Marketing and ADV performance: news, guides, and insights | SHM Studio

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Amazon DSP on ChatGPT Ads: opportunities for Italian B2B

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Amazon DSP and ChatGPT Ads integration for B2B campaigns: opportunities for Italian SMEs analyzed by SHM Studio

Advertising attribution: when models deceive the budget

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Advertising attribution dashboard with modeled and measured data compared — SHM Studio analysis for Italian SMEs

Google Ads Local Customer Optimization: what changes for retail

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Google Ads Local Customer Optimization for Performance Max retail campaigns and Store Sales measurement – SHM Studio analysis

Bots and AI traffic: how to protect ad budgets in 2026

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Visualization of bot and AI traffic impacting paid media campaigns and retargeting, SHM Studio analysis

TikTok voice comments and polls: what changes for brands

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TikTok voice comments and interactive polls for Italian brands — strategic analysis SHM Studio Milan

Amazon Alexa Shopping AI anti-scam: what changes for retail

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Amazon Alexa AI anti-scam for digital retail — a strategic breakdown by SHM Studio for Italian marketing managers

Alexa purchase notifications: how Update Me When works

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Alexa custom notifications for e-commerce purchase triggers, SHM Studio analysis on voice commerce Italy

Google Pics vs Canva: Generative AI redesigns design

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Google Pics vs Canva: generative AI comparison for design and content marketing — SHM Studio analysis

ChatGPT Ads at $1B ARR: what changes for Italian SMEs

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ChatGPT Ads hits $1B ARR: breakdown for Italian SMEs by SHM Studio Milan

YouTube Amazon Affiliate: creators tag products and earn

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YouTube Amazon affiliate integration for creators: product tags and commissions — SHM Studio analysis for Italian brands

Google AI Mode becomes a travel agent: what changes

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Google AI Mode as a travel agent for travel booking and e-commerce — SHM Studio 2026 analysis

Branding AI: why names confuse and what changes

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AI branding and complex product communication: a strategic breakdown for Italian marketing managers — SHM Studio

Flipboard acquires Graze: privacy-first ad tech in the open social web

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Flipboard acquires Graze for creator monetization and privacy-first ad tech in the open social web — SHM Studio analysis

Instagram First Draft: automatic Reels editing in 10 seconds

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Instagram First Draft automated Reels editing in 10 seconds — strategic breakdown by SHM Studio for Italian brands

Alibaba's Wan3.0: AI video from text and documents

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AI video generation from documents with Alibaba Wan3.0 for SMB content marketing — SHM Studio analysis

LinkedIn AI slop button: 1 million reports in three weeks

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LinkedIn AI slop button hits over 1 million reports: what it means for your content game — analysis by SHM Studio

Google AI Study Tools in Search and Gemini: what changes

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Google AI study tools integrated into Search and Gemini: looking at the opportunities for edtech and content marketing — SHM Studio

ChatGPT Ads is rolling out in Europe: 31 markets open for advertisers

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ChatGPT Ads European 31 markets expansion: strategic analysis for Italian advertisers — SHM Studio

Reddit video and audio: the new frontier of content marketing

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Reddit video and audio for content marketing: new opportunities for Italian brands analyzed by SHM Studio

YouTube changes view count: what changes for marketers

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YouTube Analytics screen showing the new instant view count feature — video marketing KPI breakdown by SHM Studio Milan