Our services

Three essential AI solutions designed to help companies grow faster, work smarter and achieve concrete results.

Artificial
intelligence

AI – integration of artificial intelligence into business processes: tailor-made solutions for SMEs and innovation.

Web

Web – development of custom websites, e-commerce, and web apps to increase visibility, conversions, and digital presence.

Digital
marketing

Digital Marketing – high-performing, data-driven campaigns and strategic creativity to maximize ROI and visibility.

Branding

Strategic Branding – we define a powerful visual identity that distinguishes the brand and converts the audience.

For
agencies

Agency Services – SHM Studio supports web and marketing agencies with white-label projects and strategic partnerships.

SEO

SEO – Tailored strategies to climb search engines and increase organic traffic and conversions.

Social

Strategic Social Media Marketing – Boost your brand with content, engagement, and measurable campaigns.

Training

Training – Practical courses on AI, automation, LinkedIn Sales Navigator, and AI adoption in agencies and SMEs.

What people say about us

See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.

Paolo

P. Colamussi

CEO Mobidoc

Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!

Riccardo

R. Zampetti

CEO Flex Arena

I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.

Davide

D. Bricco

co-founder of the agency Qqubo

We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.

Alessia A

Alessia Agazzi

Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.

Matteo

Matteo Rinaldi

When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!

Riccardo b

Riccardo Boschi

Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!

ChatGPT Image 2 apr. 2026, 14_00_27

5 Minute Studio

Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.

You run a property on Lake Garda or elsewhere in the province. In high season your rooms fill up, but as soon as traffic slows, the calendar empties and most bookings still come through travel portals. You need content in multiple languages, an online presence that works off-season too, and a direct channel that doesn't depend only on OTAs. That's exactly what tourism marketing in Brescia is for: bringing together your website, booking engine, multilingual SEO and campaigns for hotels, resorts and accommodation providers that want more direct bookings and a longer season. We support Brescia properties with a senior point of contact who follows your project personally, with no go-betweens between you and the people doing the work.

What we offer businesses looking for tourism marketing in Brescia

Market analysis

With such a large share of international guests, we start with the nationalities that already book with you and the ones you want to grow. From there we decide languages, channels and priorities, without spreading your budget across markets that don't book. We also look at how much weight the portals carry today, to understand where it makes sense to start.

Website and booking engine

We design websites for hotels and resorts where the path to booking is short and clear, on smartphone and desktop alike. The booking engine becomes the natural destination of every page, not a hidden button.

Visibility in multiple languages

With hotel SEO set up language by language, you target the searches travelers make before choosing where to stay on the lake. And with AI SEO, you also shape the answers from the assistants that more and more people ask for travel advice.

Off-season strategy

We create content and pages for the quieter months, so guests find a reason to visit even when the lake isn't the center of summer vacations. We start from what your property can truly offer, without promising guests your offering isn't ready to welcome. Pages and messages stay online all year and keep working even when you're not investing in advertising.

Targeted campaigns

Google Ads campaigns reach people searching for your property's name or your area of Lake Garda, and can be switched on only in the periods when you really need them.

Faster replies

With AI and automation you handle inquiries and quotes in multiple languages, even when the front desk is fully booked. Every request gets a fast reply in the right language, and your staff can focus on guests who have already arrived.

Tourism marketing in Brescia: the context

The province has a distinct tourism identity, and last year's numbers describe it well.

3.515.620arrivals in the province of Brescia in 2025, second in Lombardy after MilanVisit Brescia
12.513.783overnight stays in 2025Visit Brescia
72%of overnight stays come from international guests (60.4% of arrivals)Visit Brescia
9M+overnight stays on Lake Garda, over 72% of the provincial totalVisit Brescia

Brescia's tourism has no reference industrial district: the area driving demand is the Brescia side of Lake Garda, while the rest of the province has room to become better known.

For your marketing, this means two things. First: with such a high share of international guests, you need content written for each market, not machine translations added at the last minute. Second: Garda's strength is also a concentration of risk. Working on different periods and travel motivations makes demand more stable and reduces the weight of the portals at peak times. These are choices to make with your property's data in hand.

Incentives for tourism marketing in Brescia

Before investing, it's worth checking the tools available. Here is the status of the main ones, verified as of 05/10/2026.

ToolStatusPeriodWhat it covers
Iperammortamento 2026-2028 (Law 199/2025)OpenInvestments from 1/1/2026 to 9/30/2028, GSE procedureCapital goods only, not marketing services
Tourism grant from the Camera di Commercio di BresciaNone openAs of 10/05/2026The Probrixia grant covers trade fairs and export, not tourism
Status verified as of 05/10/2026. Before any spending, always check the requirements in the text of the call.

The iperammortamento doesn't fund marketing, but it may interest you if you're upgrading facilities or technology in the same period: you'll find rates and steps in our guide to the 2026 iperammortamento.

Case study: tourism marketing for Spaesati, tourism in Tuscany

Spaesati is a tourism project located in Tuscany, not in the province of Brescia: we mention it because the sector is the same. Our work covered keyword research, SEO and editorial design: understanding how people search for a place to visit, organizing content around those searches and presenting it in a way that's clear and pleasant to read. No numbers have been published for this project, so we won't quote any results. It's the same approach we use to support properties in the Brescia area and on Lake Garda: start from travelers' real questions and turn them into pages that lead people to choose you. You can see the work in the portfolio: Spaesati.

Want to know how many bookings you could shift from the portals to your own website? Contact us for a free 30-minute audit.

FAQ

Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.

It includes analysis of the markets your guests come from, a website with a clear, fast booking engine, content and SEO in the languages that matter to you, campaigns on searches tied to your property and Lake Garda, and automations to handle inquiries. We build it around your property, with a senior SHM person who follows the work from day one and no intermediaries.

By reaching guests before they land on the portals. If your website answers searches about your area of the lake, in the language of the person searching, and leads to booking in just a few steps, part of the traffic can shift to the direct channel. Campaigns on your property's name keep people searching for you from ending up on an OTA. The portals remain a useful showcase, but not the only way in.

It can give you tools to attract guests in the quieter months, but it works only if there's an offering designed for those periods. We work on pages and content dedicated to off-season stays, on campaigns that run only when needed, and on communications to guests who have already stayed with you. How much it can achieve depends on what the property offers: we assess that together during the audit.

There's no one-size-fits-all number. With a largely international clientele, Italian alone isn't enough, but languages should be chosen based on your data: where your guests come from today and which markets you want to grow. It's better to have a few languages done well, with content written for that audience, than many versions machine-translated and never updated.

Our work is designed for established businesses, including groups with multiple properties. In these cases we set a shared strategy, consistent websites and content, and campaigns organized by property or by area, so each hotel keeps its own identity within a single project. You always have a senior person as your contact and no intermediaries.

A lot, because they're the first thing guests look at, often before they even read. For a property on Lake Garda or in the city, you need images that show rooms, common areas and surroundings faithfully, arranged on your site to guide people toward booking. Together we review the material you already have, point out what's missing and how to use it across your website, campaigns and online listings. Polished, consistent photos and videos also help you compete on more than price against other properties in the province of Brescia.

Got questions?