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What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Doing B2B marketing for a Veneto manufacturer today comes down to one thing: finding new customers abroad while some traditional markets slow down. The region's districts, from thermomechanical equipment to agricultural machinery, from plastics to home appliances, live on exports and on relationships built over decades of trade fairs, agents and distributors. Those channels still work, but on their own they are no longer enough to offset a market that closes, a tariff that changes the rules or a major customer that cuts its orders.
We work alongside you with concrete action: a multilingual technical website that buyers actually find, B2B lead generation aimed at the markets you want to open, and tools like portals and configurators that lighten the sales workload. A senior person is your direct point of contact, from strategy to results, with no middle layers to go through to get an answer.
What we offer companies looking for B2B marketing
A map of the markets to open
Before investing, we work out where it makes sense to grow. We analyze your current customers, competitors and online demand in the possible countries, and define which buyers to talk to, in which languages and with which technical arguments. A written plan lets you shift budget between markets when conditions change, instead of reacting to every swing.
Technical, multilingual websites
Foreign buyers judge a supplier by its website before they ever write. We build websites with product pages, certifications and applications that Google and AI assistants can read, in every language you need. With an SEO strategy and SEO for AI, your products show up in searches in the markets you want to reach.
Ongoing B2B lead generation
LinkedIn campaigns reach purchasing managers, technical departments and plant directors by country and industry; Google Ads campaigns catch people searching for a component or a machine. Every inquiry is tracked back to its source, so you know which channels bring negotiations and not just contacts.
B2B portal and ecommerce
If you work with resellers, installers or regular customers, a B2B portal with private price lists, availability and order history saves time for you and for them. For spare parts and consumables, a B2B ecommerce store handles reorders without going through sales. Both are built as web apps connected to your management system.
3D configurator and company videos
Machines with many variants are hard to explain in a PDF. A 3D configurator guides customers through their choices and produces a complete quote request; company videos show plants, processes and testing to people who can't visit you. These tools shorten the sales cycle, especially with distant customers.
Sales process automation
With AI and automation, inquiries are sorted by country and product, get a first technical reply with the right documentation, and reach the right salesperson only once they're qualified. Your team spends its time on the deals that matter, not on filtering emails, incomplete forms and off-target requests coming in from all over the world.
B2B marketing for manufacturing in Veneto: the context
Veneto is one of Italy's most export-oriented regions. In 2025, according to the "Verona nel mondo" report by the Verona Chamber of Commerce (2026) based on Istat data, the region exported €79,972,524,848, a figure that is still provisional. Machinery, according to the Veneto Region Statistical Report 2026, accounts for 20% of regional exports. The industrial districts monitored by Intesa Sanpaolo exported €33.2 billion in 2024. Behind these numbers are countless small and medium-sized businesses competing in international markets with often lean sales teams, where the owner or a few salespeople follow customers scattered across many countries. For them, digital marketing isn't about image, but a way to multiply the work of the sales network without hiring for every new market.
Beneath the totals, though, the districts move very differently. In 2024 the metalworking and mechanical districts lost 2.1%, equal to €157 million in exports, according to Intesa Sanpaolo's Triveneto monitor published in May 2025. Agricultural machinery from Padua and Vicenza did worse: -11.3%, with demand from the United States collapsing by 48%. These are signals a manufacturer can't ignore. When a market contracts, the lost demand has to be replaced, and buyers who don't know you yet look you up online before contacting you: if they can't find you, they choose a German, Turkish or Asian competitor who presents itself better.
Geography matters too. Exports are spread across several provinces, each with its own districts and specializations: thermomechanical equipment in Padua and Verona, machine tools in Vicenza, plastics across Treviso, Vicenza and Padua, home appliances in Treviso, and graphics and paper in Verona. Here is the weight of the main provinces in regional exports for 2025, all sectors included:
Vicenza leads by a wide margin, followed by Treviso, Verona and Padua, with Venice and Belluno further behind. For marketing, this means there is no single plan for Veneto manufacturing: an agricultural machinery builder and a plastics company have different buyers, markets and sales cycles, and the strategy has to be built around your case. What nearly all the region's businesses share is a dependence on traditional channels, like trade fairs and agents, which remain valuable but don't let you react quickly when a market changes direction. A well-built digital system adds a channel that works all year round and that you can steer toward the countries you need.
Incentives for businesses' digital marketing in Veneto in 2026
As of 10/06/2026, the two most relevant programs we checked are both closed: the Bando PIF of the Veneto Region, whose Mechanical session closed on 03/31/2026, and the Voucher Doppia Transizione 2026 of the Verona Chamber of Commerce, which closed on September 22, 2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Bando PIF - Progetti Integrati di Filiera (Integrated Supply Chain Projects). Second edition (Action 1.3.6 PR FESR 2021-2027) Regione del Veneto | Closed | Fashion/Design session: from 10:00 a.m. on 07/17/2025 to 12:00 p.m. on 09/30/2025; Mechanics session: from 10:00 a.m. on 01/13/2026 to 12:00 p.m. on 03/31/2026 | Supply chain internationalization for SMEs in fashion, sport, interior design, automotive, agricultural machinery and mechanical subcontracting: websites, e-commerce, marketing campaigns in foreign markets, trade fairs and showrooms are also eligible. |
| Bando Voucher Doppia Transizione 2026 – Camera di Commercio di Verona CCIAA Verona (Unioncamere/PID initiative) | Closed | form completion from July 8, 2026 at 10:00 a.m.; application submission from September 15, 2026 at 9:00 a.m. to September 22, 2026 at 4:00 p.m. | Digital and green enabling technologies (AI, cybersecurity, IoT, ERP/CRM). Maximum grant 50%, minimum investment 4,000 euros. Company websites, web advertising, SEO and SEM are excluded. |
The two calls are very different. The PIF (Action 1.3.6 PR FESR 2021-2027) funded supply-chain internationalization projects, and among eligible costs it also listed the development of websites and e-commerce stores and marketing and communication campaigns in foreign markets: it's a good reference for possible future editions. The Voucher Doppia Transizione, on the other hand, supported digital and green technologies such as AI, cybersecurity, IoT, ERP and CRM, but in the standard text of the 2026 calls, spending on websites, web advertising, SEO and SEM is excluded. In general, Chamber of Commerce incentives for digitalization don't cover marketing: before counting on a grant, always check the official text of the call.
Case study: Miba, precision metalwork
Miba is a precision metalwork company, a field close to the mechanical subcontracting that characterizes many Veneto districts. The project brought together web design, SEO, multilingual content and UX around one clear goal: getting the company found by people who are truly looking for that type of work, including abroad.
Here are the results published in our portfolio: +245% organic traffic, +211% keywords in the top 10, +24% in keyword rankings and 49% of pages indexed. It's the same method we bring to manufacturers in Veneto: understand which words buyers use to search for your products in every language, and build technical pages that answer those searches. For a company in Veneto, the starting point would be similar: an analysis of searches in priority export markets, a page structure built around processes, materials and industries served, and technical content written for people who have to choose a supplier without ever having met them. You can find the full project in the Miba portfolio.
Want to know which foreign markets can replace the demand you're losing? Book a free 30-minute audit and we'll start from your products and your current customers.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes a strategy for the markets you want to open, a multilingual technical website built to be indexed, SEO that also covers AI assistants, lead generation campaigns on LinkedIn and Google, sales tools such as a B2B portal, B2B e-commerce, a 3D configurator and company videos, and automations that qualify incoming requests. You don't need everything at once. For a company that exports heavily, we often start with a presence in the buyers' languages; for one that sells through resellers, with the portal. With a free 30-minute audit, we'll work out which levers make sense for you.
Trade shows are still important, but they last only a few days, while demand continues the rest of the year. B2B marketing works before, during and after. Before, with campaigns aimed at the buyers who will visit the show and pages dedicated to what's new. During, with content and videos your sales reps can show at the booth. After, with follow-up sequences that turn business cards into negotiations. In the months with no events, LinkedIn, Google Ads and SEO keep bringing in trackable requests for quotes.
It depends on the channel. LinkedIn and Google Ads campaigns can bring the first inquiries within a few weeks, once the audience and messaging are set up properly. SEO takes longer, usually months, but it builds a flow of leads that doesn't switch off when the budget stops. In manufacturing, sales cycles are long, so we also track intermediate indicators: qualified inquiries, quotes sent, new countries reached. We set goals together at the start, so you always know what to expect from B2B marketing.
As of 10/06/2026, the verified programs are CLOSED. The Bando PIF of the Veneto Region had a Fashion/Design session from 07/17/2025 to 09/30/2025 and a Mechanical session from 01/13/2026 to 03/31/2026; it also covered websites, e-commerce and campaigns in foreign markets. The Voucher Doppia Transizione 2026 of the Camera di Commercio di Verona accepted applications from September 15, 2026 to September 22, 2026, but excludes websites, SEO and advertising. Before any spending, always check the requirements in the text of the call.
We work with manufacturing and industrial companies across Italy, and the case we're showing you, Miba, is a precision metalwork company: a sector close to Veneto's mechanical subcontracting. We were founded in Milan more than ten years ago, and our method doesn't depend on the province: what matters are the product, the buyers and the markets. For Veneto, you'll also find in-depth pages dedicated to Padua and Verona. Your point of contact is always a senior person who knows the project in detail.
No, when it's set up well it strengthens them. Agents and distributors remain decisive in the relationships and markets they know; digital marketing brings them new leads and better materials. Inquiries that come from the website or campaigns are routed by country and product to whoever covers that area, while datasheets, videos and a B2B portal with up-to-date price lists and documentation simplify their daily work. In countries where you don't have a network yet, the digital channel lets you gather your first contacts and see whether it's worth looking for a local partner.
