AI and process automation: news, guides, and insights | SHM Studio

Practical AI adoption in business: agents, process automation, tool comparison, and the privacy and governance rules needed to use them compliantly.

Rich Sutton's Oak Lab: AI agents that learn on their own

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Self-learning AI agents: Rich Sutton's Oak Lab and the implications for marketing — SHM Studio analysis

Claude Fable 5 vs GPT-5.6 Sol: AI Premium Price War

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Claude Fable 5 vs GPT-5.6 Sol. AI Premium Price War 2026 — SHM Studio Milano Analysis

Cookie stuffing: the Phia case and the risks for affiliate marketing

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Illustration of cookie stuffing and affiliate marketing fraud: analysis of risks and e-commerce compliance — SHM Studio

ChatGPT Work Agent: multi-app automation for marketing

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ChatGPT Work agent for digital marketing automation and content production in SMEs — SHM Studio analysis

Open Source AI: companies stop renting intelligence

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Open source AI and on-premise models for Italian companies in 2026 — strategic analysis SHM Studio

AI agent manages a 100 million fundraising: the Lyzr case

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Enterprise AI agent manages business-critical processes: Lyzr case study analyzed by SHM Studio Milan

GPT-5.6 and Microsoft Copilot 365: what changes for marketing

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GPT-5.6 powers Microsoft Copilot 365 for enterprise marketing automation — SHM Studio analysis

OpenAI shuts down ChatGPT Atlas: end of the AI browser

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ChatGPT Atlas browser AI OpenAI shutdown: strategic analysis for Italian companies — SHM Studio

Google AI ad disclosure: what changes for campaigns

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Google AI ad disclosure: impact on compliance and digital campaigns — SHM Studio analysis

Meta Muse Image and Instagram: how to protect visual data

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Prime Intellect raises $130M for enterprise AI agents

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Enterprise AI agents without OpenAI dependency: analysis of Prime Intellect's $130M round — SHM Studio

Grok 4.5: cost-effective alternative to enterprise AI models

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Grok 4.5 as a cost-effective enterprise AI alternative for marketing strategies — analysis by SHM Studio

Bidirectional OpenAI voice models: what changes for businesses

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OpenAI bidirectional voice models for customer service and live translation — analysis by SHM Studio Milan

Meta smart glasses always-on AI: what changes for marketing

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Meta smart glasses always-on AI for data collection and personalized marketing — analysis by SHM Studio Milan

NON-Microsoft models in Copilot: what changes for your company

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Microsoft Copilot replaces OpenAI models with proprietary AI: enterprise impact analysis — SHM Studio

Claude Cowork arrives on mobile and web: what changes

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Claude Cowork available on mobile and web for distributed marketing teams — analysis SHM Studio

AI cycles getting shorter: 7 weeks at the top

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AI innovation cycles accelerated in 2026: strategic analysis for martech adoption — SHM Studio Milan

Google uses your data to train AI: what changes

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Google collects user data to train AI: privacy and digital marketing implications analyzed by SHM Studio

Tencent Hy3: the open-source MoE model challenging the giants

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Tencent Hy3 efficient open-source MoE AI model for digital marketing — SHM Studio analysis

Mistral AI open source models: an alternative to OpenAI

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Mistral AI open source models as an alternative to OpenAI for SME marketing automation — SHM Studio analysis