News

Creativity, precision and vision.

In this space we share reflections, projects, and inspirations that tell the story of how we think and do design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we turn insights into experiences, and how design can generate value, emotion, and connection.

AI
Claude Fable 5: Prompt engineering to eliminate blind spots
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Prompt Engineering for Claude Fable 5: Blind Spot Techniques for Marketing Managers — SHM Studio Milano
AI
Invisible AI Agents: The Future Without Software Interfaces
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Invisible AI Agents and a Future Without Software Interfaces: Strategic Analysis by SHM Studio for Italian SMEs
AI
Mistral AI: Open source models, an alternative to OpenAI
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Mistral AI's open-source models as an alternative to OpenAI for Italian SMEs — SHM Studio analysis
AI
AI search agents and ambiguity: the problem is asking
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AI Search Agents Failing on Ambiguous Queries: Analysis of DiscoBench Benchmark 2026 — SHM Studio Milan
AI
Invisible AI Agents: The Future Without Interfaces According to OpenAI
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Invisible and Context-Aware AI Agents According to OpenAI: A Strategic Analysis for Italian SMEs — SHM Studio
AI
AI search agents and ambiguity: the real limit is asking
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AI Search Agents and Query Ambiguity: DiscoBench Analysis for Marketing Managers — SHM Studio Milano
AI
Mistral AI: Open Source Models as an Alternative to OpenAI
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Mistral AI Open Source Models as an Alternative to OpenAI for SME Marketing Automation — SHM Studio Analysis
AI
Claude Fable 5: Prompt engineering to eliminate blind spots
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Prompt engineering Claude Fable 5: blind spot, pass techniques, and structured interviews — SHM Studio Guide
AI
Unified Microsoft Copilot and Autopilot Agents: What's Changing
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Unified Microsoft Copilot and AutoPilot Agents for Enterprise AI Strategies — SHM Studio Analysis
AI e advertising: perché i risultati contano più dell’hype
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AI Advertising and Business Results: Strategic Analysis for Italian Marketing Managers — SHM Studio
AI
Meta Pocket: l’app AI per creare gizmos interattivi
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Meta Pocket app AI for creating interactive gizmos — SHM Studio strategic analysis for Italian marketing managers
AI
Microsoft Frontier Company: 6,000 AI Engineers in Enterprise Clients
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Microsoft Frontier Company: Embedded AI Engineers in Enterprise Companies — Strategic Analysis SHM Studio
AI
Gemini Spark on Mac: 24/7 Agent Assistant for Marketing Teams
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Gemini Spark on Mac as an AI agent for marketing workflows — SHM Studio analysis
X lancia un MCP server: l’AI si connette alla piattaforma
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X MCP server for AI integration and social marketing automation — SHM Studio analysis for Italian SMEs
Riverside Launches AI Newsletters from Audio: What's Changing
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AI-Generated Newsletters from Audio: New Content Marketing Opportunities for Italian Brands — SHM Studio
AI
Claude Sonnet 5: More Affordable Generative AI for Marketing
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Claude Sonnet 5: AI agent for marketing automation and lead generation for SMEs — SHM Studio analysis
AI
Google Nano Banana 2 Lite: Faster AI Image Generator
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Google Nano Banana 2 Lite AI Image Generator for Content Marketing — SHM Studio Milan Analysis
Threads Live Chats: New Features and Expanded Access
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Threads Live Chats 2026 New Features for Community Building and Brand Engagement — SHM Studio Milan
California Streaming Ad Law: What Changes July 1st
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California Streaming Ads Law 2026: Impact on Compliance and Digital Advertising for Italian Brands — SHM Studio
Gemini Generates Free AI Images: What Changes for Content Marketing
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Gemini Generates Free Custom AI Images: Opportunities for Content Marketing According to SHM Studio