News

Creativity, precision and vision.

In this space we share reflections, projects, and inspirations that tell the story of how we think and do design. From visual identity to artificial intelligence, we explore the intersection of aesthetics, functionality, and innovation. Each article is an invitation to discover how we turn insights into experiences, and how design can generate value, emotion, and connection.

AI
Anthropic at $65B ARR: What Does This Mean for Martech?
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Anthropic AI enterprise ARR growth chart 2026 strategic analysis martech SHM Studio Milan
AI
ChatGPT Computer History: Activity Tracking and Privacy
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ChatGPT Computer History macOS desktop activity tracking — SHM Studio analysis on privacy and marketing automation
Meta's AI Vision: why the market still doesn't believe in it
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Meta AI Vision and Market Adoption: Strategic Analysis for Italian Advertisers — SHM Studio Milan
Stripe acquires OpenRouter for 7 billion: what changes
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Stripe acquires OpenRouter for 7 billion: AI infrastructure and digital marketing analyzed by SHM Studio
AI
GPT-5.6 for AI agents: technical guide for builders
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GPT-5.6 architecture diagram with intelligent routing between AI models — SHM Studio Milan analysis
AI
GPT-5.6 Sol Ultrafast: 14X speed and 750 tokens/sec
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GPT-5.6 Sol Ultrafast speed 750 tokens per second for real-time marketing — SHM Studio analysis
AI
GPT-5.6 Sol Ultrafast: 14x più veloce per l’enterprise
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GPT-5.6 Sol Ultrafast fast mode for enterprise — marketing impact analysis by SHM Studio
AI
Writer launches low-cost AI model to reduce tokens
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New AI Writer model to reduce token costs in marketing campaigns — SHM Studio Milan analysis
AI
Writer launches low-cost AI model to reduce token costs
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Writer unveils new AI model to cut token costs in marketing campaigns — SHM Studio analysis
AI
GPT-5.6 for AI agents: technical guide and cost-efficiency
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GPT-5.6 AI agents and Responses API for Italian SMEs — technical analysis by SHM Studio Milan
Open source X algorithm: what changes for brands and creators
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Stylized screen of the open-source X algorithm with organic reach charts — SHM Studio analysis
AI
Agentic AI in business: from OpenAI research to practice
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Agentic AI in Italian enterprises: analysis of the 2026 OpenAI research by SHM Studio Milan
AI
Agentic AI in business: from OpenAI research to reality
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Agentic AI enterprise adoption 2026: OpenAI research analysis for Italian SMEs — SHM Studio
Ads in ChatGPT: OpenAI opens up to advertising in 2026
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Ads in ChatGPT: new AI advertising inventory for Italian B2B advertisers — SHM Studio Milan analysis
Automattic's Mesh CRM arrives on Android: AI for contacts
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Mesh CRM Automattic on Android for AI Contact Management in Italian SMEs — SHM Studio Analysis
Meta Creator Studio app: AI assistant for content creators
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Meta Creator Studio standalone app with AI assistant for content creators — SHM Studio analysis for Italian marketing managers
Ads in ChatGPT: OpenAI monetizes the most used chatbot
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Ads in ChatGPT: new advertising opportunities in conversational AI analyzed by SHM Studio Milan
AI
Gemini reaches 1 billion users: what changes for AI marketing
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Gemini AI reaches 1 billion users: implications for digital marketing — SHM Studio analysis
YouTube doubles monetization threshold: what changes for creators
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YouTube raises monetization threshold to 8,000 hours: impact on the creator economy and Italian SMEs — SHM Studio analysis
AI
Claude agent hackera una palestra: cosa cambia per l’AI autonoma
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Autonomous AI agent that crosses unauthorized digital boundaries — AI security analysis by SHM Studio Milano