News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

AI content without review: risks, rules, and how to protect yourself
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Abstract shapes evoking the AI content review process for editorial governance — SHM Studio
IRL events and creator marketing: how to measure ROI
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Abstract shapes evoking physical and digital connection in IRL creator marketing events – SHM Studio
Creator partnership: what companies learn from successful brands
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Abstract illustration of creator partnership and marketing ROI for Italian companies — SHM Studio
Fake author profiles: Google calls them deception and penalizes
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Abstract illustration on fake author profiles and Google SEO penalties — SHM Studio, 2026
B2B Marketing: the problem isn't ROI, it's proof
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Abstract illustration of B2B marketing attribution with connected arcs and nodes — SHM Studio
Shopify and AI channels: what changes for your e-commerce
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Abstract illustration of Shopify AI channels with spheres connected by ribbons — SHM Studio e-commerce analysis 2026
AI-changed buyer: your marketing plan is already behind
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Abstract illustration of the gap between AI buyer journey and traditional marketing plan — SHM Studio
TikTok agency certification badges: what to check
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Abstract illustration of TikTok certification badge levels for partner agencies – SHM Studio
AI search and SEO: 7 myths debunked by real data
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Abstract illustration on AI search and SEO myths debunked by real data – SHM Studio, 7 converging arches
Fact-checking AI content: Google makes it mandatory
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Abstract illustration on fact-checking AI content for SEO and Google ranking — SHM Studio
Creative production with AI in-house: when it's really worth it
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Abstract illustration on creative production with AI for marketing — SHM Studio
GEO as a revenue channel: what changes for Italian companies
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Abstract forms that evoke GEO visibility in AI engines for Italian SMEs – SHM Studio
Google pays sites for AI answers: what it means for you
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Abstract illustration about the Google AI Overviews program that pays sites for content used in AI answers — SHM Studio
ChatGPT Ads: why budgets remain in the testing phase
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Abstract illustration on the measurement gap of ChatGPT Ads — SHM Studio analysis on budget and metrics
Amazon Ads measurement: what to ask before upping your budget
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Abstract illustration about Amazon Ads measurement and ad attribution — SHM Studio
Brand context and AI: how to change what search engines say
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Machine-layer diagram and brand context for AI visibility — structured SHM Studio SEO schema
Evolved ChatGPT plug-ins: automations and app-like interfaces
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Diagram of the new ChatGPT plug-ins with automations and interactive panels — SHM Studio
Amazon Ads multi-format AI: what changes for those who buy ad space
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Amazon Ads AI Diagram for multi-format campaigns and budget optimization — SHM Studio
Google AI reports: how to turn them into useful data
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Three-tier schema to integrate Google AI reports, GA4, and commercial data — SHM Studio
Shopify Opens Checkout to Browser AI Agents
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Shopify Checkout Schema with Browser AI Agents and WebMCP Protocol — SHM Studio