Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Tourism marketing in Lazio starts from a paradox: the region attracts travelers from every continent, yet much of the online attention goes to the Capital and major booking platforms. If you manage a hotel group, a coastal resort, or multiple properties in villages, lakes, and hills, you see it every day: foreign guests discover you on an OTA, book there, and the commission is already factored in. Meanwhile, the Jubilee boost is fading, and occupancy for 2026 must be earned with demand that is truly yours.
We work with structured hospitality companies: groups, regional chains, multi-unit properties, and organizations that promote a destination. We align websites, multilingual content, SEO, and campaigns into a single tourism web marketing plan, with a senior point of contact from the initial analysis to the results review.
What we offer to companies looking for tourism marketing
A demand plan for the post-Jubilee period
Let's analyze where your guests come from, which periods are uncovered, and how much each channel contributes to revenue. From this, a plan is born that shifts the focus from major event dates to the demand you can generate yourself: packages, seasonality, travel motivations, and clear investment priorities for each group facility.
Hotel website with integrated booking engine
We design Websites where the hotel booking engine isn't a widget added at the bottom of the page, but the natural destination of the journey. Rooms, services, and direct rate conditions are clear at first glance, even from a smartphone, so guests who have already chosen you don't go back to the portal to complete the booking.
Hotel SEO for those outside Rome
A property by the lake, at the beach, or in a historic village cannot win generic searches dominated by the Capital. With a SEO Strategy targeted, we work on searches related to experiences, local events, itineraries, and multi-day stays, meaning the questions your area answers better than a big city.
Content in your guests' languages
Translating the website isn't enough: a German traveler and an American traveler look for different things, using different words. With the Copywriting we write pages designed for every market, from local stories to practical info on transfers and accessibility, so international visitors find answers before comparing your hotel on an OTA.
Campaigns that protect your brand name
When someone searches for the name of your property, the first result is often an OTA. With google ads campaigns you dominate brand and destination searches; with a polished presence on social media keep the relationship alive with those who have already stayed with you and might return.
Group identity and requests managed better
If the group brings together very different properties, the Branding clarifies what connects and distinguishes them. On the operational front, with AI and automation sort quote requests for groups and events, reply in your guests' languages, and leave the front desk with time for those already at the property.
Tourism in Lazio: international demand and the weight of the Capital
Lazio is among the Italian regions with the most tourist arrivals. According to ISTAT, Statistica Today – Tourism 2024 , in 2024 the region recorded 51,753,567 tourist nights, up 13.2% compared to 2023. The figure that matters most for your marketing, however, is the origin: 34,789,092 nights, 67.2% of the total, are from non-resident guests. On the business side, the Federalberghi/EBTL Observatory on the labor market in Lazio (2024, INPS data) it counts an average of 20,667 tourism businesses with employees operating in the region: fierce competition that is increasingly played out online.
2025 added an extraordinary boost. According to Bank of Italy, The Economy of Lazio (June 2026) , the number of foreign tourists in the region grew by 27.8%, and over a third of this growth is attributable to Jubilee pilgrims. This is demand that will not be repeated in 2026: those who filled rooms thanks to the event must now find guests on their own.
The second node is concentration. The graph compares 2024 attendance in the main Italian regions according to ISTAT: Lazio is behind Veneto and Trentino-Alto Adige/Südtirol and ahead of Tuscany and Lombardy. Within the region, however, the weight is unbalanced: Rome alone accounts for 42,705,319 visitors.
ISTAT does not publish tourist numbers by province in Lazio, so to understand your property's market we start with your booking data, not regional averages. In practice, the problems we run into most often are these:
- International demand: hotels and groups compete on multi-language searches against OTAs and major chains, which already have budgets and ready-to-use content for every market.
- Question to be built: once the Jubilee effect wears off, employment is protected through direct bookings and more diversified markets.
- Visibility outside the Capital: properties in the rest of Lazio struggle to stand out online, because searches and content focus on Rome.
For a Lazio-based property, the consequence is tangible: the website must function as a multilingual sales channel, and the content must explain why it's worth staying right there, whether on the coast or inland. Those who build this foundation now will enter the next season with stronger direct demand and their own data to guide decisions, instead of chasing the rates and terms of the platforms.
Incentives for tourism marketing in Lazio in 2026
As of 10/06/2026, there are no open regional calls dedicated to tourism marketing. The Lazio SME Digitization Voucher 2026 is open, with applications accepted until 5:00 PM on 10/29/2026, while the Lazio Excellence notice for the B2B event with international buyers is closed.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| EXCELLENT LAZIO – B2B for the tourism promotion of the regional territory Lazio Region – Regional Directorate for Presidential Affairs, Tourism, Cinema, Audiovisual, and Sport | Closed | Applications by and no later than 6:00 PM on September 21, 2026 | Free participation in a B2B event with 50 international buyers (tourism companies, tour operators, agencies, DMOs). No cash contribution. |
| SME Digitalization Voucher 2026 Lazio Region (managed by Lazio Innova S.p.A.), PR FESR Lazio 2021-2027 | Open | Applications must be submitted starting from 12:00 PM on September 30, 2026, and by 5:00 PM on October 29, 2026. | SMEs only with operational headquarters in Lazio (large companies excluded). Predefined digital solutions with fixed contribution: Digital Diagnosis, Digital Workplace, Digital Commerce & Engagement, Cloud Computing, Cyber Security. Maximum contribution €50,000 (micro), €100,000 (small), €150,000 (medium). If the Digital Commerce & Engagement item includes marketing services, check the notice. |
They are worth reading for what they are. Lazio of Excellences it offered free participation in a B2B event with 50 international buyers, with no cash grant: useful for meeting tour operators and agencies, not for funding a website or campaigns. The SME Digitalization Voucher 2026 is reserved for SMEs with an operational headquarters in Lazio, so groups exceeding that threshold are excluded, and it finances predefined digital solutions with a fixed contribution. The call for proposals page does not clarify whether the Digital Commerce & Engagement item includes marketing or consulting services: this needs to be verified in the notice. We do not consider any marketing expenses eligible until the official text confirms it.
Case study: Spaesati, content and SEO for tourism in Tuscany
Spaesati is a tourism project in Tuscany: same sector, different region. We worked on editorial design, keyword research, SEO, social media and community management, with the goal of giving content a structure that reflects how people search for a place to discover. There are no published numerical results for this project, so we're not showing you any: we'll tell you about the method.
Why is it useful for a structure in Lazio? Because it addresses the same problem as destinations located next to a much more famous name. Spaesati starts from real traveler research, organizes content by themes and territories, and builds a community that circulates it. It's the approach we use with hotels and groups outside the Capital: being found for what makes the territory unique, instead of chasing searches that are already occupied. For a group with structures in different areas of Lazio, the same method allows each destination to have its own voice, within a common identity that the guest recognizes. You can find the project in the portfolio: Spaesati .
Want to figure out how many of your group's bookings could shift to the direct channel? Book a free 30-minute audit : let's analyze your website, channels, and markets together and tell you where to start.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It includes market analysis of where your guests come from, a hotel website with direct booking, content and SEO in the languages that matter, campaigns on searches related to your name and destination, social media management, and automations to respond to requests. For a hotel outside Rome, we add specific work on the territory: experiences, events, and itineraries that give guests a reason to choose that area even before the room. We start with a free 30-minute audit to understand which levers make sense for you.
You need to capture the guest before they open a portal and not lose them along the way. Specifically: appear in searches for the destination and your name, have a fast and clear hotel booking engine on smartphones, offer a real advantage to those who book from the site, and re-contact those who have already stayed with you. With the end of the Jubilee effect, this work becomes more urgent because demand needs to be built, not waited for. We measure everything on the site, so you can see how many bookings come from the direct channel and how much they cost compared to OTAs.
There is no single number that works for everyone. In 2024, 67.2% of visitors in Lazio were non-resident clients, according to ISTAT (2024) , so English is essential. We choose the other languages based on your data: from which countries guests arrive today, which markets you want to develop, which periods are uncovered. It's better to have a few well-managed languages, with content written for that audience, than many machine translations that nobody reads and that search engines struggle to rank.
As of 10/06/2026, we haven't found any open regional calls for tenders dedicated to tourism marketing. The Lazio Region's SME Digitization Voucher 2026 is OPEN, with applications accepted from 12:00 PM on 09/30/2026 to 5:00 PM on 10/29/2026, but it's only valid for SMEs with an operational base in Lazio and it's unclear if it covers marketing services. The Lazio delle Eccellenze notice, which offered free participation in a B2B event with international buyers, is CLOSED: applications were due by 6:00 PM on 09/21/2026. Always check the requirements in the official text before deciding.
Let's start with a free 30-minute audit and an analysis of each property's channels. Then we'll build a unique tourism marketing direction: a recognizable group identity, consistent websites that allow for differences between city, sea, and countryside, campaigns organized by destination, and a shared measurement system. We were founded in Milan over ten years ago and work with companies throughout Italy; in your project, you'll have a senior person as a direct point of contact, who oversees decisions and is accountable for results without any intermediaries.
It depends on what you already have ready. If the website and booking engine are working, you can have campaigns on the property name and destination within a few weeks, with reliable tracking of direct bookings. A new website, content in guest languages, and SEO, on the other hand, take months, and it's best to start them well before the periods you want to fill. For a property in Lazio that needs to replace demand from the Jubilee, the advice is to start in the low season: arrive at the decisive months with data, pages, and campaigns already up and running.
