Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
More and more guests from foreign markets that until recently accounted for little are arriving in Bergamo, many staying just one night before or after a flight, while apartments and holiday homes are gaining ground on booking portals. If you manage a hotel or accommodation business, the risk is standing still while demand changes right before your eyes. The Tourism marketing in Bergamo helps you read these changes and turn them into bookings: website with direct booking, SEO, content for the growing foreign markets and digital campaigns. We support Bergamo's accommodations with a senior person as unique reference , from the first meeting to the results, without intermediaries.
What do we offer companies looking for tourism marketing in Bergamo?
Markets and languages
Let's start with the data: which countries are growing, which are already booking with you, which do you want to reach. For an emerging market, you need targeted content , written for that audience, not a casual translation. We decide together which markets to focus on, so every language added has a specific reason.
Website with direct booking
A website for hotels must guide the guest to booking in just a few steps and give them concrete reasons to choose you over the portal: clear conditions, visible amenities, direct contact. We design it with smartphone bookers in mind, perhaps just landed or waiting for a flight.
SEO and AI responses
With a SEO Strategy work on searches related to the city and reasons for travel; with the SEO for AI take care of your presence in the responses of the assistants that travelers use to organize themselves.
Longer stays
For those arriving because of a flight, pages and offers showing what to do in the city and surroundings can turn a transit night into a real stay. Messages sent after booking suggest adding days when the guest is still organizing the trip.
Stand out from non-hotel accommodations
Welcome, services, flexibility: a Branding clear makes visible what a rental apartment cannot offer. Thus, the comparison shifts from price to the quality of the experience.
Campaigns and automations
google ads campaigns organized by market and language, and AI and automation to respond to requests also in languages that the reception speaks less. Campaigns follow data: they strengthen where markets grow and reduce where they don't bring bookings.
Tourism marketing in Bergamo: the context
The data from the last year shows a province in motion, with demand growing and changing in composition.
In Bergamo's tourism, there isn't a specific industrial district: demand is what counts, and demand is changing. New markets, short stays, and growing non-hotel accommodation options require different communication than a few years ago.
What does this mean for your marketing? That a foreign market that has grown to become the first in the province deserves content in your language , with references and topics designed for those starting from there. And that every arriving guest is an opportunity to extend the stay , provided you talk to them before departure and not just at check-in. Those who move first in these markets have more space in searches because competition in less common languages is still limited.
Incentives for tourism marketing in Bergamo
Before investing, it's worth checking the available tools. Here is the status of the main ones, verified on 05/10/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Super-depreciation 2026-2028 (Law 199/2025) | Open | Investments from 1/1/2026 to 30/9/2028, GSE procedure | Capital goods only, not marketing services |
| Chamber of commerce calls for tourism | None open | As of 10/05/2026 we haven't checked any | - |
Super-amortization doesn't fund marketing, but it might interest you if you're renewing equipment or technologies during the same period: you can find rates and steps in our 2026 super-depreciation guide .
Case study: tourism marketing for Spaesati, tourism in Tuscany
Spaesati is a tourism project based in Tuscany: it doesn't operate in the province of Bergamo, but works in the same sector as the structures we're addressing here. For Spaesati, we handled SEO and Editorial Design : we organized the content to match the search intent of people planning a trip and made it enjoyable to browse. There are no published figures for this project, so we cannot show you any results. It is the same approach we use to support hotels and accommodations in Bergamo: figuring out what incoming visitors are looking for, even from new markets, and building pages that guide them all the way to booking. The project is in the portfolio: Spaesati .
Which markets could bring you more direct guests in the coming months? Contact us for a free 30-minute audit .
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It includes analyzing the markets that book with you, a website with direct booking, SEO and content in your guests' languages, digital campaigns targeting searches related to the city and your property, and automations to handle inquiries. Every project starts with an audit and is handled by a senior SHM team member, with no middlemen between you and the person doing the work.
With content tailored to each market. Today, the province's top foreign market is Poland: reaching it requires pages in their language, answers to the typical questions of travelers from there, and campaigns targeted at that audience. The same goes for the other countries you see growing in your data. We start from those and build a presence that guides them all the way to booking.
Giving your guest a reason to stay even before they arrive. Pages on what to do in the city and surroundings, offers for those who add extra nights, automated post-booking messages with helpful suggestions: these are simple tools that work on people who have already chosen you. Those who stop by just for a flight often don't know what they are missing, and that's where content makes all the difference.
By concretely showing what an apartment doesn't offer: warmth, services, schedule flexibility, and support during the stay. A clear website, photos and texts that tell the story of the experience, and direct booking with transparent terms help you move away from price-only competition. Your brand needs to explain in a few lines why people should choose you, and do so in every language.
Yes, the method is the same, no matter where the property is located. The searches to focus on, travel reasons, and often the markets to reach change, so we start by analyzing who is looking for you and who books with you. We work with established businesses and every project has a senior person as a point of contact, even if the property is far from the city.
