Our services
What they say about us
Discover what people and companies who have chosen us say about us. Their experiences tell the value of our work, every day.
P. Colamussi
Digital professionals who work hard, ranging from web marketing to the development of incredible web portals. Always available and ready to take on new challenges. I couldn't recommend them more!
R. Zampetti
I have been collaborating with the guys for about two years for the creation of graphics, brochures and, last but not least, for my company's new website.
Davide and the guys offer a 100% serious and professional service. They respect delivery times, know how to organize and tastefully modify the content provided, and offer complete assistance once the work is delivered. Competition is high in this market and I have worked with several agencies, but I assure you it is not at all easy to find partners like them. I absolutely recommend them.
D. Bricco
We collaborate with them for various projects, especially when our clients come to us with very specific requests. With them you can always count on a super precise, competent and professional partner for your agency.
Alessia Agazzi
Every time I have a doubt, the SHM Studio team is always available and ready to answer. Even after the site delivery, Davide followed me (and still follows me) with patience and professionalism. I feel truly supported! Highly recommended for those looking for continuous and reliable assistance.
Matteo Rinaldi
When I decided to renew my company's image, I was full of
doubts. SHM Studio followed me patiently, listening to every need and
proposing innovative solutions. The new website has received compliments from all
our clients. A truly positive experience!
Riccardo Boschi
Our company was practically invisible on Google, despite our efforts. With the SEO consultancy from Davide and SHM Studio, we finally understood where we were going wrong. After a few months, thanks to constant and transparent work, we reached the first page for our keywords. Highly recommended for those who want concrete results!
5 Minute Studio
Our logistics company needed to modernize its digital approach to stay competitive. A trusted contact recommended SHM Studio, a web agency in Milan, and after an initial consultation, we decided to proceed. Their team provided a comprehensive digital audit, redesigned our website to improve usability, and implemented an SEO strategy that quickly improved our search engine rankings. They also set up analytics tools to allow us to monitor the results. The improvements in our online visibility and lead generation were evident and measurable. I recommend SHM Studio to any company looking for expert digital guidance and concrete results.
Tourism marketing in Verona plays out on two very different stages: Lake Garda, which attracts the vast majority of visitors to the province, and the art city, with a rapidly growing international demand. If you manage a hotel on the lake, a property in the city center, or a group operating in both areas, you already know the main risk: a clientele heavily concentrated on a few foreign markets, with bookings increasingly made through online travel agencies and shrinking margins with every commission.
Our job is to make that demand less fragile and more your own, starting from your property's numbers rather than generic formulas. We analyze where your guests come from, build your website, content, and campaigns to open up new markets, and drive more bookings to your direct channel, with a senior expert as your single point of contact for the entire project and no middlemen.
What we offer to companies looking for tourism marketing
Markets beyond Germany
On the Veronese side of Lake Garda, German clientele is the primary market, and it is a strong point as long as it holds up. We analyze your booking data to figure out which countries have room for growth and we build a content plan and campaigns for each one. Diversifying doesn't mean neglecting those who have been choosing you for years, but rather reducing the weight of a single market on your revenue.
Lake and city, two positionings
The guest looking for a week at the lake and the one coming for a city weekend have different expectations, booking times, and budgets. For a group with properties in both areas, we define distinct positionings and a shared identity with the Branding , so every hotel speaks to its audience without losing its recognizability.
Hotel website that converts
We design Websites fast, multilingual, and built around the hotel booking engine: rooms, offers, and services presented clearly, with the perks of direct booking highlighted. For those coming from abroad, trust matters: visible reviews, clear cancellation policies, and payment with no surprises.
Multilingual hotel SEO
With a SEO Strategy by language, we manage searches for Verona, Garda, and the services that matter to your guests, from beaches to city events. We also take care of SEO for AI : travelers planning a trip increasingly ask an assistant for advice rather than a search engine.
Campaigns for new markets
The Meta campaigns they get you known in the countries you want to target, whereas with google ads campaigns you reach those already searching for the destination or your property's name. We set budgets, languages, and periods based on the lake and city seasonality, and track everything by bookings.
More value from every booking
The guest who has already booked is the easiest audience to sell to: lake experiences, Valpolicella wine tastings, transfers, an extra night. With AI and automation we prepare pre-arrival messages in the guest's language and reply to requests quickly, without increasing the front desk workload.
Tourism in the province of Verona: lake, city, and markets
The province of Verona is 6th in Italy for visitor numbers in 2025 according to Istat data reported in 2026 Tourism Report by the Verona Chamber of Commerce . It is an area where tourism is not just a seasonal side activity but a structural part of the economy, with hotels, campsites, residences, and apartments competing for the same searches. The same report counts 19,903,358 visitors in the province and describes heavily international demand: 78.9% of visitors are foreign. Lake Garda, on the Verona side, concentrates 75.1% of them, with 14,953,755 visitors, while the city of Verona stops at 3,300,780.
Behind these numbers are three issues that directly affect marketing. The first is dependence: Germany alone accounts for 43.3% of international visitors to the province, and a slowdown in that market is immediately felt in occupied rooms. The second is internal competition: with the lake absorbing most of the flow, hotels and groups in the city and hinterland must fight for online visibility. The third is an opportunity: in the city, foreign visitors make up 66.8% and have grown by 30.3% compared to 2019, an increasing international demand that needs to be captured with multilingual SEO and direct sales.
For a regional benchmark, the Veneto Region Flash Statistics (May 2026) compare 2025 arrivals for the main tourist interest areas, expressed in thousands:
Lake Garda is the second largest area in Veneto for arrivals after Venice, while the city of Verona outperforms both the Padua area and the Euganean thermal basin. These are provisional figures, but they confirm that the province has two different tourism engines: the lake, with stays tied to the summer season and active holidays, and the city, with cultural visits and events spread across multiple months. A single strategy for both risks not working well for either.
Then there's an aspect that mainly concerns the lake. With such an international clientele concentrated in one market, online reputation and visibility on search engines in foreign languages become as decisive as the location of the facility. Those who are well-positioned in German but invisible in English, Dutch, or the languages of emerging markets let the portals decide who to sell their rooms to. A marketing plan based on origin data, on the other hand, allows you to choose which countries to invest in and with what messages, season by season, and to correct course when a market slows down.
Incentives for tourism marketing in Verona in 2026
As of 10/06/2026, there are no verified open calls for funding tourism marketing for Veronese hotels and groups. The only specific regional call we found was for international trade fairs and is closed.
| Tool | Status | Period | What it covers |
|---|---|---|---|
| Call for applications to participate in international trade fairs for the promotion of regional tourism and cultural offerings - 2nd Edition (Action 1.3.10 Sub B) Veneto Region | Closed | opening 08/05/2025 10:00 AM; closing 10/07/2025 05:00 PM | Tourism SMEs present at the regional stands at TTG Rimini 2025 and WTM London 2025: non-repayable grant for trade fairs. It does not cover digital marketing. |
This is the Veneto Region's call for participation in international trade fairs (Action 1.3.10 Sub B, 2nd edition), with a budget of €260,000.00: a non-repayable contribution under the de minimis scheme for tourist SMEs hosted at the regional stands at TTG Rimini 2025 and WTM London 2025. Useful for those working with the trade and tour operators, but limited to the fair: it did not cover websites, booking engines, SEO, or advertising. For this reason, we recommend planning digital marketing as your own investment and evaluating any new calls only after reading the official text. If you work a lot with agencies and participate in industry trade fairs, we can still prepare digital materials and dedicated pages for the trade, so that the contacts collected at the stand find online what you told them in person.
Case study: Spaesati, a tourism project in Tuscany
Spaesati is a Tuscan tourism project: different region, same sector. The work combined keyword analysis, SEO optimization, editorial content layout, and management of social media and communities. There are no published numerical results, so we aren't showing you percentages: we are telling you about the approach.
It's the same approach we'd use for a Verona-based business wanting to reduce its reliance on a single market. We start with real traveler research from each country, build content around themes and experiences—from the lake to the city to the wine hills—and create a social media presence that introduces the destination before booking. For a hotel on Lake Garda, this could mean, for example, creating pages and content focused on sports, excursions, and wineries, specifically designed for audiences different from the usual ones. You can find the details in the Spaesati portfolio .
Want to figure out how much a single market really impacts your bookings and where you can grow? Book a free 30-minute audit with a senior team member of ours.
FAQ
The FAQ section was created to offer clear and concrete answers to those who, hearing about web agencies, might wonder what benefits they can truly gain from a team of professionals.
Includes analysis of source markets, a multilingual hotel website with integrated booking engine, SEO and content for each language, Google and Meta campaigns, and automations for guest communications. In Verona, the importance of each lever changes significantly between the lake and the city: on Lake Garda, the focus is mainly on diversifying markets and filling the shoulder months, while in the city, it's about capturing growing international demand and converting visits into direct bookings. The starting point is a free 30-minute audit, useful for deciding where to invest first.
First, by protecting searches for your name: people typing the hotel's name should find your site, not a booking portal. Then, by giving guests a concrete reason to book directly with you, like an included service or better cancellation terms, and a booking engine that works well on smartphones. Finally, by working on multilingual SEO: in the province, 78.9% of stays are by foreigners (CCIAA Verona, 2026), so direct bookings only grow if your site is discoverable in your guests' languages.
German is almost always essential, given that Germany accounts for 43.3% of international arrivals in the province. English serves as the common language for the other markets. Beyond these, the choice depends on the countries you want to target: for each additional language, you need a content and keyword plan, not machine translation. It is better to add one market at a time, measure the bookings it brings, and then decide whether to expand, rather than launching multiple site versions without managing them.
As of 10/06/2026 we have not verified any open calls for tourist marketing in Verona. The Veneto Region call for international trade fairs (Action 1.3.10 Sub B, 2nd edition) is CLOSED: opened on 08/05/2025, it closed applications on 10/07/2025. It only covered the participation of tourism SMEs in regional stands at TTG Rimini 2025 and WTM London 2025, not digital marketing services. If a new call comes out, always check the requirements in the official text before committing to any expense.
With a unique project and a senior person as a direct reference. For a group with hotels on the lake and in the city, we set up common direction on brand, data and tracking, and distinct plans for each facility, because the audience, seasonality and markets are different. We work with structured companies throughout Italy and were born in Milan more than ten years ago. We regularly share direct bookings, origins and campaign results with you, so that tourism marketing decisions are made on numbers and not on impressions.
Sooner than you think, and not at the same time for everyone. The guest looking for a week by the lake and the one coming for a city weekend have different booking times, as do different foreign markets. That's why we set up separate calendars: multilingual content and SEO need to be prepared in advance, Meta campaigns start when people in their home countries begin planning their vacation, while google ads campaigns about the property name remain active all year round. Your booking data tells us when each market is moving.
