Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
For many Piedmont manufacturers, B2B marketing has always been a side issue: customers came from the automotive supply chain, industry trade fairs or word of mouth between purchasing departments. Today that supply chain is slowing down, some districts are losing exports, and companies that want to work with new sectors, from aerospace to food, need to be found by buyers they don't know, who compare suppliers online before asking for a quote, often in another language.
We work with established companies in mechanics, machinery, metals, chemicals and electronics, from the Turin area to Biella, from Cusio to Monferrato. On every project you get a senior person as your direct contact, who talks with your technical office and your sales team and turns your company's expertise into tools that generate qualified inquiries.
What we offer companies looking for B2B marketing
Mapping new markets
Diversifying doesn't mean chasing every sector. We analyze your expertise, your current customers and what buyers search for to understand where your processes have the most value, in which countries and with which arguments. If your company changes audience, we also rework identity and messaging through branding, without losing the reputation built over years of subcontracting.
Technical catalogs for foreign distributors
Faucets, valves, components: if you sell through distributors, you need complete, downloadable, well-translated product sheets. We turn them into indexable pages inside multilingual websites, with filters for specifications, certifications and applications, so the distributor finds the right code without writing to your sales office and your salesperson receives inquiries that are already precise.
B2B portal and B2B e-commerce
Spare parts, consumables and recurring reorders take up sales time that is worth more elsewhere. A B2B portal with private price lists, order history and documentation, or a B2B e-commerce store for standard products, lets customers order on their own and frees your salespeople for new negotiations and for customers who truly need consulting.
3D configurator and company videos
A customizable machine sells better when the customer can see it. We design 3D configurators as web apps that guide the buyer all the way to a quote request with the data already filled in, and company videos that show departments, testing and quality control to those who can't visit the plant.
Measurable B2B lead generation
With LinkedIn campaigns aimed at purchasing managers, technical offices and plant directors in specific sectors, and with ads on product searches, you generate inquiries even far from trade fairs. Every contact is tracked back to the campaign that brought it in, so you know what a sales opportunity really costs.
Visibility in technical searches and AI assistants
Engineers search for solutions, not supplier names. With an SEO strategy we build content around buyers' technical questions, while SEO for AI makes your company citable when someone asks an assistant who makes a certain component. We start from the questions your technical office receives most often: they're the same ones buyers type into search engines.
Piedmont manufacturing: falling exports and new supply chains
According to Unioncamere Piemonte (March 2026, based on Istat data), in 2025 Piedmont exported goods worth €61,790,088,682. But the picture for key sectors is not positive: mechanics lost 4.2%, transport equipment 2.6% and motor vehicles 11.2%. For automotive subcontractors it means one thing: diversify customers and markets, and get found by buyers in other sectors. It takes time, which is why it's best to start before falling orders become an emergency.
The chart shows the weight of the main manufacturing sectors in regional exports for 2025, again according to Unioncamere Piemonte: transport equipment and mechanics remain far in the lead, followed by chemicals, rubber and plastics, metals and electrical equipment.
At the district level the slowdown is even sharper. The Intesa Sanpaolo Monitor of Districts (January 2026) records a 26.2% drop in the first 9 months of 2025 for Industrial Refrigerators in Casale Monferrato, 14.9% for Textile Machinery in Biella and 9.8% for Machine Tools and Industrial Robots in Turin. Not everyone is retreating: Cusio-Valsesia Faucets and Valves exported €1,204 million between January and September 2025, up 5.4%, competing on foreign markets with catalogs and distributor networks. The same report also covers Omegna Housewares and the Turin ICT Hub.
The most interesting signal, and the most useful for anyone who needs to diversify, comes from aerospace. According to Unioncamere Piemonte its exports grew 2.4% in 2025; Intesa Sanpaolo estimates €1,055 million in exports for the Piedmont aerospace hub in the first 9 months of the year, and Regione Piemonte (May 2026) credits the Aerospace District with 35,000 employees. Many mechanical SMEs are trying to reposition themselves as qualified suppliers to this supply chain, also supported by regional innovation clusters such as MESAP.
For your marketing, this translates into clear priorities. If your company sells to a single sector, you need an online presence that also speaks to buyers in other sectors. If you export through distributors, the multilingual catalog becomes your first salesperson. If you're aiming at aerospace, certifications, processes and quality controls must be visible and documented, not buried in a PDF.
Timing matters too. An aerospace buyer or a foreign distributor rarely contacts you on the first visit: they read the product sheets, download documentation, compare several suppliers and come back to the site weeks later, perhaps with a colleague from the quality department. If along the way they find precise answers, references and a simple way to request a quote, your company makes the shortlist. If they find a website that's years out of date, you drop out of the selection without ever knowing.
Incentives for business digital marketing in Piedmont in 2026
As of 10/22/2026, Linea A Digitalizzazione is OPEN (since October 13, 2026) and the Voucher digitalizzazione PMI 2026 is OPEN (since October 22, 2026): neither funds marketing as such.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Grants for business digitalization and production efficiency projects - Line A (Digitalizzazione), PR FESR 2021-27 Regione Piemonte / Finpiemonte | Open | Line A: from 9:00 a.m. on October 13, 2026 until 12:00 p.m. on October 29, 2028 (Line B open since July 7, 2026) | SMEs (including micro-enterprises). Investments in digitalization and in making production processes more efficient; the official page doesn't list marketing, websites or CRM among eligible expenses. |
| Voucher digitalizzazione PMI 2026 (PR FESR 2021-27, third edition) Regione Piemonte with Unioncamere Piemonte / chamber of commerce system | Open | applications from 11:00 a.m. on October 22, 2026 to 4:00 p.m. on December 15, 2026 (document pre-loading from October 12, 2026) | Micro, small and medium-sized enterprises only. Grant of 50-70% (micro 65%, small 60%, medium 50%), maximum voucher €25,000. Covers enabling technologies (AI, cloud, cybersecurity, big data), assets and software; e-commerce only if linked to another technology; consulting and training up to 30% of expenses. It does not fund marketing or advertising campaigns. |
The Linea A incentives from the Region and Finpiemonte cover digitalization and process efficiency: the official page doesn't list marketing, websites or CRM among eligible expenses, so we don't assume they cover these services. The Voucher digitalizzazione PMI 2026 is only for micro, small and medium-sized businesses, with a grant of 50% to 70% and a cap of €25,000: it covers technologies such as AI, cloud, cybersecurity and software, allows consulting only up to 30% of expenses and excludes campaigns and advertising. It can make sense for a portal or an AI-based automation, never for paying for ads. Always check the text of the call.
Case study: Miba, precision metalwork
Miba is a precision metalwork company, a sector very close to Piedmont's mechanical subcontracting. We worked on web design, SEO, multilingual content strategy and UX, with one clear goal: to make its processes stand out in the searches of people who are genuinely looking for that kind of supplier.
The results published in our portfolio are +245% organic traffic, +211% keywords in the top 10, +24% in keyword rankings and 49% of pages indexed. It's the same method we'd bring to a company in the Biella area or the Cusio: understand how buyers describe your processes, build pages that answer those searches in multiple languages, and make it easy to go from the page to a quote request. We don't promise the same numbers to every company: they depend on your starting point, your market and your competition. What we do promise is the same rigor in the work and in the measurement. You can find the project in the Miba portfolio.
Want to know which buyers outside your usual supply chain are already searching for the processes you offer? Book a free 30-minute audit.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes analyzing the markets where your expertise is worth the most, multilingual websites and technical catalogs that search engines can index, B2B portals or e-commerce for recurring orders, 3D configurators and videos to showcase machines and processes, LinkedIn and Google Ads campaigns to generate quote requests, and SEO built around buyers' technical questions. You don't need to launch everything at once: in a free 30-minute audit we work out which levers make sense for your products and where to start.
Trade shows are still where deals are sealed with a handshake, but they last only a few days. B2B marketing works before, during and after: before, it brings the right contacts to your booth with targeted campaigns and invitations; during, it captures leads in an organized way; after, it follows up with content and messages that keep the conversation going. In the months without events, your website and campaigns keep generating inquiries, so trade shows become an accelerator and not your company's only sales channel.
It depends on the levers. LinkedIn and Google Ads campaigns can bring the first inquiries within a few weeks, once the right messages are found. SEO and technical content take longer, usually a few months, but they build a flow of leads that doesn't stop when you switch off the ads. And in industrial sales cycles, time passes between the first contact and the order: that's why we also measure quote requests and open opportunities, not just closed deals.
As of 10/22/2026, the Linea A Digitalizzazione from Regione and Finpiemonte is OPEN: applications can be submitted from 9:00 a.m. on October 13, 2026 until 12:00 p.m. on October 29, 2028, but the official page doesn't list marketing, websites or CRM among eligible expenses. The Voucher digitalizzazione PMI 2026 is also OPEN, with applications from 11 a.m. on October 22 to 4 p.m. on December 15, 2026: SMEs only, up to €25,000, campaigns excluded. Always check the requirements in the call for applications.
We have experience in technical manufacturing, as the Miba case in precision metalwork shows, and we apply the same method to Piedmontese companies in mechanics, components and machinery. We were founded in Milan more than ten years ago and work with companies all over Italy: the region changes the markets and reference districts, not the way we work. You always have a senior contact who oversees strategy, website and campaigns with no middlemen.
By shifting the story from your long-standing client to your capabilities. If you've mostly worked for automotive so far, a buyer in aerospace, food or industrial machinery wants to know what you can do for them: processes, materials, tolerances, certifications, production capacity and quality control. That's why we organize your website by applications and target sectors, with pages that use the language of people buying in that market. For a company in Piedmont looking to diversify, this is the decisive step: you don't change what you make, you change how you get found and how you explain it.
