News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Google Ads: priorities and budget allocation by channel, what's changing
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Abstract illustration representing budget allocation by channel in Google Ads — SHM Studio
Organic traffic lost: Google asks for human review but does not promise a reset
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Abstract shapes evoking the drop in organic traffic and the revision of AI content according to the new Google guidelines – SHM Studio
Bing Topics Portfolio: discover where AI isn't citing you (and why it matters)
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Abstract shapes evoking AI topic clusters and visibility on Bing, conceptual illustration by SHM Studio for AI SEO
AI agents in the customer journey: what you can still control
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Abstract shapes evoking the customer journey mediated by AI agents, conceptual illustration for SHM Studio
GEM Meta Ads: +18.9% conversions with the new unified AI model
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Abstract shapes representing the unified GEM Meta Ads AI model for conversion optimization — SHM Studio
Competitor conquesting keywords: how to acquire dissatisfied customers with PPC
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Abstract shapes converging to symbolize PPC strategy on competitor conquesting keywords — SHM Studio
ChatGPT Cites Primary Sources: What It Means for Your Visibility
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Abstract composition of blue and gold arcs and ribbons converging on a glowing point, ChatGPT visibility and primary sources, SHM Studio
Google Shopping images: what changes with the new 2027 rules
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Abstract composition evoking the quality of Google Shopping images and the new Merchant Center 2027 rules – SHM Studio
Wind Tre Fined €16.7 Million: What Changes for Your Telemarketing
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Abstract blue and amber shapes evoking GDPR compliance and telemarketing consent management – SHM Studio
GDPR Fine Over Employee Requests: What You Risk by Ignoring Access Requests
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Abstract blue and amber shapes evoking data protection and GDPR compliance for employee access requests – SHM Studio
Conversion lift: measure the real impact of paid campaigns
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Abstract shapes representing conversion lift and incremental measurement of paid campaigns – SHM Studio
Safari blocks tracking: what changes for your ad campaigns
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Blue and amber abstract shapes evoking the Safari tracking block in ad campaigns – SHM Studio
BBVA Fined €5.5 Million: What You Risk by Ignoring Opt-Outs
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Abstract blue and amber shapes evoking interrupted data flows, on the topic of marketing opt-out, GDPR and compliance – SHM Studio
LinkedIn and AI: how B2B brands earn citations
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Abstract blue and gold shapes evoking connections and AI visibility for B2B brands on LinkedIn — SHM Studio
Creator marketing: why top creators choose fewer brands
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Abstract illustration on creator marketing: arches and ribbons representing selective partnerships between brands and creators – SHM Studio
AEO: How to Rank in AI Results and Measure ROI
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Abstract blue and purple shapes evoking AI data flows, AEO strategy and visibility on AI engines — SHM Studio
AI roles in the marketing team: builder, maintainer, monitor, user
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Abstract illustration of the four AI roles in the marketing team — builder, maintainer, monitor, user — for SHM Studio
Digital PR and AI: how to get cited by ChatGPT and Perplexity
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Abstract shapes evoking earned media networks and AI visibility for Digital PR – SHM Studio
Multi-Agent AI Orchestration: Up to 1,000 Agents in Parallel
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Abstract illustration of multi-agent AI orchestration with connected spheres and parallel flows – SHM Studio
AI ROI in the company: how to measure it before spending
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Abstract blue and amber shapes evoking growth and measurement: AI ROI in business according to SHM Studio