News

Creativity, precision and vision.

In this space we share reflections, projects, and inspirations that tell the story of how we think and do design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we turn insights into experiences, and how design can generate value, emotion, and connection.

AI
Google's AI Capex at $205 billion: What Does This Mean for the Market?
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Google AI Capex Chart $205 Billion and Implications for Marketing Tech — SHM Studio Analysis
AI
Fish Audio Presents $52M: AI Voice Models for Creators and Enterprises
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AI voice models for creators and enterprises: Martech opportunities 2026 analyzed by SHM Studio Milan
Apple Upgrade with Klarna: Device Leasing is Changing Retail Tech
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Apple Upgrade with Klarna: Device Leasing and Premium Retail Tech Strategies — SHM Studio Analysis
AI
Claude Mythos and cryptographic vulnerabilities: what changes
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Claude Mythos Anthropic Discovers Post-Quantum Cryptographic Vulnerabilities — SHM Studio Milan Analysis
AI
Chinese Open-Weight AI Models: What Changes for Businesses
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Chinese open-weight AI models and their impact on Italian martech — SHM Studio Milan analysis
Snapchat and Spotify: Real-time Listening and New Opportunities for Brands
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Real-Time Snapchat-Spotify Integration for Brand Marketing — Analysis by SHM Studio Milan 2026
SEO
AI Overviews at 43%: What's Changing for Organic SEO
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AI Overviews: Google at 43% of Searches—Impact on Organic SEO Visibility Analyzed by SHM Studio
Meta AI in Threads DMs: What Changes for Brands
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Meta AI in Threads DMs: New Marketing Automation Opportunities for Italian Brands — SHM Studio Analysis
Vertical Video: The Ultimate Breakthrough for SMEs and Retail
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Vertical Video Strategy for Italian SMEs on TikTok, Instagram, and YouTube — SHM Studio Analysis 2026
AI
Claude Opus 5 e ARC-AGI-3: cosa cambia per l’AI enterprise
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Claude Opus 5 Dominates ARC-AGI-3 Benchmark: Analysis of Enterprise AI Implications by SHM Studio
AI
Agent swarm AI: economic models for code, frontier for strategy
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AI Agent Swarm Architecture with Planner and Worker Models - SHM Studio Analysis for Italian SMEs
AI
Claude Opus 5: top-tier performance at half the price per token
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Claude Opus 5 Anthropic: Top-tier AI performance and competitive pricing for marketing — SHM Studio analysis
AI
Cognition acquires Poke: AI agent personality matters
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AI Agent Personalities as a Competitive Advantage: Analysis of the Cognition-Poke Acquisition — SHM Studio
SEO
Google Zero: When Organic Traffic Disappears
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Google Zero and the End of Organic Traffic: SEO Strategies 2026 for Italian SMEs — SHM Studio Analysis
AI
ChatGPT Voice Mode on Desktop: What Changes for Business Workflows
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ChatGPT Voice Mode on desktop for business workflow automation — SHM Studio Milan analysis
AI
Cognition Acquires Poke: AI Personality Becomes Competitive Advantage
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AI Personalities as a Competitive Advantage in Developer Tools — SHM Studio's Analysis on the Cognition Acquisition
AI
Anthropic Opus 5: cheaper and less restrictive
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Anthropic Opus 5 AI Model for Digital Marketing and Automation - SHM Studio Milano Analysis
Attie AI on Bluesky: Open social listening on AT Protocol
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Attie AI Bluesky Social Listening on AT Protocol — Trend Analysis for Marketing Managers, by SHM Studio
Meta e l’AI optimism ad: lezione di brand storytelling
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AI Meta Campaign with David Bowie Five Years: A Lesson in Brand Storytelling and Cultural Awareness — SHM Studio Analysis
ChatGPT Health: What Changes for Healthcare Marketing
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ChatGPT Health and Digital Healthcare Marketing: Analysis of Impacts and GDPR Compliance — SHM Studio Milano