News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Meta Pocket: the AI app for creating interactive gizmos
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Meta Pocket, the AI app for creating interactive gizmos — SHM Studio strategic analysis for Italian marketing managers
Microsoft Frontier Company: 6,000 AI engineers embedded with enterprise clients
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Microsoft Frontier Company, AI engineers embedded in enterprise businesses — SHM Studio strategic analysis
Gemini Spark on Mac: a 24/7 agentic assistant for marketing teams
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Gemini Spark on Mac as an agentic AI assistant for marketing workflows — SHM Studio analysis
X launches an MCP server: AI connects to the platform
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X MCP server for AI integration and social media marketing automation — SHM Studio analysis for Italian SMEs
Riverside launches AI newsletters from audio: what changes
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AI-generated newsletters from audio: new content marketing opportunities for Italian brands — SHM Studio
Claude Sonnet 5: more affordable agentic AI for marketing
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Claude Sonnet 5 agentic AI for marketing automation and SME lead generation — SHM Studio analysis
Google Nano Banana 2 Lite: a faster AI image generator
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Google Nano Banana 2 Lite AI image generator for content marketing — SHM Studio Milan analysis
Threads Live Chats: new features and wider access
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Threads Live Chats new 2026 features for brand community building and engagement — SHM Studio Milan
California Streaming Ads Law: What Changes on July 1
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California streaming ads law 2026: impact on compliance and digital advertising for Italian brands — SHM Studio
Gemini generates AI images for free: what changes for content marketing
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Gemini generates custom AI images for free: content marketing opportunities according to SHM Studio
AI in digital payments: the new UPI business model
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AI in digital payments: UPI business models and fintech analyzed by SHM Studio for the Italian market
Autonomous AI Agents: From Chatbots to Digital Colleagues
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Autonomous AI agents as digital colleagues in persistent workspaces: SHM Studio analysis for Italian SMEs
GPT-5.6 Sol: OpenAI's new model for coding and marketing
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GPT-5.6 Sol, OpenAI's next-gen model for marketing and content generation — SHM Studio Milan analysis
VibeThinker-3B: compact reasoning, no knowledge
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Compact AI models and reasoning: VibeThinker-3B analyzed by SHM Studio for Italian SMEs
Customizable Instagram algorithm: what changes for brands
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Customizable Instagram algorithm for brands: organic reach and content marketing strategies — SHM Studio Milan
AI Agents and Business Workflows: What Changes in 2026
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AI agents transforming business workflows in B2B marketing — SHM Studio analysis 2026
Anthropic Mythos 5 authorized for 100+ US companies
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Anthropic Mythos 5 Authorized for US Companies: Enterprise AI Analysis by SHM Studio Milan
GPT-5.6 Sol: what changes for marketing and automation
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OpenAI's GPT-5.6 Sol for marketing automation and content generation — SHM Studio analysis
TikTok super app: opportunities for Italian brands in 2026
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TikTok super app and social commerce for Italian brands in 2026 — strategic analysis by SHM Studio Milan
GPT 5.6 delayed: what it means if you use AI in marketing
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GPT 5.6 rollout slowed by the White House: implications for AI marketing, according to SHM Studio