Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Doing B2B marketing in Florence today means talking to two manufacturing sectors experiencing opposite trends. On one hand, the leather supply chain, which has seen exports decline since 2024, leaving many established subcontractors with fewer orders from major fashion houses. On the other hand, the mechanics sector is growing, but it showed the first signs of slowing down at the beginning of 2026. In both cases, the problem is the same: a customer portfolio that's too concentrated and a digital presence that doesn't help find new clients. Word-of-mouth and personal relationships remain valuable, but they are no longer enough on their own to fill the sales team's agenda.
We work with structured manufacturing companies, from leather goods workshops producing for third parties to machine builders that export, to build a sales channel that brings in inquiries from customers who don't know you yet. We were founded in Milan over ten years ago, we work with businesses throughout Italy, and for every project you have a senior point of contact.
What we offer to companies looking for B2B marketing
New clients for contract manufacturers
A subcontractor used to working for a few major brands has rarely ever had to pitch a new client. We help them do just that: we define what they do best, for which types of brands, and with what guarantees, turning it into a credible story with the Branding , while respecting the confidentiality of current clients.
Data sheets that work for the sales team
We create Websites multilingual platform where processes, machinery, production capacity, and certifications are described clearly and are easily searchable. For complex products, we add company videos or a 3D configurator, so the buyer gets to the first phone call already knowing what you can do for them.
Contacts on decision-making roles
In mechanics and biomedicine, the person choosing a supplier is often a purchasing manager, a technical director, or a designer. With the LinkedIn campaigns we reach those exact roles, in the sectors and countries you want to develop, with technical content that generates qualified B2B lead generation rather than simple views.
Be there when someone is looking for a supplier
People with a specific need often type it into a search engine: a machining process, a component, a type of machine. With the google ads campaigns we catch these searches in Italy and abroad and bring them to pages designed to turn the visit into a quote request.
Spare parts and online reorders
For those who build machinery, spare parts and service are a steady source of revenue even when equipment sales slow down. A B2B portal or a E-commerce reserved for customers, with dedicated price lists and order history, makes reordering easier and frees up time for the sales office.
Requests automatically sorted
When campaigns work well, lots of off-target inquiries roll in too. With AI and automation we classify contacts by sector, country, and type of need, collect missing technical data, and pass on to sales only the opportunities that match what you produce, with all the information ready to go.
Manufacturing in Florence: leather slows down, machinery grows but cools off
The province of Florence has two industrial districts monitored by the Intesa Sanpaolo Tuscany Districts Monitor (January 2025) , leather goods and footwear, biomedical, and a manufacturing sector heavily focused on exports. According to the Monitor, the Florence leather goods and footwear district exported 3,617 million euros between January and September 2024, a 21.5% decrease compared to the previous year.
2025 did not reverse the trend. According to the report by Florence Chamber of Commerce on Q2 2025 trade exchange , in the first half of the year, leather goods exports dropped by another 15.1%, while general-purpose machinery exports grew by 23.2%. Significant growth, but it shouldn't be taken for granted: as reported by ANSA on 13/06/2026 , the Chamber of Commerce reported an "economic slowdown" for the mechanics sector in the first quarter of 2026.
To understand the relative weight of the different sectors, the chart shows the province's manufacturing export by sector in the first half of 2025, based on Chamber of Commerce data:
Leather goods remain the top category, ahead of general-purpose machinery, clothing, and footwear; special-purpose machinery and furniture follow. For a Florentine manufacturing company, these figures lead to different choices depending on the sector:
- in leather goods, structured subcontractors need to find new clients and markets, without waiting for orders from historical clients to return to past levels;
- in the mechanics sector, growing companies need to build a more stable sales pipeline that holds up even during slow quarters;
- in biomedicine, where the client expects precise and reliable documentation, the quality of the technical content becomes part of the offering.
In all three cases, digital doesn't replace the sales team, but feeds it with leads that wouldn't arrive otherwise.
There's also a less visible aspect. Many companies in the Florentine supply chain have built their reputation working behind the scenes: they produce for well-known brands, participate in others' projects, and rarely put their name on the final product. This protects them as long as historical clients keep ordering, but makes them almost invisible when they need to find new ones. A buyer who doesn't know you will judge you based on what they find online: website, publishable references, certifications, photos of the departments, response times. Working on these elements before a sector crisis becomes a revenue problem is the most prudent choice a structured company can make.
Digital marketing incentives for businesses in Florence in 2026
As of 06/10/2026, for MSMEs in the Metropolitan City of Florence, the Chamber of Commerce call for internationalization is OPEN, which among its eligible expenses includes foreign-language digital marketing campaigns; the dual transition voucher, on the other hand, is CLOSED.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Support measure for the internationalization of micro, small, and medium-sized enterprises in the Metropolitan City of Florence year 2026 Florence Chamber of Commerce | Open | from 11:00 AM on 09/24/2026 to 4:00 PM on 12/31/2026, subject to availability of funds | Micro, small and medium enterprises of the metropolitan city of Florence: 50% of expenses, maximum 7,000 euros, for trade fairs in Italy and abroad and services, including foreign language digital marketing campaigns, digital export managers and consulting. |
| Support intervention for the Twin Transition of micro, small, and medium enterprises in the metropolitan city of Florence - year 2026 Florence Chamber of Commerce | Closed | applications open from 10:00 AM on 07/09/2026 to 4:00 PM on 07/31/2026 | Digital and green voucher for MSMEs: technologies (AI, IoT, ERP, cybersecurity, e-commerce platforms), digital audit, and training; 50% up to 10,000 euros. Websites without e-commerce are excluded; digital marketing is not explicitly covered. |
The internationalization call is the most interesting tool for those who want to find clients abroad: it covers 50% of expenses, from a minimum of 1,000 euros up to 7,000 euros, including participation in trade fairs in Italy (up to 2,000 euros), trade fairs in the European Union and abroad (up to 5,000 euros), and services (up to 2,500 euros), such as foreign language digital campaigns, digital export managers, and consulting. Applications can be submitted until 12/31/2026, subject to fund availability. The voucher for the dual transition, closed at the end of July, concerned technologies, consulting, and training, excluded websites without e-commerce, and did not explicitly include digital marketing. We do not assume any expense is eligible: check the requirements and eligible items in the official text before committing.
Case study: Miba, precision carpentry and multilingual content
Miba operates in precision sheet metal fabrication, a field that shares the same problem with Florentine mechanical engineering: high technical skills that are hard to explain to those who don't already know the company. Our work involved web design, SEO, multilingual content strategy, and user experience to make processes and production capabilities stand out in buyer searches.
In our portfolio, we've published these results: +245% organic traffic, +211% keywords in the top 10, +24% in keyword ranking, and 49% of indexed pages. The point isn't the numbers themselves, which depend on the starting market, but the process: starting from what potential customers are really looking for and building technical content, in multiple languages, that answers those questions. It's the same process we propose to a mechanical company or a Florentine subcontractor: for the former, it means pages dedicated to machines, applications, and markets; for the latter, pages that showcase work, materials, and production capacity without revealing client names. The complete project is in the portfolio: Miba .
Want to figure out which sectors and markets your next clients could come from? Book a free 30-minute audit and let's start with your company's data.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It depends on what you produce. For a leather goods subcontractor, the work starts with positioning and a website that presents skills and production capacity to new brands. For a machine manufacturer, multilingual technical data sheets, LinkedIn and Google Ads campaigns on the right roles and searches, a B2B portal for spare parts and reorders, and possibly company videos or a 3D configurator are important. In any case, we integrate automations that qualify contacts before they reach sales.
A trade fair concentrates in a few days meetings that digital can prepare and extend. Before the event, targeted campaigns invite selected buyers by sector and country to stands; afterwards, a sequence of content and contacts keeps the relationship alive with those you've met. For an SME in the metropolitan city, participation in trade fairs and digital campaigns in a foreign language are among the items mentioned in the Chamber of Commerce call for internationalization, always to be verified in the official text.
Paid campaigns can generate initial leads quickly, while positioning and SEO take months to yield stable results. Added to this is the sales cycle: in the industrial sector, a lot of time often passes between the first inquiry and an order. To avoid sailing blind, we set measurable intermediate goals with you, such as quote requests, targeted contacts, and visibility on industry searches, and we review them periodically to shift budget to where it yields the most.
Yes, for SMEs in the metropolitan city. As of 06/10/2026, the Florence Chamber of Commerce's intervention for internationalization is OPEN, from 11:00 on 24/09/2026 to 16:00 on 31/12/2026, subject to fund availability: it covers 50% of expenses up to 7,000 euros, including foreign language digital marketing campaigns. The voucher for the dual transition is CLOSED, with applications from 10:00 on 09/07/2026 to 16:00 on 31/07/2026. Always check the requirements in the call for proposals.
We support manufacturing companies throughout Italy and only show you cases we can document, like Miba's in precision carpentry: we don't mention Florentine clients we can't make public. What matters is the method, which we adapt to your supply chain, whether you're a leather subcontractor or a machine manufacturer. You can test it with a free audit, speaking directly with the senior person who would manage your project.
Focusing on capabilities instead of clients. A brand looking for a new workshop wants to understand processes, machinery, production capacity, quality controls, and certifications, not a list of the fashion houses you work with. We build your website and materials around these elements, with workshop images chosen together with you and case studies described by product type, without names. The LinkedIn campaigns they then bring this story in front of the production and product development managers of the brands you want to reach. Confidentiality remains a value and can also become a selling point.
