Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
In Turin, B2B marketing has a specific problem to solve. For decades, many companies worked for a few large automotive customers, with established relationships and little need to promote themselves. Today those volumes are no longer enough, and the engineer who has always answered the long-standing client's requests now has to introduce the company to an aerospace prime contractor, a robot manufacturer or a German buyer who has never heard of it. The first contact almost always happens on your website, and that's where it's decided whether your company makes the list of suppliers to call or stays off it without ever knowing.
We support subcontractors, machine builders and technology companies in the Turin area that want to turn expertise and certifications into requests for quotes. A senior professional leads the project as your direct point of contact and works closely with production, quality and sales, because the content that convinces an engineer comes from people who truly know the processes.
What we offer companies looking for B2B marketing
A digital dossier for prime contractors
Whoever qualifies a new supplier looks for proof: certifications, machinery, tolerances, industries served, references. We gather this information into a clear path within websites designed for purchasing departments, in Italian and in your customers' languages, so your application starts out documented and the buyer doesn't have to chase you for the basics.
Process videos for your company
A robotic cell at work or a well-filmed test convinces more than a brochure. We plan short company videos on processes, inspections and departments, made for your website, LinkedIn and sales presentations, and we embed them in the pages where the buyer decides whether to ask you for a quote.
Configurators and guided quotes
If you build machines or lines with many variants, a 3D configurator developed as a web app lets customers choose the main options and sends you a request that's already structured. Your technical office saves on email back-and-forth and replies before the competition, with a more accurate quote based on data already collected in an orderly way.
Account-based campaigns on LinkedIn
In a supply chain like aerospace, potential customers are few and well known. With LinkedIn campaigns built on lists of specific companies and roles, you speak directly to those who decide purchases and those who evaluate suppliers, with different messages for the engineer and the buyer, and you measure which companies actually engage.
Technical content that gets found
Buyers search for solutions to production, materials and machining problems. With SEO strategy and technical copywriting, we write pages and articles that answer those questions with your company's expertise, making you visible even when the purchasing department looks for an alternative to its usual suppliers.
Requests for quotes sorted with AI
When requests increase, the risk is losing them in your inboxes. With AI and automation, we classify requests by industry and urgency, extract technical data from attached drawings and pass them to the right salesperson, linking them to the CRM you already use. No request goes unanswered, even in the busiest periods.
Turin: from automotive subcontracting to new supply chains
According to Unioncamere Piemonte (March 2026, based on Istat data), in 2025 the province of Turin exported goods worth 26,377,371,933 euros. In the first quarter of 2026 the change was +4.0%, again according to Unioncamere Piemonte (June 2026): a signal to follow, but not yet a reversal of the trend for every sector.
The problem is concentration. According to the Regione Piemonte data handbook, automotive and mechanical engineering account for about 50% of Turin's exports, but in 2025 mechanical engineering fell by 5% and automotive was flat, at -1%. The chart shows, from the same source, the value exported in 2025 by the province's main sectors.
These numbers hide very different stories. According to the Intesa Sanpaolo District Monitor (January 2026), Turin's machine tools and industrial robots exported 697 million euros in the first 9 months of 2025, down 9.8%: manufacturers have to find international customers in a shrinking market. Turin's aerospace sector, on the other hand, is growing: +2% in 2025 and 1.5 billion in exports according to the regional handbook. The Piedmont Aerospace District, cited by Regione Piemonte in May 2026, counts 8 billion in revenue and 35,000 employees. Alongside it is Turin's ICT Hub, bringing software skills into the city that are increasingly intertwined with mechanical engineering.
For a Turin company, the consequences are practical:
- if you work for automotive, you also need to present yourself to other sectors, in language that doesn't take the long-standing customer for granted;
- if you build machines, you need to generate international leads without relying only on trade shows;
- if you want to enter aerospace, you need to make your technical capabilities and certifications visible, because prime contractors select on documents, not promises.
In every case the starting point is the same: a website that shows what you can do with the same precision you bring to doing it. Many Turin companies have world-class expertise but describe it online with a few generic lines, a photo gallery and a contact form. For a buyer who doesn't know you, that's too little: they can't tell which materials you work with, to what tolerances, for which industries and with which certifications. Closing that gap costs less than a trade show and works every day, even when your salesperson is traveling.
Incentives for business digitalization in Turin in 2026
As of 10/22/2026, for Turin businesses, Line A Digitalizzazione is OPEN (since October 13, 2026), the Voucher digitalizzazione PMI 2026 is OPEN (since October 22, 2026) and AI Match Torino 2026 is CLOSED. None of the three is a marketing grant.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Grants for business digitalization and production efficiency projects - Line A (Digitalizzazione), PR FESR 2021-27 Regione Piemonte / Finpiemonte | Open | Line A: from 9:00 a.m. on October 13, 2026 until 12:00 p.m. on October 29, 2028 (Line B open since July 7, 2026) | SMEs (including micro-enterprises). Investments in digitalization and in making production processes more efficient; the official page doesn't list marketing, websites or CRM among eligible expenses. |
| Voucher digitalizzazione PMI 2026 (PR FESR 2021-27, third edition) Regione Piemonte with Unioncamere Piemonte / chamber of commerce system | Open | applications from 11:00 a.m. on October 22, 2026 to 4:00 p.m. on December 15, 2026 (document pre-loading from October 12, 2026) | Micro, small and medium-sized enterprises only. Grant of 50-70% (micro 65%, small 60%, medium 50%), maximum voucher €25,000. Covers enabling technologies (AI, cloud, cybersecurity, big data), assets and software; e-commerce only if linked to another technology; consulting and training up to 30% of expenses. It does not fund marketing or advertising campaigns. |
| AI Match Torino 2026 Camera di commercio di Torino (with AI4I) | Closed | Phase 1: from 02/12/2026 at 9:00 a.m. until 02/25/2026 at 5:00 p.m.; Phase 2: from 06/04/2026 at 9:00 a.m. until 06/17/2026 at 5:00 p.m.; expenses by March 1, 2027 | SMEs with a registered or local office in the province of Turin that adopt AI solutions: vouchers of up to €7,500 (80% of eligible costs) plus AI4I services. This is not a marketing grant. |
The Linea A of Regione Piemonte and Finpiemonte supports the digitalization of production processes, but the official page does not list marketing, websites or CRM among eligible expenses. The Voucher digitalizzazione PMI 2026, also presented by the Camera di Commercio of Turin, covers technologies such as AI, cloud and cybersecurity, with vouchers of up to €25,000 for micro, small and medium-sized enterprises only, and excludes campaigns and advertising. AI Match Torino 2026 funded the adoption of AI solutions with vouchers of up to €7,500 and 80% of costs, but both phases are closed. In practice, these tools can help you if your project includes real technology, such as an AI-based system for handling quote requests or a portal connected to internal processes. They do not cover campaign and visibility work, which needs its own budget. Before counting on a grant, check the requirements in the text of the call.
Case study: Miba, web and SEO for precision metalwork
Miba works in precision metalwork, a trade that many mechanical subcontracting companies in Turin know well. For Miba we handled web design, SEO, multilingual content strategy and UX. The goal was to make their processes easy to understand and easy to find for anyone looking for a technical supplier, in Italy and abroad.
The results published in the portfolio: +245% organic traffic, +211% keywords in the top 10, +24% in keyword ranking and 49% of pages indexed. For a Turin subcontractor that wants to move beyond dependence on a single sector, the goal is the same: when a buyer from another supply chain searches for a process, they land on your pages and find enough information to ask you for a quote. One project's numbers don't carry over automatically to another, because they depend on the starting website and the competition, but the method does: search analysis, pages built around your processes, content in multiple languages and constant measurement. You can find the project in the Miba portfolio.
Want to understand how to present your company to clients outside the automotive supply chain? Contact us for a free 30-minute audit.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
For a Turin company, B2B industrial marketing includes a website that documents capabilities, certifications and sectors served, technical content and SEO targeting buyers' searches, process videos, configurators or guided quotes for complex products, LinkedIn campaigns aimed at specific clients, and automations to handle quote requests. Priorities change if you want to enter aerospace, diversify away from automotive or sell machinery abroad. We define them together in a free 30-minute audit.
The trade show is the moment of the meeting; digital is everything that prepares it and extends it. Before the event, we use LinkedIn to book meetings with the buyers you care about. At the show, your materials point to dedicated pages with data sheets and videos. Afterward, every contact gets an organized follow-up instead of staying on a business card. That way, B2B marketing turns a few days at a booth into a sales pipeline that works all year.
LinkedIn and Google Ads campaigns can generate the first leads within a few weeks, after a message-testing phase. SEO and technical content take more patience, usually a few months, but they build visibility that lasts. In sectors like aerospace, qualifying a supplier takes time by definition. That's why we set intermediate indicators, such as quote requests, qualified leads and meetings secured, alongside closed orders, so you know right away whether the work is heading in the right direction.
As of 10/22/2026, the Linea A Digitalizzazione of Regione Piemonte and Finpiemonte is OPEN, from 9:00 a.m. on October 13, 2026 to 12:00 p.m. on October 29, 2028. The Voucher digitalizzazione PMI 2026 is OPEN, with applications from 11:00 a.m. on October 22 to 4:00 p.m. on December 15, 2026. AI Match Torino 2026 is CLOSED: its phases ran from 02/12 to 02/25/2026 and from 06/04 to 06/17/2026. None of them fund marketing campaigns as such: always check the call.
We work with technical manufacturing, as the Miba project in precision metalwork shows, and we support companies across Italy, Turin included. Since we started in Milan more than ten years ago, we've learned the dynamics of subcontracting: demanding clients, long sales cycles, technical documentation that needs to be made easy to understand. We don't offer a standard package but a plan built around your sector, with a senior person as your direct point of contact throughout the project.
By making sure every request reaches the right salesperson with all the useful information. We connect website forms, campaigns and quote requests to the CRM you already use, with the source, the product or process of interest and the country of origin. Agents and area managers receive the leads from their territory and can see which content they came from. With AI and automation we handle the first routing and follow-up reminders. For a Turin company used to a few large clients, this is the step that makes work on new clients measurable.
