Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
You open your booking management software and see that a major chunk of sold nights comes through OTA portals, each taking its commission. Meanwhile, your international guests are searching, comparing, and booking in languages where your website has very little to say. This is where it comes in Tourism marketing in Lombardy : work that brings together a website, multi-language content, SEO, and campaigns to drive direct bookings to hotel groups, accommodation facilities, and destinations. It's not about being on every single channel, but about building a journey that starts with the guest's search and ends on your own website, not an intermediary's. We support tourism businesses in Lombardy with a senior person as a point of reference for the whole project, with no middleman between you and the people actually doing the work.
What we offer to companies looking for tourism marketing in Lombardy
Strategy and markets
Before we touch the website, we figure out which countries your guests come from, how much portals weigh on your revenue, and where along the path you're losing bookings. From there, we build a plan with clear priorities, designed for a international clientele . For a group with multiple properties, we also define what stays the same and what changes from one destination to another.
Website with direct booking
We create Websites fast ones that tell the property's story and guide the guest straight to booking without unnecessary steps. Every page has a clear job: getting them to choose you over the portals, with clear terms and a solid reason to book directly, starting with the OTA commissions that saves money.
Content and SEO in multiple languages
With a SEO Strategy built language by language, you intercept those looking for the destination before they open an OTA. We also work on AI SEO , because many travelers start planning by asking an assistant.
Campaigns targeting the right searches
The google ads campaigns they dominate searches for the property's name and the destination, so anyone already looking for you doesn't end up on a portal.
Longer stays
When nights grow more than guests, it's all about reaching travelers while they're still deciding: packages, local content, and pre-arrival messages help add a few days to their stay. The more guests know about the area before leaving, the easier it is for them to decide to stay longer.
Automations and group identity
With AI and automation you manage requests and replies in multiple languages without weighing down the front office; with the Branding make a group with multiple properties recognizable.
Tourism marketing in Lombardy: the background
The numbers for Lombardy tourism explain why the digital channel weighs so much for those working in hospitality.
In tourism, we don't talk about industrial districts: demand is concentrated in very different hubs, each with its own audience and rhythm. That's why a regional strategy only works if it leaves room for local differences.
What does this mean for your marketing? First: with such a high share of foreign visitors, the Multilingual website isn't an extra—it's the starting point for bookings. Second: if national stays are growing while arrivals drop, travelers tend to stay longer, and it's in your interest to catch it early , when they are still choosing where to sleep and what to do.
Incentives for tourism marketing in Lombardy
Before investing, it's worth checking the available tools. Here is the status of the main ones, verified on 05/10/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Super-depreciation 2026-2028 (Law 199/2025) | Open | Investments from 1/1/2026 to 30/9/2028, GSE procedure | Only 4.0 capital goods and self-generation of energy, not marketing services |
| Regional grants for tourism marketing | None open | As of 10/05/2026 we haven't checked any | - |
Super-amortization doesn't fund marketing, but it might interest you if you're renewing equipment or technologies during the same period: you can find rates and steps in our 2026 super-depreciation guide .
Case study: tourism marketing for Spaesati, tourism in Tuscany
Spaesati is a tourism project in Tuscany: same sector, different territory, no connection with Lombardy. We worked on keyword research , SEO and Editorial Design , to give the content a structure that reflects how people look for a place to discover. The project has an active community and collaborations with local entities. There are no published numbers for this work, so we are not showing you any: we are telling you about the method. It is the same approach we use to support Lombardy groups and facilities: starting from real traveler searches, organizing content by themes, and making it easy to find in every language. You can find the project in portfolio: Spaesati .
How many of your bookings could come directly from your website? Contact us for a free 30-minute audit .
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It includes the strategy for the markets your guests come from, a website with direct booking for the group and for each property, multilingual content and SEO, campaigns on searches related to your name and destinations, and automations to manage inquiries. For a group, consistency also matters: a recognizable brand and a single direction, with a senior person from SHM as the point of contact for the entire project.
By focusing on the guests who search for you before they land on an OTA. If your site pops up in destination searches, speaks the guest's language, and leads to booking in just a few clicks, a chunk of your bookings can shift over to your direct channel, where you don't pay any commissions. Portals are still handy for getting you discovered; our goal is just to make sure they aren't the only way people can book a stay with you.
Let's start with data you already have: direct bookings, where your guests come from, average length of stay, and commissions paid to booking sites. Then we'll track inquiries and bookings generated by SEO and campaigns on your website, so you can compare how much a direct guest costs you versus one from an OTA. We'll define the metrics together at the beginning, so you always know what you're measuring.
As of 10/05/2026, we haven't found any regional grants dedicated to tourism marketing. The 2026-2028 hyper-depreciation is open, but it only covers Industry 4.0 capital goods and self-produced energy, not marketing services. Measures change often and some run out quickly: before making a decision, check your Chamber of Commerce website and always verify the requirements in the official grant document.
We work with established companies, not individual professionals, and our method is also designed for those who manage properties in different provinces: a common strategy, consistent websites and content, and campaigns organized by destination. We have dedicated pages for Brescia, Bergamo, and Monza and Brianza, but the project remains a single one, with a senior person as your go-to contact and no middlemen.
