Our services
What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Tourism marketing in Veneto means selling to very different audiences, often in the same season: the German family looking for the lake, the American couple headed to Venice, the guest booking a spa for a long weekend. Each one searches in a different language, compares prices on different platforms and decides on a different timeline. If you run a hotel group, a chain or several properties across the region, demand isn't your problem. The question is how much of it actually reaches your website, and how much goes through a portal or ends up in a short-term rental.
Our work starts there: understanding where demand forms for each of your destinations and what keeps you from turning it into directly sold nights today. From there we build your website, content, SEO and campaigns as a single system, measured on bookings rather than visits, with a senior contact person from analysis to results.
What we offer companies looking for tourism marketing
A strategy for every destination
Venice, the Verona shore of Lake Garda, the spas of the Euganean Hills and Verona, the city of art, attract different guests for different reasons. If you manage multiple properties, we define priority markets, messages and channels for each one, and decide what stays common across the group. That way your budget goes where demand really exists, not where it has always gone out of habit.
Hotel website and booking engine
A hotel website has to do one thing very well: lead the guest to book. We design fast websites with clear terms, connected to a hotel booking engine that doesn't lose the customer between one step and the next. Every room, package and service has a page built for people comparing your price with the portal's.
Hotel SEO, language by language
Translating your site isn't enough: an Austrian guest and an American one search with different words, expectations and references. With an SEO strategy built market by market, we cover searches for the destination and services, and with AI SEO we work to make sure your property also appears when travelers ask an assistant for advice.
Campaigns that protect your direct channel
People searching for your hotel's name shouldn't end up on an OTA. With Google Ads campaigns we cover brand and destination searches; with Meta campaigns we reach people still deciding where to go, in the countries your guests come from. Every booking is tracked back to the campaign that generated it.
Value beyond price
Short-term rentals compete for the same audience as hotel rooms, often at lower rates. The answer isn't chasing them on price, but making what you offer beyond the room obvious: services, hospitality, breakfast, local experiences. We tell that story with content, photography and social media that give guests a concrete reason to choose you and book on your website.
Group identity and automation
A group with properties in different provinces risks looking like a collection of unconnected hotels. With branding we give the brand consistency without flattening individual destinations; with AI and automation we handle inquiries, quotes and pre-stay messages in multiple languages without burdening the front desk, which stays free to focus on guests on site.
Tourism in Veneto: where demand is concentrated
Veneto is a tourist region with many faces. The areas that matter most for organized hospitality are four: Venice, the Verona shore of Lake Garda, the UNESCO Euganean Hills with the spas of Abano and Montegrotto, and Verona, the city of art. In 2025, according to the Osservatorio Turistico Federato di Unioncamere Veneto (2026), the region recorded 22,269,683 arrivals and 74,157,123 overnight stays. These numbers show broad demand, but also fierce competition: in each of these areas, hotels, groups, apartments and portals fight over the same travelers, often with the same photos and the same arguments. Standing out takes clear positioning, not just more visibility.
The figure that weighs most on marketing choices is where guests come from: according to the Rapporto Statistico 2026 della Regione Veneto, foreigners account for 70.7% of overnight stays. For a Veneto property, the Italian market is one part of demand, not its center. Then there's the pace: in 2025 arrivals grew by 2.34%, while overnight stays grew only 0.93%. More guests staying for less time: to protect revenue you need to work on length of stay, average spend and direct sales, not just the number of arrivals.
Demand, moreover, isn't evenly distributed across the region. Overnight stays by province, in the Istat data reported in the Report turismo 2026 della Camera di Commercio di Verona, show how far Venice and Verona outpace the rest of the region:
Two caveats on the numbers. The 2025 data is provisional and, starting in 2025, the statistics also include non-business short-term rentals, as the methodological note in the same report points out: comparisons with previous years should be read with caution. That note also reveals a market reality: short-term rentals are now a direct competitor to hotels on the platforms. For a hotel group, this means defending the direct channel with arguments an apartment can't offer: services, flexibility, support in the guest's language, organized local experiences. And it means using your own booking data to decide which markets and periods to push, instead of relying only on the portals' dynamic pricing.
Incentives for tourism marketing in Veneto in 2026
As of 06/10/2026, there are no open regional calls dedicated to tourism marketing. The only tourism-specific instrument we checked, the regional call for participation in international trade fairs, has been closed since 07/10/2025.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Call for participation in international trade fairs to promote the regional tourism and cultural offer - 2nd edition (Action 1.3.10 Sub B) Regione del Veneto | Closed | opened 05/08/2025 at 10:00 a.m.; closed 07/10/2025 at 5:00 p.m. | Tourism SMEs exhibiting at the regional stands at TTG Rimini 2025 and WTM London 2025: non-repayable grant for trade fairs. Does not cover digital marketing. |
It's worth understanding what that call covered, because it's often misunderstood: a non-repayable grant, under de minimis rules, reserved for tourism SMEs exhibiting at the regional stands at TTG Rimini 2025 and/or WTM London 2025, with a total budget of 260,000.00 euros. It covered only trade fair presence, not websites, SEO, campaigns or other digital marketing services. If a new edition or a different call comes out in the future, we'll check the official text with you before any spending: we don't treat anything as eligible unless the call explicitly says so.
Case study: Spaesati, tourism marketing in Tuscany
Spaesati is a tourism project in Tuscany, so a different region and a different kind of traveler from those who choose Venice or Lake Garda. Our work covered keyword research, SEO, editorial design, social media and community management. No figures have been published for this project, so you won't find any here: we'd rather tell you how we worked.
The method is the one we'd apply to any Veneto property: study how travelers really search for a place, group articles by experience and season, and build a community around the place that comes back and recommends it. For a group with several destinations it's even more useful, because each area has its own audience and its own words: someone looking for spa towns doesn't use the same terms as someone looking for a hotel near Piazza San Marco, and a good editorial plan covers both. You can see the project in the Spaesati portfolio.
How many of the nights you sell today through intermediaries could go through your direct channel? Book a free 30-minute audit and let's review your sales channels together.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes analyzing the markets your guests come from, a hotel website with an integrated booking engine, content and SEO in the languages that matter, campaigns on searches tied to your name and destination, social media and review management, and automations to handle inquiries. In Veneto the international side weighs heavily, because most overnight stays are by foreign guests. You don't need to activate everything at once: with a free 30-minute audit we identify the levers that can shift the most bookings to your direct channel.
By working on the moments when guests decide. Before: being found when they search for the destination, with SEO and content in their language. During: a website that shows the benefits of booking with you and a frictionless booking engine. After: campaigns on your property's name, so people searching for you by name don't end up on a portal. With short-term rentals growing on platforms, it also matters to explain what you offer beyond an apartment. Portals stay useful for getting discovered, but they shouldn't be your only front door.
It depends on your guests, not on a one-size-fits-all rule. Regional data shows that foreign visitors account for 70.7% of overnight stays (Regione Veneto, 2026), so Italian alone is almost never enough. We start from the data you already have, like where bookings come from and what people search for on your site, and choose the languages worth investing in with carefully crafted content, not automatic translation. Better a few languages done well, with pages and keywords built for that market, than many weak versions nobody finds.
As of 10/06/2026, we haven't verified any open regional calls for tourism marketing. The Regione del Veneto call for participation in international trade fairs (Action 1.3.10 Sub B, 2nd edition) is CLOSED: it was open from 08/05/2025 to 10/07/2025 and only funded the presence of tourism SMEs at regional stands at TTG Rimini 2025 and WTM London 2025, not digital marketing services. Measures change often: before committing to an investment, always check the requirements in the official text of any new call.
Your point of contact is a senior person who follows the work from start to finish and answers directly. For a group with properties in different areas, for example one on Lake Garda and one in a city of art, we set a shared strategy and specific plans for each destination: markets, languages, campaigns and content. We were founded in Milan more than ten years ago and work with companies across Italy; for Veneto you'll also find dedicated pages on Padua and Verona. It starts with a free 30-minute audit, which leads to a tourism marketing plan with clear priorities.
You measure it in bookings, not visits. We connect your website, booking engine and campaigns so that every direct booking is attributed to the channel that generated it: organic search, Google Ads, Meta or social. For a group with several properties in Veneto, data should be read destination by destination, because a hotel on Lake Garda and one in a city of art have different markets and booking windows. We also look at how many nights come through the direct channel versus portals and which countries your guests come from, so budget moves where it really pays off.
