SEO and visibility for AI: news and guides | SHM Studio

Classic SEO and visibility in the answers of ChatGPT, Perplexity, Gemini and AI Overview: what changes for those who need to be found and how to take action.

Sitemaps and RSS for AI crawlers: what to do now to get found

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Abstract shapes evoking sitemap and RSS discovery by AI crawlers, SEO visibility for AI – SHM Studio

Google indexing: real timelines and pages that disappear

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Abstract blue and amber shapes evoking Google indexing times — SHM Studio SEO guide

Fake author profiles: Google calls them deception and penalizes them

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Abstract illustration about fake author profiles and Google SEO penalties — SHM Studio, 2026

AI search and SEO: 7 myths debunked by real data

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Abstract illustration about AI search and SEO myths debunked by real data – SHM Studio, 7 converging arcs

Fact-checking AI content: Google is making it mandatory

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Abstract illustration about fact-checking AI content for SEO and Google rankings — SHM Studio

GEO as a Revenue Channel: What It Means for Italian Companies

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Abstract shapes evoking GEO visibility in AI engines for Italian SMEs – SHM Studio

Google Pays Sites for AI Answers: What It Means for You

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Abstract illustration of the Google AI Overviews program that pays sites for content used in AI answers — SHM Studio

Brand Context and AI: How to Change What Engines Say About You

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Google's AI Report: How to Turn It into Useful Data

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Three-layer framework for combining Google's AI report, GA4 and sales data — SHM Studio

HTML Semantic Structure: Why It Matters More Than Text

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Diagram of HTML semantic structure for SEO and AI crawlability – SHM Studio analysis

SAFE: Google's AI spam detector is already live

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Diagram of Google's SAFE system for detecting AI spam in SEO content – SHM Studio

SEO Position and AI Overviews: Why Ranking Lies

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Diagram of AI Overview block flattening and real SEO metrics – SHM Studio

Google Spam Update September 2026: what to check right now

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SEO audit diagram for the Google Spam Update September 2026 – backlink and content analysis – SHM Studio

ChatGPT Ads and GEO: Paid and Earned Visibility in AI

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Diagram of the ChatGPT Ads and GEO strategy for paid and earned AI visibility for Italian SMEs – SHM Studio

AI citation audit: who appears in the answers instead of you

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AI citation audit schema by industry with source map – SHM Studio

Google AI Mode is cutting clicks: what to do now for your SEO

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Chart showing the drop in organic clicks caused by Google AI Mode – SHM Studio analysis

SEO traffic is dropping: when it's a problem and where to invest

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Diagram showing the drop in SEO traffic in the AI era and the new metrics to measure — SHM Studio

SEO in the AI era: metrics, budget and priorities for 2027

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Diagram of SEO metrics in the AI era for Italian SMEs – visibility analysis and 2027 budget – SHM Studio

Robots.txt and AI Crawlers: Cloudflare Manages Everything by Category

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robots.txt diagram showing AI crawler management by category with Cloudflare Bot Preference Sync – SHM Studio

Google Discover Tests Topic Overviews: What Changes for Video

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Diagram of Google Discover Topic Overviews with video and SEO topic clustering – SHM Studio