Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Meta's AI Vision: Why the Market Isn't Buying It Yet
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Meta AI Vision and Market Adoption: Strategic Analysis for Italian Advertisers — SHM Studio Milan
Ads in ChatGPT: OpenAI Opens to Advertising in 2026
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Ads in ChatGPT: new AI advertising inventory for Italian B2B advertisers — SHM Studio Milano analysis
Meta Creator Studio app: AI assistant for content creators
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Meta Creator Studio standalone app with AI assistant for content creators — SHM Studio analysis for Italian marketing managers
Ads in ChatGPT: OpenAI Monetizes the Most Used Chatbot
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Ads in ChatGPT: new advertising opportunities in conversational AI analyzed by SHM Studio Milano
YouTube Partner Program 2027: the new 8,000-hour threshold
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YouTube raises monetization threshold to 8,000 hours: impact on creator economy and Italian SMEs — SHM Studio analysis
X abandons Revenue Sharing: Original Content Rewards arrive
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X Original Content Rewards replaces Revenue Sharing: impact on creator economy and brand — SHM Studio analysis
eBay Live expands globally: what changes for retail
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eBay Live shopping global expansion Italian retail e-commerce — SHM Studio Milan analysis
AI Search E-commerce: Shopify +300% Orders Q2 2026
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AI Search E-commerce: Shopify Order Growth Chart Q2 2026 Analyzed by SHM Studio Milan
Reddit AI Moderation: Less Karma, More Participation
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Reddit AI moderation reduces karma weight for new users: SHM Studio analysis on community management impact
Walmart acquires Vibe.co: CTV advertising and retail media
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CTV advertising and retail media networks: Walmart acquires Vibe.co — SHM Studio analysis for the Italian market
OpenAI influencer brand trip: the case that divided the web
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OpenAI influencer brand trip backlash: strategic analysis of the case for digital marketing — SHM Studio
Spotify AI remix and covers: Merlin joins the project
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Spotify AI remix and covers with Merlin partnership 2026 — strategic analysis for marketing managers by SHM Studio
Snapchat penalizes AI content in Spotlight: what changes
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Snapchat Spotlight penalizes AI generated content: strategic analysis for brands and creators — SHM Studio
India pays for apps: record $345M in Q2 2026
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India app monetization 2026: mobile market growth chart analyzed by SHM Studio Milan
Reddit Video and Audio for Viral Posts: What Changes for Brands
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Reddit launches video and audio for viral posts: new content marketing opportunity for brands — SHM Studio analysis
LinkedIn vs. AI Slop: Reporting and Proofreading Instead of Writers
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LinkedIn introduces AI slop reporting and proofreading tool — strategic analysis for Italian marketing managers by SHM Studio
X and WFA: legal agreement and impact on social media buying
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X and WFA Agreement: implications for social media buying and brand safety — SHM Studio analysis
Fish Audio raises $52M: AI voice models for creators and enterprises
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AI voice models for creators and enterprises: 2026 martech opportunity analyzed by SHM Studio Milan
Apple Upgrade with Klarna: Device Leasing Changes Tech Retail
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Apple Upgrade with Klarna: Device Leasing and Premium Tech Retail Strategies — SHM Studio Analysis
Snapchat and Spotify: Real-Time Listening and New Levers for Brands
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Snapchat Spotify Real-Time Integration for Brand Marketing — SHM Studio Milan Analysis 2026