Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
For many manufacturing companies in Piedmont, B2B marketing has always been a secondary topic: clients came from the automotive supply chain, trade fairs, or word-of-mouth between purchasing departments. Today, that supply chain is slowing down, some districts are losing exports, and those who want to work with new sectors, from aerospace to food, need to be found by buyers they do not know and who, before asking for a quote, compare suppliers online, often in another language.
We work with established companies in mechanics, machinery, metals, chemicals, and electronics, ranging from Turin to Biella, and from Cusio to Monferrato. For every project, you have a senior point of contact who talks to your engineering and sales teams, turning the company's expertise into tools that generate qualified leads.
What we offer to companies looking for B2B marketing
Map of new markets
Diversifying doesn't mean chasing every sector. Let's analyze your skills, current clients, and buyer searches to understand where your work has the most value, in which countries, and with what arguments. If the company changes its audience, we'll also review its identity and messages with the Branding , without losing the reputation built over years of subcontracting.
Technical catalogs for foreign distributors
Faucets, valves, components: those who sell through distributors need complete, downloadable, and well-translated product sheets. We turn them into indexable pages inside Websites multilingual, with filters for specs, certifications, and applications, so the distributor finds the right code without emailing your sales office and your sales rep gets super precise inquiries.
B2B Portal and B2B e-commerce
Spare parts, consumables, and recurring reorders take up sales time that is worth more elsewhere. A B2B portal with reserved price lists, order history, and documentation, or a E-commerce B2B for standard products allows customers to order independently and frees up sales reps for new negotiations and for customers who truly require consulting.
3D Configurator and corporate videos
A customizable machine sells better if the customer can see it. We design 3D configurators like Web apps that guide the buyer right up to the request for quote with the data already filled in, and corporate videos showing departments, testing, and quality control to those who cannot visit the plant.
Measurable B2B lead generation
With LinkedIn campaigns aimed at purchasing managers, technical offices and plant managers in specific sectors, and with ads on product searches, they generate requests even far from trade fairs. Each contact is tracked back to the campaign that led to it, so you know how much a business opportunity really costs.
Visibility in technical searches and AI assistants
Engineers look for solutions, not supplier names. With SEO Strategy we build content around buyers' technical questions, while the SEO for AI makes your company citable when someone asks an assistant who makes a certain component. Let's start with the questions your technical department gets most often: they are the same ones buyers type into search engines.
Piedmont manufacturing between dropping exports and new supply chains
According to Unioncamere Piedmont (March 2026, based on Istat data), in 2025 Piedmont exported goods worth 61,790,088,682 euros. The picture for key sectors, however, is not looking good: machinery dropped by 4.2%, transport equipment by 2.6%, and motor vehicles by 11.2%. For subcontractors tied to the automotive industry, this means only one thing: diversify clients and markets, and get found by buyers in other sectors. It is work that takes time, and that is why it is best to start before the drop in orders turns into an emergency.
The graph shows the weight of the main manufacturing sectors on regional exports in 2025, again according to Unioncamere Piemonte: transport equipment and mechanics remain largely in the lead, followed by chemicals, rubber and plastics, metals, and electrical appliances.
At the district level, the slowdown is even sharper. The Intesa Sanpaolo Districts Monitor (January 2026) records in the first 9 months of 2025 a 26.2% drop for Industrial Refrigerators from Casale Monferrato, 14.9% for Textile Machinery from Biella, and 9.8% for Machine Tools and Industrial Robots from Turin. Not everyone is going backwards: Taps and Valves from Cusio-Valsesia exported 1,204 million euros between January and September 2025, +5.4%, competing in foreign markets with catalogs and distributor networks. The same report also features Housewares from Omegna and the ICT Hub of Turin.
The most interesting signal, and most useful for those who need to diversify, comes from aerospace. According to Unioncamere Piemonte, its exports grew by 2.4% in 2025; Intesa Sanpaolo estimates for the Piedmont aerospace hub €1.055 billion in exports in the first 9 months of the year, and the Piedmont Region (May 2026) credits the Aerospace District with 35,000 employees. Many mechanical SMEs are trying to reposition themselves as qualified suppliers in this supply chain, also supported by regional innovation clusters like MESAP.
For your marketing, this means clear priorities. If your company sells to just one sector, you need an online presence that also speaks to buyers from other industries. If you export through distributors, a multilingual catalog becomes your best salesperson. If you are aiming for aerospace, certifications, processes, and quality controls must be visible and documented, not buried in a PDF.
There's also the matter of timing. An aerospace buyer or a foreign distributor rarely contacts you on the first visit: they read the specs, download the documentation, compare multiple suppliers, and come back to the site weeks later, maybe along with a colleague from the quality department. If along that journey they find precise answers, references, and an easy way to request a quote, your company makes the shortlist. If they find a site stuck years in the past, you're out of the running without even knowing it.
Grants for digital marketing of businesses in Piedmont in 2026
As of 10/13/2026, Digitalization Line A is OPEN (from October 13, 2026) and the 2026 SME Digitalization Voucher is COMING SOON (from October 22, 2026): neither of them funds marketing as such.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Grants for business digitalization and production efficiency projects - Line A (Digitalization), PR ERDF 2021-27 Piedmont Region / Finpiemonte | Open | Line A: from 9:00 AM on October 13, 2026 until 12:00 PM on October 29, 2028 (Line B open from July 7, 2026) | SMEs (including micro ones). Investments in digitalization and making production processes more efficient; the official page does not list marketing, websites, or CRM among eligible expenses. |
| SME digitalization voucher 2026 (PR ERDF 2021-27, third edition) Piedmont Region with Unioncamere Piemonte / chamber system | Coming soon | applications from 11:00 AM on October 22, 2026 to 4:00 PM on December 15, 2026 (document pre-loading from October 12, 2026) | Only for MSMEs. Contribution of 50-70% (micro 65%, small 60%, medium 50%), maximum voucher of 25,000 euros. Covers enabling technologies (AI, cloud, cybersecurity, big data), goods, and software; e-commerce only if linked to another technology; consulting and training up to 30% of expenses. Does not fund marketing or advertising campaigns. |
The Line A incentives from the Region and Finpiemonte focus on digitalization and process efficiency: the official page doesn't list marketing, websites, or CRMs among eligible expenses, so let's not assume they cover these services. The SME Digitalization Voucher 2026 only valid for micro, small and medium-sized enterprises, with a contribution between 50% and 70% and a ceiling of 25,000 euros: it covers technologies such as AI, cloud, cybersecurity and software, allows consulting only up to 30% of expenses and excludes campaigns and advertising. It may make sense for a portal or AI-based automation, never for paying for ads. Always check the text of the call for proposals.
Case study: Miba, precision sheet metal fabrication
Miba is a precision carpentry company, a sector very close to Piedmontese mechanical subcontracting. We worked on web design, SEO, multilingual content strategy and UX, with a precise goal: to highlight the work in the searches of those who are really looking for that type of supplier.
The results published in the portfolio are +245% organic traffic, +211% keywords in the top 10, +24% in keyword ranking, and 49% of indexed pages. The method is the same one we would bring to a company in the Biella or Cusio areas: understanding how buyers describe manufacturing processes, building pages that answer those searches in multiple languages, and making the transition from the page to the quote request simple. We do not promise the same numbers to every company: they depend on the starting point, the market, and the competition. We promise the same rigor in our work and measurement. You can find the project in Miba's portfolio .
Want to figure out which buyers outside your usual supply chain are already searching for the processes you do? Book a free 30-minute audit .
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It includes analyzing the markets where your skills matter most, indexable multilingual technical websites and catalogs, B2B portals or e-commerce for recurring orders, 3D configurators and videos to showcase machines and processes, LinkedIn and Google Ads campaigns to generate quote requests, and SEO targeting technical buyer queries. You don't need to launch everything at once: in a free 30-minute audit, we figure out which levers make sense for your products and where to start.
Trade shows are still the place where handshakes happen, but they only last a few days. B2B marketing works before, during, and after: beforehand, it brings the right contacts to the booth with targeted campaigns and invitations; during the event, it collects leads in an orderly way; afterwards, it follows up with content and messages that keep the conversation going. In the months without events, the website and campaigns keep generating inquiries, so trade shows become an accelerator rather than the company's only sales channel.
It depends on the levers. LinkedIn and Google Ads campaigns can bring in the first inquiries within a few weeks once the right messages are found. SEO and technical content work over a longer timeframe, usually a few months, but they build a stream of leads that doesn't stop when you turn off the ads. In industrial sales cycles, moreover, time passes between the first contact and the order: that's why we also measure quote requests and open opportunities, not just closed contracts.
As of 10/13/2026, the Region and Finpiemonte Digitalization Line A is OPEN: applications can be submitted from 9:00 AM on October 13, 2026, until 12:00 PM on October 29, 2028, but the official page does not list marketing, websites, or CRM among the eligible expenses. The 2026 SME Digitalization Voucher is also COMING SOON, with applications from 11:00 AM on October 22 to 4:00 PM on December 15, 2026: SMEs only, maximum 25,000 euros, campaigns excluded. Always check the requirements in the call for proposals.
We have experience with technical manufacturing, as shown by the Miba case in precision metal carpentry, and we apply the same method to Piedmontese companies in mechanics, components, and machinery. We were born in Milan over ten years ago and work with companies throughout Italy: the location changes the markets and reference districts, not the way we work. You always have a senior person as your point of contact, who handles strategy, website, and campaigns without intermediaries.
Shifting the narrative from the historic client to your core skills. If you've mostly worked in the automotive sector so far, a buyer from aerospace, food processing, or industrial machinery wants to know what you can do for them: machining processes, materials, tolerances, certifications, production capacity, and quality control. That's why we organize the website by applications and target sectors, using the terminology of the people buying in that market. For a company in Piedmont looking to diversify, this is the decisive step: you don't change what you make, you change how you present and explain it.
