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What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Tourism marketing in Lazio starts with a paradox: the region draws travelers from every continent, yet most of the online attention goes to the capital and the big booking portals. If you run a hotel group, a resort on the coast or several properties across villages, lakes and hills, you see it every day: international guests find you on an OTA, book there, and the commission is already baked into the bill. Meanwhile the Jubilee boost is fading, and 2026 occupancy has to be won with demand that is truly yours.
We work with established hospitality businesses: groups, regional chains, multi-property operators and organizations that promote a destination. We bring your website, multilingual content, SEO and campaigns together in a single tourism web marketing plan, with a senior point of contact from the first analysis through to reading the results.
What we offer companies looking for tourism marketing
A demand plan for the post-Jubilee years
We analyze which markets your guests come from, which periods stay empty and how much each channel contributes to revenue. From there we build a plan that shifts the focus from big event dates to the demand you can generate yourself: packages, seasonality, travel motivations and clear investment priorities for every property in the group.
Hotel website with an integrated booking engine
We design websites where the hotel booking engine isn't a widget tacked on at the bottom of the page, but the natural destination of the journey. Rooms, services and direct-rate conditions are clear at a glance, even on a smartphone, so guests who have already chosen you don't go back to the portal to complete their booking.
Hotel SEO for properties outside Rome
A property on a lake, by the sea or in a village can't win the generic searches dominated by the capital. With a targeted SEO strategy we work on searches tied to experiences, local events, itineraries and multi-day stays, the questions your area answers better than any big city.
Content in your guests' languages
Translating your site isn't enough: a German traveler and an American one look for different things, using different words. With copywriting we write pages tailored to each market, from the story of the area to practical details on transfers and accessibility, so visitors from abroad find answers before they compare your hotel on an OTA.
Campaigns that protect your name
When someone searches for your property's name, the first result is often a portal. With Google Ads campaigns you cover brand and destination searches; with a well-kept presence on social media you stay connected with guests who have already stayed with you and may come back.
Group identity and better-handled requests
If your group brings together very different properties, branding clarifies what connects them and what sets them apart. On the operations side, with AI and automation you sort quote requests for groups and events, reply in your guests' languages and free up your front office for the people already on site.
Tourism in Lazio: international demand and the weight of the capital
Lazio is one of the Italian regions with the most tourist overnight stays. According to ISTAT, Statistica Today – Turismo 2024, the region recorded 51,753,567 overnight stays in 2024, up 13.2% on 2023. But the figure that matters most for your marketing is where guests come from: 34,789,092 overnight stays, or 67.2% of the total, were by non-residents. On the business side, the Osservatorio Federalberghi/EBTL on the labor market in Lazio (2024, INPS data) counts an average of 20,667 tourism businesses with employees operating in the region: broad competition that is increasingly played out online.
2025 added an extraordinary boost. According to Banca d'Italia, L'economia del Lazio (June 2026), stays by foreign tourists in the region grew by 27.8%, and more than a third of that growth is attributable to Jubilee pilgrims. That demand won't repeat in 2026: if the event filled your rooms, you now have to find guests on your own.
The second issue is concentration. The chart compares 2024 overnight stays in the main Italian regions according to ISTAT: Lazio ranks behind Veneto and Trentino-Alto Adige/Südtirol and ahead of Tuscany and Lombardy. Within the region, though, the weight is lopsided: Rome alone accounts for 42,705,319 overnight stays.
ISTAT doesn't publish overnight stays by province in Lazio, so to understand your property's market we start from your own booking data, not regional averages. In practice, these are the problems we run into most often:
- International demand: hotels and groups compete on multilingual searches against OTAs and big chains, which have the budget and ready-made content for every market.
- Demand of your own to build: once the Jubilee effect is over, occupancy is protected with direct bookings and more diversified markets.
- Visibility outside the capital: properties in the rest of Lazio struggle to stand out online, because searches and content are concentrated on Rome.
For a property in Lazio, the consequence is concrete: your website has to work as a sales channel in multiple languages, and your content has to explain why it's worth staying right there, on the coast as much as inland. Those who build this foundation now reach the next season with stronger direct demand and their own data to decide on, instead of chasing the rates and conditions set by the portals.
Incentives for tourism marketing in Lazio in 2026
As of 11/02/2026, there are no open regional calls dedicated to tourism marketing. Both the Voucher Digitalizzazione PMI 2026 from the Lazio Region (applications until 5:00 PM on 10/29/2026) and the Lazio delle Eccellenze notice for the B2B event with international buyers are closed.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| LAZIO DELLE ECCELLENZE – B2B for the tourism promotion of the regional territory Regione Lazio – Direzione Regionale Affari della Presidenza, Turismo, Cinema, Audiovisivo e Sport | Closed | Applications no later than 6:00 PM on September 21, 2026 | Free participation in a B2B event with 50 international buyers (tourism businesses, tour operators, agencies, DMOs). No cash grant. |
| Voucher Digitalizzazione Pmi 2026 Regione Lazio (managed by Lazio Innova S.p.A.), PR FESR Lazio 2021-2027 | Closed | Applications must be submitted starting at 12:00 PM on September 30, 2026 and no later than 5:00 PM on October 29, 2026 | SMEs only, with an operating office in Lazio (large companies excluded). Predefined digital solutions with a fixed grant: Digital Diagnosis, Digital Workplace, Digital Commerce & Engagement, Cloud Computing, Cyber Security. Maximum grant of €50,000 (micro), €100,000 (small), €150,000 (medium). Whether the Digital Commerce & Engagement item includes marketing services must be checked in the call. |
They're still worth reading for what they were. Lazio delle Eccellenze offered free participation in a B2B event with 50 international buyers, with no cash funding: useful for meeting tour operators and agencies, not for financing a website or campaigns. The Voucher Digitalizzazione PMI 2026, which closed on 10/29/2026, was reserved for SMEs with an operating office in Lazio, so groups above that threshold were excluded, and it funded predefined digital solutions with a fixed grant. The call's page doesn't make clear whether the Digital Commerce & Engagement item includes marketing or consulting services: this must be verified in the notice. We don't treat any marketing expense as eligible until the official text confirms it.
Case study: Spaesati, content and SEO for tourism in Tuscany
Spaesati is a tourism project in Tuscany: same industry, different region. We worked on editorial design, keyword research, SEO, and social media and community management, with the goal of giving the content a structure that mirrors how people search for a place to discover. There are no published numerical results for this project, so we won't show you any. Instead, we'll walk you through the method.
Why does it matter for a property in Lazio? Because it tackles the same problem as destinations that live in the shadow of a much more famous name. Spaesati starts from travelers' real searches, organizes content by theme and area, and builds a community that keeps it circulating. It's the approach we use with hotels and groups outside the capital: get found for what makes the area unique, instead of chasing searches that are already taken. For a group with properties in different parts of Lazio, the same method lets each destination have its own voice, within a shared identity that guests recognize. You can find the project in the portfolio: Spaesati.
Want to know how many of your group's bookings could shift to the direct channel? Book a free 30-minute audit: together we'll review your website, channels and markets, and tell you where to start.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes analyzing the markets your guests come from, a hotel website with direct booking, content and SEO in the languages that matter, campaigns on searches tied to your name and destination, social media management, and automations to handle inquiries. For a hotel outside Rome, we add work specific to the area: experiences, events and itineraries that give guests a reason to choose the location before they even think about the room. We start with a free 30-minute audit to work out which levers make sense for you.
You need to reach guests before they open a booking portal, and not lose them along the way. In practice: show up in searches for the destination and for your name, have a fast, clear hotel booking engine on mobile, offer a real benefit to those who book on your site, and re-engage past guests. With the Jubilee effect fading, this work becomes more urgent, because demand has to be built, not waited for. We track everything on your site, so you see how many bookings come through the direct channel and how much they cost compared with OTAs.
There's no one-size-fits-all number. In 2024, 67.2% of overnight stays in Lazio were by non-resident guests, according to ISTAT (2024), so English is the bare minimum. We choose the other languages based on your data: which countries your guests come from today, which markets you want to grow, which periods are still empty. Better a few well-crafted languages, with content written for that audience, than many machine translations that nobody reads and search engines struggle to rank.
As of 11/02/2026, we found no open regional calls dedicated to tourism marketing. The Voucher Digitalizzazione PMI 2026 from the Lazio Region is CLOSED: applications had to be submitted from 12:00 PM on 09/30/2026 to 5:00 PM on 10/29/2026, and it was reserved for SMEs with an operating office in Lazio. The Lazio delle Eccellenze notice, which offered free participation in a B2B event with international buyers, is CLOSED: applications were due by 6:00 PM on 09/21/2026. Always check the requirements in the official text before deciding.
We start with a free 30-minute audit and an analysis of each property's channels. Then we build a single direction for tourism marketing: a recognizable group identity, consistent websites that leave room for the differences between city, seaside and countryside, campaigns organized by destination, and a shared measurement system. We were founded in Milan more than ten years ago and work with companies across Italy. On your project, you have a senior person as your direct contact, who follows the decisions and is accountable for results, with no intermediaries.
It depends on what you already have in place. If your website and booking engine work, you can have campaigns on your property's name and the destination running in a few weeks, with reliable tracking of direct bookings. A new website, content in your guests' languages and SEO take months instead, and it's best to start well before the periods you want to fill. For a property in Lazio that needs to replace Jubilee demand, our advice is to start in low season: you reach the decisive months with data, pages and campaigns already proven.
