Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Real estate marketing in Lazio is reaching a delicate stage. In recent years, construction companies have worked a lot thanks to public works related to the Jubilee and the PNRR, but that cycle is set to shrink. Meanwhile, the residential market is accelerating, and developers and companies looking to shift to private commissions are discovering that different things matter there: online reputation, project presentation, speed in responding to the right contacts, and the ability to distinguish between those ready to buy and those just looking.
We support construction companies, developers, and structured real estate operators in promoting new initiatives and building a recognizable brand. Every project has a senior contact person as a direct point of reference, who brings together identity, website, campaigns, and lead management, and who understands both construction timelines and campaign schedules.
What we offer to companies looking for real estate marketing
A brand for each initiative
A new residential complex needs a name, an identity, and a story even before construction starts. With the Branding we define positioning, logo, color palette, and sales materials, keeping the company's brand separate from that of the individual project. This is what makes off-plan sales possible when the property cannot yet be visited.
Project site with available units
For each initiative, we design Websites Dedicated landing pages with floor plans, finishes, energy classes, and construction progress. Visitors can filter units by type and budget, leaving a pre-qualified inquiry. Meanwhile, the company website showcases completed projects and expertise to private clients looking for a builder.
Real estate rendering and virtual tours
Real estate renderings and virtual tours are the tools buyers use to picture their home when there are only foundations. We integrate them into the website and campaign journey, and for more complex projects, we develop a Web apps that connects views, floor plans, and availability, so every image leads to a specific unit and a visit request.
Campaigns for qualified leads
With the Meta campaigns reach those looking for a home in the project area with creativity based on renders; with the google ads campaigns reach those actively looking for new builds. Filters in forms and qualifying questions cut down on curious leads, because every appointment at the sales office costs money.
Reputation for private clients
Anyone looking to renovate a building or construct a headquarters searches for the company online, reads reviews and checks out past projects. Doing construction marketing means making job sites, timelines and methods visible: with a SEO Strategy on local searches and pages dedicated to completed works, construction company advertising no longer relies solely on word of mouth.
Contacts managed with AI and automation
With AI and automation We connect forms, campaigns, and CRM: every inquiry reaches the sales team with its source, unit of interest, and budget, receives an immediate initial response, and is followed up with reminders and scheduled mailings. When construction profitability is under pressure, reducing the cost of each sale matters just as much as increasing the number of sales.
Construction and real estate market in Lazio: the context
In Lazio there is no formal construction or real estate district: the market is spread across the territory and follows different cycles between public works, residential, and commercial sectors. The most useful data to read it are those of Bank of Italy, The Economy of Lazio (June 2026) . In 2025, spending on public works investments grew by 17.8%, driven by the Jubilee and the NRRP, while the added value of construction increased by 3.6%.
For residential real estate, the trend is speeding up: home sales, up 2.8% in 2024, grew by 5.6% in 2025, with house prices rising by 5.1%. As background on the regional economy, the Bank of Italy also reports a 9.6% increase in goods exports for Lazio in 2025: an area that produces and attracts businesses, and therefore also a demand for space.
The chart compares the 2025 changes for construction and the real estate market. Public works spending is growing more than all other categories, and it is precisely the component set to shrink in the coming years.
For those who build or develop residential initiatives, these numbers translate into precise choices:
- From public to private: with the expected drop in public works, construction companies need to win over private clients, who also make choices based on what they find online.
- More competition for leads: with property transactions on the rise, developers are competing for the same buyers and need digital project marketing, not just a sign at the construction site.
- Margins under pressure: the Bank of Italy reports a declining operating profitability in construction, measured as EBITDA over assets, so every euro spent on customer acquisition has to yield more.
Therefore, before discussing campaigns, we look at how your company acquires clients today: how much work comes from public tenders, how much from private clients, how much from word-of-mouth and real estate agencies. From this snapshot, we understand whether a website telling the story of the construction sites is needed first, a brand for the next initiative, or a system to better manage incoming leads, and in what order to tackle priorities.
Incentives for real estate marketing in Lazio in 2026
As of 10/06/2026, we found no specific regional grants for construction and real estate marketing. The only open tool related to digital is the Lazio Region's 2026 SME Digitalization Voucher, with applications open until 5:00 PM on 10/29/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| SME Digitalization Voucher 2026 Lazio Region (managed by Lazio Innova S.p.A.), PR FESR Lazio 2021-2027 | Open | Applications must be submitted starting from 12:00 PM on September 30, 2026, and by 5:00 PM on October 29, 2026. | SMEs only with operational headquarters in Lazio (large companies excluded). Predefined digital solutions with fixed contribution: Digital Diagnosis, Digital Workplace, Digital Commerce & Engagement, Cloud Computing, Cyber Security. Maximum contribution €50,000 (micro), €100,000 (small), €150,000 (medium). If the Digital Commerce & Engagement item includes marketing services, check the notice. |
The SME Digitalization Voucher 2026 is reserved for SMEs with operational headquarters in Lazio, therefore excluding large companies, and finances predefined digital solutions with a fixed contribution: Digital Diagnosis, Digital Workplace, Digital Commerce & Engagement, Cloud Computing, and Cyber Security, with a budget of 15 million euros. The call for proposals page does not clarify whether the Digital Commerce & Engagement item includes marketing or consulting services: this needs to be verified in the notice before planning. If you are an SME, it's worth reading it together with your consultant before setting up your digital project, so as not to discover afterwards that an item was not covered. As for national building bonuses, they affect the demand for renovations but do not finance business promotion: rules and rates should be verified with your tax advisor, and we do not cover them on this page.
Case study: Acquamarina, brand identity for luxury residential
Acquamarina is a luxury residential complex in Misano Adriatico, so outside of Lazio. In 2025 we handled the brand identity for the project: strategy, logo design, color palette, brand system, brochure, and editorial design. It is a branding project, not a lead generation campaign, and there are no published numerical results: that is why we are not showing you any.
We mention it because it addresses the first problem of every new residential initiative: giving the property an identity before it physically exists. A name, a coherent visual system, and curated sales materials are the foundation on which the project website, renderings, campaigns, and sales office work are then built. For a developer in Lazio launching a high-end initiative, the journey starts here: first, decide how the project should be perceived, then choose the channels to tell its story. The same applies to a construction company that wants to give its brand a recognizable face, as well as individual projects. You can find the project in the portfolio: Acquamarina .
Are you preparing to launch a new initiative or want to bring your company to private clients? Book a free 30-minute audit : we analyze the project, channels, and materials and show you the priorities, distinguishing what is needed before launch from what can come as the construction progresses.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
For a construction company, real estate marketing includes a website that showcases completed projects, skills, and methods, local SEO, online reputation management, and campaigns to reach private clients. If the company also develops its own projects, project marketing is added: initiative branding, a website with available units, renderings, virtual tours, and campaigns to generate leads. With the expected decline in public works, this is the way to build a more stable private workflow.
It starts with identity: name, logo, materials, and a story explaining who the project is for. Then, a dedicated website is built with updated floor plans, renderings, finishes, and availability, linked to Meta and Google campaigns targeting the area and buyer type. For paper sales, image quality and the speed of the sales office's response are crucial, which is why we automate lead collection and initial contact. With sales growing by 5.6% in 2025 according to Bank of Italy (2026) , competition between initiatives is high.
They are useful when the property cannot be visited yet, or when the buyer is far away and wants to make an initial selection from home. A well-done property rendering shows light, spaces, and finishes; a virtual tour allows you to move around the rooms and reduces unnecessary visits. They don't sell on their own: they work if they are part of a process that leads to a request, with availability, clear information, and direct contact. For a company that builds for private clients, however, photos and stories of completed projects are more important.
Starting from the initiative's target: who buys, with what budget, from where. Based on this, we set up Meta and Google campaigns with different messages for first homes, investments, or high-end properties, landing pages with units consistent with that audience, and forms that ask for information useful for qualifying the request. Contacts enter a CRM with their source, so you know which channels lead to appointments and deeds, not just clicks. In real estate marketing with shrinking margins, measuring the cost per sale becomes crucial.
We won't go into detail about national construction bonuses: check the rules and rates with your tax advisor. For marketing, as of 10/06/2026, we haven't found specific calls for tenders for construction and real estate in Lazio. The Lazio Region's SME Digitization Voucher 2026 is OPEN, with applications from 12:00 PM on 09/30/2026 to 5:00 PM on 10/29/2026, reserved for SMEs with an operational headquarters in Lazio: it finances predefined digital solutions and doesn't clarify if it includes marketing services. Always check the official notice before relying on a contribution.
Let's start with how you sell today: who responds to leads, how fast, using what tools, and which agencies are involved. Then, we build a single workflow where every request arrives with its source and unit of interest, assigned to the right person without duplicates between the sales office and agencies. With AI and automation we connect modules, campaigns and CRM, so you can see which channels bring in appointments and which ones just bring in the curious. For an initiative in Lazio, marketing doesn't replace the sales team: it brings them better leads and frees up their time.
