Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

AI-changed buyer: your marketing plan is already behind
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Abstract illustration of the gap between AI buyer journey and traditional marketing plan — SHM Studio
TikTok agency certification badges: what to check
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Abstract illustration of TikTok certification badge levels for partner agencies – SHM Studio
Creative production with AI in-house: when it's really worth it
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Abstract illustration on creative production with AI for marketing — SHM Studio
ChatGPT Ads: why budgets remain in the testing phase
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Abstract illustration on the measurement gap of ChatGPT Ads — SHM Studio analysis on budget and metrics
Amazon Ads measurement: what to ask before upping your budget
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Abstract illustration about Amazon Ads measurement and ad attribution — SHM Studio
Amazon Ads multi-format AI: what changes for those who buy ad space
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Amazon Ads AI Diagram for multi-format campaigns and budget optimization — SHM Studio
YouTube Conversational Editing: voice-controlled video editing
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YouTube Conversational Editing diagram with text bubble and video timeline – SHM Studio
Agentic Buying: Automated Media Buying Arrives in 2026
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Agentic buying schema: automated media buying by AI agents, illustration SHM Studio
Instagram Algorithm 2026: What Mosseri Tells Creators
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Instagram Algorithm 2026 Schema with Feed, Reels, and Stories — SHM Studio Analysis
ChatGPT Ads in Asia: How to Evaluate It for Your Strategy
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ChatGPT Ads Expansion Plan in Southeast Asia and Taiwan for Italian SMEs – SHM Studio
Google Ads Customer Lifecycle Goals: when to use them and when not to
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Google Ads Customer Lifecycle Goals Diagram with customer segments and optimization arrows – SHM Studio
Creator content and AI: more than half of consumers prefer them
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Diagram illustrating the link between creator content and AI recommendations — SHM Studio
Meta holiday 2026 guides: AI and playbooks for Christmas campaigns
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Meta holiday 2026 campaign schema with native AI tools for e-commerce and SMEs – SHM Studio
Meta launches a hub for brands and creators: what's changing now
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Schema of the new Meta hub for connecting brands and creators in digital marketing – SHM Studio
Facebook Pages and paid link posts: what changes for your company
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Facebook Pages link limit schema with Meta One for Business – SHM Studio analysis
Instagram creator partnerships: why they work better than brand posts
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Instagram creator partnership schema with arrows between creator and brand profile — SHM Studio
Google Merchant Center UCP: cart transferred to the site
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Diagram of how the Google Merchant Center UCP cart transfer works for e-commerce – SHM Studio
AI in marketing: the hidden costs that erode efficiency
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Diagram of hidden AI costs in marketing: Real ROI and continuous maintenance – SHM Studio
ChatGPT Ads click-to-chat: conversion without site traffic
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ChatGPT Ads click-to-chat format schema: from click to conversational AI agent – SHM Studio
Google and Meta Ads automate: how to stay in control
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