Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
You have a skilled technical team, a solid catalog and customers who have stayed loyal for years, but new requests come almost only from trade shows and agents. Meanwhile, export from the industrial districts is slowing, and buyers you don't know yet are searching for suppliers online, where your company is barely visible, if at all. B2B industrial marketing in Lombardy is built for exactly this: making your products easy to find, turning your technical catalog into a sales tool and building a flow of qualified leads that doesn't depend on a single channel. We support Lombard manufacturers in mechanics, metals, rubber, textiles and furniture with a senior person as your direct point of contact for the whole project, with no go-betweens between you and the people working on your marketing.
What we offer companies looking for B2B industrial marketing in Lombardy
Strategy and positioning
When export slows down, you need to know which markets and which buyers are worth pushing toward. We start by analyzing your products, competitors and current customers to define who you're talking to, with what arguments and in which languages; if needed, we rework your identity and messaging through branding.
Technical catalogs that search engines can index
A catalog that lives only as a PDF doesn't show up in search. We turn product sheets, specifications and certifications into pages that Google can read and buyers can browse from any device, within multilingual websites designed for people who buy technology.
Portals and configurators
If you sell to resellers or repeat customers, a B2B portal with private price lists, orders and documentation lightens your sales team's workload. For products with many variants, we design a 3D configurator that guides the customer all the way to a quote request. We build them as custom web apps.
Get found where demand exists
Industry searches are few and highly specific, while demand clusters around topics like B2B marketing or the configurator. That's why we work on SEO strategy starting from buyers' real questions, and on SEO for AI (GEO), so your products show up even when someone asks an AI assistant for a supplier.
Lead generation beyond trade shows
With LinkedIn campaigns targeted at roles and industries and Google Ads on product searches, you bring quote requests into your company even in months without events. Every lead is tracked back to its source.
Sales process automation
We connect your website to your sales tools and use AI and automation to sort incoming requests, prepare technical information and send only already qualified leads to the right salesperson.
B2B marketing for manufacturing companies in Lombardy: the context
In Lombardy, there were 808,499 active businesses as of 12/31/2025, according to Unioncamere Lombardia. For manufacturers, export matters most: according to the Intesa Sanpaolo District Monitor, in Q1 2026 Lombard districts exported €10.734 billion (-2.6%), with very different trends from one area to another:
What do these numbers mean for your marketing? In the same region, growing districts and shrinking districts coexist: there is no one-size-fits-all plan, and your strategy has to be built around your market and your products. When a foreign channel slows down, a company that already has a findable website in its buyers' languages can shift toward new countries and industries without starting from scratch. This is where digital presence becomes a sales lever, not a cost item tied to image.
Incentives for industrial digital marketing in Lombardy
Before investing, it's worth checking the tools available. Here is the status of the main ones, verified as of 05/10/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Iperammortamento 2026-2028 (Law 199/2025) | Open | Investments from 1/1/2026 to 9/30/2028, GSE procedure | Capital goods only, not marketing services |
| Bando SI4.0 2026 (Lombard chamber of commerce system) | Closed | Window 1 - 9/25/2026 | Up to 50%, maximum €30,000. 2026 edition no longer available |
The iperammortamento doesn't fund marketing, but it may interest you if you're upgrading facilities or technology in the same period: you'll find rates and steps in our guide to the 2026 iperammortamento.
Case study: B2B industrial marketing for Maspero Elevatori, elevator industry
Maspero Elevatori operates in the elevator industry, an industrial field close to the technical manufacturing described on this page. The work focused on the website's organic visibility: getting products to appear in the searches of people who truly want that kind of solution, instead of chasing generic traffic.
The results published in the portfolio: +275% qualified organic traffic, +400% keywords in the top 10 and +46% indexed keywords. It's the same approach we use to support Lombard manufacturers: understand who is searching for your products and with which words, then build the pages that answer that demand. You can find the project in the portfolio: Maspero Elevatori.
Want to find out which channels can bring new quote requests to your company? Contact us for a free 30-minute audit.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes strategy and positioning, multilingual websites and technical catalogs that search engines can index, technical SEO and visibility in AI assistants' answers, LinkedIn and Google Ads campaigns to generate quote requests, and automations that route qualified leads to the right salesperson. Not everything is needed right away: we start with a free 30-minute audit to understand which levers make sense for your products and markets, and build the plan from there.
Because when your usual markets contract, you need new customers, and buyers who don't know you search for you online before contacting you. In Q1 2026, export from Lombard districts was €10.734 billion (-2.6%) according to Intesa Sanpaolo, with very different trends from one district to another. A website that can be found in the right languages and targeted campaigns let you open alternative markets without waiting for the next trade show.
We define the indicators together before starting: quote requests received from the website, qualified leads coming from campaigns, organic traffic on product pages and rankings of industry keywords. Every lead is tracked back to its source, so you know which channels bring real deals. For Maspero Elevatori, for example, we measured qualified organic traffic, top 10 keywords and indexed keywords.
The OPEN program is the Iperammortamento 2026-2028 (L. 199/2025), for investments made 1/1/2026-9/30/2028 through the GSE procedure, but it covers capital goods, not marketing services. The Bando SI4.0 2026 of the Lombard chamber of commerce system is CLOSED: the window was 9/1-9/25/2026. We never assume any expense is eligible: check the requirements in the call's text before deciding.
Yes, our work isn't tied to a single province. We were founded in Milan more than ten years ago and support manufacturing companies wherever they are in the region; for Brescia, Bergamo and Monza and Brianza you'll also find in-depth pages with local district data. The method stays the same, while strategy, languages and channels change based on your market, with a senior person always as your point of contact.
Yes, and it's a common situation among industrial companies in Lombardy, where marketing is often handled by the owner or the sales director. In these cases, we take care of strategy, content and campaigns, and we ask your team only for what can't come from outside: technical product knowledge, customer information and copy approval. One senior person acts as your single point of contact and organizes the work so it doesn't get in the way of production. The free 30-minute audit also helps you understand how much time the project will need from you.
