News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

ChatGPT and Business Data: How to Disable Human Review
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Human Review of ChatGPT Conversations and Business Data Risks – SHM Studio
AI in marketing: the hidden costs that erode efficiency
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Diagram of hidden AI costs in marketing: Real ROI and continuous maintenance – SHM Studio
ChatGPT and human reviewers: what contractors really read
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Diagram illustrating the human review flow of ChatGPT conversations and privacy risks for companies – SHM Studio
AI Visibility: The New Metric SMEs Aren't Measuring
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AI Visibility Schema for Italian SMEs: Brand Mentions on ChatGPT and Perplexity — SHM Studio
Google's AI licensing to publishers: what changes for content
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Google's AI pay-per-use licensing program for publishers – SHM Studio analysis
ChatGPT Ads click-to-chat: conversion without site traffic
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ChatGPT Ads click-to-chat format schema: from click to conversational AI agent – SHM Studio
Google Data Manager: Data Audits and Targeting with AI Agents
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Google Data Manager Schema with AI Agents for Data Audits and Campaign Targeting – SHM Studio
Google SERP, Business Profile, and product feeds: what to do now
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Google Business Profile visibility, European SERP, and product feeds – SHM Studio SEO 2026
OpenAI Agents and Cyberattacks on RubyGems: What's at Risk for AI API Users
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Google and Meta Ads automate: how to stay in control
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Amazon Ads on ChatGPT: what changes for those who sell online
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Google Meridian GeoX: geo experiments and MMM for SMEs
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Geographic map with geo experiments and Meridian GeoX marketing mix modeling analyzed by SHM Studio for Italian SMEs
Data Agent ChatGPT Work: data analysis without coding for SMEs
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Data Agent ChatGPT Work for business data analysis without coding, SHM Studio illustration on AI automation for Italian SMEs
Amazon DSP on ChatGPT Ads: opportunities for Italian B2B
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Amazon DSP and ChatGPT Ads integration for B2B campaigns: opportunities for Italian SMEs analyzed by SHM Studio
Local Visibility in AI Search: A Practical Guide for SMEs
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Local map with bright digital pins representing visibility in AI Search for Italian SMEs – SHM Studio
Advertising attribution: when models deceive the budget
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Advertising attribution dashboard with modeled and measured data compared — SHM Studio analysis for Italian SMEs
Google redesigns SERPs in Europe: impact on e-commerce and travel
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Illustration of Google SERP redesign in the European Economic Area for e-commerce and travel – SHM Studio
Google Ads Local Customer Optimization: what changes for retail
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Google Ads Local Customer Optimization for Performance Max retail campaigns and Store Sales measurement – SHM Studio analysis
Bots and AI traffic: how to protect ad budgets in 2026
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Visualization of bot and AI traffic impacting paid media campaigns and retargeting, SHM Studio analysis
Conflicting brand information: the AI Search risk
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Audit brand reputation for AI Search and content governance: SHM Studio strategy for Italian SMEs against conflicting information