Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
B2B marketing for manufacturing companies in Verona has to deal with demand that moves in fits and starts. Machinery builders closed 2025 with flat exports, Verona's thermo-mechanical sector alternated between drops and rebounds within a few months, and the Valpolicella stone industry sells in distant markets where suppliers are often chosen remotely, based on what can be found online. In these conditions, relying solely on trade shows, agents, and historical clients means living through peaks and lulls, with a sales team working at full speed for a few months and then waiting around.
We help you build a more stable sales pipeline: a technical website that brings in inquiries all year round, B2B lead generation in markets to be developed, and videos and digital tools that shorten negotiations. The project is managed by a senior professional, who is your direct contact from the start.
What we offer to companies looking for B2B marketing
Predictable sales pipeline
When demand fluctuates, you need to know in advance how many deals you have in progress and where they are coming from. We set goals, channels, and tracking so that every request for a quote is attributed to its source, building a steady flow of leads that doesn't depend on the trade show calendar or a single agent.
Technical website that generates inquiries
For a machine builder, the website is the first interview with the buyer. We create Websites with technical sheets, applications, references, and request forms designed for those comparing suppliers. Working on SEO Strategy and SEO for AI we make your products findable on Google and in the answers of AI assistants.
Corporate videos for complex products
A machine in operation, a processed slab of marble, an installed thermal system: a video explains in a short time what a brochure fails to convey. We produce corporate videos designed for websites, campaigns, and sales networks, and we use them to qualify leads before the first meeting.
International B2B lead generation
With the LinkedIn campaigns reach purchasing managers, designers, and distributors in the countries you want to develop; with the google ads campaigns take charge of product searches. Let's start with a few markets, measure cost and lead quality, and expand only where results truly justify it, without wasting budget.
B2B portal and 3D configurator
When the network relies on dealers and regular clients, a B2B portal that gathers price lists, manuals, and orders eases the administrative workload. For machinery with many configurations, a 3D configurator guides the customer, step by step, to a pre-defined quote request. We design both as Web apps that integrate with ERP and CRM.
B2B ecommerce and automations
Spare parts, accessories, and consumables can be sold online through a B2B e-commerce platform reserved for customers, available 24/7. An AI and automation allow us to split inquiries by product and language, prepare the technical documentation, and hand over only already qualified leads with their complete history to the sales team.
B2B marketing in Verona: machinery, thermomechanics, and stone
The province of Verona exported 15,391,613,537 euros in 2025, according to provisional Istat data processed in the report "Verona in the world" of the Chamber of Commerce of Verona (2026). Machinery and equipment n.e.c. are worth 2,863,759,791, but their growth has ground to a halt: 0.0% in 2025, following -1.1% in 2024. For manufacturers in Verona, this means that current customers are no longer enough to drive revenue growth, and new demand must be actively sought out, market by market, instead of waiting for it to arrive through the usual channels.
The Scaliger thermomechanics industry, one of the districts surveyed by Intesa Sanpaolo in the Triveneto monitor published in May 2025, it captures the volatility of the moment quite well: -4.4% in 2024, despite a 10.4% rebound in Q4. Alongside machinery, the province boasts districts like the Verona paper and graphics hub and the marble and granite of Valpolicella, featuring very different markets and buyers. For anyone selling in such unstable contexts, a multi-channel pipeline is the best shield against tough quarters: when one market slows down, the others keep bringing in leads.
Among the manufactured goods the province exports the most are two families of machinery and worked stone, confirming how much technical B2B weighs on the local economy:
Other general-purpose machines, with 1,577,644,487 euros, are worth more than double that of special-purpose machines, while cut, shaped, and finished stones reach 420,908,882 euros. These are diverse products for everything: buyers, purchase timing, sales channels, and topics. A machine manufacturer speaks to technical offices and production managers, with long negotiations and many detailed questions; a stone company speaks to designers, architectural firms, and importers, who also choose with their eyes. This is why the B2B marketing strategy must be built on your supply chain, not copied from your neighbor's.
Then there is something almost all Verona manufacturing companies share: reliance on a few well-established business relationships. A major client, an overseas distributor, or a long-time agent can account for a big slice of revenue, and when one of them hits a slow patch, you feel it right away. B2B marketing helps cut down this risk. A website that ranks for the right searches, campaigns that reach new buyers, and a process that follows every lead all the way to a quote work together over time to build a broader client base that is less vulnerable to the ups and downs of any single market or industry.
Incentives for digital marketing for businesses in Verona in 2026
As of 10/06/2026, both verified tools are closed: the Verona Chamber of Commerce 2026 Double Transition Voucher closed applications on September 22, 2026, and the Veneto Region PIF Call for Applications for the Mechanics session closed on 03/31/2026.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Double Transition Voucher Call 2026 – Chamber of Commerce of Verona CCIAA Verona (Unioncamere/PID initiative) | Closed | filling out from July 8, 2026 at 10:00 AM; sending applications from September 15, 2026 at 9:00 AM to September 22, 2026 at 4:00 PM | Digital and green enabling technologies (AI, cybersecurity, IoT, ERP/CRM). Maximum grant 50%, minimum investment 4,000 euros. Company websites, web advertising, SEO, and SEM are excluded. |
| PIF Call - Integrated Supply Chain Projects. Second edition (Action 1.3.6 PR ERDF 2021-2027) Veneto Region | Closed | Fashion/Design session: from 10:00 on 17/07/2025 to 12:00 on 30/09/2025; Mechanics session: from 10:00 on 13/01/2026 to 12:00 on 31/03/2026 | Supply chain internationalization for SMEs in fashion, sports, interior design, automotive, agricultural machinery, and mechanical subcontracting: company websites, ecommerce, marketing campaigns in foreign markets, trade fairs, and showrooms are also eligible. |
The Dual Transition Voucher, with a budget of 600,000 euros, covered up to 50% of eligible expenses with a minimum investment of 4,000 euros, but only for digital and green technologies like AI, cybersecurity, IoT, ERP, and CRM. In the standard text of the 2026 calls, expenses for websites, web advertising, SEO, and SEM are explicitly excluded: it was not a marketing tool. The PIF, with a 3,000,000 euro budget, was closer to the needs of exporters, because for supply chain projects it also covered websites, e-commerce, and campaigns in foreign markets. It is worth keeping an eye on it in view of a new edition, always checking the official text.
Case study: Miba, organic visibility for a precision carpentry company
Miba is a precision carpentry company, a technical business facing the same challenge as many Verona-based manufacturers: top-notch products and processing, but low visibility for people searching for suppliers online. We stepped in with UX, web design, SEO, and multilingual content to turn their website from a simple business card into a channel that brings in qualified leads, even from clients who had never heard of the company before.
The published results: +245% organic traffic, +211% keywords in top 10, +24% in keyword ranking, and 49% indexed pages. More organic visibility means more leads coming in even during months without trade shows, which is exactly the stability and continuity needed by those selling machinery or components in a fluctuating market. For a company in Verona, the journey would be similar: pages for product, application, and market, written in the languages of the buyers you want to reach. The project is in the Miba's portfolio .
Do you want a sales pipeline that doesn't depend on the trade show calendar? Let's talk about it in a free 30-minute audit , starting from your products and the markets where you want to grow.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It includes defining the target markets and buyers, an SEO and AI-friendly technical multilingual website, company videos, LinkedIn and Google Ads campaigns for B2B lead generation, and tools like a B2B portal, B2B e-commerce, and a 3D configurator. For a manufacturer from Verona, the starting point is often pipeline stability: getting quote requests all year round, not just after a trade show. In a free 30-minute audit, we identify which B2B marketing levers to activate first.
Verona hosts major industry trade shows, and for many local businesses they remain a core sales channel. B2B marketing makes them more productive: targeted campaigns to book meetings before the event, videos and digital materials to showcase at the booth, automated follow-ups so you don't lose the contacts you collected. Above all, it keeps the flow of leads coming during the months when you aren't exhibiting, using SEO and always-on campaigns, and introduces you to buyers in markets where you don't attend events.
LinkedIn and Google Ads campaigns can generate initial leads within a few weeks, once the audience and messaging are dialed in. SEO and technical content take several months, but they build a foundation of inquiries that lasts over time. Since industrial B2B deals take a long time, we agree with you upfront on the metrics to track: qualified leads, quotes issued, markets activated. This way you can evaluate the work even before the first signed orders come in.
As of 10/06/2026, the two checked tools are CLOSED. The Verona Chamber of Commerce's Double Transition Voucher 2026 required filling out forms starting July 8, 2026, and submitting applications from September 15, 2026, to September 22, 2026; it covered digital and green technologies but excluded websites, SEO, and advertising. The Veneto Region's PIF Call closed its Mechanics session on 03/31/2026, following its opening on 01/13/2026, and also covered foreign market campaigns. Before making any investment, check the requirements in the official text.
We work with manufacturing companies all over Italy, using an approach that starts with the product and the buyers rather than the location. A concrete example is Miba, a precision carpentry company: SEO, multilingual content, and UX to boost the visibility of a technical business. We were founded in Milan over ten years ago and we work with a single senior contact person for each client. For a broader picture, you can also check out our insights on Veneto and companies in Padua.
In the languages of the markets you want to grow in, not in all possible ones. Let's start with the countries where you already sell and those chosen in your business plan, and for each one let's check how buyers actually search for your products: a machinery manufacturer from Verona and a marble company from Valpolicella use different terms even in the same language. Pages are localized, not automatically translated, with spec sheets and quote requests that a foreign purchasing department can easily understand. It's better to launch a few carefully managed languages and expand when leads justify it.
