Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
B2B marketing in Florence today means speaking to two manufacturing sectors at opposite points in their cycle. On one side, the leather supply chain: since 2024 exports have been falling, leaving many established subcontractors with fewer orders from the big fashion houses. On the other, mechanical engineering: it is growing, but showed its first signs of slowing down at the start of 2026. In both cases the problem is the same: a client portfolio that is too concentrated and a digital presence that does not help you find new clients. Word of mouth and personal relationships are still valuable, but on their own they no longer fill your sales team's calendar.
We work with established manufacturers, from the leather goods workshop producing for third parties to the machine builder that exports, to build a sales channel that brings in inquiries from clients who don't know you yet. We were founded in Milan more than ten years ago, we work with companies across Italy, and on every project you have a senior person as your direct point of contact.
What we offer companies looking for B2B marketing
New clients for contract manufacturers
A subcontractor used to working for a few big brands has rarely had to introduce itself to a new client. We help you do it: we define what you do best, for which types of brands and with which guarantees, and turn it into a credible story through branding, while respecting confidentiality toward your current clients.
Technical sheets that work for your sales team
We build multilingual websites where processes, machinery, production capacity and certifications are described clearly and are easy to search. For complex products we add company videos or a 3D configurator, so the buyer arrives at the first call already knowing what you can do for them.
Contacts in the roles that decide
In mechanical engineering and biomedical, the person choosing a supplier is often a purchasing manager, a technical director or a design engineer. With LinkedIn campaigns we reach exactly those roles, in the sectors and countries you want to grow in, with technical content that generates qualified B2B lead generation, not just views.
Be there when someone searches for a supplier
People with a specific need often type it into a search engine: a process, a component, a type of machine. With Google Ads campaigns we capture these searches in Italy and abroad and send them to pages designed to turn a visit into a quote request.
Spare parts and reorders online
For machine builders, spare parts and service are a steady source of revenue even when equipment sales slow down. A B2B portal or an e-commerce store reserved for clients, with dedicated price lists and order history, makes reordering easier and frees up time for your sales office.
Inquiries sorted automatically
When campaigns work, you also get plenty of off-target inquiries. With AI and automation we classify contacts by sector, country and type of need, collect the missing technical data, and pass to your sales team only the opportunities that fit what you make, with all the information ready.
Manufacturing in Florence: leather slows down, mechanics grows but is slowing
The province of Florence has two industrial districts tracked by the Intesa Sanpaolo Monitor of the Districts of Tuscany (January 2025), leather goods and footwear and biomedical, plus a mechanical engineering sector strongly focused on export. According to the Monitor, the Florence leather goods and footwear district exported 3,617 million euros between January and September 2024, down 21.5% from the previous year.
2025 did not reverse the trend. According to the Camera di Commercio di Firenze report on trade for the second quarter of 2025, in the first half leather goods exports fell a further 15.1%, while general-purpose machinery exports grew 23.2%. Significant growth, but not to be taken for granted: as reported by ANSA on 06/13/2026, the Camera di Commercio flagged a "cyclical setback" for mechanical engineering in Q1 2026.
To understand the relative weight of each sector, the chart shows the province's manufacturing exports by sector in the first half of 2025, again based on Camera di Commercio data:
Leather goods remain the top item, ahead of general-purpose machinery, clothing and footwear; special-purpose machinery and furniture follow. For a Florentine manufacturer, these figures lead to different choices depending on the sector:
- in leather, established subcontractors need to find new clients and markets, without waiting for orders from historic clients to return to past levels;
- in mechanical engineering, those who are growing need to build a more stable sales pipeline, one that holds up even in slower quarters;
- in biomedical, where clients demand precise and reliable documentation, the quality of technical content becomes part of the offer.
In all three cases, digital does not replace the sales network but feeds it with contacts that would not otherwise come in.
There is also a less visible side. Many companies in the Florentine supply chain built their reputation working behind the scenes: they produce for well-known brands, take part in other people's projects, and rarely sign the finished product. This protects them as long as historic clients keep ordering, but makes them almost invisible when they need to find new ones. A buyer who doesn't know you judges you by what they find online: website, publishable references, certifications, photos of your departments, response times. Working on these elements before a sector's downturn turns into a revenue problem is the most prudent choice an established company can make.
Incentives for digital marketing for businesses in Florence in 2026
As of 10/06/2026, the chamber of commerce call for internationalization is OPEN for micro, small and medium businesses in the metropolitan city of Florence, and lists digital marketing campaigns in foreign languages among eligible expenses; the voucher for the dual transition is instead CLOSED.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Support for the internationalization of micro, small and medium-sized enterprises in the metropolitan city of Florence, 2026 Camera di Commercio di Firenze | Open | from 11:00 a.m. on 09/24/2026 to 4:00 p.m. on 12/31/2026, while funds last | MSMEs in the metropolitan city of Florence: 50% of expenses, up to €7,000, for trade shows in Italy and abroad and for services, including foreign-language digital marketing campaigns, digital export managers and consulting. |
| Support for the Dual Transition of micro, small and medium-sized enterprises in the metropolitan city of Florence - 2026 Camera di Commercio di Firenze | Closed | applications from 10:00 a.m. on 07/09/2026 to 4:00 p.m. on 07/31/2026 | Digital and green voucher for micro, small and medium-sized enterprises (MSMEs): technologies (AI, IoT, ERP, cybersecurity, e-commerce platforms), digital audits and training; 50% up to €10,000. Websites without e-commerce are excluded; digital marketing is not explicitly covered. |
The internationalization call is the most interesting tool for those looking for clients abroad: it covers 50% of expenses, from a minimum of €1,000 up to €7,000, across trade fair participation in Italy (up to €2,000), trade fairs in the European Union and abroad (up to €5,000) and services (up to €2,500), including foreign-language digital campaigns, digital export managers and consulting. Applications can be submitted until 12/31/2026, while funds last. The voucher for the dual transition, closed at the end of July, covered technology, consulting and training, excluded websites without e-commerce and did not explicitly include digital marketing. We don't take the eligibility of any expense for granted: check the requirements and eligible items in the official text before committing.
Case study: Miba, precision metalwork and multilingual content
Miba works in precision metalwork, a field that shares the same problem as Florentine mechanical engineering: highly technical expertise that is hard to explain to anyone who doesn't already know the company. Our work covered web design, SEO, multilingual content strategy and user experience, so that its processes and production capabilities show up when buyers search.
We published these results in our portfolio: +245% organic traffic, +211% keywords in the top 10, +24% in keyword ranking and 49% of pages indexed. The point isn't the numbers themselves, which depend on the starting market, but the path: start from what potential customers really search for, then build technical content, in multiple languages, that answers those questions. It's the same path we propose to a machinery company or a subcontractor in Florence: for the former it means pages dedicated to machines, applications and markets, for the latter pages that show processes, materials and production capacity without revealing the names of the brands they work for. The full project is in our portfolio: Miba.
Want to know which sectors and markets your next customers could come from? Book a free 30-minute audit and we'll start from your company's data.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It depends on what you make. For a leather goods subcontractor, the work starts with positioning and a website that presents expertise and production capacity to new brands. For a machinery manufacturer, what matters is multilingual technical data sheets, LinkedIn and Google Ads campaigns targeting the right roles and searches, a B2B portal for spare parts and reorders, and possibly company videos or a 3D configurator. In every case, we integrate automations that qualify leads before they reach your sales team.
A trade show packs meetings into a few days, and digital can prepare and extend them. Before the event, targeted campaigns invite selected buyers by sector and country to your booth; afterward, a sequence of content and follow-ups keeps the relationship alive with the people you met. For an SME in the metropolitan area, trade show participation and foreign-language digital campaigns are among the expenses listed in the Chamber of Commerce call for proposals on internationalization, which you should always check in the official text.
Paid campaigns can generate first leads quickly, while positioning and SEO take months to deliver stable results. On top of that comes the sales cycle: in industrial sectors, a lot of time often passes between the first inquiry and an order. To avoid flying blind, we set measurable intermediate goals with you, such as quote requests, on-target contacts and visibility in industry searches, and we review them regularly to move budget where it performs best.
Yes, for micro, small and medium-sized businesses in the metropolitan area. As of 10/06/2026, the Camera di Commercio di Firenze program for internationalization is OPEN, from 11:00 a.m. on 09/24/2026 to 4:00 p.m. on 12/31/2026, while funds last: it covers 50% of expenses up to 7,000 euros, including foreign-language digital marketing campaigns. The voucher for the dual transition is CLOSED, with applications from 10:00 a.m. on 07/09/2026 to 4:00 p.m. on 07/31/2026. Always check the requirements in the official call.
We work with manufacturing companies all over Italy and only show you the cases we can document, like Miba in precision metalwork: we don't name Florentine clients we can't make public. What matters is the method, which we adapt to your supply chain, whether you're a leather subcontractor or a machinery manufacturer. You can put it to the test with a free audit, speaking directly with the senior person who would lead your project.
By talking about capabilities instead of clients. A brand looking for a new workshop wants to understand processes, machinery, production capacity, quality controls and certifications, not a list of the fashion houses served. We build the website and materials around these elements, with images of your departments chosen together with you and cases described by product type, without names. LinkedIn campaigns then put this story in front of the production and product development managers at the brands you want to reach. Confidentiality remains a value, and it can become a selling point too.
