Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
In Turin, B2B marketing has a specific problem to solve: for decades, many companies have worked for a few large automotive clients, with established relationships and little need to make themselves known. Today, those volumes are no longer enough, and the technician who has always responded to the requests of the long-standing client must present the company to an aerospace prime contractor, a robot manufacturer, or a German buyer who has never heard of them. The first contact, almost always, happens on your website, and that's where the decision is made whether the company makes it onto the list of potential suppliers or is excluded without even knowing it.
We support subcontractors, machine builders, and technology companies in the Turin area who want to turn skills and certifications into requests for proposals. A senior person follows the project as a direct contact and works closely with production, quality, and sales, because the content that convinces an engineer comes from those who truly know the processes.
What we offer to companies looking for B2B marketing
Digital dossier for prime contractors
Anyone qualifying a new supplier looks for proof: certifications, machinery park, tolerances, served sectors, references. We gather this info into a clear path inside Websites designed for purchasing departments, in Italian and in the clients' languages, so your application starts out already documented and the buyer doesn't have to chase you down for basic information.
Corporate process videos
A robot cell at work or a well-shot testing process convinces more than a brochure. We plan short corporate videos on processing, quality checks, and departments, designed for the website, LinkedIn, and sales presentations, and we integrate them into the pages where the buyer decides whether to ask you for a quote.
Configurators and guided quotes
If you build machines or multi-variant lines, a 3D configurator developed as Web apps lets the customer choose the main options and sends you a ready-to-use request. Your technical department saves rounds of emails and replies faster than the competition, with a more accurate quote because it is based on data already collected in an orderly way.
Account-based campaigns on LinkedIn
In a supply chain like the aerospace one, potential customers are few and well known. With LinkedIn campaigns built on lists of specific companies and roles, you talk directly to those who decide on purchases and those who evaluate suppliers, with different messages for the engineer and the buyer, and you measure which companies actually interact.
Technical content that gets found
Buyers are looking for solutions to production, materials and processing problems. With the SEO Strategy and the Copywriting technically we write pages and articles that answer those questions with your company's expertise, making it visible even when the purchasing department is looking for an alternative to usual suppliers.
RFQs sorted with AI
When requests increase, the risk is losing them among your inboxes. With AI and automation we classify requests by sector and urgency, extract technical data from the attached drawings and pass them to the right sales rep, connecting them to the CRM you already use. No request goes unanswered, even during the busiest periods.
Turin, from automotive subcontracting to new supply chains
According to Unioncamere Piedmont (March 2026, based on Istat data), in 2025 the province of Turin exported goods worth 26,377,371,933 euros. In the first quarter of 2026 the change was +4.0%, again according to Unioncamere Piedmont (June 2026): a signal to follow, not yet a trend reversal for all sectors.
The problem is concentration. According to Piedmont Region Data Handbook , automotive, and mechanics account for about 50% of Turin's exports, but in 2025 mechanics dropped by 5% and automotive remained flat at -1%. The chart shows, using the same source, the export value in 2025 by the province's main sectors.
Within these numbers lie very different stories. Machine tools and industrial robots in Turin, according to the Intesa Sanpaolo Districts Monitor (January 2026), exported 697 million euros in the first 9 months of 2025, a decrease of 9.8%: manufacturers must seek international clients in a shrinking market. Turin's aerospace sector, on the other hand, is growing: +2% in 2025 and 1.5 billion in exports according to the Regional Handbook. The Piedmont Aerospace District, mentioned by the Piedmont Region in May 2026, it boasts 8 billion in revenue and 35,000 employees. Right next to it is the Turin ICT Hub, which brings software skills to the city that are increasingly intertwined with mechanics.
For a Turin-based company, the consequences are practical:
- whoever works for the automotive sector must also present themselves to different industries, using a language that doesn't take the historic client for granted;
- machine builders need to generate international leads without relying solely on trade shows;
- whoever wants to enter aerospace needs to make technical capabilities and certifications visible, because prime contractors select based on documents, not promises.
In all cases, the starting point is the same: a website that tells what you can do with the same precision you do it. Many Turin-based companies have international-level expertise but describe it online with a few generic lines, a photo gallery, and a contact form. For a buyer who doesn't know you, it's too little: they don't understand what materials you work with, with what tolerances, for which sectors, and with what certifications. Bridging this gap costs less than a trade show and works every day, even when your salesperson is traveling.
Incentives for business digitalization in Turin in 2026
As of 10/13/2026, for Turin-based companies, Digitalization Line A is OPEN (from October 13, 2026), the 2026 SME Digitalization Voucher is COMING SOON (from October 22, 2026), and AI Match Torino 2026 is CLOSED. None of the three are calls for marketing.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Grants for business digitalization and production efficiency projects - Line A (Digitalization), PR ERDF 2021-27 Piedmont Region / Finpiemonte | Open | Line A: from 9:00 AM on October 13, 2026 until 12:00 PM on October 29, 2028 (Line B open from July 7, 2026) | SMEs (including micro ones). Investments in digitalization and making production processes more efficient; the official page does not list marketing, websites, or CRM among eligible expenses. |
| SME digitalization voucher 2026 (PR ERDF 2021-27, third edition) Piedmont Region with Unioncamere Piemonte / chamber system | Coming soon | applications from 11:00 AM on October 22, 2026 to 4:00 PM on December 15, 2026 (document pre-loading from October 12, 2026) | Only for MSMEs. Contribution of 50-70% (micro 65%, small 60%, medium 50%), maximum voucher of 25,000 euros. Covers enabling technologies (AI, cloud, cybersecurity, big data), goods, and software; e-commerce only if linked to another technology; consulting and training up to 30% of expenses. Does not fund marketing or advertising campaigns. |
| AI Match Turin 2026 Turin Chamber of Commerce (with AI4I) | Closed | Phase 1: from 02/12/2026 at 9:00 AM until 02/25/2026 at 5:00 PM; Phase 2: from 06/04/2026 at 9:00 AM until 06/17/2026 at 5:00 PM; expenses by March 1, 2027 | SMEs with headquarters or a local unit in the province of Turin that adopt artificial intelligence solutions: vouchers up to 7,500 euros (80% of eligible costs) plus AI4I services. This is not a grant for marketing. |
The Region and Finpiemonte Line A supports the digitalization of production processes, but the official page does not list marketing, websites, or CRMs among eligible expenses. The SME Digitalization Voucher 2026 , also presented by the Turin Chamber of Commerce, covers technologies such as AI, cloud, and cybersecurity, with vouchers up to 25,000 euros exclusively for SMEs, and excludes campaigns and advertising. AI Match Turin 2026 It funded the adoption of AI solutions with vouchers up to €7,500 and 80% of costs, but both phases are closed. In practice, these tools can help you if the project includes actual technologies, like an AI-based system to manage quote requests or a portal linked to internal processes; they do not cover work on campaigns and visibility, which must be planned with your own budget. Before counting on a contribution, check the requirements in the call for proposals.
Case study: Miba, web and SEO for precision carpentry
Miba works in precision carpentry, a trade that many companies in mechanical subcontracting in Turin know well. For Miba, we handled web design, SEO, multilingual content strategy, and UX: the goal was to make their processes understandable and findable for those looking for a technical supplier, both in Italy and abroad.
Results published in the portfolio: +245% organic traffic, +211% keywords in the top 10, +24% in keyword ranking, and 49% of indexed pages. For a Turin-based subcontractor looking to move away from dependence on a single sector, the point is the same: ensure that a buyer from another supply chain, searching for a specific process, lands on your pages and finds enough information to request a quote. Project numbers don't automatically transfer to another because they depend on the starting site and competition, but the method does: search analysis, pages built around specific processes, multilingual content, and constant measurement. You can find the project in the Miba's portfolio .
Want to figure out how to pitch your company to clients outside the automotive supply chain? Contact us for a free 30-minute audit .
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
For a Turin-based company, B2B industrial marketing includes a website documenting capabilities, certifications, and sectors served, technical content and SEO for buyer searches, process videos, configurators or guided quotes for complex products, LinkedIn campaigns targeting specific clients, and automation to manage quote requests. Priorities change if you want to enter aerospace, diversify from automotive, or sell machinery abroad. We define them together in a free 30-minute audit.
The trade fair is the moment of meeting, digital is everything that prepares and extends it. Before the event, we use LinkedIn to set up appointments with the buyers you're interested in; at the fair, the material links to dedicated pages with datasheets and videos; afterwards, each contact receives a follow-up instead of ending up as a business card. This is how B2B marketing transforms a few days at a stand into a sales pipeline that works all year round.
LinkedIn and Google Ads campaigns can generate initial leads in a few weeks, after a testing phase for messaging. SEO and technical content require more patience, usually a few months, but they create lasting visibility. In sectors like aerospace, qualifying a supplier takes time by definition: that's why we set intermediate indicators, such as requests for quotes, qualified contacts, and meetings obtained, in addition to closed orders, so you know immediately if the work is heading in the right direction.
As of 10/13/2026, the Region and Finpiemonte Digitalization Line A is OPEN, from 9:00 AM on October 13, 2026, to 12:00 PM on October 29, 2028; the 2026 SME Digitalization Voucher is COMING SOON, with applications open from 11:00 AM on October 22 to 4:00 PM on December 15, 2026. AI Match Torino 2026 is CLOSED: the phases took place from 02/12 to 02/25/2026 and from 06/04 to 06/17/2026. No one funds marketing campaigns as such: always check the call for proposals.
We work with technical manufacturing, as shown by the Miba project in precision carpentry, and we support companies throughout Italy, including Turin. Since we started, in Milan over ten years ago, we've learned to understand the dynamics of subcontracting: demanding clients, long sales cycles, and technical documentation that needs to be made understandable. We don't offer you a standard package but a plan built around your sector, with a senior person as a direct point of contact for the entire project.
Ensuring every request reaches the right salesperson with all the useful information. We connect website forms, campaigns, and quote requests to the CRM you already use, including the source, product or service of interest, and country of origin. Sales agents and area managers receive contacts for their territory and can see which content they came from. With AI and automation we manage the initial sorting and follow-up reminders. For a Turin-based company accustomed to a few large clients, this is the step that makes work on new clients measurable.
