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What people say about us
See what the people and companies who chose us have to say. Their experiences show the value of our work, every day.
P. Colamussi
Hardworking digital professionals who cover everything from web marketing to building incredible web portals. Always available and ready to take on new challenges. I can't recommend them enough!
R. Zampetti
I've been working with the team for about two years on graphics, brochures and, most recently, my company's new website.
Davide and his team offer a 100% serious and professional service. They meet deadlines, know how to organize and tastefully adapt the content they're given, and provide full support once the work is delivered. Competition in this market is high and I've worked with several agencies, but I can assure you it's not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We work with them on many projects, especially when our clients come to us with very specific requests. With them, you can always count on a super precise, skilled and professional partner for your agency.
Alessia Agazzi
Whenever I have a question, the SHM Studio team is always available and ready to answer. Even after the website was delivered, Davide has supported me (and still does) with patience and professionalism. I truly feel supported! Highly recommended for anyone looking for continuous, reliable support.
Matteo Rinaldi
When I decided to refresh my company's image, I was full of
doubts. SHM Studio guided me with patience, listening to every need and
proposing innovative solutions. The new website received compliments from all
our customers. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With Davide's SEO consulting and SHM Studio, we finally understood where we were going wrong. After just a few months, thanks to consistent and transparent work, we reached the first page for our keywords. Highly recommended for anyone who wants concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation we decided to move forward. Their team delivered a complete digital audit, redesigned our website to improve usability and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools so we could track results. The improvements in our online visibility and lead generation were clear and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Tourism marketing in Padua has to bring together two worlds that often ignore each other: the art city, where guests visit and leave quickly, and the thermal area of Abano and Montegrotto at the foot of the Euganean Hills, where stays follow a different pace and motivation. Whether you run a hotel downtown, a spa property or a group that has both, the underlying problem is similar: demand is there, but it doesn't always come from the guests who could spend more and stay longer, and far too often it comes through an intermediary.
We work alongside you, starting from your booking data and moving through to your website, content, SEO and campaigns, with a senior person as your direct contact. The goals are concrete and measurable: more guests from abroad, longer stays and a bigger share of bookings made on your own site instead of through a portal.
What we offer companies looking for tourism marketing
Repositioning your thermal offering
The Euganean spas still speak mainly to an Italian, repeat audience. We rethink positioning and messaging for people looking for wellness, nature and culture in the same trip, including from abroad, and if needed we refresh your visual identity with branding. An offering that's well told gets chosen for what it is, not just for the price of the week.
City-plus-hills packages
Guests who come to Padua for a short stay often don't know there are spas, hills and villages just a few miles away. We build packages and itineraries that combine the city and the Euganean Hills, present them on your site with dedicated pages and offer them to people who have already booked. It's the simplest way to add a night without having to find a new guest.
Website and booking engine with upselling
We build websites for hotels that lead to a booking in just a few steps and offer treatments, dinners, late check-out or extra nights at the right moment. The hotel booking engine has to be part of the journey, not a foreign window that makes guests hesitate just as they're about to pay.
Hotel SEO for international markets
If few international travelers choose the spas, it's often because they can't find them in their own language. With an SEO strategy built market by market, we cover searches for spas, wellness and art cities; with copywriting we write content that answers the real questions of people planning a trip from far away.
Campaigns for slow periods
A thermal area works all year round, but demand isn't constant. With Google Ads campaigns and Meta campaigns, we push the slowest periods toward the right audiences: wellness weekends, cultural stays, organized groups. We measure every campaign on the bookings it generates, not on clicks.
Inquiries and reviews under control
A spa group receives questions every day about treatments, prices and availability, in several languages. With AI and automation we reply quickly and consistently, sort inquiries from groups and companies, and collect reviews after the stay, so the front desk can focus on welcoming the guests who are actually there.
Tourism in Padua and the Euganean Hills: what the data says
The province of Padua ranks 24th in Italy for overnight stays in 2025 according to Istat, and its offering revolves around two areas of interest recognized by the Veneto Region: Padua, the art city, and the UNESCO Euganean Hills with the spas of Abano and Montegrotto. The Veneto Region's Flash Statistics (May 2026) show two different trends: in 2025 the Padua area recorded 912,000 arrivals, up 3.4%, while the Euganean Hills and spas counted 916,000, an increase of just 0.8%.
The same statistics point to two weaknesses where marketing can make a difference. In the Euganean Hills the share of international guests is low, around 26%: in a region where international demand weighs so heavily, that's untapped potential. In the city, meanwhile, the average stay is short, about 2 nights: guests see the main sights and move on. These are provisional figures, to be read with caution, but the direction is clear: there's room to bring more international guests to the spas and to keep city visitors for longer.
Comparing with the pre-pandemic period completes the picture. Istat data collected in the 2026 Tourism Report by the Verona Chamber of Commerce show that overnight stays in the province of Padua haven't yet returned to their earlier levels:
The 5,280,130 overnight stays in 2025 remain below the 5,535,985 of 2019, and also slightly below the 5,296,370 of 2024. One technical detail to keep in mind: since 2025 the statistics also include non-business short-term rentals, so comparing years isn't perfectly like-for-like. For hotels and spa groups, though, the message doesn't change: demand has to be won back by targeting new markets and richer stays, rather than discounts that erode margins.
In practice, for a Padua property this comes down to three priorities. Spas need to get known outside Italy, with content and campaigns in the languages of the markets closest in travel habits. City hotels need to give guests a reason to stay one more night, linking the cultural visit to the hills, the villas and the food and wine routes. And if you manage several properties, you can use your own website as a meeting point between these two offerings, instead of leaving them separate on different portals that never connect them.
Incentives for tourism marketing in Padua in 2026
As of 10/06/2026, we haven't found any open calls for tourism marketing by Padua properties. The only tourism-specific regional call we found, the one for international trade fairs, is closed.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Call for participation in international trade fairs to promote the regional tourism and cultural offer - 2nd edition (Action 1.3.10 Sub B) Regione del Veneto | Closed | opened 05/08/2025 at 10:00 a.m.; closed 07/10/2025 at 5:00 p.m. | Tourism SMEs exhibiting at the regional stands at TTG Rimini 2025 and WTM London 2025: non-repayable grant for trade fairs. Does not cover digital marketing. |
The Veneto Region call (Azione 1.3.10 Sub B, II edizione) was open from 08/05/2025 to 10/07/2025 and supported tourism SMEs present in the regional stands at TTG Rimini 2025 and WTM London 2025 with a de minimis non-repayable grant. It was therefore designed for trade fair promotion and didn't cover websites, booking engines, SEO or online campaigns. For a hotel or spa group, today, digital marketing needs to be planned with your own budget. If a new measure comes out, we'll assess it together starting from the official text, taking nothing for granted. In the meantime, it makes sense to focus resources on activities that pay for themselves through direct bookings, like your website and campaigns on your property's name, because that's where returns are measured fastest.
Case study: Spaesati, content and SEO for tourism in Tuscany
The Spaesati project is about Tuscany, not Veneto. We handled editorial design, keyword research, SEO, social media and community management, with the idea of telling the story of places to discover for people who travel with curiosity. There are no published numbers for the project, and we won't make any up: what we can show you is the method.
Why is it useful for Padua? Because the problem is similar: a rich territory, the Euganean Hills, that many guests don't know about before they arrive. Starting from real searches, organizing content by experience and making it findable in the right languages is exactly what it takes to lengthen stays in the city and bring more international guests to the spas. The same editorial approach also works well for a spa group that wants to tell the story of seasons, treatments and excursions to different audiences. You can find the full work in the Spaesati portfolio.
Want to know how many international guests and extra nights your Padua property could gain? Request a free 30-minute audit: we start from your data, not from a standard template.
FAQ
Our FAQ section offers clear, concrete answers for anyone who has heard about web agencies and wonders what a team of professionals can really do for them.
It depends on where your property is and who books it. For a downtown hotel, the work focuses on your hotel website, direct booking, SEO for city-related searches and offers that extend the stay. For a spa property in Abano or Montegrotto, positioning, wellness content, international markets and campaigns for off-peak periods matter more. In both cases, we connect the booking engine to tracking, so you know which channels bring real bookings. To get started, all it takes is a free 30-minute audit of your data.
By making your website the easiest and most rewarding choice for the guest. That means being found when they search for a hotel in Padua or spas in the Euganean Hills, showing clear perks for guests who book direct, like an included treatment or a dinner, and having a booking engine with no unnecessary steps. Campaigns on your property name keep people who are already looking for you from landing on a portal. Then there's the follow-up: a message before arrival can offer one more night, and it's often the easiest direct sale.
More than many spa properties use today. The Veneto Region's Statistiche Flash show that foreign guests make up about 26% of visitors to the Euganean Hills and its spas, low compared with other areas of the region: a sign that international markets are under-served. You don't need to translate everything into many languages. We choose the most promising markets based on your bookings and online searches, and for each one we create pages and content built for that audience, using the keywords people really search for.
As of 10/06/2026, we have not found any open calls dedicated to tourism marketing in Padua or in Veneto. The regional call for participation in international trade fairs (Azione 1.3.10 Sub B, II edizione) is CLOSED: applications could be submitted from 08/05/2025 to 10/07/2025, and the grant covered only the presence of tourism SMEs at the regional stands at TTG Rimini 2025 and WTM London 2025. It did not cover websites, SEO or campaigns. Before making any investment, always check the requirements in the official text of any new calls.
We start with the portfolio: which properties you have, in the city or in the spa district, and which audiences they serve. Then we set up tourism marketing with a single direction and specific plans for each hotel: messaging, languages, campaigns and packages that link the city and the hills. A senior professional personally follows the project and answers directly to you. We were founded in Milan more than ten years ago and work with established companies across Italy; we measure our work on direct bookings, length of stay and share of international guests.
By working on the guest who has already booked, the easiest audience to convince. On your website and in the booking engine, we offer the extra night, a treatment or a dinner at the right moment; in pre-stay messages, in the guest's language, we present itineraries that combine the city of art with the Euganean Hills and the spas of Abano and Montegrotto. Visitors who come to see the main sights often don't know what's just a few miles away: telling that story well, with copy written for travelers, can turn a quick visit into a longer stay, without having to find a new guest.
