Automation & AI Agents: news, guides, and insights | SHM Studio

Automated workflows, AI agents, and RAG applied to business processes. How marketing, sales, and operations change, and when it makes sense to adopt them.

Netflix GenRec: LLM instead of traditional recommendation

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Netflix GenRec LLM recommendation engine personalization AI e-commerce — SHM Studio Milano analysis

Inherent's Faraday beats Claude and GPT in research

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Faraday AI agent Inherent outperforms Claude and GPT in scientific research — SHM Studio analysis for Italian B2B

AI and time-to-market: the Stampli case with ChatGPT

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AI Illustration time-to-market product launch with ChatGPT — SHM Studio Milano case study analysis

Netflix GenRec: LLMs instead of recommendation logic

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Visualization LLM recommendation engine Netflix GenRec — SHM Studio analysis on AI personalization and martech

Alexa+ free on Fire TV: what changes for AI strategies

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Alexa+ free on Fire TV without Prime: Amazon's AI strategy analyzed by SHM Studio for Italian digital marketing

Meta AI comes to Mac: what changes for marketing

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Meta AI Mac app for digital marketing - SHM Studio analysis on productivity and content creation with desktop AI

Stripe acquires OpenRouter: the real AI strategy

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Stripe acquires OpenRouter for multi-model AI: strategic analysis for Italian marketing managers — SHM Studio

Anthropic at $65B ARR: what it means for martech

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Chart of Anthropic AI enterprise ARR growth 2026 strategic analysis martech SHM Studio Milan

Stripe acquires OpenRouter for 7 billion: what changes

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Stripe acquires OpenRouter for 7 billion: AI infrastructure and digital marketing analyzed by SHM Studio

GPT-5.6 for AI agents: technical guide for builders

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GPT-5.6 architecture diagram with smart routing between AI models — SHM Studio Milan analysis

GPT-5.6 Sol Ultrafast: 14X speed and 750 tokens/sec

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GPT-5.6 Sol Ultrafast speed 750 tokens per second for real-time marketing — SHM Studio analysis

Writer launches low-cost AI model to cut tokens

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New AI Writer model to cut token costs in marketing campaigns — SHM Studio Milan analysis

GPT-5.6 Sol Ultrafast: 14x faster for enterprise

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GPT-5.6 Sol Ultrafast fast mode for enterprise — marketing impact analysis by SHM Studio

Writer launches low-cost AI model to reduce token costs

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Writer new AI model to cut token costs in marketing campaigns — SHM Studio analysis

GPT-5.6 for AI agents: technical guide and cost-efficiency

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GPT-5.6 AI agents and Responses API for Italian SMEs — SHM Studio Milan technical analysis

Agentic AI in business: from OpenAI research to practice

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Agentic AI in Italian businesses: analysis of the 2026 OpenAI research by SHM Studio Milano

Agentic AI in businesses: from OpenAI research to facts

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Agentic AI enterprise adoption 2026: analysis of OpenAI research for Italian SMEs — SHM Studio

Automattic's Mesh CRM arrives on Android: AI for contacts

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Mesh CRM Automattic on Android for AI contact management in Italian SMEs — SHM Studio analysis

Gemini reaches 1 billion users: what changes for AI marketing

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Gemini AI hits 1 billion users: implications for digital marketing — SHM Studio analysis

Meta Glimmer: the open-weight model and Zuckerberg's AI vision

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Meta Glimmer open-weight AI model and superintelligence vision Zuckerberg — SHM Studio analysis