Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Real estate marketing in Lazio is at a delicate turning point. In recent years, construction companies have been busy thanks to public works tied to the Jubilee and the PNRR, but that cycle is set to wind down. Meanwhile, the residential market is accelerating, and developers and builders looking to move into private clients find that different things matter there: online reputation, how the project is presented, speed in answering the right leads, and the ability to tell who is ready to buy from who is just browsing.
We support construction companies, developers and established real estate operators in promoting new projects and building a recognizable brand. Every project has a senior point person who ties together identity, website, campaigns and lead management, and who understands the timelines of a construction site as well as those of a campaign.
What we offer companies looking for real estate marketing
A brand for every project
A new residential complex needs a name, an identity and a story before construction even starts. With branding we define positioning, logo, color palette and sales materials, separating the company's brand from that of the individual project. It's what lets you sell off plan, when the property can't be visited yet.
Project website with available units
For each project we design dedicated websites or landing pages with floor plans, finishes, energy ratings and construction progress. Visitors filter units by type and budget and submit an already qualified request. The company website, on the other hand, showcases completed projects and expertise to private clients choosing who to build with.
Real estate renderings and virtual tours
Real estate renderings and virtual tours are how buyers picture their home when only the foundations exist. We build them into your website and campaign journey and, for more complex projects, we develop a web app that connects views, floor plans and availability, so every image leads to a specific unit and a viewing request.
Campaigns for qualified leads
With Meta campaigns you reach people looking for a home near the project, using render-based creatives; with Google Ads campaigns you capture those actively searching for new builds. Form filters and qualifying questions cut down on casual inquiries, because every appointment at the sales office has a cost.
Reputation for private clients
Anyone renovating a building or constructing a headquarters looks up the company online, reads reviews and checks past work. Construction marketing means making sites, timelines and methods visible: with an SEO strategy for local searches and pages dedicated to completed projects, a builder's advertising no longer depends only on word of mouth.
Leads managed with AI and automation
With AI and automation we connect forms, campaigns and CRM: every request reaches the salesperson with its source, unit of interest and budget, gets an immediate first reply, and is followed up with reminders and scheduled messages. When construction profitability is under pressure, lowering the cost of each sale matters as much as increasing the number of sales.
Construction and real estate in Lazio: the context
Lazio has no formal construction or real estate district: the market is spread across the region and follows different cycles across public works, residential and commercial. The most useful data to read it comes from Banca d'Italia, L'economia del Lazio (June 2026). In 2025, investment spending on public works grew by 17.8%, driven by the Jubilee and the PNRR, while construction value added rose by 3.6%.
Residential is picking up speed: home sales, which grew 2.8% in 2024, rose 5.6% in 2025, with home prices up 5.1%. As context on the regional economy, Banca d'Italia also reports that Lazio's goods exports grew 9.6% in 2025: a region that produces and attracts businesses, and therefore also demand for space.
The chart compares 2025 changes for construction and the real estate market. Public works spending grows more than any other item, and it's exactly the component expected to shrink in the coming years.
If you build or develop residential projects, these numbers translate into clear choices:
- From public to private: with public works expected to decline, construction companies need to win private clients, who also choose based on what they find online.
- More competition for leads: with home sales growing, developers compete for the same buyers, and you need digital project marketing, not just the sign on the construction site.
- Margins under pressure: Banca d'Italia reports declining operating profitability in construction, measured as EBITDA on assets, so every euro spent on acquiring customers has to work harder.
That's why, before talking about campaigns, we look at how your company wins clients today: how much work comes from public tenders, how much from private clients, how much from word of mouth and real estate agencies. From that snapshot we see whether you first need a website that showcases your projects, a brand for your next development, or a system to better manage the leads you already get, and in what order to tackle the priorities.
Incentives for real estate marketing in Lazio in 2026
As of 11/02/2026, we haven't found any regional grants specifically for marketing by construction and real estate companies. The only program that could have covered digital work, the Lazio Region's Voucher Digitalizzazione PMI 2026, is closed: applications were due by 5:00 PM on 10/29/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Voucher Digitalizzazione Pmi 2026 Regione Lazio (managed by Lazio Innova S.p.A.), PR FESR Lazio 2021-2027 | Closed | Applications must be submitted starting at 12:00 PM on September 30, 2026 and no later than 5:00 PM on October 29, 2026 | SMEs only, with an operating office in Lazio (large companies excluded). Predefined digital solutions with a fixed grant: Digital Diagnosis, Digital Workplace, Digital Commerce & Engagement, Cloud Computing, Cyber Security. Maximum grant of €50,000 (micro), €100,000 (small), €150,000 (medium). Whether the Digital Commerce & Engagement item includes marketing services must be checked in the call. |
The Voucher Digitalizzazione PMI 2026, which closed on 10/29/2026, was reserved for SMEs with an operating office in Lazio, so large companies were excluded. It funded predefined digital solutions with a fixed contribution: Digital Diagnosis, Digital Workplace, Digital Commerce & Engagement, Cloud Computing and Cyber Security, with a budget of 15 million euros. The call's page doesn't make clear whether Digital Commerce & Engagement covers marketing or consulting services: check the official notice before you plan anything. If you're an SME, keep an eye out for the next edition and review it with your consultant before setting up your digital project, so you don't find out later that an item wasn't covered. As for national building bonuses, they affect demand for renovations but don't fund a company's promotion: have your tax advisor check the rules and rates, as we don't cover them on this page.
Case study: Acquamarina, brand identity for a luxury residential development
Acquamarina is a luxury residential complex in Misano Adriatico, so outside Lazio. In 2025 we handled the project's brand identity: strategy, logo design, color palette, brand system, brochure and editorial design. It's a branding job, not a lead generation campaign, and no numerical results have been published: that's why we don't show any.
We mention it because it tackles the first problem of every new residential project: giving the property an identity before it physically exists. A name, a consistent visual system and polished sales materials are the foundation on which project website, renderings, campaigns and sales office work are then built. For a Lazio developer launching a high-end project, the path starts here: first you decide how the project should be perceived, then you choose the channels to tell its story. The same goes for a construction company that wants to give its brand a recognizable face, beyond individual projects. You'll find the project in the portfolio: Acquamarina.
Are you preparing to launch a new development, or do you want to take your company toward private clients? Request a free 30-minute audit: we analyze your project, channels and materials, then tell you what comes first. We separate what you need before launch from what can follow as construction progresses.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
For a construction company, real estate marketing includes a website that showcases completed projects, expertise and method, local SEO, online reputation management, and campaigns to get found by private clients. If the company also develops its own projects, project marketing comes on top: the development's brand, a website with available units, renderings, virtual tours and lead generation campaigns. With public works expected to decline, it's the way to build a steadier flow of private work.
It starts with identity: name, logo, materials and a story that explains who the project is for. Then we build a dedicated website with floor plans, renderings, finishes and up-to-date availability, linked to Meta and Google campaigns targeting the area and the type of buyer. In off-plan sales, image quality and how fast the sales office responds make the difference, so we automate lead capture and first follow-up. With property sales up 5.6% in 2025 according to Banca d'Italia (2026), competition between developments is high.
They do when the property can't be visited yet, or when the buyer is far away and wants to make a first selection from home. A well-made real estate rendering shows light, space and finishes; a virtual tour lets people move through the rooms and cuts down on unnecessary visits. On their own they don't sell: they work when they're part of a journey that leads to an inquiry, with availability, clear information and a direct contact. For a company that builds for private clients, photos and stories of completed work matter more.
By starting from the development's target: who is buying, with what budget, and from where. On that basis we set up Meta and Google campaigns with different messages for first-time buyers, investors or the high-end segment, landing pages featuring the units that suit each audience, and forms that ask for the information needed to qualify the inquiry. Leads go into a CRM with their source, so you know which channels bring appointments and closings, not just clicks. In real estate marketing with margins under pressure, measuring cost per sale becomes decisive.
We don't go into national building bonuses: have your tax advisor check the rules and rates. For marketing, as of 11/02/2026, we haven't found any specific grants for construction and real estate in Lazio. The Lazio Region's Voucher Digitalizzazione PMI 2026 is CLOSED: applications could be submitted from 12:00 PM on 09/30/2026 to 5:00 PM on 10/29/2026, only for SMEs with an operating office in Lazio, and it funded predefined digital solutions without clarifying whether they included marketing services. Before counting on a grant, always check the official notice.
We start with how you sell today: who answers leads, how fast, with which tools, and which agencies are involved. Then we build a single flow where every inquiry arrives with its source and the unit of interest, and is assigned to the right person with no duplicates between the sales office and the agencies. With AI and automation we connect forms, campaigns and CRM, so you see which channels bring appointments and which bring only browsers. For a development in Lazio, marketing doesn't replace the people who sell: it brings them better leads and frees up their time.
