Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Tourism marketing in Turin follows the rhythm of the city: trade fairs, congresses, major sporting events, exhibitions, and cultural weekends fill rooms in waves, and on those days dozens of hotels appear in the same searches. Those who arrive for an event or for work decide quickly, often from their smartphone, and choose the property that best answers their immediate question: close to the venue, easy to reach, with a clear rate. If only a portal answers that question, the booking goes through there and you pay the commission.
We work with city hotels, hotel groups, residences, and business tourism facilities that want to bring a share of bookings back to their website. You have a senior person as a direct contact, who knows your numbers and follows the project from start to finish, without intermediate steps. The goal is not to be everywhere, but to be found in the moments when Turin fills up and to remain in the memory of those who return.
What we offer to companies looking for tourism marketing
The events calendar as an editorial plan
In Turin, demand heats up around specific dates. We prepare dedicated pages in advance for fairs, concerts, sporting events, and conferences, with practical information, distances, and offers for those dates. So when someone searches for a place to stay for an event, they find your property before a portal's listing. These same pages, updated annually, build authority.
A website designed for those booking from their smartphone
City break guests often decide at the last minute. We create Websites fast with a booking engine always at your fingertips, maps, information on parking and transport, and readable rates without having to search. Fewer steps between search and payment mean fewer guests returning to the OTA to complete the booking.
Hotel SEO by neighborhood and reason for travel
Nobody searches only for "hotel Turin": they search near the station, in the center, next to the arena or the trade fair venue. With a SEO Strategy built on these searches and with the SEO for AI , your property becomes the answer even when the guest asks an assistant for advice.
Business tourism and corporate stays
Business trips, training, and client visits bring professionals to the city all year round, even during the slow months. We create pages for companies with dedicated conditions and, with LinkedIn campaigns targeted at those who organize business trips, we introduce you to companies that regularly send people to Turin, building a more stable booking flow than that of events alone.
Monitoring searches for your brand name
When a guest searches for your hotel by name, they often find an OTA listing first. With google ads campaigns on the brand and on the peak demand dates, you can reclaim that space, and measure how much each direct booking costs compared to the commission you would have paid to an intermediary.
Quick replies, before and after the stay
During major events, the front desk phone and email explode. With AI and automation manage inquiries about availability, hours, and services in multiple languages, send useful messages before arrival, and ask for a review after departure, without taking time away from reception. Staff remain free to take care of the guests in front of them.
Turin and tourism: the numbers for Piedmont's top area
According to the Piedmont Region (April 2026), in 2025 the city of Turin alone exceeded 1.8 million arrivals, up 6.3%, with 4.7 million overnight stays. Broadening the view to ATL Turismo Torino e Provincia, overnight stays exceeded 8 million, +8.3% compared to the previous year.
Turin's importance to regional tourism has been evident for some time. Already in 2024, according to the Statistical Report of the Piedmont Region Tourism Observatory (2025 edition), the Turin and Province ATL accounted for 45.97% of Piedmont's arrivals. The graph compares the presence in the same year in different ATLs and shows how wide the gap is between the Turin area and the rest of the region.
A growing and concentrated market has a downside: competition. In the city, many properties vie for the same guests on the same dates and for the same searches. Visibility on Google and AI assistants determines who gets the direct booking and who leaves it to the portals. Language also matters. According to the Piedmont Region , in 2025, 53% of regional visitors will come from abroad, and in Turin, many of these guests arrive for a specific appointment.
The most obvious case is the ATP Finals, which in November 2026 will reach their sixth Turin edition according to the Piedmont Region . Events like these bring an international audience to the city who look for accommodation weeks in advance, in their own language. The same applies to business and conference tourism: those organizing a trip compare a few facilities, ask for precise information, and reward those who respond quickly and well. For a Turin hotel, this means having multilingual pages ready for every important event, not translated at the last minute.
What changes, concretely, for your property? First of all, planning: campaigns and content for an event need to be prepared when the guest starts searching, not when the hotel is already half empty. Then segmentation: the fan arriving for a final, the business traveler on the road, and the couple visiting museums read different messages and book well in advance of each other. Finally, measurement: in a growing market it is easy to mistake a good year for good marketing. Separating direct bookings from portal bookings, event by event, tells you what is really working and where you are still giving away margins to intermediaries.
Incentives for tourism marketing in Turin in 2026
As of 10/09/2026, for Turin-based facilities, there are two tools to know, but neither directly covers marketing: the Green Tour Fund is CLOSED from 5:00 PM on October 8, 2026, the SME Digitization Voucher 2026 is COMING SOON, with applications starting October 22, 2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Green Tour Fund Ministry of Tourism (managed by Invitalia) | Closed | from 12:00 PM on July 15, 2026 until 5:00 PM on October 8, 2026 | Tourism businesses, investments from 1 to 15 million euros, of which at least 51% in energy efficiency and renewables; digitization was only allowed as a driven investment. 54% non-repayable grant and 46% subsidized loan. |
| SME digitalization voucher 2026 (PR ERDF 2021-27, third edition) Piedmont Region with Unioncamere Piemonte / chamber system | Coming soon | applications from 11:00 AM on October 22, 2026 to 4:00 PM on December 15, 2026 (document pre-loading from October 12, 2026) | Only for MSMEs. Contribution of 50-70% (micro 65%, small 60%, medium 50%), maximum voucher of 25,000 euros. Covers enabling technologies (AI, cloud, cybersecurity, big data), goods, and software; e-commerce only if linked to another technology; consulting and training up to 30% of expenses. Does not fund marketing or advertising campaigns. |
The Green Tour Fund (window closed on October 8, 2026) was designed for those planning a major renovation: investments ranged from 1 to 15 million euros, at least 51% must concern energy efficiency and renewables, and digitalization is only allowed as a "driven" expense, with a 54% non-repayable contribution and 46% as a subsidized loan. The regional voucher, which the Turin Chamber of Commerce presented on its dedicated page, it's for micro, small, and medium-sized enterprises only, reaches a maximum of 25,000 euros, and concerns technologies like AI, cloud, and software: campaigns and advertising are not funded as such. Every expense must be verified in the tender text before committing to it.
Case study: Spaesati, a tourism project in Tuscany
We don't have a Turin-based case study to show you in this sector, and we prefer to be upfront about it. The closest project is Spaesati, a tourism project in Tuscany for which we handled editorial design, keyword research, SEO, social media, and community management. No numerical results were published, so we aren't sharing any. What matters for a hotel in Turin is the method: figuring out the exact words people use to search for a place, organizing content around those questions, and bringing it to life on social media where people chat about it and share.
Applied to a city, the same approach becomes a content map around your structure: museums and neighborhoods told by those who know them, guides for those arriving for an event, tips for those staying a few extra days after a business trip. These are contents that are useful to the guest before booking and that, if written well, bring your structure into the searches of those who are still deciding where to sleep and what to see. You can find the project in the Spaesati portfolio .
How many bookings for the city's next big event could come from your website instead of a portal? Let's talk about it in a free 30-minute audit .
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
For a city hotel, tourism marketing includes a fast website with a booking engine, pages dedicated to events and neighborhoods, multilingual SEO, Google Ads campaigns targeting the property's name and peak-demand dates, outreach to corporate travel planners, and automated messaging for guest inquiries. In Turin, the events calendar is key: preparing well in advance for trade fairs and major events makes all the difference between a direct booking and one coming through an OTA. We set the priorities together during a free 30-minute audit.
Starting with the searches that usually end up on booking portals. Anyone searching for your hotel by name should find your website first; anyone looking for accommodation near an event should find a dedicated page on your site, with better perks for direct bookers. Then you need a quick booking flow on smartphones, since many city travelers decide in just a few minutes. By measuring every channel, you can see how much a direct booking costs you compared to a commission, and where it makes sense to invest more.
There's no right number for everyone: it depends on who you host and which events you catch. Data from the Piedmont Region shows that in 2025, 53% of regional visitors come from abroad, and in the city, major international events attract very diverse crowds. We usually start from the nationalities you already find in your management system and actual searches for each market, and we carefully handle a few languages instead of auto-translating everything. Adding a language only makes sense if it brings in bookings.
As of 10/09/2026, the Ministry of Tourism's Green Tour Fund is CLOSED: applications had to be submitted from 12:00 PM on July 15 to 5:00 PM on October 8, 2026, and it funded investments ranging from 1 to 15 million euros focused on energy efficiency. The 2026 SME Digitization Voucher from the Region and chamber system is COMING SOON, with applications open from 11:00 AM on October 22 to 4:00 PM on December 15, 2026, and pre-loading starting October 12: it applies only to SMEs and does not cover advertising campaigns. Always check the requirements in the official call.
Let's start with the group's numbers: where guests come from, how much the portals weigh in, business and leisure segments, property by property. Then we put together a single plan with different priorities for each hotel, because a place near the train station and one in the hills cater to completely different crowds. You get a senior point of contact for the whole group and comparable reports across all properties. SHM was founded in Milan over ten years ago; today we work with companies all over Italy, including Piedmont.
Get the answers that guest is looking for ready ahead of time. For every recurring event in town, it's best to have a page with distances, transport links, useful schedules, and clear pricing, published well in advance so search engines have time to find it. Around the most important dates, run targeted campaigns on event-related searches, and for companies organizing business trips, set up a simple way to request group quotes. In Turin, business travelers decide fast: the property that replies right away, straight from a smartphone, without sending them off to a booking portal, wins.
