News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

ChatGPT Work for Sales Teams: A Practical B2B Guide
Discover more
ChatGPT Work for B2B sales teams: pipeline and forecast automation — SHM Studio Milan
Google Images Gets a Makeover: Personalized Discovery Is Here
Discover more
Google Images 2026 redesign with personalized For You gallery: impact on e-commerce visual SEO — SHM Studio analysis
Google and the Publishers' AI Lawsuits: What Changes for Content
Discover more
Google AI training copyright lawsuit by publishers: implications for content marketing, analyzed by SHM Studio Milan
Agentic AI ROI: framework to manage the budget
Discover more
Agentic AI ROI framework for Italian SMEs — metrics and budget analysis by SHM Studio Milan
GPT-5.6 Sol Deletes Files on Its Own: Governance Risks
Discover more
GPT-5.6 Sol deletes files on its own: corporate governance risks analyzed by SHM Studio
X changes algorithm: mutual followers and organic reach
Discover more
X Algorithm and Mutual Followers: Impact on Organic Brand Reach — SHM Studio Milan Analysis
Proprietary AI Models: The Strategic Risks for Businesses
Discover more
Strategic risks of proprietary AI models for Italian SMEs — analysis by SHM Studio Milan
OpenAI prompting guide: a framework for marketers
Discover more
OpenAI prompting guide framework for Italian marketers — operational analysis by SHM Studio Milan
Rich Sutton's Oak Lab: AI Agents That Learn on Their Own
Discover more
Self-learning AI agents: Rich Sutton's Oak Lab and what it means for marketing — SHM Studio analysis
Claude Fable 5 vs GPT-5.6 Sol: the premium AI price war
Discover more
Comparison of Claude Fable 5 vs GPT-5.6 Sol in the 2026 premium AI price war — analysis by SHM Studio Milan
Meta removes AI feature on Instagram after backlash
Discover more
Meta removes AI feature on Instagram after creator backlash — SHM Studio analysis for Italian marketing managers
LinkedIn and AI-generated content: 41% of posts are artificial
Discover more
LinkedIn AI-generated content 2026 Graph: SHM Studio analysis on authenticity and AI slop in long-form posts
Cookie stuffing: the Phia case and the risks for affiliate marketing
Discover more
Illustration of cookie stuffing and affiliate marketing fraud: risk and compliance analysis for e-commerce — SHM Studio
ChatGPT Work Agent: multi-app automation for marketing
Discover more
ChatGPT Work agent for digital marketing automation and content production in SMEs — analysis by SHM Studio
Meta and the DSA: EU Fine Over Infinite Scroll and Algorithms
Discover more
Meta fined by the EU over infinite scroll and DSA algorithms: impact analysis for advertising | SHM Studio Milan
Open Source AI: Companies Are Done Renting Intelligence
Discover more
Open source AI and on-premise models for Italian companies in 2026 — strategic analysis by SHM Studio
AI Agent Runs a $100M Fundraise: The Lyzr Case
Discover more
Enterprise AI agent handling business-critical processes: Lyzr case study analyzed by SHM Studio Milan
GPT-5.6 and Microsoft Copilot 365: What Changes for Marketing
Discover more
GPT-5.6 powers up Microsoft Copilot 365 for enterprise marketing automation — SHM Studio analysis
OpenAI shuts down ChatGPT Atlas: the end of the AI browser
Discover more
OpenAI shuts down the ChatGPT Atlas AI browser: strategic analysis for Italian companies — SHM Studio
Google AI ad disclosure: what changes for campaigns
Discover more
Google AI ad disclosure: impact on compliance and digital campaigns — SHM Studio analysis