News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Meta Muse and AI shopping: what it means for your e-commerce store
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Abstract blue and gold shapes evoking AI shopping with Meta Muse and conversational commerce – SHM Studio
Profound vs Bluefish: Which Tool Should You Choose for AI Visibility?
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Abstract blue and teal shapes evoking data flows and brand signals for AI visibility — SHM Studio
DSA and Online Fraud: What Your Platform Risks After Booking.com
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Abstract blue and amber shapes evoking digital transparency and DSA compliance for online platforms – SHM Studio
TACoS: how to truly measure online advertising ROI
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Abstract composition evoking the calculation of TACoS and online advertising ROI — SHM Studio
Amazon Full-Funnel Campaigns: what changes for ad managers
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Blue and amber abstract shapes evoking Amazon Ads Full-Funnel Campaigns with AI targeting — SHM Studio
Google Ads Data Manager: goodbye mandatory hashing starting November 16
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Blue and gold abstract shapes evoking encrypted data flows in Google Ads Data Manager — SHM Studio
Weekly creatives and Black Friday: +23% ROI in paid campaigns
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Abstract shapes with arches and ribbons in amber and blue that evoke the weekly cycle of creatives for Black Friday campaigns – SHM Studio
Meta is scanning your content for AI: what to do by October 30th
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Abstract blue and amber shapes evoking data flows and digital boundaries: Meta AI crawling corporate sites – SHM Studio
SEO tracking: Google and ChatGPT are changing the rules of monitoring
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Abstract composition evoking SEO tracking and visibility monitoring on Google and ChatGPT – SHM Studio
Marketing automation: from 12 to 108 leads per month, how it's done
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Abstract shapes evoking marketing automation and qualified lead growth, SHM Studio illustration
Autonomous AI models: security and compliance risks for companies
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Abstract blue and amber shapes evoking boundaries and control: AI agent security risks for companies – SHM Studio
Google UGC Program: how to apply and increase visibility
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Abstract shapes evoking data flows and digital networks, UGC Google visibility AI Overview program SHM Studio
Google News AI pilot: what changes for your visibility
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Blue and gold abstract shapes evoking editorial content flows and Google News AI visibility, SHM Studio
Google Ads: changing budget and targets doesn't restart learning
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Blue and green abstract shapes evoking continuous Google Ads campaign optimization without resetting the learning period — SHM Studio
8.6 million RTB fine: what changes for your programmatic campaigns
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Abstract blue and amber shapes evoking RTB data flows and GDPR compliance in programmatic campaigns – SHM Studio
Black Friday: searches drop, budget needs to be redistributed
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Abstract amber and blue arc shapes evoking the distribution of Black Friday budget over time — SHM Studio
Google Universal Cart: how direct purchasing from Search is changing
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Blue and amber abstract shapes converging to evoke Google Universal Cart and the new AI shopping flow — SHM Studio
HubSpot AI spending limits: how to avoid surprises on your invoice
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Blue and gold abstract shapes evoking control and balanced flow, representing HubSpot AI spending limits – SHM Studio
Facebook algorithm in your hands: what changes for campaigns
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Blue and purple abstract shapes evoking preference signals and Facebook algorithm ranking – SHM Studio
AI visibility: your score hides two different problems
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Abstract shapes representing the division between mentions and citations in AI visibility — SHM Studio