Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
You open your booking system and see that a big share of your nights sold comes from OTA portals, each with its own commission. Meanwhile, your international guests search, compare and book in languages your website barely speaks. That's where tourism marketing in Lombardy comes in: a mix of website, multilingual content, SEO and campaigns that brings direct bookings to hotel groups, accommodation providers and destinations. It's not about covering every channel, but about building a path that starts with the guest's search and ends on your site, not an intermediary's. We support Lombard tourism businesses with a senior point of contact for the whole project, with no layers between you and the people doing the work.
What we offer companies looking for tourism marketing in Lombardy
Strategy and markets
Before touching your website, we find out which countries your guests come from, how much portals weigh on your revenue and where in the journey you lose bookings. From there we build a plan with clear priorities, designed for an international clientele. For a group with several properties, we also define what stays common and what changes from one destination to another.
Direct-booking website
We build fast websites that tell your property's story and guide guests to booking with no needless steps. Every page has a clear job: making guests choose you over the portal, with clear terms and a concrete reason to book direct, starting with the OTA commissions you save.
Multilingual content and SEO
With an SEO strategy built language by language, you reach people searching for the destination before they open an OTA. We also work on SEO for AI, because many travelers now start planning by asking an assistant.
Campaigns on the right searches
Google Ads campaigns cover searches for your property's name and the destination, so people already looking for you don't end up on a portal.
Longer stays
When nights grow faster than guests, what matters is reaching travelers while they're still deciding: packages, local content and pre-arrival messages help add a few days to the stay. The more guests know about the area before they leave, the more likely they are to stay longer.
Automation and group identity
With AI and automation you handle requests and replies in multiple languages without overloading the front desk; with branding you make a multi-property group recognizable.
Tourism marketing in Lombardy: the context
The numbers for Lombard tourism show why the digital channel matters so much for anyone in hospitality.
In tourism we're not talking about industrial districts: demand is concentrated in very different hubs, each with its own audience and rhythm. That's why a regional strategy only works if it leaves room for local differences.
What does this mean for your marketing? First: with such a high share of international stays, the multilingual website isn't an extra but the starting point for bookings. Second: if nationally overnight stays are growing while arrivals fall, travelers tend to stay longer, and it pays to reach them early, while they're still choosing where to sleep and what to do.
Incentives for tourism marketing in Lombardy
Before investing, it's worth checking the tools available. Here is the status of the main ones, verified as of 05/10/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Iperammortamento 2026-2028 (Law 199/2025) | Open | Investments from 1/1/2026 to 9/30/2028, GSE procedure | Only 4.0 capital goods and self-generated energy, not marketing services |
| Regional grants dedicated to tourism marketing | None open | As of 05/10/2026 we have not verified any | - |
The iperammortamento doesn't fund marketing, but it may interest you if you're upgrading facilities or technology in the same period: you'll find rates and steps in our guide to the 2026 iperammortamento.
Case study: tourism marketing for Spaesati, tourism in Tuscany
Spaesati is a tourism project in Tuscany: same sector, different region, no link to Lombardy. We worked on keyword research, SEO and editorial design to give the content a structure that mirrors how people search for a place to discover. The project has an active community and partnerships with local bodies. There are no published figures for this work, so we won't show any: we'll walk you through the method. It's the same approach we use to support Lombard groups and properties: start from travelers' real searches, organize content by theme and make it easy to find in every language. You can find the project in the portfolio: Spaesati.
How many of your bookings could come directly from your website? Contact us for a free 30-minute audit.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes a strategy for the markets your guests come from, a direct-booking website for the group and each property, multilingual content and SEO, campaigns on searches for your name and destinations, and automation to handle requests. For a group, consistency matters too: a recognizable brand and a single direction, with a senior SHM contact for the whole project.
By working on the people who look for you before they land on an OTA. If your site shows up in destination searches, speaks the guest's language and leads to booking in a few steps, part of your bookings can shift to the direct channel, where you pay no commission. Portals stay useful for getting discovered; the goal is that they aren't the only way to book with you.
We start from data you already have: direct bookings, guest origin, average stay value and commissions paid to portals. Then we track on your site the inquiries and bookings generated by SEO and campaigns, so you can compare what a direct guest costs against one who came through an OTA. We define the metrics together at the start, so you always know what you're measuring.
As of 10/05/2026, we haven't verified any regional grants dedicated to tourism marketing. The iperammortamento 2026-2028 (super-depreciation tax incentive) is open, but it only covers 4.0 capital goods and self-generated energy, not marketing services. Measures change often and some run out quickly: before deciding, check your Camera di Commercio pages and always verify the requirements in the official text of the call.
We work with established companies, not individual professionals, and our method is also designed for those who manage properties in different provinces: a shared strategy, consistent websites and content, campaigns organized by destination. We have dedicated pages for Brescia, Bergamo and Monza and Brianza, but the project remains one, with a senior point of contact and no intermediaries.
More and more travelers ask an AI assistant where to stay or what to see in Lombardy, and the answer cites properties it finds clear, consistent information about. We make sure your site describes location, services, room types and strengths precisely, with structured data and content in your guests' languages. Consistency across your site, online listings and reviews matters too. It's a natural extension of SEO: you can find our approach on the page dedicated to SEO for AI.
