Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

AI agents in the customer journey: what you can still control
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Abstract shapes evoking the customer journey mediated by AI agents, conceptual illustration for SHM Studio
GEM Meta Ads: +18.9% conversions with the new unified AI model
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Abstract shapes representing the unified GEM Meta Ads AI model for conversion optimization — SHM Studio
Competitor conquesting keywords: how to acquire dissatisfied customers with PPC
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Abstract shapes converging to symbolize PPC strategy on competitor conquesting keywords — SHM Studio
Google Shopping images: what changes with the new 2027 rules
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Abstract composition evoking the quality of Google Shopping images and the new Merchant Center 2027 rules – SHM Studio
Conversion lift: measure the real impact of paid campaigns
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Abstract shapes representing conversion lift and incremental measurement of paid campaigns – SHM Studio
Safari blocks tracking: what changes for your ad campaigns
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Blue and amber abstract shapes evoking the Safari tracking block in ad campaigns – SHM Studio
Creator marketing: why top creators choose fewer brands
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Abstract illustration on creator marketing: arches and ribbons representing selective partnerships between brands and creators – SHM Studio
AI Video for TikTok and Reels: One Story, Three Channels, Less Budget
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Abstract shapes evoking AI video flow across multiple social channels for Italian SME campaigns – SHM Studio
New Meta AI tools for advertising creativity and insights
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Abstract shapes evoking Meta AI tools for advertising campaigns and creative insights – SHM Studio
AI Agents in Media Buying: How to Govern Them Risk-Free
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Blue and amber abstract shapes evoking AI agent orchestration and control in media buying — SHM Studio
LinkedIn Checklist for B2B Campaigns: The Official 2026 Guide
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Blue and gold abstract shapes evoking professional connection and growth in B2B LinkedIn campaigns — SHM Studio
Reddit lead gen ads: in-market audience and HubSpot integration
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Abstract shapes evoking connection between social channels and CRM for Reddit lead gen campaigns — SHM Studio
AI agents for campaigns: scaling without hiring
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Blue and gold abstract shapes evoking automation and marketing campaign flow with AI agents — SHM Studio
TikTok Ads: global network and AI for holiday campaigns 2026
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Blue and coral abstract shapes evoke the global advertising network TikTok Ads and AI for holiday campaigns – SHM Studio
Google Site Kit automatically tracks checkouts and leads on WordPress
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Abstract shapes evoking data flows and digital connections for conversion tracking with Google Site Kit and SHM Studio
AI content without review: risks, rules, and how to protect yourself
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Abstract shapes evoking the AI content review process for editorial governance — SHM Studio
IRL events and creator marketing: how to measure ROI
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Abstract shapes evoking physical and digital connection in IRL creator marketing events – SHM Studio
Creator partnership: what companies learn from successful brands
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Abstract illustration of creator partnership and marketing ROI for Italian companies — SHM Studio
B2B Marketing: the problem isn't ROI, it's proof
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Abstract illustration of B2B marketing attribution with connected arcs and nodes — SHM Studio
Shopify and AI channels: what changes for your e-commerce
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Abstract illustration of Shopify AI channels with spheres connected by ribbons — SHM Studio e-commerce analysis 2026