News

Creativity, precision and vision.

In this space we share reflections, projects, and inspirations that tell the story of how we think and do design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we turn insights into experiences, and how design can generate value, emotion, and connection.

AI
GPT-5.6 Sun and Moon: what changes for ChatGPT in 2026
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GPT-5.6 Sun and Moon ChatGPT August 2026 update — SHM Studio analysis for Italian marketing managers
OpenAI acquires NextSlide: what changes for content marketing
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OpenAI acquires NextSlide to integrate AI presentations into ChatGPT: content marketing analysis — SHM Studio
X abandons Revenue Sharing: Original Content Rewards are coming
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X Original Content Rewards Replaces Revenue Sharing: Impact on Creator Economy and Brands — SHM Studio Analysis
AI
Rippling AI Spend Console: Tracking enterprise AI ROI
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AI Spend Console dashboard to track enterprise artificial intelligence ROI — SHM Studio analysis
AI
AI and product velocity: the Airbnb case and the new search
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AI product velocity illustration and new Airbnb search UX — SHM Studio analysis for Italian marketing managers
AI
OpenAI halts Astra: cyber risks and AI governance
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AI Governance and cybersecurity risks with OpenAI Astra — SHM Studio analysis for Italian marketing managers
ChatGPT in the world: real data on adoption and behavior
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Global ChatGPT adoption data 2026: usage trends and marketing automation for SMEs — SHM Studio analysis
eBay Live expands globally: what changes for retail
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eBay Live shopping global expansion Italian retail e-commerce — SHM Studio Milan analysis
AI
Updated GPT-5.6 Sol: what changes for marketing and AI
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GPT-5.6 Sol Update with reasoning slider for marketing automation — SHM Studio analysis
ChatGPT in the world: real data on adoption and behavior
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ChatGPT Global Adoption Chart with OpenAI Signals Data for Marketing Strategies — SHM Studio Analysis
AI E-commerce Search: Shopify +300% orders in Q2 2026
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AI search e-commerce: Shopify Q2 2026 order growth chart analyzed by SHM Studio Milan
Klaviyo acquires Elias Torres's agency and focuses on AI agents
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Klaviyo acquires Elias Torres agency to develop AI agents in e-commerce marketing automation — SHM Studio analysis
Reddit AI moderation: less karma, more participation
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Reddit AI moderation reduces karma weight for new users: SHM Studio analysis on the impact on community management
AI
Hark browser use agent: AI automation for task completion
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Browser use agent AI for Italian SMEs marketing automation — SHM Studio analysis on Hark and 2026 browser agents
AI
Circles and OpenAI: +22% ARPU and -9% churn in the telecom sector
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AI personalization in the telco sector with OpenAI: Circles case study analyzed by SHM Studio Milan
Walmart acquires Vibe.co: CTV advertising and retail media
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CTV advertising and retail media network: Walmart acquires Vibe.co — SHM Studio analysis for the Italian market
OpenAI brand trip influencer: the case that divided the web
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OpenAI influencer brand trip backlash: strategic analysis of the case for digital marketing — SHM Studio
Spotify AI remix and cover: Merlin joins the project
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Spotify AI remix and cover with Merlin partnership 2026 — strategic analysis for marketing managers by SHM Studio
Circles and OpenAI: +22% ARPU and -9% churn in the telecom sector
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AI marketing personalization with OpenAI: Circles case study on ARPU and churn — SHM Studio analysis
AI
Alibaba's Qwen 3.8: AI as a time liberator
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Qwen 3.8: Alibaba's AI Model for Marketing — SHM Studio Analysis on Positioning as a Time-Saver