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Creativity, precision and vision.

In this space we share reflections, projects, and inspirations that tell the story of how we think and do design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we turn insights into experiences, and how design can generate value, emotion, and connection.

AI in digital payments: the new UPI business model
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AI in digital payments: UPI and fintech business models analyzed by SHM Studio for the Italian market
AI
Anthropic Mythos 5 authorized for 100+ US companies
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Anthropic Mythos 5 Authorized for US Companies: Enterprise AI Analysis and Regulatory Compliance - SHM Studio
AI
AI autonomous agents: from chatbots to digital colleagues
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AI agents as autonomous digital colleagues in persistent environments — SHM Studio analysis for Italian SMEs
Instagram customizable algorithm: what changes for brands
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Instagram customizable algorithm in 2026: content strategies for Italian brands — SHM Studio analysis
AI
GPT-5.6 Sol: the new OpenAI model for coding and marketing
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GPT-5.6 Sol OpenAI: Next-Gen Model for Marketing and Content Generation — SHM Studio Milano Analysis
TikTok super app: opportunities for Italian brands 2026
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TikTok Super App and Opportunities for Italian Brands in 2026 — Strategic Analysis SHM Studio Milan
AI
VibeThinker-3B: compact reasoning, knowledge no
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Compact AI Models and Reasoning: VibeThinker-3B analyzed by SHM Studio for Italian SMEs
AI
GPT-5.6 Sol: What Changes for Marketing and Automation
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GPT-5.6 Sol OpenAI next-gen model for marketing automation and content creation — SHM Studio analysis
Instagram customizable algorithm: what changes for brands
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Instagram's Customizable Algorithm for Brands: Organic Reach and Content Marketing Strategies — SHM Studio Milano
AI
AI Agents and Business Workflows: What's Changing in 2026
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AI Agents Transforming B2B Marketing Workflows – SHM Studio Analysis 2026
AI
Anthropic Mythos 5 authorized for 100+ US companies
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Anthropic Mythos 5 Authorized for US Companies: Enterprise AI Analysis by SHM Studio Milan
AI
GPT-5.6 Sol: What Changes for Marketing and Automation
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GPT-5.6 Sol from OpenAI for Marketing Automation and Content Generation — SHM Studio Analysis
TikTok super app: opportunities for Italian brands 2026
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TikTok super app and social commerce for Italian brands in 2026 — strategic analysis SHM Studio Milan
Adobe acquires Topaz Labs: what changes for agencies
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Adobe Acquires Topaz Labs: AI Integration for Creative Tools and Marketing Agencies — SHM Studio Analysis
AI
Claude gains premium users: what changes in AI tool selection
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Claude Anthropic Gains Premium AI Users: Strategic Analysis for Italian Companies — SHM Studio
AI
AI Agents and Business Workflows: What Truly Changes
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AI agents that automate complex business workflows for Italian SMEs — SHM Studio Milano analysis
AI
GPT 5.6 postponed: what changes for those who use AI in marketing
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White House Slows GPT 5.6 Rollout: Implications for AI Marketing per SHM Studio
YouTube Shorts updates UX: what changes for creators and advertisers
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YouTube Shorts UX Update: TikTok-like Clear Screen and Heart Feature — SHM Studio Analysis for Creators and Advertisers
Meta AI Companion for Facebook Creators: What's Changing
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Meta AI companion for Facebook creators analyzed by SHM Studio for Italian digital marketing 2026
Web
Figma 2026: code layers, animations, and AI for custom plugins
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Figma 2026: Code Layers, Animations, and AI Custom Plugins — SHM Studio Milan Analysis