News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Customers who don't visit your website: how to adapt your AI strategy
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Abstract shapes evoking invisible paths and AI connections: AI brand visibility for Italian companies – SHM Studio
Claude plugins for marketing: which ones to add to your stack in 2026
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Abstract composition of arches and spheres evoking the integration of Claude plugins into marketing workflows – SHM Studio
Microsoft merges Bing and LinkedIn Ads: what it means for your budget
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Intertwined abstract blue and amber shapes evoke the Microsoft Bing and LinkedIn Ads integration — SHM Studio
The shadow web for AI: the cloaking risk that puts your SEO in danger
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Abstract illustration of the shadow web for AI: two overlapping spheres pulling apart, a metaphor for the SEO cloaking risk — SHM Studio
TikTok TopView and Pulse Premiere: A Guide to Premium Ad Formats for Businesses
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Abstract shapes evoking the TikTok TopView and Pulse Premiere premium formats for brand awareness campaigns, SHM Studio
AI knowledge base in Shopify Admin: what to do before January 15, 2027
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Abstract illustration of the AI knowledge base in the Shopify admin: structured data flows for AI agents — SHM Studio
Walled gardens: do Google and Amazon control your ad budget?
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Abstract blue and amber shapes evoking closed ecosystems and the open internet in ad strategy — SHM Studio
Google Ads is working but your business isn't growing: where to look for the problem
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Abstract green and red shapes converging on an empty center: a metaphor for Google Ads KPIs that aren't aligned with business growth – SHM Studio
B2B buyer journey: how to cut friction and convert after AI search
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Soft shapes and overlapping ribbons evoke the B2B buyer journey and the reduction of cognitive friction — SHM Studio
Programmatic Pinterest: what changes for Italian media buyers
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Abstract shapes evoking interconnected programmatic channels for Pinterest paid media campaigns – SHM Studio
Claude Skills: automate your team's repetitive workflows in one click
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Abstract ribbon shapes evoking automation and repetitive workflows with Claude Skills – SHM Studio
Meta Pixel counts more conversions from November 12: what to do right now
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Abstract blue and amber shapes evoking data flows and Meta Pixel conversion attribution – SHM Studio
Google Ads Child Safety: Two Penalty Tiers from January 11, 2027
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Abstract composition evoking protection and structured rules for the Google Ads Child Safety policy – SHM Studio
AI Without Profits: What Your Company Is Getting Wrong (and How to Fix It)
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Abstract shapes representing the gap between AI investment and real profits in Italian companies – SHM Studio
Salesforce Buys Braze: What Changes for Anyone Running Campaigns
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Abstract blue and gold shapes merging, a symbol of the Salesforce Braze acquisition and the convergence of the marketing stack – SHM Studio
Meta's €25 Billion Fine: What It Means for Your Compliance
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Abstract composition in blue and amber evoking data governance and privacy compliance for Meta campaigns – SHM Studio
AI discovery and reviews: who really decides what people buy online
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Abstract shapes evoking the AI discovery journey and conversion through online reviews – SHM Studio
AAMP: AI agents buy ad space for you
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Abstract blue and amber shapes evoking data flows and automated negotiation with AAMP AI agents for media buying — SHM Studio
Organic traffic is down: real problem or illusion?
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Abstract blue and amber shapes evoking organic traffic decline and recovery: SEO and AI Overview visibility for companies – SHM Studio
Marketing KPIs and revenue: how to answer your CEO with the right data
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Abstract composition of arcs and ribbons converging toward a glowing center, evoking marketing KPIs and revenue for SHM Studio