News

Creativity, precision and vision.

In this space we share reflections, projects, and inspirations that tell the story of how we think and do design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we turn insights into experiences, and how design can generate value, emotion, and connection.

AI
Netflix GenRec: LLM instead of traditional recommendation
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Netflix GenRec LLM recommendation engine AI personalization e-commerce — analysis by SHM Studio Milan
AI and time-to-market: the Stampli case with ChatGPT
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AI illustration time-to-market product launch with ChatGPT — SHM Studio Milan case study analysis
Netflix GenRec: LLM instead of recommendation logic
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Netflix GenRec LLM Recommendation Engine Visualization — SHM Studio analysis on AI personalization and martech
LinkedIn AI slop button: 1 million reports in three weeks
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LinkedIn AI slop button with over 1 million reports: impact on content strategies — SHM Studio analysis
TikTok: $400 million settlement on child privacy
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TikTok settlement 400 million minors privacy digital advertising impact analysis SHM Studio Milan
Un terzo del web è scritto dall’AI: cosa cambia per il content marketing
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AI-generated web content chart and impact on SEO and content marketing 2026 — SHM Studio analysis
AI
Greg Brockman e il nuovo potere in OpenAI verso l’IPO
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Greg Brockman and OpenAI's governance toward the IPO — SHM Studio strategic analysis
OpenAI Zero Data Retention: API privacy-first for AI campaigns
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OpenAI Zero Data Retention for privacy-first AI campaigns — SHM Studio analysis for Italian marketers
SEO
Google editorial preferences: new tool against AI traffic drop
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Google editorial preferences to counter AI search traffic decline — SHM Studio SEO analysis
ChatGPT Ads arrives in Europe: 31 markets open to advertisers
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ChatGPT Ads European Expansion 31 Markets: Advertising Opportunities for Italian Advertisers According to SHM Studio
AI
Alexa+ for free on Fire TV: what changes for AI strategies
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Free Alexa+ on Fire TV Without Prime: Amazon's AI Strategy Analyzed by SHM Studio for the Italian Digital Marketing Industry
AI
Meta AI is coming to Mac: what changes for marketing
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Meta AI app Mac for digital marketing - SHM Studio analysis on productivity and content creation with desktop AI
Google AI Study Tools in Search and Gemini: what changes
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Google AI study tools integrated into Search and Gemini: analysis of opportunities for edtech and content marketing — SHM Studio
AI
Stripe acquires OpenRouter: the real AI strategy
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Stripe acquires OpenRouter for multi-model AI: strategic analysis for Italian marketing managers — SHM Studio
ChatGPT Ads is coming to Europe: 31 markets in 2026
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ChatGPT Ads expansion Europe 31 markets: strategic analysis for Italian marketing managers — SHM Studio
AI
OpenAI strengthens AI security after the Hugging Face breach
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Enterprise AI deployment security after the OpenAI Hugging Face breach 2026 — SHM Studio Milan analysis
ChatGPT Ads arrives in Europe: 31 markets open to advertisers
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ChatGPT Ads European expansion 31 markets: strategic analysis for Italian advertisers — SHM Studio
Reddit video and audio: a new frontier for content marketing
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Reddit video and audio for content marketing: new opportunities for Italian brands analyzed by SHM Studio
Meta AI: why the public is not following Zuckerberg
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Gap between Zuckerberg's AI vision and real Meta user adoption — SHM Studio analysis
YouTube changes its view count: what changes for marketers
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YouTube Analytics screen with new instantaneous view count — SHM Studio Milan video marketing KPI analysis