SEO and visibility for AI: news, guides and insights | SHM Studio

Classic SEO and visibility in the answers of ChatGPT, Perplexity, Gemini and AI Overview: what changes for those who need to be found and how to take action.

HTML Semantic Structure: Why It Matters More Than Text

Discover more

HTML Semantic Structure Diagram for SEO and AI Crawlability – SHM Studio Analysis

SAFE: Google's AI Spam Detector Already Active

Discover more

Schema of Google's SAFE system for detecting AI spam in SEO content – SHM Studio

SEO Positioning and AI Overview: Why Rankings Lie

Discover more

AI Overview Block Diagram and Real SEO Metrics – SHM Studio

Google Spam Update September 2026: urgent SEO audit

Discover more

SEO audit schema for Google Spam Update September 2026 – backlink and content analysis – SHM Studio

ChatGPT Ads and GEO: Paid and Earned Visibility on AI

Discover more

ChatGPT Ads and GEO Strategy Scheme: AI Paid Earned Visibility for Italian SMEs – SHM Studio

AI citation audit: who appears in the answers instead of you

Discover more

AI citation audit schema by industry with source map – SHM Studio

Google AI Mode reduces clicks: what to do now for SEO

Discover more

Chart showing the drop in organic clicks caused by Google AI Mode – SHM Studio analysis

SEO traffic drop: when it's a problem and where to invest

Discover more

Diagram illustrating the drop in SEO traffic in the AI era and new metrics to measure — SHM Studio

SEO in the AI era: metrics, budget, and priorities for 2027

Discover more

SEO metrics schema in the AI era for Italian SMEs – visibility and budget analysis 2027 – SHM Studio

Robots.txt and AI Crawlers: Cloudflare Manages Everything by Category

Discover more

Robots.txt Schema with AI Crawler Management by Category via Cloudflare Bot Preference Sync – SHM Studio

Google Discover Tests Topic Overviews: What Changes for Videos

Discover more

Google Discover Topic Overviews Schema with Videos and SEO Topic Clustering – SHM Studio

Content validation workflow for AI Search: how to do it

Discover more

Content validation workflow schema for AI Search and organic visibility – SHM Studio

AI Visibility: The New Metric SMEs Aren't Measuring

Discover more

Google SERP, Business Profile, and product feeds: what to do now

Discover more

Google Meridian GeoX: geo experiments and MMM for SMEs

Discover more

Geographic map with geo experiments and Meridian GeoX marketing mix modeling analyzed by SHM Studio for Italian SMEs

Local Visibility in AI Search: A Practical Guide for SMEs

Discover more

Local map with bright digital pins representing visibility in AI Search for Italian SMEs – SHM Studio

Google redesigns SERPs in Europe: impact on e-commerce and travel

Discover more

Illustration of Google SERP redesign in the European Economic Area for e-commerce and travel – SHM Studio

Conflicting brand information: the AI Search risk

Discover more

AI Answers: how to get citations and measure visibility

Discover more

Abstract graph of connected nodes representing citations in AI Answers – SHM Studio analysis

Global Search Console AI Reports: impact on SEO audits

Discover more

Search Console dashboard with global AI reports for SEO audits and ranking recovery monitoring - SHM Studio analysis