News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

Claude gains premium users: what changes in AI tool selection
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Claude by Anthropic gains premium AI users: strategic analysis for Italian companies — SHM Studio
AI Agents and Business Workflows: What Really Changes
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AI agents automating complex business workflows for Italian SMEs — analysis by SHM Studio Milan
GPT 5.6 delayed: what it means if you use AI in marketing
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GPT 5.6 rollout slowed by the White House: implications for AI marketing, according to SHM Studio
YouTube Shorts updates its UX: what changes for creators and advertisers
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YouTube Shorts TikTok-like UX update with clear screen and heart button — SHM Studio analysis for creators and advertisers
Meta AI Companion for Facebook Creators: what changes
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Meta AI companion for Facebook creators, analyzed by SHM Studio for Italian digital marketing in 2026
Figma 2026: code layers, animations and AI for custom plugins
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Figma 2026 update: code layers, animations and AI for custom plugins — SHM Studio Milan analysis
AI budgets in business: token governance and ROI
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AI budget governance and token rationing in Italian SMEs — SHM Studio strategic analysis 2026
MoEngage AI agents: marketing automation changes shape
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AI agents in marketing automation and one-to-one customer personalization — SHM Studio analysis for Italian marketing managers
Claude Tag on Slack: the AI that learns your company's context
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Claude Tag on Slack to capture company context and automate marketing workflows — SHM Studio analysis
AI virtual staging: visual promises and the risk of misleading buyers
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AI virtual staging in real estate and the risk of misleading digital listings — SHM Studio analysis
Google DeepMind and A24: $75M for AI in Film
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AI filmmaking tools Google DeepMind and A24: analysis of the $75M investment for creative agencies — SHM Studio
Instagram Takes On Netflix with Long-Form Content and Live TV
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Instagram TV takes on Netflix with long-form and live content: advertising strategies for Italian marketers — SHM Studio
Codex Record & Replay: automate business workflows from a single example
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OpenAI's Codex Record & Replay for business workflow automation — SHM Studio Milan analysis
AI Act and Generative Content: European Retail in the Balance
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AI-generated content retail compliance AI Act Europe 2026 — strategic analysis by SHM Studio
Government ban on Anthropic: a boomerang effect on the AI brand
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Government ban on Anthropic Fable 5 and Mythos 5: competitive analysis and AI brand impact — SHM Studio
Snap Launches Dotmo: The AI Video Spinoff That Changes the Game
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Snap spinoff Dotmo: AI video content creation and automation for digital marketing — analysis by SHM Studio
AI clones in wellness: the Karamo Brown and Kē App case
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AI clones and personal branding in wellness: Karamo Brown and Kē app case analysis — SHM Studio Milan
General Intuition raises $300M: embodied AI changes course
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AI embodied and world models for Italian SMEs: analysis of the 300M round by General Intuition — SHM Studio
ChatGPT Enterprise: new spend controls and usage analytics
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ChatGPT Enterprise dashboard with spend controls and usage analytics for B2B SMEs — SHM Studio Milan analysis
FERC Speeds Up AI Data Centers: What Changes for Tech SMEs
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AI data center connected to the US power grid: implications for Italian tech SMEs according to SHM Studio