News

Creativity, precision, and vision.

In this space we share reflections, projects, and inspirations that tell our way of thinking and doing design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we transform insights into experiences, and how design can generate value, emotion, and connection.

AI Overviews and Brands: What It Means for Your Visibility
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Abstract shapes evoking search waves and brand visibility in Google AI Overviews — SHM Studio SEO for AI
AI Video for TikTok and Reels: One Story, Three Channels, Less Budget
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Abstract shapes evoking AI video flow across multiple social channels for Italian SME campaigns – SHM Studio
New Meta AI tools for advertising creativity and insights
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Abstract shapes evoking Meta AI tools for advertising campaigns and creative insights – SHM Studio
AI and compliance in ad campaigns: the risks of default settings
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Abstract shapes evoking AI and compliance in ad campaigns for regulated sectors – SHM Studio
Uber Fined €825 Million: What Changes If You Use AI in Decisions
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Abstract blue and amber shapes evoking automated AI decision flows and GDPR compliance — SHM Studio
SEO without Google's index: what changes for your site's visibility
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Abstract blue and amber shapes evoking the shift from classic SEO to AI visibility — SHM Studio
Google update coming: what to do right now for your visibility
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Abstract blue and amber wave shapes evoking Google update cycles and SEO visibility — SHM Studio
AI Agents in Media Buying: How to Govern Them Without Risk
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Abstract blue and amber shapes evoking the orchestration and control of AI agents in media buying — SHM Studio
LinkedIn Checklist for B2B Campaigns: The Official 2026 Guide
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Blue and gold abstract shapes evoking professional connection and growth in B2B LinkedIn campaigns — SHM Studio
Marketing Automation: From Rules to Autonomous AI, What Changes
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Abstract shapes evoking AI marketing automation flows: blue and amber ribbons converging, SHM Studio
Social media and AI Overviews: how to appear in Google's answers
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Abstract blue and amber shapes evoking social signals and visibility in Google AI Overviews – SHM Studio
AI in Jira and Confluence: What Changes for Your Business
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Intertwined abstract blue and teal shapes evoking AI automation in Jira and Confluence for project management – SHM Studio
AI for SEO: how to use it without losing control
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Abstract blue and amber shapes evoking AI-powered SEO analysis and human oversight – SHM Studio AI integration
Reddit lead gen ads: in-market audience and HubSpot integration
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Abstract shapes evoking connection between social channels and CRM for Reddit lead gen campaigns — SHM Studio
AI Agents for Campaigns: Scale Without Hiring
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Abstract blue and gold shapes evoking automation and the flow of marketing campaigns run by AI agents — SHM Studio
Sitemaps and RSS for AI crawlers: what to do now to get found
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Abstract shapes evoking sitemap and RSS discovery by AI crawlers, SEO visibility for AI – SHM Studio
Autonomous AI Agents: How to Unify Budget and Team on the Monks Model
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Abstract composition of blue and amber spheres and ribbons evoking autonomous AI agents and process automation – SHM Studio
AI watermarks in texts: what changes for Italian companies
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Blue and silver abstract shapes evoking invisible signals: AI watermarks in texts generated by ChatGPT for SHM Studio
TikTok Ads: global network and AI for 2026 holiday campaigns
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Abstract blue and coral shapes evoke the TikTok Ads global advertising network and AI for holiday campaigns – SHM Studio
Google indexing: real timelines and pages that disappear
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Abstract blue and amber shapes evoking Google indexing times — SHM Studio SEO guide