SEO and visibility for AI: news and guides | SHM Studio

Classic SEO and visibility in the answers of ChatGPT, Perplexity, Gemini and AI Overview: what changes for those who need to be found and how to take action.

Content validation workflow for AI Search: how to build one

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Diagram of a content validation workflow for AI Search and organic visibility – SHM Studio

AI Visibility: The New Metric SMBs Aren't Measuring

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Google SERP, Business Profile and Product Feeds: What to Do Now

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Google Meridian GeoX: Geo Experiments and MMM for SMEs

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Map with geo experiments and Meridian GeoX marketing mix modeling, analyzed by SHM Studio for Italian SMEs

Local Visibility in AI Search: A Practical Guide for SMEs

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Local map with glowing digital pins representing AI Search visibility for Italian SMEs – SHM Studio

Google Redesigns SERPs in Europe: Impact on E-commerce and Travel

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Illustration of the Google SERP redesign in the European Economic Area for e-commerce and travel – SHM Studio

Conflicting brand information: the AI Search risk

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AI Answers: How to Earn Citations and Measure Your Visibility

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Abstract graph of connected nodes representing citations in AI Answers – SHM Studio analysis

Global Search Console AI Reports: What They Mean for SEO Audits

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Search Console dashboard with global AI reports for SEO audits and ranking recovery monitoring - analysis by SHM Studio

Google Auto-Expands AI Overviews: What It Means for SEO

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Google AI Overviews auto-expansion and its impact on organic CTR and SEO — analysis by SHM Studio

AI in web content: what the Pew study means for SMEs

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Chart showing the growth of AI content on the web after ChatGPT — SEO and content strategy analysis for Italian SMEs by SHM Studio

A Third of the Web Is Written by AI: What Changes for Content Marketing

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Chart of AI-generated web content and its impact on SEO and content marketing in 2026 — SHM Studio analysis

Google Preferred Sources: A New Tool Against AI Traffic Decline

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Google preferred sources to counter AI search traffic decline — SEO analysis by SHM Studio

Open-Source X Algorithm: What Changes for Brands and Creators

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Stylized screen of the open-source X algorithm with organic reach charts — SHM Studio analysis

Reddit and AI: what changes for SEO and content marketing

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Reddit and artificial intelligence: impact on SEO and content marketing for Italian companies — SHM Studio analysis

AI Overviews at 43%: What It Means for Organic SEO

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Google AI Overviews in 43% of searches: the impact on organic SEO visibility, analyzed by SHM Studio

Google Zero: when organic traffic disappears

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Google Zero and the end of organic traffic: 2026 SEO strategies for Italian SMEs — analysis by SHM Studio

Google Images Gets a Makeover: Personalized Discovery Is Here

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Google Images 2026 redesign with personalized For You gallery: impact on e-commerce visual SEO — SHM Studio analysis

Google AI Overviews: The Berlin Ruling and Its SEO Impact

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Google AI Overviews and SEO impact for Italian SMEs — analysis of the 2026 Berlin ruling by SHM Studio

Google Search Profiles: personalized SERP pages for creators

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Google Search Profiles for creators: a new personalized SERP page — SHM Studio SEO analysis, Milan