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What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
B2B marketing for manufacturing companies in Padua now has one dominant theme: diversification. American tariffs hit an export flow that was growing well toward the United States in 2025, and many Padua businesses found themselves too exposed to a single market. At the same time, Camera di Commercio data shows that most companies exporting to the US have not yet changed their customer portfolio. Finding new buyers, in other countries and other sectors, has become work to do with a method, not an idea to put off until next quarter.
We start from what Padua companies do best, from machinery to thermomechanical products, from plastics to the bicycle supply chain, and turn it into an online presence, B2B lead generation and sales tools that keep working even when your sales reps are traveling. One senior person is your direct point of contact for the entire project.
What we offer companies looking for B2B marketing
Market exposure analysis
Before looking for new customers, you need to know how much each country weighs on your revenue and which alternatives are realistic for your products. We cross-reference sales data, competitors and online demand to identify the markets to open, and we write a plan with priorities, languages and messages for each one.
A website that works in every language
If your website speaks only Italian and English well, German, French or Middle Eastern buyers will struggle to find you. We build technical websites with localized content and, with the SEO strategy, we rank them for searches in the markets you want to reach, not just the ones you already cover.
Targeted B2B lead generation
With LinkedIn campaigns you reach purchasing managers and technical departments in the sectors and countries you choose; with Google Ads campaigns you capture people searching for a supplier like you. Every lead is tracked back to the originating campaign, so you can shift budget to the markets that respond best.
B2B ecommerce for spare parts and consumables
For machine manufacturers, spare parts are a stable revenue stream that is less exposed to investment cycles. A B2B e-commerce store with private price lists, part numbers and exploded technical diagrams lets customers around the world reorder on their own, at any hour, without waiting for a sales rep.
B2B portal and 3D configurator
A B2B portal reserved for resellers and repeat customers centralizes documents, availability and orders. For products with many variants, such as machines or heating systems, a 3D configurator guides the choice and turns it into a quote request ready to price. We build both as web apps connected to your management systems.
Company videos and technical content
When the customer is far away, video replaces the plant visit: production processes, testing, installations. We pair it with technical copy written through our copywriting service, which explains applications and benefits in an engineer's language, not with brochure formulas.
B2B marketing in Padua: exports, tariffs and districts
The province of Padua exported 13,503,503,861 euros in 2025, up 1.6% from the previous year, based on provisional Istat data reported in the "Verona nel mondo" report by the Camera di Commercio di Verona (2026). The United States was a growing market for a long time: in 2025, exports from Padua to the US rose by 10.6%. Then the tariffs arrived. According to the Camera di Commercio di Padova (2026), in Q1 2026 exports to the United States fell by 5.6%: more than 16 million euros lost in three months.
The same Camera di Commercio di Padova release highlights a structural risk. 22% of Padua exporters to the US depend on that market for more than 50% of their exports, yet 83.6% have not changed their customer portfolio. This is where B2B marketing becomes a risk management tool: opening alternative markets takes time, and those who start first arrive better prepared for the next shock. Agricultural machinery from Padua and Vicenza shows it too: according to the Intesa Sanpaolo monitor (May 2025), it lost 11.3% in 2024, with American demand down 48%.
The industrial fabric is broad: the province hosts districts such as thermomechanics in Padua, agricultural machinery and bicycles in Padua and Vicenza, and plastics in Treviso, Vicenza and Padua. The weight of the main sectors in the province's 2025 exports, in Camera di Commercio di Padova and Istat data reported by Veneto Economy, shows how much mechanical engineering matters:
Machinery and equipment alone account for 31.8% of Padua's exports, followed by general manufactured products at 13.7%, metal products at 10.5% and textiles and fashion at 9.7%. For a machine builder, this means competing with international rivals at crowded trade fairs and in crowded markets: being found online by people looking for a specific solution is often the difference between making a supplier shortlist and being cut without knowing it. For a metal products or subcontracting company, the challenge is to step out of the role of invisible supplier and get chosen by customers who buy elsewhere today.
In both cases the work starts from the same elements: knowing which countries and sectors have demand that fits your products, having a website that buyers in those countries can find and understand, and a sales process that replies fast and in the right language. You don't need to overhaul your existing sales network. You need to add a channel that brings in new leads continuously, measurably and independently of trade fair calendars, so you're ready for the next market shift.
Incentives for business digital marketing in Padua in 2026
As of 10/06/2026, the Regione del Veneto's Bando PIF is closed (Mechanics session from 01/13/2026 to 03/31/2026). For the 2026 Camera di Commercio di Padova call on the dual transition, we read the guidelines dated 05/19/2026, but status and dates are not verified.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Call for financial grants supporting the digital and ecological dual transition of micro, small and medium-sized businesses in the province of Padua – 2026 CCIAA Padova | To be verified | Budget €510,000.00; non-repayable grant covering 50% of eligible expenses, maximum grant €7,000.00; technologies and consulting/training for the digital and ecological transition. Marketing/website exclusions not verified in the guidelines reviewed; status and dates not verified (call page not readable). | Call from the Camera di Commercio di Padova on the digital and ecological dual transition: budget €510,000, non-repayable grant covering 50% of eligible expenses. Status and dates to be verified on the Chamber's website. |
| Bando PIF - Progetti Integrati di Filiera (Integrated Supply Chain Projects). Second edition (Action 1.3.6 PR FESR 2021-2027) Regione del Veneto | Closed | Fashion/Design session: from 10:00 a.m. on 07/17/2025 to 12:00 p.m. on 09/30/2025; Mechanics session: from 10:00 a.m. on 01/13/2026 to 12:00 p.m. on 03/31/2026 | Supply chain internationalization for SMEs in fashion, sport, interior design, automotive, agricultural machinery and mechanical subcontracting: websites, e-commerce, marketing campaigns in foreign markets, trade fairs and showrooms are also eligible. |
The Padua Chamber of Commerce call for applications has a budget of €510,000.00 and offers a non-repayable grant covering 50% of eligible expenses, up to a maximum of €7,000.00, for technology and for consulting or training on the digital and green transition. In the guidelines we reviewed, we couldn't verify whether websites and marketing services are excluded, as happens in other similar Chamber of Commerce calls: don't assume they're eligible until you've read the final call. The PIF, on the other hand, explicitly covered websites, e-commerce and campaigns in foreign markets for supply chain projects, including agricultural machinery and mechanical subcontracting: it's a useful reference for future editions.
Case study: Miba, SEO and multilingual content for precision metalwork
Miba works in precision metalwork, a sector closely tied to the machinery and metal products that drive Padua's exports. The project covered web design, SEO, multilingual content strategy and UX: turning the website into a sales tool that buyers searching for specific machining services can actually find.
These results are published in the portfolio: organic traffic up 245%, top 10 keywords up 211%, keyword rankings improved by 24% and 49% of pages indexed. For a company in Padua that needs to diversify its markets, the goal is the same: be found in your new customers' languages with credible technical content that answers the questions of people vetting a supplier remotely. You can see the full project in the Miba portfolio.
How much does a single market weigh on your exports, and what alternatives do you really have? Find out with a free 30-minute audit with a senior member of our team.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It includes analysis of the markets to diversify into, a multilingual technical website, SEO, lead generation through LinkedIn and Google Ads, and tools such as a B2B e-commerce store for spare parts, a B2B portal for resellers, a 3D configurator and company videos. For many companies in Padua, the priority today is reducing dependence on a single foreign market, and B2B marketing is exactly how you build new demand in different countries. The first step is a free 30-minute audit to decide where to start.
A trade show brings meetings, but without a system around it, many contacts are lost in the following weeks. Before the event, we invite buyers in your target with LinkedIn campaigns and pages dedicated to your new products; afterward, we send personalized follow-up sequences and measure which contacts turn into quotes. The biggest advantage comes between shows, though: a well-ranked website and always-on campaigns get you found by buyers in markets where you don't exhibit, which is exactly what you need when you have to diversify.
With paid campaigns, the first qualified inquiries can arrive within a few weeks, as long as the product and market are clear. SEO on a multilingual site takes more patience, often a few months, but the results last and the cost of each new lead tends to go down. In manufacturing, a deal can take a long time, so we set interim indicators together, such as requests for quotes and newly active countries, and review them with you at every plan check-in.
The Veneto Region's Bando PIF is CLOSED: the Mechanical session ran from 01/13/2026 to 03/31/2026, and the Fashion/Design session from 07/17/2025 to 09/30/2025, and it also covered websites, e-commerce and campaigns in foreign markets. For the 2026 call from the Camera di Commercio di Padova on the dual digital and green transition (guidelines dated 05/19/2026, 50% grant up to €7,000.00), status and dates were not verified as of 10/06/2026. Before spending, read the requirements of the official call carefully.
We work with manufacturing companies across Italy, and our method depends not on the province but on the product and the markets. The example of Miba, which works in precision metalwork, shows how we handle SEO and multilingual content for a technical company. SHM was founded in Milan more than ten years ago, and every client has a senior point of contact who personally oversees the work. For regional context, you can also read our in-depth guide to industrial marketing in Veneto and the one dedicated to companies in Verona.
By combining three factors: how much each country currently weighs on your revenue, where demand exists for your products, and where competitors are less present online. We analyze buyer searches in different languages, the industries that use what you make, and the countries where you already have a few customers to start from. For a thermomechanical company or a machine builder in Padua, it can make sense to target a nearby market, faster to test, before investing in a distant one. You start with a few markets, measure the cost and quality of leads, and expand only where the results justify it.
