Marketing and ADV performance

Creativity, precision, and vision.

Paid media, creator and affiliate marketing, campaign playbook: platform updates interpreted as impact on budget, results, and marketing decisions.

Snapchat and Spotify: Real-Time Listening and New Levers for Brands
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Snapchat Spotify Real-Time Integration for Brand Marketing — SHM Studio Milan Analysis 2026
Meta AI in Threads DMs: What Changes for Brands
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Meta AI in Threads DMs: new marketing automation opportunities for Italian brands — SHM Studio analysis
Vertical video: the definitive turning point for SMEs and retail
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Vertical video strategy for Italian SMEs on TikTok, Instagram and YouTube — SHM Studio 2026 analysis
Attie AI on Bluesky: Open Social Listening on AT Protocol
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Attie AI Bluesky Social Listening on AT Protocol — Trend Analysis for Marketing Managers, by SHM Studio
Meta and AI Optimism: A Brand Storytelling Lesson
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Meta AI campaign with David Bowie Five Years: brand storytelling and cultural awareness lesson — SHM Studio analysis
Substack AI transparency: what changes for content marketing
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AI transparency in Substack newsletters: implications for content marketing — SHM Studio analysis
Apple and Klarna: Lease-to-Own for iPhone, iPad, and Mac
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Apple and Klarna Lease-to-Own for iPhone iPad Mac: Pricing Strategy Analysis — SHM Studio Milan
Adobe AI Photo Critique: What Changes for Visual Marketing
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Adobe Project Indigo with AI for photo critique and visual marketing — SHM Studio analysis for e-commerce and content creators
Beehiiv AI Copilot: growth and analytics for newsletters
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Beehiiv AI Copilot for newsletter growth and analytics — SHM Studio analysis for Italian marketing managers
X and Grok AI against content theft: what changes for creators
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X uses Grok AI against content theft to protect creators: strategic analysis by SHM Studio
Google Vids AI avatar: video marketing with your digital face
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Google Vids AI avatars for personalized video marketing — strategic analysis by SHM Studio for marketing managers
Whatnot acquires Shaped: real-time ML for live shopping
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Real-time recommendation engine for live shopping: analysis of the Whatnot-Shaped acquisition — SHM Studio
X changes algorithm: mutual followers and organic reach
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X Algorithm and Mutual Followers: Impact on Organic Brand Reach — SHM Studio Milan Analysis
Meta removes AI feature on Instagram following protests
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Meta removes AI feature on Instagram after creator protests — SHM Studio analysis for Italian marketing managers
LinkedIn and AI-generated content: 41% of posts are artificial
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LinkedIn AI-generated content 2026 Graph: SHM Studio analysis on authenticity and AI slop in long-form posts
Google Photos Video Remix: the AI that transforms videos
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Google Photos Video Remix AI for video marketing and brand visual storytelling — analysis by SHM Studio
Meta Muse Image: the AI generator for ads and content creation
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Meta Muse Image AI generator for advertising and content creation analysis SHM Studio Milano
X launches in-app video editor against recycled content
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X in-app video editor for original social media content — strategic analysis by SHM Studio for Italian brands
Creator economy: how UTA builds lasting talent
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Creator economy and influencer marketing strategy 2026 analyzed by SHM Studio for Italian SMEs
AI and advertising: why results matter more than hype
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AI advertising and business results: strategic analysis for Italian marketing managers — SHM Studio