Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
B2B marketing for manufacturing companies in Padua has one dominant theme today: diversification. US tariffs have hit exports that were growing well toward the United States in 2025, and many Paduan businesses found themselves overly exposed to a single market. At the same time, Chamber of Commerce data show that the majority of those exporting to the US have not yet changed their client portfolio. Finding new buyers, in other countries and other sectors, has become a job to be done methodically, not an idea to put off until next quarter.
We do this by starting with what Paduan companies do best, from machinery to thermomechanics, from plastics to the bicycle supply chain, and turning it into an online presence, B2B lead generation, and sales tools that work even when the sales team is on the road. A senior expert is your direct point of contact for the entire project.
What we offer to companies looking for B2B marketing
Market exposure analysis
Before looking for new customers, you need to know how much each country weighs on your turnover and which alternatives are realistic for your products. We cross-reference sales data, competitors and online demand to identify the markets to open, and we write a plan with priorities, languages and messages for each of them.
A website that works in every language
If your website only speaks Italian and English, German, French, or Middle Eastern buyers will struggle to find you. We create Websites technical with localized content and, with the SEO Strategy , we position them based on searches in the markets you want to reach, not just the ones you already cover.
Targeted B2B lead generation
With the LinkedIn campaigns reach purchasing managers and technical departments in the chosen sectors and countries; with google ads campaigns intercept those looking for a supplier like you. Every contact is tracked back to its originating campaign, so you can shift budget to the markets that respond best.
B2B ecommerce for spare parts and consumables
For machinery manufacturers, spare parts are a steady revenue stream and less exposed to investment cycles. A E-commerce B2B with dedicated price lists, item codes, and technical exploded views allows customers worldwide to reorder independently, at any time, and without waiting for a sales rep.
B2B portal and 3D configurator
A B2B portal reserved for retailers and recurring customers centralizes documents, availability, and orders. For products with many variants, such as machinery or heating systems, a 3D configurator guides the selection and turns it into a quote-ready request. We create both as Web apps connected to your ERP systems.
Corporate videos and technical content
When the customer is far away, video replaces the factory visit: manufacturing, testing, installations. We accompany them with technical texts written through our service of Copywriting , which explain applications and benefits using an engineer's language, not a brochure's formulas.
B2B marketing in Padua: export, tariffs and industrial districts
The province of Padua exported 13,503,503,861 euros in 2025, with a 1.6% growth compared to the previous year, based on provisional Istat data reported in the report "Verona in the world" of the Chamber of Commerce of Verona (2026). The United States has long been a growing market: in 2025, exports from Padua to the USA rose by 10.6%. Then came the tariffs. According to the Padova Chamber of Commerce (2026), in the first quarter of 2026 exports to the United States dropped by 5.6%: over 16 million euros lost in three months.
The same press release from the Padua Chamber of Commerce highlights a structural risk. 22% of Paduan exporters to the USA have an exposure of more than 50% of their exports in that market, yet 83.6% have not changed their customer portfolio. This is where B2B marketing becomes a risk management tool: opening alternative markets takes time, and those who start earlier arrive better prepared for the next shock. This is also demonstrated by the agricultural machinery from Padua and Vicenza, which, according to the monitor of Intesa Sanpaolo (May 2025) in 2024 they lost 11.3%, with American demand dropping by 48%.
The business network is huge: districts operating in the province include thermo-mechanics in Padua, agricultural machinery and bicycles in Padua and Vicenza, and plastics in Treviso, Vicenza and Padua. The weight of the main sectors on the 2025 provincial exports, according to data from the Chamber of Commerce of Padua and Istat reported by Veneto Economy , shows how much mechanics matter:
Machinery and equipment alone account for 31.8% of Padua's exports, followed by general manufacturing products at 13.7%, metal products at 10.5%, and textiles and fashion at 9.7%. For a machinery manufacturer, this means competing with international rivals at crowded trade fairs and markets: being found online by those looking for a specific solution is often the difference between making a supplier shortlist and being excluded without knowing it. For a metal product or subcontracting company, on the other hand, the challenge is breaking out of the role of the invisible supplier and getting chosen even by clients who currently buy elsewhere.
In both cases, the work starts from the same elements: knowing which countries and sectors have a demand that matches your products, having a website that buyers from those countries can find and understand, and a sales process that responds quickly and in the right language. There's no need to overhaul your existing sales network. You just need to support it with a channel that brings in new leads continuously, measurably, and independently of trade fair schedules, so you're ready for the next market shift.
Incentives for digital marketing for businesses in Padua in 2026
As of 10/06/2026, the Veneto Region PIF Call is closed (Mechanics session from 01/13/2026 to 03/31/2026). For the 2026 call by the Padua Chamber of Commerce on the twin transition, we reviewed the guidelines dated 05/19/2026, but the status and dates are not verified.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Call for financial grants to support the twin digital and green transition of micro, small, and medium-sized enterprises in the province of Padua – year 2026 CCIAA Padova | To be verified | Budget 510,000.00 euros; non-repayable grant 50% of eligible expenses, maximum grant 7,000.00 euros; technologies and consulting/training for digital and ecological transition. Marketing/website exclusions not verified in the read guidelines; status and dates not verified (notice page not readable). | Call by the Padua Chamber of Commerce on the twin digital and green transition: budget 510,000 euros, non-repayable grant of 50% of eligible expenses. Status and dates to be verified on the chamber website. |
| PIF Call - Integrated Supply Chain Projects. Second edition (Action 1.3.6 PR ERDF 2021-2027) Veneto Region | Closed | Fashion/Design session: from 10:00 on 17/07/2025 to 12:00 on 30/09/2025; Mechanics session: from 10:00 on 13/01/2026 to 12:00 on 31/03/2026 | Supply chain internationalization for SMEs in fashion, sports, interior design, automotive, agricultural machinery, and mechanical subcontracting: company websites, ecommerce, marketing campaigns in foreign markets, trade fairs, and showrooms are also eligible. |
The Paduan Chamber of Commerce call for proposals has a budget of €510,000.00 and a non-repayable grant of 50% of eligible expenses, up to a maximum of €7,000.00, for technologies and consulting or training on digital and ecological transition. In the guidelines we read, we could not verify if marketing sites and services are excluded, as happens in other similar chamber of commerce calls: do not consider them eligible before reading the final call. The PIF, on the other hand, expressly covered websites, e-commerce, and campaigns in foreign markets for supply chain projects, including agricultural machinery and mechanical subcontracting: it is a useful reference for future editions.
Case study: Miba, SEO and multilingual content for precision carpentry
Miba operates in precision carpentry, a sector very close to mechanics and metal products that drive Padua's exports. The project involved web design, SEO, a multilingual content strategy, and UX: turning the website into a commercial tool capable of being found by buyers looking for specific manufacturing services.
The portfolio features these results: organic traffic grew by 245%, top-10 keywords increased by 211%, keyword rankings improved by 24%, and indexed pages increased by 49%. For a company from Padua looking to diversify its markets, the goal is the same: to be found in the languages of new clients with credible technical content that answers the questions of those evaluating a supplier from afar. The complete project is in the Miba's portfolio .
How much does a single market weigh on your exports, and what alternatives do you really have? Find out with a free 30-minute audit together with a senior person from our team.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It includes market analysis for diversification, a technical multilingual website, SEO, lead generation via LinkedIn and Google Ads, and tools like a B2B ecommerce for spare parts, a B2B portal for dealers, a 3D configurator, and corporate videos. For many companies in Padua today, the priority is to reduce dependence on a single foreign market, and B2B marketing is precisely what builds new demand in different countries. The first step is a free 30-minute audit to decide where to start.
Trade shows bring meetings, but without a system around them, many contacts get lost in the following weeks. Before the event, we invite your target buyers with LinkedIn campaigns and dedicated pages for your new products; afterwards, we send personalized follow-up sequences and measure which contacts turn into quotes. The biggest advantage, however, comes between one trade show and the next: a well-optimized website and always-on campaigns help you get found by buyers in markets where you don't exhibit, which is super handy when you need to diversify.
With paid campaigns, the first qualified leads can arrive in just a few weeks, provided the product and market are clear. SEO work on a multilingual site takes more patience, often a few months, but the results last over time and the cost per new lead tends to decrease. In manufacturing, a deal can take a long time to close, so we set intermediate indicators together—such as quote requests and new active countries—and review them with you at every plan checkpoint.
The Veneto Region PIF Call is CLOSED: the Mechanics session was open from 01/13/2026 to 03/31/2026, the Fashion/Design one from 07/17/2025 to 09/30/2025, and it also covered websites, e-commerce, and campaigns on foreign markets. For the 2026 call of the Padua Chamber of Commerce on the dual digital and ecological transition (guidelines dated 05/19/2026, 50% grant up to 7,000.00 euros) status and dates are not verified as of 10/06/2026. Before spending, carefully read the requirements of the official call.
We work with manufacturing companies all over Italy, and our approach doesn't depend on the region but on the product and markets. The example of Miba, which works in precision metal fabrication, shows how we handle SEO and multilingual content for a technical company. SHM was founded in Milan over ten years ago, and every client has a dedicated senior person who personally oversees the work. For regional insights, you can also check out our deep dive into industrial marketing in Veneto and the one dedicated to companies in Verona.
By crossing three elements: how much each country currently weighs on your turnover, where demand for your products exists, and where competitors are less present online. We analyze buyer searches in different languages, the sectors that use what you make, and the countries where you already have some customers to start with. For a thermo-mechanical company or a machine manufacturer from Padua, it might make sense to focus on a nearby market that is quicker to test before investing in a distant one. You start with just a few markets, measure the cost and quality of leads, and expand only where the results justify it.
