AI and process automation

Creativity, precision, and vision.

Practical AI adoption in business: agents, process automation, tool comparison, and the privacy and governance rules needed to use them compliantly.

Cognition acquires Poke: AI personality becomes a competitive advantage
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AI Personality as a competitive advantage in developer tools — SHM Studio analysis of the Cognition Poke acquisition
Anthropic Opus 5: cheaper and less restrictive
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Anthropic Opus 5 AI model for marketing and digital automation — SHM Studio Milan analysis
Claude Voice Mode updated: what changes for marketing
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Claude Voice Mode updated for company marketing automation — SHM Studio analysis for Italian SMEs
Gemini Towards 1 Billion Users: What Changes for AI Marketing
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Google Gemini User Growth Chart Towards One Billion — AI Marketing Analysis SHM Studio Milan
ChatGPT Health: what changes for healthcare marketing
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ChatGPT Health and digital healthcare marketing: impact analysis and GDPR compliance — SHM Studio Milano
OpenAI Presence: AI enterprise agent for customer service
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OpenAI Presence AI enterprise agent for customer service and business workflows — SHM Studio analysis
Anthropic at $47B ARR: how it wins beyond the AI model
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Anthropic growth chart $47B ARR and enterprise AI go-to-market strategy — SHM Studio Milan analysis
Monday.com Cuts 630 Employees and Focuses on AI Work Platform
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Monday.com AI Work Platform and 2026 Layoffs: Martech Analysis for Italian SMEs — SHM Studio
Jack Dorsey's Buzz: group chat with AI agents taking on Slack
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Buzz Jack Dorsey group chat platform with integrated AI agents — SHM Studio analysis for marketing teams
ChatGPT for Small Business: what changes for Italian SMEs
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ChatGPT for Italian SMEs: automation and skill building with AI — SHM Studio Milan analysis
Synthesia AI Roleplay: corporate training becomes interactive
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AI corporate training with virtual avatars and analytics — Synthesia solution analyzed by SHM Studio Milan
New 2026 Gemini models: what changes for Italian SMBs
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New 2026 Gemini models for Italian SMB marketing automation — SHM Studio analysis
Natural raises 30M for AI agent payments
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Payment Infrastructure for AI Agents: Analysis of the $30M Natural Round by SHM Studio
AI ROI Scorecard: measuring the real value of agents
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AI ROI Scorecard with useful work metrics and cost per task — SHM Studio analysis for Italian SMEs
ChatGPT Work for sales teams: B2B operational guide
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ChatGPT Work for B2B sales teams: pipeline automation and forecasting — SHM Studio Milan
Google and publisher AI lawsuits: what changes for content
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Google publisher AI training copyright lawsuit: implications for content marketing analyzed by SHM Studio Milan
Agentic AI ROI: framework to manage the budget
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Agentic AI ROI framework for Italian SMEs — metrics and budget analysis by SHM Studio Milan
GPT-5.6 Sol deletes files autonomously: governance risks
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GPT-5.6 Sol deletes files on its own: risks for corporate governance analyzed by SHM Studio
Proprietary AI models: strategic risks for businesses
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Strategic risks of proprietary AI models for Italian SMEs — SHM Studio Milan analysis
OpenAI Prompting Guide: framework for marketers
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OpenAI prompting framework guide for Italian marketers — operational analysis by SHM Studio Milan