Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Tourism marketing in Padua has to bring together two worlds that often ignore each other: the art city, where guests visit and leave in a hurry, and the thermal spa basin of Abano and Montegrotto at the foot of the Euganean Hills, where stays have different rhythms and motivations. If you run a hotel in the center, a spa resort, or a group that has both, the underlying problem is similar: the demand is there, but it doesn't always come from guests who could spend more and stay longer, and too often it goes through an intermediary.
We support you with work that starts from your booking data and covers the website, content, SEO, and campaigns, with a senior person as your direct point of contact. The goals are concrete and measurable: more guests from abroad, longer stays, and a higher share of bookings coming through your own website rather than an OTA.
What we offer to companies looking for tourism marketing
Reposition the thermal spa offer
The Euganean thermal baths still mostly appeal to an Italian and regular audience. Let's rethink positioning and messaging for those looking for wellness, nature, and culture in the same trip, even from abroad, and if needed, let's refresh the visual identity with the Branding . A well-told offer gets chosen for what it is, not just for the weekly price.
City and hills packages
People arriving in Padua for a short stay often don't know that just a few kilometers away there are thermal baths, hills, and villages. We put together packages and itineraries that combine the city and the Euganean Hills, present them on the website with dedicated pages, and offer them to those who have already booked. It's the easiest way to add a night without having to look for a new guest.
Website and booking engine with upselling
We create Websites for hotels that lead to booking in just a few steps and offer treatments, dinners, late check-outs, or extra nights at the right time. The hotel booking engine must be integrated into the journey, not an external window that makes the guest hesitate right when they are about to pay.
Hotel SEO for foreign markets
If few foreigners choose the thermal baths, it is often because they cannot find them in their own language. With a SEO Strategy built for the market, we track searches on thermal baths, wellness, and art cities; with the Copywriting we write content that answers the real questions of people planning a trip from afar.
Campaigns for off-peak periods
A thermal basin works all year round, but demand is not constant. With the google ads campaigns and the Meta campaigns we push weaker periods toward the right audiences: wellness weekends, cultural getaways, organized groups. We measure every campaign by bookings generated, not clicks.
Requests and reviews under control
A thermal spa group receives daily inquiries about treatments, prices, and availability in multiple languages. With AI and automation we respond quickly and consistently, sort requests from groups and companies, and collect reviews after the stay, so the front desk can focus on welcoming current guests.
Tourism in Padua and the Euganean Hills: what the data says
The province of Padua is 24th in Italy for visitor numbers in 2025 according to Istat, and its offer revolves around two areas of interest recognized by the Veneto Region: Padua city of art and the UNESCO Euganean Hills with the thermal baths of Abano and Montegrotto. The Veneto Region Flash Statistics (May 2026) show two different trends: in 2025 the Padua area recorded 912 thousand arrivals, with a 3.4% growth, while the Euganean Hills and thermal baths counted 916 thousand, with an increase of just 0.8%.
The same statistics point to two weaknesses that marketing can work on. In the Euganean Hills, the share of foreign guests is low, around 26%: in a region where international demand matters so much, this is still an untapped potential. In the city, on the other hand, the average stay is short, about 2 nights: people arrive, visit the main sights, and leave. These are provisional figures to be viewed with caution, but the direction is clear: there is room to bring more foreigners to the thermal baths and to encourage those visiting the city to stay longer.
Comparing this with the pre-pandemic period completes the picture. Istat data collected in 2026 Tourism Report by the Verona Chamber of Commerce show that visitor numbers in the province of Padua have not yet returned to those levels:
The 5,280,130 visitor numbers for 2025 remain below the 5,535,985 of 2019, and also slightly below the 5,296,370 of 2024. There is a technical detail to keep in mind: starting from 2025, the statistics also include non-professional short-term rentals, so the comparison between years is not perfectly consistent. For hotels and thermal groups, however, the message does not change: demand needs to be won back, focusing on new markets and richer stays instead of discounts that erode margins.
Basically, for a business in Padua this boils down to three main priorities. The thermal baths need to get the word out abroad, using content and campaigns in the languages of the markets closest to our travel habits. City hotels have to give guests a reason to stay an extra night, connecting cultural visits to the hills, villas, and food and wine trails. And anyone managing multiple properties can use their own website as a meeting point for these two offerings, instead of keeping them split across different portals that never connect them.
Incentives for tourism marketing in Padua in 2026
As of 10/06/2026 we have not verified any open calls for tourist marketing of Paduan facilities. The only specific regional call for tourism we found, the one for international trade fairs, is closed.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Call for applications to participate in international trade fairs for the promotion of regional tourism and cultural offerings - 2nd Edition (Action 1.3.10 Sub B) Veneto Region | Closed | opening 08/05/2025 10:00 AM; closing 10/07/2025 05:00 PM | Tourism SMEs present at the regional stands at TTG Rimini 2025 and WTM London 2025: non-repayable grant for trade fairs. It does not cover digital marketing. |
The Veneto Region call (Action 1.3.10 Sub B, 2nd edition) was open from 08/05/2025 to 10/07/2025 and supported tourism SMEs exhibiting in the regional stands at TTG Rimini 2025 and WTM London 2025 with a de minimis non-repayable grant. It was therefore designed for trade fair promotion and did not cover websites, booking engines, SEO, or online campaigns. For a hotel or thermal spa group today, digital marketing must be planned with your own budgets. If a new measure is released, we will evaluate it together starting from the official text, without taking anything for granted. In the meantime, it's best to focus resources on activities that pay off with direct bookings, such as the website and campaigns on the property's name, because that's where the return is measured fastest.
Case study: Spaesati, content and SEO for tourism in Tuscany
The Spaesati project is about Tuscany, not Veneto. We took care of editorial design, keyword research, SEO, social media, and community management, with the idea of telling stories about places to discover for curious travelers. There are no published numbers for the project, and we don't invent any: what we can show you is the method.
Why is it useful for Padua? Because the challenge is similar: a rich area, the Euganean Hills, that many visitors don't know before arriving. Starting from real searches, organizing content by experiences, and making it easy to find in the right languages is exactly what's needed to lengthen city stays and bring more international tourists to the thermal baths. The same editorial approach works wonders for a spa group looking to showcase seasons, treatments, and excursions to different audiences. You can check out the full project in Spaesati portfolio .
Want to figure out how many foreign guests and extra nights your Padua property could attract? Book a free 30-minute audit : let's start with your data, not a standard template.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
It depends on where the property is located and who chooses it. For a downtown hotel, the work focuses on the hotel website, direct booking, SEO on city-related searches, and offers to extend the stay. For a spa resort in Abano or Montegrotto, positioning, wellness content, foreign markets, and campaigns during slower periods matter more. In both cases, we connect the booking engine to tracking, so you know which channels bring actual bookings. To get started, a free 30-minute audit of your data is all it takes.
Making your site the easiest and most convenient choice for the guest. This means being found when they look for a hotel in Padua or the thermal baths in the Euganean Hills, showing clear perks for those who book directly, like an included treatment or a dinner, and having a booking engine without unnecessary steps. Campaigns on your property's name prevent people who are already looking for you from ending up on an OTA. Then there is the after: a message before arrival can suggest an extra night, and it's often the easiest direct sale.
In more languages than many spa facilities use today. Flash Statistics from the Veneto Region indicate that for the Euganean Hills and thermal baths, the share of foreign visitors is around 26%, which is low compared to other areas of the region—a sign that foreign markets are underrepresented. You don't need to translate everything into many languages. Let's choose the most promising markets based on your bookings and online searches, and for each one, we'll create pages and content tailored to that audience, using the keywords people actually search for.
As of 10/06/2026, we haven't found any open calls dedicated to tourism marketing in Padua or the Veneto region. The regional grant for participating in international trade fairs (Measure 1.3.10 Sub B, 2nd edition) is CLOSED: applications could be submitted from 08/05/2025 to 10/07/2025, and the funding only covered the presence of tourism SMEs at the regional booths during TTG Rimini 2025 and WTM London 2025. It didn't cover websites, SEO, or ad campaigns. Before making any investments, always double-check the requirements in the official text of any new grants.
Let's start with your portfolio: what properties do you have in the city or the thermal spa area, and which publics do they serve. Then we'll set up tourism marketing with a single management and specific plans for each hotel: messages, languages, campaigns, and packages connecting the city and the hills. A senior professional will personally oversee the project and report directly to you. We were founded in Milan over ten years ago and work with established companies all over Italy; we measure our work based on direct bookings, length of stay, and the share of foreign guests.
By working on the guest who has already booked, the easiest audience to convince. On the website and in the booking engine, we offer the extra night, a treatment, or a dinner at the right time; in pre-stay messages, in the guest's language, we present itineraries that combine the art city with the Euganean Hills and the thermal baths of Abano and Montegrotto. Those who arrive to see the main sights often do not know what is just a few kilometers away: telling it well, with texts designed for travelers , can turn a quick visit into a longer stay without having to look for a brand new guest.
