News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

AI Video for TikTok and Reels: One Story, Three Channels, Less Budget
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Abstract shapes evoking AI video flow across multiple social channels for Italian SME campaigns – SHM Studio
New Meta AI tools for advertising creativity and insights
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Abstract shapes evoking Meta AI tools for advertising campaigns and creative insights – SHM Studio
AI and compliance in ad campaigns: the risks of default settings
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Abstract shapes evoking AI and compliance in ad campaigns for regulated sectors – SHM Studio
Uber fined 825 million: what changes for those using AI in decisions
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Blue and amber abstract shapes evoking AI automated decision flows and GDPR compliance — SHM Studio
SEO without Google index: what changes for your site's visibility
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Blue and amber abstract shapes evoking the transition from classic SEO to AI visibility — SHM Studio
Upcoming Google update: what to do right away for visibility
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Abstract blue and amber wave shapes evoking Google update cycles and SEO visibility — SHM Studio
AI Agents in Media Buying: How to Govern Them Risk-Free
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Blue and amber abstract shapes evoking AI agent orchestration and control in media buying — SHM Studio
LinkedIn Checklist for B2B Campaigns: The Official 2026 Guide
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Blue and gold abstract shapes evoking professional connection and growth in B2B LinkedIn campaigns — SHM Studio
Marketing automation: from rules to autonomous AI, what changes
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Abstract shapes evoking AI marketing automation flows: converging blue and amber ribbons, SHM Studio
Social media and AI Overviews: how to show up in Google's answers
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Blue and amber abstract shapes evoking social signals and visibility in Google AI Overviews – SHM Studio
AI in Jira and Confluence: what changes for your company
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Blue and teal abstract shapes intertwined evoking AI automation in Jira and Confluence for project management – SHM Studio
AI for SEO: how to use it without losing control
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Blue and amber abstract shapes evoking AI SEO analysis and human control – SHM Studio AI integration
Reddit lead gen ads: in-market audience and HubSpot integration
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Abstract shapes evoking connection between social channels and CRM for Reddit lead gen campaigns — SHM Studio
AI agents for campaigns: scaling without hiring
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Blue and gold abstract shapes evoking automation and marketing campaign flow with AI agents — SHM Studio
Sitemaps and RSS for AI crawlers: what to do right away to get found
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Abstract shapes evoking AI crawler discovery of sitemaps and RSS, SEO visibility for AI – SHM Studio
Autonomous AI agents: how to unify budget and teams on the Monks model
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Abstract composition of blue and amber spheres and ribbons evoking autonomous AI agents and process automation – SHM Studio
AI watermarks in texts: what changes for Italian companies
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Blue and silver abstract shapes evoking invisible signals: AI watermarks in texts generated by ChatGPT for SHM Studio
TikTok Ads: global network and AI for holiday campaigns 2026
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Blue and coral abstract shapes evoke the global advertising network TikTok Ads and AI for holiday campaigns – SHM Studio
Google indexing: real times and disappearing pages
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Blue and amber abstract shapes evoking Google indexing times — SHM Studio SEO guide
Google Site Kit automatically tracks checkouts and leads on WordPress
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Abstract shapes evoking data flows and digital connections for conversion tracking with Google Site Kit and SHM Studio