Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Tourism marketing in Turin follows the rhythm of the city: trade fairs, conferences, major sporting events, exhibitions and cultural weekends fill rooms in waves, and on those days dozens of hotels show up in the same searches. People who come for an event or for work decide fast, often from their smartphone, and pick the property that best answers their question in that moment: close to the venue, easy to reach, with a clear rate. If only a booking portal answers that question, the booking goes through it and you pay the commission.
We work with city hotels, hotel groups, residences and business-travel properties that want to bring a share of bookings back to their own website. You get a senior person as your direct contact, someone who knows your numbers and follows the project from start to finish, with no layers in between. The goal isn't to be everywhere, but to be found when Turin fills up and to stay in the minds of guests who come back.
What we offer companies looking for tourism marketing
The events calendar as your editorial plan
In Turin, demand spikes around specific dates. We prepare pages in advance for trade fairs, concerts, sporting events and conferences, with practical directions, distances and offers for those dates, so when someone searches for where to stay for the event, they find your property before a portal's listing. The same pages, updated every year, build authority over time.
A website built for guests who book from their smartphone
Urban guests often decide at the last minute. We build fast websites with a booking engine always within thumb's reach, maps, parking and transport information, and rates that are easy to read without hunting for them. Fewer steps between search and payment mean fewer guests going back to the OTA to complete their booking.
Hotel SEO by neighborhood and reason for travel
Nobody searches just for "hotel Turin": people look near the station, downtown, next to the arena or the fairgrounds. With an SEO strategy built on these searches and with SEO for AI, your property becomes the answer even when a guest asks an assistant for advice.
Business travel and corporate stays
Business trips, training and client visits bring professionals to the city all year round, even in the slow months. We create pages for companies with dedicated terms and, with LinkedIn campaigns aimed at the people who organize business travel, we introduce you to the companies that regularly send people to Turin, building a steadier flow of bookings than events alone.
Protecting searches for your own name
When a guest searches for your hotel by name, they often see a portal's ad first. With Google Ads campaigns on your brand and on peak-demand dates, you take that space back and measure what each direct booking costs compared with the commission you would have paid the intermediary.
Fast answers, before and after the stay
During major events, the front desk phone and inbox are flooded. With AI and automation, you handle questions about availability, hours and services in multiple languages, send helpful messages before arrival and ask for a review after departure, without taking time away from welcoming guests at reception. Your staff stays free to look after the guests in front of them.
Turin and tourism: the numbers from Piedmont's leading area
According to Regione Piemonte (April 2026), in 2025 the city of Turin alone passed 1.8 million arrivals, up 6.3%, with 4.7 million overnight stays. Looking at ATL Turismo Torino e Provincia more broadly, overnight stays exceeded 8 million, up 8.3% on the previous year.
Turin's weight in regional tourism has been clear for some time. Already in 2024, according to the statistical report of the Osservatorio Turistico Regione Piemonte (2025 edition), ATL Torino e Provincia accounted for 45.97% of Piedmont's arrivals. The chart compares overnight stays for the same year across the different ATLs and shows how wide the gap is between the Turin area and the rest of the region.
A market that grows and is this concentrated has a flip side: competition. In the city, many properties compete for the same guests, on the same dates and in the same searches, and visibility on Google and AI assistants decides who gets the direct booking and who leaves it to the portals. Language matters too. Again according to Regione Piemonte, in 2025 53% of regional overnight stays came from abroad, and in Turin many of these guests arrive for a specific event.
The clearest case is the ATP Finals, which in November 2026 reach their sixth edition in Turin, according to Regione Piemonte. Events like this bring an international audience to the city that looks for accommodation weeks ahead, in its own language. The same goes for business and conference travel: people organizing a trip compare just a few properties, ask for precise information and reward whoever replies quickly and well. For a Turin hotel, that means having multilingual pages ready for every major event, not translated at the last minute.
What does this change, concretely, for your property? First of all, planning: campaigns and content for an event need to be ready when guests start searching, not when the hotel is already half empty. Then segmentation: the fan coming for a final, the manager on a business trip and the couple visiting museums read different messages and book at different lead times. Finally, measurement: in a growing market it's easy to mistake a good year for good marketing. Separating direct bookings from portal bookings, event by event, tells you what really works and where you're still handing margin to intermediaries.
Incentives for tourism marketing in Turin in 2026
As of 10/22/2026, there are two tools Turin properties should know about, but neither directly covers marketing: the Fondo Green Tour has been CLOSED since 5:00 p.m. on October 8, 2026, while the Voucher digitalizzazione PMI 2026 is OPEN, with applications from October 22, 2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Fondo Green Tour Ministry of Tourism (managed by Invitalia) | Closed | from 12:00 p.m. on July 15, 2026 until 5:00 p.m. on October 8, 2026 | Tourism businesses, investments from 1 to 15 million euros, of which at least 51% in energy efficiency and renewables; digitalization was only eligible as a secondary ("trainata") investment. Grant of 54% non-repayable and 46% subsidized loan. |
| Voucher digitalizzazione PMI 2026 (PR FESR 2021-27, third edition) Regione Piemonte with Unioncamere Piemonte / chamber of commerce system | Open | applications from 11:00 a.m. on October 22, 2026 to 4:00 p.m. on December 15, 2026 (document pre-loading from October 12, 2026) | Micro, small and medium-sized enterprises only. Grant of 50-70% (micro 65%, small 60%, medium 50%), maximum voucher €25,000. Covers enabling technologies (AI, cloud, cybersecurity, big data), assets and software; e-commerce only if linked to another technology; consulting and training up to 30% of expenses. It does not fund marketing or advertising campaigns. |
The Fondo Green Tour (window closed on October 8, 2026) was designed for those planning a major renovation: investments ranged from 1 to 15 million euros, at least 51% had to go to energy efficiency and renewables, and digitalization was only eligible as a "trainata" (secondary) expense, with a 54% non-repayable grant and a 46% subsidized loan. The regional voucher, which the Camera di commercio di Torino presents on its dedicated page, is only for micro, small and medium-sized businesses, goes up to a maximum of 25,000 euros and covers technologies such as AI, cloud and software: campaigns and advertising are not funded as such. Every expense should be checked against the text of the call before you commit to it.
Case study: Spaesati, a tourism project in Tuscany
We don't have a Turin case study to show you in this sector, and we'd rather say so. The closest project is Spaesati, a tourism project in Tuscany where we handled editorial design, keyword research, SEO, social media management and community. No numerical results have been published, so we're not quoting any. What matters for a hotel in Turin is the method: understanding the words people use to search for a place, organizing content around those questions, and bringing it to life on social media, where people talk about it and share it.
Applied to a city, the same approach becomes a content map built around your property: museums and neighborhoods described by people who know them, guides for visitors arriving for an event, tips for guests staying a few extra days after a business trip. This content helps guests before they book and, when it's well written, puts your property in front of people who are still deciding where to sleep and what to see. You can find the project in the Spaesati portfolio.
How many bookings for the next big event in town could come from your website instead of a portal? Let's talk in a free 30-minute audit.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
For a city hotel, tourism marketing includes a fast website with a booking engine, pages tied to events and neighborhoods, multilingual SEO, Google Ads campaigns on your property's name and on peak-demand dates, outreach to companies that organize business travel, and automations to respond to guests. In Turin the calendar matters a lot: preparing early for trade fairs and major events makes the difference between a direct booking and one that comes through a portal. We set the priorities together in a free 30-minute audit.
By winning back the searches that now end up on portals. Anyone searching for your hotel by name should find your website first; anyone looking for a place to stay near an event should find a dedicated page from you, with better terms for those who book directly. Then you need a short booking flow on smartphones, because many urban guests decide within minutes. By measuring every channel, you see how much a direct booking costs you compared with a commission, and where it makes sense to invest more.
There's no right number for everyone: it depends on who you host and which events you tap into. Piedmont Region data shows that in 2025, 53% of regional stays come from abroad, and in the city, major international events attract very diverse audiences. We usually start with the nationalities already in your management system and with real searches in each market, and we do a few languages really well instead of translating everything automatically. A language is worth adding only if it brings bookings.
As of 10/09/2026, the Ministry of Tourism's Fondo Green Tour is CLOSED: applications had to be submitted between 12:00 p.m. on July 15 and 5:00 p.m. on October 8, 2026, and it funded investments of 1 to 15 million euros driven by energy efficiency. The Voucher digitalizzazione PMI 2026 from the Region and the chamber of commerce system is OPEN, with applications from 11:00 a.m. on October 22 to 4:00 p.m. on December 15, 2026, and pre-filing from October 12: it is only for SMEs and does not cover advertising campaigns. Always check the requirements in the call for applications.
We start from the group's numbers: where guests come from, the weight of portals, business and leisure segments, property by property. Then we build a single plan with different priorities for each hotel, because a property near the station and one in the hills live on different guests. You get one senior contact for the whole group and comparable reports across properties. SHM was founded in Milan more than ten years ago; today we work with companies all over Italy, Piedmont included.
By preparing in advance the answers those guests look for at the last minute. For every recurring event in the city, it pays to have a page with distances, connections, useful times and a clear rate, published early so search engines have time to find it. Around the most important dates, you run targeted campaigns on event-related searches, and for companies that organize business travel, you set up a simple way to request group quotes. In Turin, business travelers decide fast: the property that answers right away, from a smartphone, without sending them to a portal, wins.
