from your website? Book a free 30-minute audit and let's look at markets, website, and channels together.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
Hotel tourism marketing covers analyzing the markets your guests come from, a website with a booking engine that makes direct booking easy, multilingual SEO focused on local searches, content about experiences and seasons, campaigns on Google and social media, and tools to manage inquiries. The weight of each lever changes: food and wine matter for a hotel in the Langhe, while the international summer crowd matters for a lakeside property. We figure it out together starting with a free 30-minute audit.
Working on the exact moment the guest makes a decision. If your property pops up when they search for a destination, your site answers their questions in their language, and booking with you is just as easy and budget-friendly as using an OTA, you'll win back some direct bookings. You'll need a super visible booking engine, clear perks for booking direct, branded search campaigns, and local guides. OTAs are great for getting discovered, but the goal is to make sure they aren't the only front door.
It depends on your guests, not a fixed rule. According to the Piedmont Region, in 2025 the foreign market accounts for 53% of presences and foreign arrivals grew by 8.9%: for many properties English is the absolute minimum, but your management software data can point to more specific markets. Better a few carefully crafted languages, with pages and SEO designed for those who speak them, than many automated translations that nobody reads. Let's start from where your guests come from and the real searches for each country.
As of 10/09/2026, the Ministry of Tourism's Green Tour Fund is CLOSED: applications could be submitted from 12:00 PM on July 15, 2026, to 5:00 PM on October 8, 2026, and covered investments from 1 to 15 million euros driven by energy efficiency. The Region's 2026 SME Digitization Voucher is COMING SOON: applications open from 11:00 AM on October 22 to 4:00 PM on December 15, 2026, exclusively for micro, small, and medium-sized enterprises, and does not fund marketing campaigns as such. No marketing expenses are eligible by definition: always check the call for proposals text.
With a single management and a senior person as your main contact. For a group with properties in different areas, for example between lakes, hills, and the Turin area, we build a shared identity and then work property by property on the website, languages, content, and campaigns, because every destination has its own guests and its own seasonality. We measure results with shared metrics, so you can easily compare properties with each other. We were founded in Milan over ten years ago and work with companies all over Italy, including Piedmont.
By telling about them as the reason for the trip, not as an extra service. Those looking for the hills, lakes, or valleys of Piedmont often start from an experience: a tasting, a hiking trail, a winery visit. That's why we create dedicated pages for the experiences you offer or can organize with local partners, written in the languages of the markets you care about and linked to direct booking. With the Copywriting we give every offer words and practical info, so guests find a complete stay on your site instead of just a room.
